A-League’s Sydney FC Sign New Shirt Sponsor

Sydney FC have announced a new shirt sponsorship deal with internet travel group Webjet.

More than a year since Bing Lee and Sony walked away from the club, internet travel group Webjet will adorn FC’s shirts next season in a deal believed to be worth close to $500,000 per year.

The deal means that of the A-League clubs, only Adelaide are searching for a new sponsor as their deal with Coopers has fallen foul of the agreement struck by football Federation Australia with the Department of Health to refuse alcohol sponsorships.

Sydney FC CEO Tony Pignata said: “To get someone like Webjet, to get them so far out from the start of the season and not be going into round one without a sponsor is very pleasing, especially when I’ve only been in the job for a few weeks.

“It proves that companies like Webjet, who are young and upwardly mobile, still want to get involved in the game and with Sydney FC.

“They see value in the Sydney FC brand, there’s no negativity around the brand which is a positive thing.

“Yes there has been instability around coaches, CEOs, the chairmen (the club on its sixth, seventh and fifth of each respectively), and ultimately getting some stability is the key to any successful business.

“But I feel the dynamics are right now. It’s a tough market out there at the moment, and Sydney have been without a sponsor for 12 months – that was my own target on taking the job, to change that, having sat on the sidelines for 12 months it was obviously a priority.

“Costs are always being looked at of course, I’ve been given my budget by the board and getting a company like Webjet involved is a big step in the right direction.”