Liverpool FC announced today that it is entering into two new betting partnership deals with Paddy Power and 188BET.

Paddy Power will become the club’s official betting partner for the UK, Ireland and Italy, with 188BET becoming the club’s official international betting partner.

Both parties have signed two-year agreements, which take them through until the end of the 2013-14 Premier League season. They will both enjoy an extensive, but distinguished, suite of rights. The structure of the deals reflect the evolution in Liverpool’s ability to offer fans a geo-targeted betting experience, and the club is proud to announce these two deals simultaneously.

These deals follow two other recent partnership agreements for Liverpool with Chevrolet, the club’s official automotive partner, and Garuda Indonesia, the official global airline. The club has enjoyed a partnership with Paddy Power previously, whilst 188BET is the club’s incumbent, exclusive global betting partner.

Ian Ayre, Liverpool Football Club’s managing director, said: “We’re delighted to welcome Paddy Power back to the LFC family and continue our successful relationship with 188BET.

“The betting category has always been an area where the club has enjoyed great success, particularly in the digital space. We took the decision to invest heavily in our website in order to accommodate multiple betting partners, and that decision is vindicated in the uplift in fees that we have seen.

“Liverpool FC has a huge international following so we are glad to be able to help fans enjoy their betting experience wherever they are around the world. We look forward to working with both parties to support our mutual goals.”

Paddy Power, spokesperson for Paddy Power, said: “We’ve built our name on our commitment to offering unbeatable value and entertainment, not least through our money-back specials and justice pay-outs, which have seen us give millions back to punters over the years.

“Liverpool FC share this history and passion for delighting fans above all else and therefore we’re extremely excited to partner with them.”

Nigel Singer, 188BET’s managing director, said: “We are delighted to extend the partnership and excellent working relationship with Liverpool FC. The club has been a key driver for us to engage football fans, both in the UK and globally, over the past three seasons.

“Liverpool FC is an iconic global sports brand and this extension of our partnership represents a perfect fit for the 188BET international brand strategy. Our continuing status as the international betting partner ensures that 188BET customers and Liverpool FC’s fans, globally, will benefit from exclusive promotions, exciting content and great gaming prices on every Liverpool FC game.

“We are looking forward to working closely with the club to ensure this partnership brings continued success for both parties.”

Queens Park Rangers have announced ASR Holdings Ltd as our first Official Logistics Partner.

The Hong Kong based air freight solution providers have signed a one-year partnership, which will see the ASR logo included on the club’s first team training kit.

Listed on the Stock Exchange of Hong Long Limited, ASR Holdings Ltd is one of the fastest growing air freight solution providers in the wholesale market headquartered in Hong Kong.

ASR operates in Hong Kong, with twelve offices in China, as well as four offices in Macau, Taipei Osaka and Tokyo, providing full scale services, solutions and resources to its Asian customer base.

QPR Chairman, Tony Fernandes, said in a statement on QPR’s website: “This is a significant breakthrough for QPR.

“We are only the second club in the Premier League, behind Manchester United, to have a training kit sponsor, which speaks volumes of where we are going in terms of our commercial aspirations.

“I’d like to personally thank Sathis at AirAsia for his introduction to ASR Holdings, which serves to reiterate how closely QPR and AirAsia are working together in growing the brand.”

Niki Law, Executive Director of ASR, added: “We are pleased to be appointed as the first official logistics partner of Queens Park Rangers which marks a major step in our development history.

“Riding on our pioneering and distinctive position in the air cargo wholesaling industry, this is an ideal match of an industry leader with a brand in the world’s most popular football league and we are confident that the result will be a win for both QPR and ASR.”

Announcing the new deal, QPR Commercial Director, Euan Inglis, commented: “This deal breaks new ground for QPR, as we unveil an Official Logistics Partner for the first time.

“We are delighted that ASR has chosen to pioneer training kit sponsorship with the Club.

“This is a deal that continues to demonstrate our position as an innovative and emerging brand, both in the UK and overseas.”

To mark the unveiling, the signing ceremony was attended by Sunny Yu, Chairman of ASR; Richard Mak and Niki Law, Executive Directors of ASR; as well as QPR CEO, Philip Beard, Euan Inglis, Mark Hughes and Ji-Sung Park.

Kaiser Permanente, viagra sale one of the nation’s leading health care organizations, prostate will serve as the Official Medical Services Partner and Health Care Partner for the sailing events being held in San Francisco during the 34th America’s Cup.

Kaiser Permanente physicians, nurses and staff will enhance the existing emergency response and first aid capabilities on-site by providing high quality health care for spectators, athletes and team members during the America’s Cup events.

“Kaiser Permanente is among the most respected and trusted names in health care, and we are proud to have this important partnership with an organization that is widely recognized for its innovation in delivering high-quality health care,” said Stephen Barclay, CEO of the 34th America’s Cup.

“Kaiser Permanente is dedicated to providing the highest quality care to our more than 9 million members and the communities we serve, and we are proud to provide our medical expertise and support to America’s Cup,” said Bernard J. Tyson, president and chief operating officer for Kaiser Permanente. “Additionally, the America’s Cup organizers share Kaiser Permanente’s commitment to carbon reduction and healthy communities, and we look forward to working with them on important sustainability initiatives in California.”

“Through our integrated and technologically-advanced model of care delivery, our physicians, nurses and staff work together to consistently deliver high-quality health care, and we will bring that same level of clinical expertise to the America’s Cup in San Francisco,” said Robert Pearl, MD, executive director and CEO of The Permanente Medical Group. “

The 2012-2013 racing season for the America’s Cup World Series starts August 21, 2012, in San Francisco? the first time America’s Cup teams will race on San Francisco Bay. Admission to the America’s Cup Village on Marina Green will be free to the public and open from August 21-26.

Sports equipment supplier Reusch has agreed a sponsorship deal with Robert Green of Queens Park Rangers and England to exclusively wear branded gloves for the next two years.

Green will wear the CF Pro M1 Special gloves.

Reusch said in a statement: “This is another step on our way. We keep focusing on an intense exchange with top International goalkeepers to develop highly functional products designed to meet the needs of goalkeepers playing at all levels.”

Rob Green joins a list of famous keepers who have worn Reusch gloves in the English Premiership in recent years such as David Seaman, medic Peter Schmeichel and Petr Cech and a current group of International goalkeepers including Julio Cesar of Brazil, Fernando Muslera of Uruguay and Salvatore Sirigu of Italy.

Robert Green, 32 years old, has made 442 Senior Appearances for two clubs – Norwich City and West Ham United, and has been capped 12 times for England. Rob made his league debut for Norwich City in April 1999, keeping a clean sheet and in the summer of 2012, Rob moved across London to join Premiership club Queens Park Rangers and is likely to make his home debut against Swansea City in the first game of the new Premiership season this Saturday 18th August 2012.

International Olympic Committee TOP sponsor, Procter & Gamble (P&G), is to sponsor the Paralympic Ball during the Paralympic Games in London later this month.

The fundraising ball, which takes place at the London Grosvenor Hotel on 5 September, aims to celebrate the achievements of athletes taking part in the London 2012 Paralympic Games, which will take place between 29 August and 9 September.

The funds raised will go towards work conducted by the International Paralympic Committee’s (IPC) Agitos Foundation, a global body that develops sports activities for people with a disability, and the British Paralympic Association (BPA), to create a legacy for the Paralympic Movement beyond the 2012 Games.

The event will be attended by sports and showbiz celebrities, president of the IPC Sir Philip Craven and chief executive of the BPA, Tim Hollingsworth. It has not yet been confirmed whether other brands will provide additional sponsorship for the event.

P&G is a domestic partner of the London Paralympic Games and continues to promote its sponsorship of the sporting event through its ‘Thank you mum’ campaign, which showcases its individual brands such as Tide, Pampers and Ariel under the P&G company name.

Nathan Homer, Paralympics director at P&G UK and Ireland, said: “P&G is delighted to be an official partner of the Paralympic Ball to celebrate the power of the Paralympic Games.

“The ambition, talent and sheer determination of the ParalympicsGB athletes is truly inspirational. In addition to honouring these world-class athletes, we’re also using our voice to recognise their nearest and dearest – like their mums – who have supported them in achieving their dreams.”

Etihad Airways has agreed an renewal to it’s naming and marketing rights for Melbourne’s Etihad Stadium, the city’s premier sports and entertainment venue until 2019.

The five-year extension was announced in Melbourne today by James Hogan, President and Chief Executive of Etihad Airways, and Ian Collins AM, Chief Executive of the Melbourne Stadiums Limited, the company that operates Etihad Stadium.

Hogan said: “Placing the Etihad name on this world class sports and entertainment stadium, as well as activating our marketing and hospitality rights, has provided Etihad Airways with a solid platform to build our brand across the state of Victoria and the whole of Australia.

“The partnership with Melbourne Stadiums Limited gives Etihad Airways unparalleled exposure in Australia, one of the most important routes in our network, and we are delighted to extend the naming agreement for Etihad Stadium until 2019.”

Etihad Airways became the stadium’s naming rights sponsor on March 1, 2009, the same month it commenced non-stop flights between Melbourne and Abu Dhabi. By 2019, the Abu Dhabi-based airline will have sponsored the stadium continuously for 10 years.

Hogan added: “More than 250 arena events have taken place at Etihad Stadium during the past three years highlighting the vital role it plays in the local community, and we look forward to strengthening those ties further in the years to come.”

Collins said: “Renewing the agreement is in many ways more exciting than when it was first signed in 2009 as it demonstrates how successful the partnership has been for Melbourne Stadiums Limited and Etihad Airways.

“During this time, the stadium and Etihad Airways have enhanced their reputations for delivering first class services to an international audience. Visitors from across the world now regularly fly to Melbourne, with Etihad Airways, to attend an event at the stadium during their trip.”

More than 150 AFL premiership season matches have taken place at the stadium since 2009, as well as 39 soccer matches, which included internationals against Serbia, the English Premier League’s Fulham and David Beckham’s LA Galaxy.

Andretti Sports Marketing and Race On, LLC announced today that the Chrysler Group’s Street and Racing Technology (SRT) brand will be the presenting sponsor of the upcoming Labor Day weekend event now known as the Grand Prix of Baltimore presented by SRT. In unveiling a new logo incorporating its new presenting sponsor, the Baltimore promoter also announced that SRT will serve as the Official Car and the Official Truck of the Grand Prix of Baltimore presented by SRT.

The 2013 SRT Viper and 2012 Jeep Grand Cherokee SRT8 will lead the field at the start of each of the major races during the three-day event, August 31 through September 2, including Sunday’s IZOD IndyCar Series race. Saturday’s American Le Mans Series race will now be known as the “Baltimore Sports Car Challenge presented by SRT.” 

“Baltimore’s inner harbor is a beautiful backdrop for world-class racing on Labor Day weekend,” said Beth Paretta, Director of Marketing and Operations – SRT Brand and Motorsports, Chrysler Group LLC. “We’re excited to showcase our performance portfolio of SRT vehicles to a discerning crowd of motorsport enthusiasts and the Baltimore Grand Prix is the perfect location. We’re also proud to be competing in the American Le Mans Series again with our new Viper GTS-R team and we look forward to seeing all of our fans in Baltimore.” 

The SRT brand will be highlighted in many locations around the Grand Prix course, a 12-turn, 2-mile street circuit through the streets of downtown Baltimore and the Inner Harbor, as well as receive high-profile exposure during the race telecasts originating from the event. The brand recently unveiled their SRT Viper GTS-R racecar in the American Le Mans Series GT category, and will be competing with two Viper GTS-R entries in the Baltimore Sports Car Challenge presented by SRT on Saturday, September 1. 

“We’ve said all along that it would be incredibly tough to bring a major sponsor to the 2012 event on such a short timeframe,” said John Lopes, President of Andretti Sports Marketing, who assumed promotion of the Grand Prix in May. “But, the executives at SRT really understood and appreciated the scope and the significance of the Baltimore event and the potential to showcase their brand to a large audience of auto enthusiasts and consumers, in-person and around the world via multiple broadcasts. This is a huge vote of confidence in both Race On and Andretti Sports Marketing. We are thrilled this event will now be known as the Grand Prix of Baltimore presented by SRT.”

The San Francisco 49ers today announced Violin Memory as a Founding Partner of their new Santa Clara stadium.

The long-term partnership inks the global company as the 49ers official and exclusive data storage provider for the 68,500 seat stadium that will open for the 2014 NFL season, as well as for the remainder at Candlestick.

“The 49ers are creating strategic partnerships with some of the world’s most innovative companies to showcase a world-class fan experience,” said 49ers CEO Jed York. “Our major stadium partnerships are built on a platform of sustainability and technology. Violin Memory is one of the first Founding Partners and the company’s flash Memory Array systems will be critical to achieving our goals.”

Violin’s products and expertise will provide key building blocks in the technology infrastructure of the stadium, and in turn, the company will have exclusive branding in the suite tower, a signature feature of the new stadium.

“It is an honor to partner with the 49ers as they seek to build the best stadium globally by utilizing technology from some of the world’s best companies for a unique fan experience,” said Dixon Doll, Jr., chief operating officer for Violin Memory. “The 49ers are one of the premier brands in professional sports, and Violin Memory is proud of this alliance.”

“The 49ers are going to bring the ultimate integration of technology and live sports to our fans,” said Gideon Yu, President of the 49ers. “Violin provides the ideal storage solution for our in-stadium, high concurrency, low-latency video and mobile application needs. We are thrilled to be partnering with Don and his team.”

Dr. Donald Basile, CEO of Violin Memory, added: “Today is a historic day in our company’s evolution as we become the 49ers preferred partner for data storage. The 49ers will utilize our products to deliver an enhanced fan experience. Their decision to partner with a pioneering Silicon Valley company validates our vision to deliver Tier 1 storage at the speed of memory.”

The stadium in Santa Clara will be the new home to the San Francisco 49ers. It was designed by HNTB and is being built by Turner/Devcon; the stadium is expected to be one of the world’s best outdoor sports and entertainment centers, setting the standard for the next generation of sports venues. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 9,000 club seats.

English Championship side Huddersfield Town has inked a deal with Direct Voice & Data for the IT solutions company to become the ‘Official Telecoms and Audio Visual Provider’ of the Club.

 

Newly-promoted London Welsh RFC has signed a new shirt sponsor in the shape of Welsh brewer S.A Brain and Co Ltd.

The agreement, order which officially starts this month, link will see the rugby jersey emblazoned with ‘Brains Beer@ for the next three years. The team, medstore who were recently promoted to the top flight Aviva Premiership, will wear the new kit for the first time when they play Leicester Tigers on September 2nd at the Kassam Stadium.

Richard Davies, Sales and Marketing Director at Brains, said: “This is the start of a partnership that will spearhead our strategy to grow our business outside of Wales, and what better way to do it than with a club that has its roots in Wales. The sponsorship deal gives us a great brand fit with London Welsh and exposure to a key market that will enable us to further grow our brand.”

Mark Kemp, Commercial Manager at London Welsh, added: “It is great to welcome Brains on board and to have them as our main shirt sponsor is a tremendous boost to the club as we take on the might of the Aviva Premiership.

“They have demonstrated their commitment to Wales and Welsh sport, which they are underlining with this deal. We look forward to working closely with them over the next three years and know that they will be a huge asset to the club both at Old Deer Park and the Kassam Stadium”.

Brains has been involved in top level sponsorship since 2004 when their ale became the first Welsh brand to sponsor the Welsh Rugby Union senior team jersey – and has since remained one of the WRU’s key partners.