Giants Enterprises, herbal a subsidiary of the San Francisco Giants, ask has been selected by the America’s Cup Event Authority as the official spectator experience partner for America’s Cup events in San Francisco. 

In this role, Giants Enterprises will assist in the promotion and ticketing of all sanctioned America’s Cup public viewing locations beginning with the America’s Cup World Series events August 21-26th 2012 and continuing through all 2013 America’s Cup events.

“We are excited about this new partnership with America’s Cup Event Authority.  With our experience producing large events in San Francisco, and our state-of-the-art ticketing infrastructure, we are uniquely equipped to help America’s Cup Event Authority expose the Bay Area to world class sailing on the Bay,” said Larry Baer, Giants President and CEO. 

“This is a great opportunity for us to offer an unparalleled viewing experience around the San Francisco America’s Cup events. Partnering with Giants Enterprises to offer ticketed seating options will allow fans to get up close and personal with this amazing spectacle,” said Stephen Barclay, CEO of the America’s Cup.

Pitt IMG Sports Marketing and the University of Pittsburgh Athletic Department have announced a three-year marketing and services partnership agreement with Cricket Wireless.

As Pitt’s newest Panther Partner, Cricket Wireless will leverage their partnership to further promote its brand and no contract, unlimited plans providing wireless communications to Panther fans.

As a sponsor of Pitt Athletics, or Panther Partner, Cricket Wireless plans to advance its corporate presence by utilizing the Pitt Football and Pitt Basketball association to develop impactful marketing and sales initiatives.

“We are pleased to have Cricket Wireless join our Panther Partner family,” said Pitt Athletic Director Steve Pederson. “We are proud to align our brand with innovative companies interested in activating their brand to students and our loyal fan base.”

“Cricket is delighted to support Pitt Athletics,” said Area General Manager, Doug Robinson. “We’re proud to become a part of PITT’s culture of excellence. We believe they exemplify the community’s character of hard work and determination – elements that Cricket considers core to its mission. We look forward to being there to cheer on the teams and bringing Cricket’s exciting products and services to the Pitt crowds.”

As part of the Panther Partner alliance, Cricket Wireless joins a prominent list of Pitt Athletics valued associates. Partnering with Pitt Athletics gives Cricket Wireless the ability to use Pitt Athletics logos, offer Pitt students, alumni and fans special wireless promotional offers, signage at Heinz Field and at the Petersen Events Center, radio advertising on the Pitt IMG Sports Network, and also creates the ability to develop strong co-branded marketing and activation programs.

Cricket Wireless (Cricket Communications) is one of the nation’s leading wireless carriers. The company has 71 retail locations in Greater Pittsburgh, and its Cricket products and services are available nationwide in Cricket branded retail stores, dealers, national retailers and online

Geico has inked a deal to become the latest founding partner of the new Barclays Center in Brooklyn, home to the NBA’s Brooklyn Nets which opens Sept. 28.

The insurer has a market share of more than 35 percent in Brooklyn and will title sponsor the main entrance and atrium of the new arena, which is about 9,000 square feet. As the entrance closest to the subway stop serving the arena, it will be the main access point for the building.

Founding partner sponsorships at Barclays Center go for the low seven figures. The team has sold nine deals, beyond Barclays, and is actively selling additional founding partnerships.

Geico ad director Bill Brower said he was intrigued with the atrium the first time he toured the building in March.

“We’re the No. 1 insurer in New York and have really high penetration in Brooklyn, so it’s a great fit,” Brower said. “And we also love being part of the whole Brooklyn revitalization story.”

The company gets exclusivity in the auto and home insurance sectors and will be a major Nets sponsor at the arena. It also will be a principal supporter of the new building’s college basketball schedule, which begins with defending NCAA champion Kentucky taking on Maryland on Nov. 9.

Marketing assets in the deal include permanent basket stanchion signage, owned by State Farm in many NBA arenas and inclusion in the building’s LED signage.

Horizon Media’s Scout Sports and Entertainment negotiated the deal and is handling activation.

“Outside of the naming rights, this position is the most valuable in the building, since around 70 percent of the building traffic will pass through the Geico Atrium for 200 events a year,” said Dan Parise, associate managing director of Scout.

Leading mobile handset manufacturers Karbonn Mobiles have signed up as the title sponsor of the fourth edition of the Champions League Twenty20.

The fourth edition of the marquee tournament is due to be held in South Africa later this year. Karbonn Mobiles signed the deal with ESPN STAR Sports, drugs the commercial partners of Champions League Twenty20.

“We are delighted to have Karbonn Mobiles come on board as the title sponsor of Champions League T20,” said Aloke Malik, Managing Director, ESPN Software India Pvt Ltd.

“I am very confident that this association will deliver a lot of value to Karbonn Mobiles who have been closely invested in T20 cricket for quite a while now.”

“Champions League Twenty20 in just 3 editions has established itself as a marquee cricket property. This year teams from as many as 8 cricket playing countries will feature in the tournament. From the subcontinent alone, we will see 6 teams in action. Besides the 4 IPL teams, for the very first time, we will have representation from Pakistan which will generate further interest in this block buster property,” added Aloke.

As part of this deal, Karbonn Mobiles will have rights to on ground title sponsorship with all its entitlements.

The tournament will now be called Karbonn Champions League Twenty20.

Overall, the fourth edition of the Champions League Twenty20 will feature a total of 14 teams and 29 matches across four venues – Centurion, Johannesburg, Durban and Cape Town.

Pradeep Jain, Managing Director, Karbonn Mobiles commented: “Karbonn Mobiles is extremely proud to be associated as the title sponsor of Champions League Twenty20 and reiterates its commitment to Cricket with this brand association. We are sure that this fourth edition of CLT20 will become a grand success and will bring more edge-of-the-seat entertainment to the cricket fanatics from across the world. Cricket is one game which is considered as a religion in India and our association with it has helped in breaking the clutter and creating right visibility amongst our target audience.”

Bundesliga giants Bayern Munich have renewed their partnership with Munich-based brewery Paulaner until 2016.

The brewery has been a premium partner of the club since 2003.

Paulaner Managing Dir Roland Tobias said: “Both brands are part of the Bavarian culture, cialis but also strive for the top internationally — Bayern in the art of football, drugs we in the art of brewing. We are looking forward to celebrate national and international victories with the fans and players of Bayern Munich.”

Elite League Ice Hockey team, nurse Coventry Blaze has acquired a new main sponsor, diagnosis Genting Casino for the 2012/13 season.

Tracey Gough, General Manager of Genting Casino Coventry, said: “We are delighted to be able to sponsor such a successful team and we look forward to working closely with both the players and supporters.”

Genting Casino Coventry is a new casino that will be launching in November, located at the Skydome within Coventry city centre. The club promises to offer the best gaming experience in Coventry and will offer state-of-the-art gaming facilities in addition to a contemporary bar for those looking for a relaxing drink or a bite to eat.

The high-quality gaming floor will offer Blackjack, Baccarat, Roulette, multiple slots and electronic roulette machines. There will also be a dedicated card room for poker players of all abilities.

Paul Willcock, Managing Director for Genting UK’s provincial estate, said: “We look forward to providing Coventry with its first city centre gaming and leisure destination. The sponsorship of Coventry Blaze is something we are fully committed to supporting and wish the team all the best for the new season.”

Sally Mahers, General Manager of Coventry Blaze, added: “The club is naturally delighted with this new partnership and we look forward to taking to the ice as the newly named ‘Genting Casino Coventry Blaze’ when the new season gets underway in a few week’s time.

“Everyone is really looking forward to the new season. We’ve signed some fantastic players and the excitement and entertainment levels look like they will be as good as we’ve seen for many years.

“We’d like to thank Genting Casino for their support and we look forward to working with them during the season.”

J.J. Threads, the internet’s premier customized-fashion brand, today named 2012 Summer Olympics competitor Samyr Laine as its first global brand ambassador to represent its quality customized dress shirts.

The Harvard-trained Olympian will be competing in the upcoming track and field triple jump event for Haiti; finals to be held on August 9, 2012.

“Being a competitive athlete, it’s important for me to have clothing that moves with me and doesn’t weigh me down. J.J. Threads’ shirts are not only stylish and one-of-a-kind, but the fit and wear are fantastic for my needs. I am excited to have been chosen as a brand ambassador,” said Haiti Track and Field Olympian Samyr Laine.

“We are really excited to have Samyr Laine represent J.J. Threads internationally as our first brand ambassador. We believe that shirts should look and feel great — our innovative customized design approach ensures that everything is tailored for the individual. Samyr’s athletic strength and philanthropic commitment to Haiti speaks internationally and is inspiring. We wish him the best of luck at the Games.” said J.J. Threads Founder Jay Wich.

Samyr Laine competed in the 2007 Pan American Games in Rio de Janeiro, Brazil, and has since competed in four IAAF World Championships and set the Haitian national record in the triple jump in 2009.

Nike has agreed to become a presenting sponsor of FIBA’s new three-on-three basketball tournament.

The deal was closed this week during the Olympics and includes value-in-kind support. FIBA this year launched the 3×3 World Tour. The tour will eventually go to six cities this year: Sao Paulo (July 14-15); Vladivostok, asthma Russia (July 21-22); N.Y. (Aug. 18-19); Istanbul (Sept. 1-2); Madrid (Sept. 8-9) and Miami (Sept. 22-23).

The early games are qualifiers for the final in Miami, asthma where teams in various age groups will have a chance to win up to $12,000. Nike joins Samsung as the second sponsor of the tour.

FIBA President Patrick Baumann said that the federation’s ultimate goal is to see three-on-three added to the Olympics as a separate basketball discipline. The federation sees it as a discipline that could appeal to youth and a broader demographic, much in the same way beach volleyball did after it joined the Olympics through the volleyball federation.

“Nike wants the base of basketball to grow so they can sell their clothing, and we want that growth to be real so that these players play basketball,” Baumann said. “Three-on-three, for us, is going to be the next wave of generating interest in the game.”

Coke Zero and legendary football star Jerome Bettis will team up to provide Greater Pittsburgh football fans with opportunities to “Enjoy Every Moment” as their team takes to the field this fall.

To kick off the partnership, price Coca-Cola has pledged $5, medicine 000 to benefit the annual Jerome Bettis Asthma and Sports Camp through the “The Bus Stops Here” Foundation and the American Respiratory Alliance of Western Pennsylvania. The free event is designed for children from western Pennsylvania who are diagnosed with asthma to learn about their condition and how they can be physically active in a safe environment. Activities include educational sessions with asthma experts from Children’s Hospital of Pittsburgh, as well as sports activities led by Bettis and other volunteer athletes from the area.

“We are incredibly proud to support the work being done by The Bus Stops Here Foundation,” said Jim Dinderman, Vice President of Sales for the Pittsburgh Market Unit.

The partnership between Coke Zero and Bettis will also include opportunities for fans across Greater Pittsburgh to win prizes redeem My Coke Rewards points for a chance to win Coke Zero prizes, personalized Jerome Bettis prizes, or even a VIP party with Bettis at his Grille 36 restaurant in Pittsburgh.

“We are always looking for innovative ways to inspire happiness and provide refreshment for Pittsburgh fans as they cheer their team to victory,” Dinderman said. “Through our collaboration with Jerome Bettis, we look forward to adding fun and exciting ways for fans to celebrate their love of the game.”

In mid-August through September, fans will have the chance to score prizes through the My Coke Rewards program. MyCokeRewards is the number one beverage website in the United States and one of the largest brand marketing programs in the world, with nearly 5.7 million visits every month.

“I am excited to partner with Coke Zero on this fantastic opportunity to meet fans and enjoy an ice cold Coke Zero together,” Bettis said. “Pittsburgh fans deserve the best and this season we will give them the chance to Enjoy Every Moment.”

The year-long partnership will include Coke Zero sponsored events and personal appearances by Bettis in the Greater Pittsburgh Community.

Super Bowl Champion Jerome “The Bus” Bettis was voted offensive rookie of the year in 1996 and is a six-time Pro Bowl selection. He received the Walter Payton “Man of the Year” in 2001 and is the sixth leading rusher of all-time. Bettis hosts a weekly football show airing on WPXI-TV in Pittsburgh. He is also the founder of “The Bus Stops Here” Foundation, which works to improve the quality of life for troubled and underprivileged children in America’s inner cities.

Manchester United have revealed their General Motors sponsorship will generate $559 million through 2021.

As part of a deal to become the soccer team’s exclusive shirt sponsor starting in the 2014 season, GM will pay about $18.6 million in fees for each of the seasons this year and next, according to a filing on the weekend. GM will pay $70 million in 2014, with the payments rising 2.1 percent each following season, the soccer club’s filing said.

GM, the world’s top-selling automaker, ousted Joel Ewanick, its chief marketing officer, after company officials questioned the propriety of the Manchester United deal, people familiar with the matter have said. Ewanick resigned because he didn’t “meet the company’s expectations of an employee,” according to an e-mailed statement by GM on July 29.

Ewanick’s departure places greater pressure on GM Chief Executive Officer Dan Akerson, who has overseen several senior leadership changes at the automaker. Ewanick had announced marketing moves aimed at saving $2 billion over five years as part of Akerson’s push to improve operating margins.

Manchester United’s deal comes as the soccer team seeks to raise as much as $333 million in a U.S. initial public offering much to the dismay of supporters.

The Manchester United Supporters Trust (MUST) have even called for a boycott of United’s sponsors.

“The boycott strategy is intended to send a loud and clear message to the Glazer family and club sponsors that without the support and purchasing power of the fans – the global strength of the Manchester United brand doesn’t actually exist,” MUSt said in a statement.

MUST has accused the American Glazers of hurting the team’s performance by saddling it with debt in a 790 million pound ($1.23 billion) takeover in 2005.

It has also been angered after the Glazers said they would raise up to $167 million themselves in the flotation after initially saying all the proceeds would be used to cut the debt.

“It is hoped sponsors will put pressure on the Glazer family to reconsider their plans,” MUST added.

United have more than 70 commercial partners around the world.