Olympic Athletes Poised to Save Beijing’s Super Power Games

Olympic Games advisor Michael Pirrie outlines the key challenges facing Beijing’s organisers as the Games enters the final days of its epic ten year journey.

INTRODUCTION

Snow results from weather patterns that produce minute ice crystals and larger snowflakes that can transform the surrounding world, with the potential also for widespread disruption.

While there has been little natural snow until this past weekend, a cold climate of political suspicion and suspense have settled over the Beijing Winter Games.

This has been one of the world’s most complex and conflicted sporting events. China has challenged athletes and audiences like never before. Games athletes are traversing some of the most challenging conditions ever confronted in world sport.

With international officials warning of personal risks from political criticism, fears over cyber security and burner phones as a mandatory precaution, Beijing carries overtones of danger inherent in figure skating soundtracks such as “Oblivion,” and “Secret Spies” from the previous Pyeongchang Winter Games, staged in the shadows of North Korea’s nuclear missile bunkers.   

“A decision to allow Russian teenage skating sensation Kamila Valieva to continue competing despite a positive drugs test will help to define the Games.”

The Beijing Games has unfolded in an atmosphere of growing global disorder, a countdown to possible war in Europe and a new pandemic virus.

High power political alliances and agendas have framed Beijing as much as the “The Rock,” “Ice River,” giant industrial cooling towers, steep mountain slopes, and space age indoor venues have defined the time and place of this Olympic expedition to the Chinese capital. 

This has been the Super Power Games, dominated by the politics and partnerships of permanent UN Security Council members – China and Russia and United States and United Kingdom.

Beijing has also produced super powered sport and performances of extraordinary athletic artistry and bravery never seen before, often obscured by the political blizzards that have closed in on the Games. 

As Beijing continues into the second and final week of competition the most immediate challenge may not be from recent snowstorms, high winds and reduced visibility on the slopes.

The major threat may still be the continuing presence of Russian troops on the Ukraine border pushing Europe – home to the families of thousands of athletes competing in Beijing – to the edge of possible war. While maintaining its military war footing, Russia also continues to wage war on Olympic athletes.

A decision to allow Russian teenage skating sensation Kamila Valieva to continue competing despite a positive drugs test will help to define the Games.

The ruling by the Court of Arbitration for Sport (CAS) has sparked fury amongst cold war political enemies and allies, and levelled criticism at the world anti doping system as it applies to Russia and its repeated violations and disregard for clean athletes.

While the CAS verdict correctly highlights the importance of fairness and protection for the 15-year-old minor, allowing her to compete again has raised difficult questions about fairness for compliant athletes. The complexity of the situation surrounding Valieva, who has not failed a drugs test since arriving in Beijing, has led to renewed international concern about the integrity of elite sport.

The Valieva case has inevitably placed Russia’s state sanctioned doping programme back in the spotlight, with growing speculation about the teen skating star’s entourage and possible targeting of junior athletes in covert doping operations.

This will now be investigated in an effort to find out who put the young sports superstar into the crisis she finds herself. As merely a fifteen year-old girl this will likely turn back to the coaches who are most likely to be responsible for this situation

“The complexity of the situation surrounding Valieva, who has not failed a drugs test since arriving in Beijing, has led to renewed international concern about the integrity of elite sport.”

While many hundreds of thousands of Covid tests have been conducted in Beijing, it was the results from a single test of a very different kind before the Games that will leave an inconvenient Game legacy.

Beijing’s super power political sports nexus reached new heights when Russian leader Vladimir Putin and China’s president Xi released a joint statement opposing western influence in their regions as athletes from nations around the world prepared to march in the opening ceremony.

Despite this extreme political environment, the Beijing Games may still be a significant achievement for organisers and IOC 

The Games is producing one of the most electrifying, compelling and confronting Olympic spectacles ever staged on snow and ice. Maybe the most talented line up of winter athletes ever assembled has already produced multiple world and Olympic records, while other legends thrilled crowds by merely competing.

Like Shaun White, the quarterback of winter sport with multiple won gold medals, taking snowboarding to new heights like a modern day arctic explorer, who received a rousing standing ovation that could be heard at the top of the course without even making it to his permanent position the podium.

Athletes soared above geopolitical divides, blessing themselves before launching so high on snowboards or skis that a pilot’s license, oxygen mask, parachute and air traffic controllers appeared necessary to navigate a safe landing.

The humanity of sport also cut through the politics. 

“I would never have expected, in this moment, severely underperforming in an Olympics… I would never have felt that humans could be so kind,” said devastated US world skiing champion Mikaela Shiffrin after her shock elimination from her two best events. “I never would have expected that.”  

CONCLUSION

The Beijing Games appear to have unfolded in two different parallel worlds – on the pages and screens of the world’s media, critical of the management style, rules and restrictions imposed by organisers; and in the venues, mountains, streets and homes of a host city and country fiercely proud of the Games and success of its Olympic team.

Ultimately it is the experience of the athletes that will determine the success of the Games. All Games have issues that need to be dealt with no matter how much planning has been done.

Organisers appear to have dealt with complaints at the start of the Games centring on the isolation of Covid positive athletes, making conditions more comfortable and less severe.

The reporting of no new Covid infections for the first time yesterday in the closed loop system heralds a major milestone that will be critical to the safety and security of essential services for athletes and success of the Games in the days ahead.

***Michael Pirrie is an Olympic Games advisor and international communications consultant and commentator on major events who was executive advisor to the chair of the London 2012 Olympic games, Seb Coe. 

Fijian Drua Partner With InCrowd Sports Ahead Of The Inaugural Super Rugby Season

The Fijian Drua, the newest franchise in Super Rugby Pacific have appointed InCrowd Sports to lead its fan and digital strategy, starting with the launch of a new website – drua.rugby. 

The Fijian Drua, who will be playing home fixtures across Fiji and Australia in their first season, have been established to deliver a sustainable route for Fijian talent to play professional rugby, whilst also showcasing Fiji’s exciting style of play in the southern hemisphere’s biggest competition. 

Key to the Fijian Drua’s growth strategy will be engaging the significant audience with interest in Fijian Rugby, so the club has appointed leading data, technology and sports marketing specialists InCrowd, who are helping build a digital ecosystem from the ground up to deliver personalised experiences and engaging content for fans in Fiji and around the world. 

InCrowd has a proven track record of producing industry-leading fan technology, data solutions and professional services for their portfolio of clients that include URC (formerly PRO14 Rugby), Premiership Rugby, Euroleague Basketball, Formula 1, ECB, Rugby Football League and a number of Premier League and Championship football clubs. In Australia and New Zealand, InCrowd currently delivers technology across 33 venues including the SCG, Stadium Australia and CommBank Stadium, as well as working with organisations such as Golf Australia and Netball Australia. 

“Our partnership with InCrowd will further strengthen our engagement with our audiences at home and wherever they are overseas, with content and interactivity which will be unique to the Drua.”

During the 2022 Super Rugby season, drua.rugby will have real time updates during match days, as well as latest news, statistical graphics, fan voting, competitions, player profiles, video galleries, interviews and other exclusive content.

The website has been built upon InCrowd’s digital experience platform, Bridge, which includes a sports specific headless CMS, digital asset manager, fan engagement tools, audience insights and tools that enable personalised content delivery and communications based on 1st party data. 

As part of the partnership, InCrowd will support the Fijian Drua as they generate and collect more fan data, helping the club with its commercial strategy as well as personalising fan communications across multiple new channels as they are launched.  

Fijian Drua CEO, Brian Thorburn, said: “We’re committed to offering our fans, supporters and stakeholders an outstanding digital experience when they engage with us online and DRUA.RUGBY is obviously the most critical component of this objective. We may be a brand new team but one with very strong roots. And even before running out for our first game, we have a strong global following and premium brand associations with major global players including Swire Shipping, New Balance, Fiji Airways, ANZ and Vodafone. Our partnership with InCrowd will further strengthen our engagement with our audiences at home and wherever they are overseas, with content and interactivity which will be unique to the Drua.”

InCrowd Head of Partnerships APAC Seb Lear, said: “This is an incredibly exciting project which we are honoured to be part of. In a broader context, this is a game changer in the global rugby landscape by helping Fiji create a sustainable talent pathway and a commercial strategy that keeps the incredible Fijian talent in the Pacific. It’s been a pleasure to work with the Fijian Drua team over the last few months to begin to deliver great digital experiences for the passionate fans of Fijian Rugby. This fan first approach is a value at InCrowd’s core, with the foundation of the business built on helping sports organisations create direct relationships with their fans to drive commercial value, something that has been even more critical for every sport to focus on over the last 2 years.”

The Fijian Drua will play their first ever Super Rugby Pacific match against the NSW Waratahs at CommBank Stadium in Parramatta, Western Sydney on Friday 18 February.

About InCrowd

Driving ROI through data-powered digital experiences

With data, app, web and in-stadia solutions managed by a powerful customer data and experience platform (CDXP) and supporting professional content, data and strategic consultancy services, InCrowd helps leagues, clubs, federations, venues and sports media activate the full potential of their dedicated and passionate audiences, driving significant ROI for the organisation and commercial partners.. 

InCrowd works with multiple sports organisations and clubs including UEFA, FIFA, EFL, Sky Sports, Premiership Rugby, URC, Rugby Football League, Formula 1, ECB and multiple clubs across the Premier League and Championship, helping them deeply connect with their fans converting fan interaction into ROI & advocacy. 

Find out more – www.incrowdsports.com

Get in touch – enquiries@incrowdsports.com

WSC Sports Extends Growth, Announces $100M In Series D Round

New round led by ION Crossover Partners to further support disruption in sports media landscape

WSC Sports, the global leader in AI-driven sports highlights, today announced that it has closed a $100M Series D round, led by ION Crossover Partners (ICP). Existing investors, including Intel Capital, O.G. Tech and Detroit Venture Partners (Dan Gilbert), also participated in the round.

The company plans to use the new funding to support its aggressive growth plans for 2022 and beyond, continuing its expansion into new geographies, sports, and platforms such as OTT, NFTs, sports betting and more. In addition, the company is set to recruit more than 150 new employees this year, both in Israel and at its regional offices in New York, Sydney, and London.

The WSC Sports Team

WSC Sports, which has become one of the world’s leading sports-tech companies, surpassed more than 200 global customers in 2021, as a growing number of rights-holders are recognizing the strategic value of automating, customizing, and scaling their digital content efforts to better engage with fans and monetize their content.

During 2021, more than 3.4m highlights were created using the company’s AI-based platform, which equates to over nine years’ worth of video content. It was also a year where the company released innovative new products and tools for rights holders to connect with fans, such as WSC Stories. Over 6,000 stories were created, receiving close to 100 million views, with an average CTR of more than 11%, changing the way fans discover and engage with sports content.

“We’re delighted to secure this significant round of funding and couldn’t have asked for better new partners than ICP to join our professional team of investors” said Daniel Shichman, CEO and Co-founder, WSC Sports. “ICP will contribute from their vast experience working with growth stage technology companies as we continue our global expansion. Sports media rights owners are embracing new ways to connect with their fans and generate new revenue streams. With new consumption habits moving at a rapid pace, short-form video has become a key component in user acquisition, retention, and monetization and our new products that were launched during 2021 for broadcasters, OTT providers and sports betting operators demonstrate the scale and variety of use-cases our platform supports”.

Daniel Shichman - Co-Founder & CEO - WSC Sports

“We have been following WSC’s progress over the last two years and found the team’s vision and execution highly impressive. Content is king, and we view sports content as one of the crown jewels of the digital age. WSC’s undeniable technology leadership is unlocking value for different stakeholders in the value chain. We look forward to taking part in the next chapter of WSC’s growth and innovation” said Gilad Shany, ICP’s Managing Partner, who will be joining WSC Sports’ BoD.

BWT Alpine F1 Team Partners With Binance To My Launch Alpine Fan Token

Today BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform, and sees Binance become the official Fan Token Partner of BWT Alpine F1 Team and the Alpine Esports Partner from 2022 onwards. The Binance logo will also be visible on the new Alpine A522 car, which will be launched on 21 February 2022.

Powered by Binance, the Alpine F1 Team Fan Token (ALPINE) will be issued via the Binance Launchpad. The joint effort around the token launch will help BWT Alpine F1 Team explore new branding opportunities to create a more purposeful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on the physical and digital race track, through unique and engagement-based rewards, interactivity, gamification and more.

Laurent Rossi, CEO, Alpine, commented:

“BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement.

“This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment in striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe Binance is the right partner to take us all the way to the checkered flag.”

Helen Hai, CEO of Binance Fiat Exchange, commented:

“We are proud to announce BWT Alpine F1 Team on the Binance Fan Token Platform, and our first Formula 1 partnership. The Alpine name has a rich history in motorsports but it is its innovative approach to fan engagement that aligns perfectly with our vision for Binance Fan Tokens.

“Alpine always pushes the envelope when it comes to engaging their fans who have access to perks like exclusive test drives, one-on-one time with professional racing drivers, as well as playing host to rallies set in the picturesque French countryside – just to name a few! We aim to bring equally exciting experiences to the blockchain and drive even more utility for ALPINE holders, to extend the range of activities fans can already do on our platform. We are just approaching ‘turn one’ of ‘lap one’ on the token race track; and possibilities are truly endless.”

The official Alpine F1 Team Fan Token (ALPINE) is a utility token providing fans with revolutionary new ways to engage with the brand. ALPINE will be available for all Binance users via the Launchpad from today and later via Spot, bank card purchases and P2P.

For more information on the ALPINE Fan Token Launchpad and future team listings, visit the Binance Fan Token Platform.

RoKiT Venturi Racing Announces Long-Term Partnership With Stoli® Group

Monegasque marque brings Stoli® Group and elit™ Vodka into World Championship motorsport.

A Long-Term Relationship

With Season 8 of the FIA Formula E World Championship set to resume this weekend at the iconic Autodromo Hermanos Rodriguez in Mexico City, ROKiT Venturi Racing is delighted to join forces with the Stoli® Group’s elit™ Vodka.

In this long-term collaboration, elit™ luxury Vodka will become a Principal Partner of the world’s only Monegasque racing team from the 2022 Mexico City E-Prix.

Industry-Leading Experience

Together with ROKiT Venturi Racing, elit™ Vodka will enhance its mission to make a difference by accelerating its sustainability agenda and addressing responsible alcohol consumption as it continues to pursue perfection in performance and chase meaningful change.

Part of the Stoli Group’s brands, elit™ Vodka is one of the highest-rated white spirits in the world, receiving 10 platinum awards and has been named as the best vodka of the year on ten occasions by the Beverage Tasting Institute.

With a presence across a network of more than 176 markets, Stoli® Group works with a passionate team of 200 distributors around the world. Headquartered in Luxembourg, Stoli has production facilities in Spain, Italy, Argentina, and the United States, some of which are steeped in history dating back to the early part of the last century.

Ambition Meets Diversity

Marking the first time that the Stoli Group and any of its brands have entered motor racing, this collaboration signals a groundbreaking commercial development in World Championship motorsport.

ROKiT Venturi Racing, the Stoli Group and elit™ Vodka are united in the pursuit of excellence and not only want to be the best but strive to break the mould, achieving the unachievable by pioneering impossible perfection.

For over 35 years, the Stoli Group has championed the LGBTQ+ movement and will also drive diversity and inclusion to a global audience in the world’s premier fully-electric racing series to create a lasting impact internationally.

From the 2022 Mexico City E-Prix, elit™ Vodka will adopt a central position in ROKiT Venturi Racing’s visual identity, with branding appearing on the front and rear wing, bargeboards and nose cone of the team’s Season 8 livery.

Branding will also appear on the racing suits of drivers Edoardo Mortara and Lucas di Grassi, on team wear, and in ROKiT Venturi Racing’s garage.

Susie Wolff, CEO, ROKiT Venturi Racing: “After a dominant display in Diriyah and a double podium to kick off Season 8, we are delighted to welcome the Stoli Group and elit™ Vodka to our partnership family. We both share bold aspirations for the future and together, we will continue to champion sustainability, diversity and inclusion over the coming seasons. As a long-term collaboration, this agreement shows the Stoli Group’s resolute faith in us as a team and showcases the realisation of ROKiT Venturi Racing’s vision, competing at the pinnacle of electric motorsport.”

Damian McKinney, Global CEO, Stoli Group: “With sustainability at the heart of our DNA, we have a plan to deliver one vision and one mission: establishing the most powerful and sustainable ultra-luxury spirits and wines portfolio by 2025. To that end, we have been in search of partners that match our sustainability vision on multiple fronts including environmental, gender and LGBTQ equality. We are thrilled to announce we found that in the ROKiT Venturi team. While a successful sustainable journey can’t be achieved alone, together we can make a lasting difference for our planet and generations to come.”

Three Ways To Enrich The Subscription Experience – Inspired By The NYT

Roy Barak, Head of Vindicia, looks at how organisations must continue to enrich the experience of their subscribers to ensure they retain their custom, and gives three prime examples of how to do so.

Earlier this year, the New York Times announced it would acquire The Athletic, the sports based subscription company, for over half a billion dollars, in cash.

That’s a momentous purchase, not just for The Athletic, or the NYT, but for subscribers.

“After all, they didn’t just acquire The Athletic; they acquired all of its subscribers too.”

It’s the perfect example of the lengths the iconic newspaper is willing to go to enrich the customer experience – and one of the ways it can succeed in bringing an entirely new subscriber base to the company. After all, they didn’t just acquire The Athletic; they acquired all of its subscribers too. Now the challenge will be how to retain them.

Here are several ways that media subscription brands, just like the NYT, are working to enrich the experience they offer to consumers:

Adding more to the offer

In acquiring The Athletic, the New York Times made a valuable strategic move – adding more content to their subscription offering. For NYT subscribers who are also sports fans, the ability to gain access to The Athletic via their existing subscription adds relevance, interest and entertainment value above and beyond the current offering.

Acquiring The Athletic cost the New York Times $550 million. They have also this past week acquired viral game Wordle.

Acquisitions are just one way that media companies can expand their current subscription and deliver more value and satisfying experiences for subscribers. But there are other (cheaper!) ways too. For example, brands can collaborate with other brands to incentivize taking out a joint subscription (i.e., subscribe to a certain digital newspaper and get three months free subscription to a particular magazine).

Any addition to the subscription offer that is compelling and attractive to subscribers is a smart way to enrich the customer experience.

Bundling

There are lots of ways to bundle subscriptions, but they all have the same goal: boosting user engagement and profitability. With Vindicia’s subscription platform, brands can test out all kinds of bundles to see which ones work and which don’t. For example, cable TV companies typically offer different channel bundles depending on the interests of the user, such as a sports bundle, or kids entertainment, or music bundle.

“By bundling smartly, subscription companies can increase satisfaction over the entire customer journey.”

By bundling smartly, subscription companies can increase satisfaction over the entire customer journey, therefore increasing the lifetime value of individual users. This is the key to a reliable, recurring revenue stream.

Personalization

Personalization is a critical part of enriching the subscription experience. For today’s consumers, faced with endless choice and subscription fatigue, a personalized experience tailored just for their needs and preferences is what makes a subscription brand stand out. Subscribers today want more; they need to feel a sense of comfort, safety, reliability, and value. If they can’t get it from one subscription, they will turn to another.

“All this requires two things: a willingness to continually do what is necessary to add value to the subscription, and a sophisticated, turnkey subscription tech platform that can facilitate it.”

For subscription companies, the ability to create amazing, tailored experiences that speak directly to the individual user is vital to an irresistibly rich subscription offering. Fortunately, with the advancement of SaaS subscription technology and subscription intelligence, brands can indeed provide that personalization as a seamless part of their offering, and drive more subscribers to their brand for longer.

Understand the concept of added value

The New York Times understands the necessity of adding value to a subscription, which is exactly what they did with the acquisition of The Athletic. The addition of the brand to the NYT offering opens up a world of content to users, providing more opportunities to satisfy an already solid subscriber base. What’s more, the iconic and veteran media company now has access to a new subscriber pool of users who may not have considered the NYT offer before.

There are lots of ways to enrich subscriptions, whether it be acquiring new brands and adding them to the offer, bundling exciting subscription offers, or creating personalized experiences for individual users. All this requires two things: a willingness to continually do what is necessary to add value to the subscription, and a sophisticated, turnkey subscription tech platform that can facilitate it. That’s what we’re here for at Vindicia.

About The Author – Roy Barak

Roy Barak is Head of Vindicia. With over a decade of experience in the financial planning and analysis aspects of the IT and telecommunication industries, Roy brings extensive expertise in pricing models, financial modeling, and working with senior management to transform existing business lines and generating new ones. Previously, Roy worked at Amdocs, Vindicia’s parent company. Here he held key financial positions that supported the establishment of an internal accelerator, which introduced half a dozen successful new offerings. Roy also worked with the Amdocs services sales arm in transforming commercial and pricing models.

Abu Dhabi To Host FIBA 3×3 World Tour Final 2022

The final of the FIBA 3×3 World Tour’s 11th edition will take place in Abu Dhabi on December 9-10, 2022.

Abu Dhabi has been a pioneer in 3×3. Not only did the city organize a FIBA 3×3 World Tour Masters last year – which featured ten Olympic medalists, it played host to the Final both in 2015 and 2016.

“We’re delighted to bring the FIBA 3×3 World Tour Final to Abu Dhabi for the third time,” FIBA Secretary General Andreas Zagklis said. “Coming back for the Final six years later shows the spiking interest for 3×3 and the commitment of the Abu Dhabi Sports Council.”

The 2015 and 2016 Finals rank among the most memorable and successful events in 3×3 history, both in terms of excitement on the court and quality of the organization. The event was praised for being one of the best sporting events in Abu Dhabi in 2015.

“Our previous Abu Dhabi Finals were a decisive moment in the growth of 3×3,” FIBA 3×3 Head of Events Ignacio Soriano said. “We’re blessed to have found a partner in the Abu Dhabi Sports Council, which shares our vision of 3×3 events being more than a sporting event. We are looking forward to continuing this legacy by organizing an unprecedented show this year in Abu Dhabi.”

The 2022 Final will be staged on Yas Island, a very popular leisure island, which is home to many entertainment facilities and sporting events, such as the Formula One Abu Dhabi Grand Prix.

“It is an honor for us to host the FIBA 3×3 World Tour Final for the third time,” His Excellency Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council said. “The event is beloved within our community and fits with our strategy to bring the best and most innovative sporting events in the world. We were delighted to see 3×3’s success at the Tokyo Olympics and are committed to continue growing the game together.”

FIBA will unveil the FIBA 3×3 World Tour season calendar later this month.

DataPOWA Appoint Chief Revenue Officer Patrick Yandjou

DataPOWA, the fan intelligence technology company delivering POWA index, POWA tracker and FanPOWA, is pleased to announce the appointment of Patrick Yandjou to the role of Chief Revenue Officer, and he will join the company’s Senior Management Team with immediate effect. 

A prominent figure in the sports sponsorship measurement and analytics sector, Patrick has extensive experience of working with sports properties, brands, and agencies globally to help them further understand their audiences and deepen the connection with them.

He has a master’s degree in Sport Science and Management and has previously held roles at Blinkfire Analytics and sports market intelligence specialists Leaders. 

DataPOWA’s Chief Executive, Michael Flynn, said: 

“It is with great pleasure that I welcome Patrick Yandjou to DataPOWA. The new role of Chief Revenue Officer is designed to take us to the next level as we continue to enhance our standing and influence within the sector. Patrick has all the attributes and experience I was looking for; his passion, and deep understanding of the sports industry made him the clear choice.”

Patrick said: 

“I’m honoured to join an ambitious business of highly-motivated people who want to make a positive impact in the sports industry using technologies that up until now weren’t readily available in the sector. Sports sponsorship is becoming increasingly sophisticated, complex and data-driven, and DataPOWA’s innovative POWA product suite gives us a real competitive advantage, empowering those in the industry to maximise their partnerships.”

Patrick will be in attendance with the DataPOWA team at Soccerex Americas in March, promoting their new 360° brand valuation platform, POWA tracker, and data enrichment and collaboration software FanPOWA.

Strive Group And LDN UTD Announce “UTD EDN” Initiative

The Strive Group and purpose driven esports org LDN UTD have today announced “UTD EDN” (education) as a joint partnership to offer an inclusive platform for young raw talent to enter and succeed in the esports & gaming sector. 

With the exponential growth in gaming during the COVID 19 pandemic, and recent announcement of esports being included alongside the Birmingham Commonwealth Games, interest in the sector couldn’t be higher. With the emergence of more digital careers and the transforming career landscape, gaming and esports have become aspirational career destinations for a large majority of the next generation of employees.

Together, Strive and LDN UTD are launching UTD EDN as their first collaborative programme offering individuals an 8-week learning experience at LDN UTD’s Centre of Excellence in Camden, with over 70 hrs work experience thereafter in LDN UTD or affiliated businesses to the sector.

With new programmes on the horizon, and with many other initiatives across the UK, this is a very exciting time for careers in the sector with a real demand for talent and innovation in the UK.

The Strive Group Director of Innovation & Skills Ben Drew said “Digital careers are at the forefront of all young people’s minds these days; this collaboration brings best in class from the world of esports and from our developmental programme designers to offer a fantastic platform for individuals to take that first step on the ladder of ambition”

LDN UTD CEO Oliver Weingarten stated “LDN UTD’s values originated on discovering, nurturing, and educating grassroots talent in esports. We’ve extended this ethos to employability, and transferable skills to work in the sector. We are therefore pleased to partner with Strive to provide young people with the opportunity to work in our sector and the creative economy and look forward to welcoming the first cohort to our purpose driven Centre of Excellence in Camden later this month.”

LDN UTD unites professional esports and grassroots gaming with healthy lifestyle and social issues and has previously held physical and online campaigns to address racism and diversity, knife crime, nutrition, loneliness, and education partnering with the Mayor of London.  All Access Gaming took place at Samsung KX in November 2021 to promote health and wellbeing whereby 130k unique viewers watched on Twitch, and there are more campaigns planned for 2022.

PGA TOUR And NBC Sports Launch “PGA TOUR Pick’Em Live”

The PGA TOUR and NBC Sports today launched “PGA TOUR Pick’Em Live” within the official PGA TOUR app and on the TOUR’s website. The free-to-play game, developed by Low6 and exclusively powered by PointsBet in North America, is designed to enhance fan engagement with live in-play games and weekly prizes.

Fans can enter the game at nearly any point during a tournament week and make selections on competitions including overall winner, group winner and head-to-head, with the points system directly tied to live odds.

“We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA TOUR fans,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”

PGA TOUR Pick’em Live will feature guaranteed weekly prizes valued up to USD $5,000, with the first competition opening on February 15 in advance of The Genesis Invitational. Once player groupings and tee times are confirmed each week, the full set of game options within “PGA TOUR Pick’Em Live” will be available for users to begin making selections.

“We are delighted to be launching this new pick’em game in partnership with NBC Sports, the PGA TOUR and PointsBet,” said Jamie Mitchell, Low6 co-founder and CEO. “This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA TOUR Pick’em Live.”

PGA TOUR Pick’em Live is available in the PGA TOUR app, downloadable on iOS and Android, or on PGATOUR.COM at https://pickemlive.pgatour.com/. PGA TOUR Pick’Em Live will be integrated into GOLFchannel.com, NBCsports.com and GOLF Channel.

“At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA TOUR on a product that does just that,” said Eric Foote, PointsBet Chief Commercial Officer. “As we continue to increase the number of in-play betting opportunities, ‘PGA TOUR Pick’Em Live’ helps us redefine and elevate the way we interact with PGA TOUR fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.”