Adidas Extends River Plate Sponsorship

Adidas, prostate have renewed their long-term partnership with Argentine soccer giant River Plate, until 2018. 

Adidas are celebrating their 30th year partnered with River Plate as they began their association in 1982.

The advantage of long-term agreements is the confidence to organize marketing campaigns together.

“The extension of our contract with River Plate confirms our successful relationship and long term. We are proud to sponsor the club and continue this bond. The announcement reinforces our position as the leading brand in Argentina, “Koll said Walter, general manager of Adidas in Argentina. 

“The greatness of the institution throughout its history leads the River Plate to be the biggest club in Argentina and one of the most important in the world. Adidas shares these values ??and is proud to continue being part of the family, in order to continue this union, “diisse the company in a statement.

Adidas already has long-term deals with the German Football Federation and Bayern Munich.

Nautique Extends Sponsorship of Ski Event Moomba Masters

Nautique extended its agreement with the Victorian Water Ski Association to be the exclusive official towboat of the Moomba Masters through 2017.

The tournament is held annually in Melbourne, viagra buy Australia, and is seen by hundreds of thousands of spectators each year. The Moomba Masters will run from March 6-11, 2013.

Three-event competitors will ski exclusively behind the record-breaking Ski Nautique 200, which the company said is known for creating superior wakes. The boat has towed athletes to 12 world records and numerous personal bests since its inception.

Recently named the most innovative product in the industry by the Watersports Industry Association, the Super Air Nautique G23 will pull the wakeboard competitors for the first time on the Yarra River this coming March, Nautique said.

“To have great partners like Nautique is a huge contributing factor to the success of Moomba Masters and is an important part of the reason why Moomba Masters is the largest water-ski and wakeboard event in the world,” Victorian Water Ski Association president and Moomba Masters tournament director Darren Robertson said in a statement.

“We are thrilled to have the opportunity to continue our honored partnership with the [Victorian Water Ski Association], a great organization. Moomba Masters and Nautique provide the world’s best ski and wake boats for the world’s largest water-ski and wakeboard event,” Nautique president and CEO Bill Yeargin said. “Moomba presents an ideal opportunity for people in Australia and all over the globe to learn about the watersports industry and Nautique.”

Chris Hoy Becomes First Official Ambassador for Glasgow 2014

Great Britain’s most celebrated Olympian Sir Chris Hoy has been named the first Official Ambassador for the Glasgow 2014 Commonwealth Games.

Sir Chris is the first of a select group of high profile sporting and celebrity figures who will work with the Glasgow 2014 Organising Committee over the next two years to promote the Games and help ensure as many people as possible make the most of Scotland’s largest ever sporting and cultural event.

Specific details of his involvement will be announced in the coming weeks, ed buy but will include appearances in high-profile promotional campaigns and events as well as on-going support for the Glasgow 2014 Organising Committee.

Throughout his illustrious career, check Sir Chris has won an array of medals at the highest level in track cycling. As well as securing two Commonwealth gold medals for Team Scotland, ed Sir Chris has won six Olympic gold medals and eleven world championship titles. In 2008, it was announced that a new velodrome in Glasgow, a landmark venue for the Commonwealth Games, would be named in his honour.

Sir Chris Hoy, Glasgow 2014 Ambassador, said: “The Commonwealth Games is a special event for me. I have fantastic memories of competing for Scotland in the Games on three separate occasions, especially winning my first major Championship gold medal at the Manchester 2002 Commonwealth Games.

“Following an incredible Olympics in London, I’m proud to lend my support to the next great sporting event on home soil. Making sure that people from all walks of life, especially young people, feel inspired to be a part of the Games will be a big focus for me.

“London 2012 was the perfect way to end my Olympic career. The Commonwealth Games are two years away and I haven’t made any decisions yet, but to be able to compete in Glasgow in a velodrome bearing my name would be the dream ending for me.”

Lord Smith, Chair of the Glasgow 2014 Organising Committee, said: “We could think of no person more appropriate than Sir Chris to be our first Official Ambassador. I have no doubt that his success, his support, and his passion for Scotland will inspire people – spectators, volunteers and athletes – to get behind the Glasgow 2014 Commonwealth Games. We are delighted to have the support of Britain’s greatest Olympian.”

Ricoh Continue Title Sponsorship of Women’s British Open

Ricoh has agreed an extension to remain the title sponsor of the Women’s British Open until at least the 2016 Championship.

Ricoh will also continue to support the tournament organisers with its document services, order which it ensures are carbon neutral through its Sustainability Optimisation programme. The announcement confirms the importance and strength of the Championship and the relationship between the primary stakeholders Ricoh, the Ladies Golf Union and IMG.

Simon Sasaki, Corporate Executive Vice President, Chief Marketing Officer, Ricoh Company Ltd. explained, “The Ricoh Women’s British Open is a global tournament that brings together the best golf players in the world.  Each player, with the help of her team, is focused upon improving her golfing techniques year on year.  This is how we like to work with our clients too, collaborating with them to understand the best ways to manage information, improve business agility and respond to their needs.”

He added: “We are delighted to announce that will we extend our title sponsorship of the Ricoh Women’s British Open until at least 2016 and continue collaborating with the LGU, IMG, LPGA and Ladies European Tour to further develop and enhance this great tournament in-keeping with our imagine. change. tagline.

Ricoh Global Ambassador and World Number 14, Paula Creamer, who is seeking her second Major win at this week’s Championship said: “It is great to know that the people at Ricoh are enjoying their relationship with us just as much as we are enjoying our relationship with them.  From its document services behind the scenes to its global brand presence on the course, it has brought many benefits to the tournament.  For example, it has grown its international status, been hosted by the best golf courses in the UK and allowed us to improve our game by attracting the best players in the world. On behalf of all the players I would like to say how very grateful we are for Ricoh’s continued support and I hope we can all go out there this week and reward their support with some high quality golf on this beautiful course.”

Shona Malcolm, Ladies’ Golf Union’s CEO, added: “I am thrilled to be here today sitting alongside Ricoh and IMG, as well as the LPGA and Ladies European Tour announcing Ricoh’s long term commitment to our Championship. The success of this sponsorship for Ricoh and this announcement illustrates the strength of the women’s game globally and the strength and value of the Ricoh Women’s British Open as an effective marketing tool.”

Guy Kinnings, Global Co-Managing Director, IMG Golf added, “Renewing any sponsorship arrangement is very satisfying as it means that the partnership continues to align with the goals and values of all the teams that are involved. The women’s game is growing in stature globally and works hard to present the best possible product for it’s partners. Ricoh is a fantastic supporter of women’s golf and its continued support to 2016 is great news for all concerned.  It is a testament to the LGU, the LPGA, the Ladies European Tour and the entire IMG Women’s British Open team that the future of this great tournament looks so bright and we are thrilled to be announcing this great news today.”

Speaking on behalf of the LPGA, Commissioner Mike Whan commented: “The Ricoh Women’s British Open has always been a key event on the LPGA schedule and one which the players look forward to due to its long and prestigious history, world class host golf courses and great hospitality. I am delighted that this is set to continue for many more years with this announcement today.”

Alexandra Armas, Executive Director of the Ladies European Tour concluded: “This is fantastic news and on behalf of the Ladies European Tour and our players I want to acknowledge how important Ricoh’s investment and support has been for women’s golf. Each year the Championship seems to get better and this is not only down to the expertise of the Ladies Golf Union and IMG, but also Ricoh who is a fantastic sponsor to have on board.’

The Ricoh Women’s British Open was founded by the LGU in 1976 and is staged in conjunction with IMG, the world’s largest sports marketing company. The event has been co-sanctioned by the LPGA and LET since 1994 and gained Major status in 2001.

Ice Cream Brand Get Naming-Rights to Crewe Alexandra Stand

English League One team, order Crewe Alexandra has agreed a new sponsorship deal with Whitby Morrison.

One side of the Alexandra Stadium will now be known as the Whitby Morrison Ice Cream Van Stand after the two companies agreed a naming-rights deal.

Alison Bowler, herbal business operations manager for the Railwaymen, said: “We’ve worked closely with our friends from Whitby Morrison over many years now and we are delighted that they have extended this partnership with the sponsoring of the away stand here at Gresty Road.

“It is a significant sponsorship for the next three seasons and we are pleased that such a successful, unique and local company wants to be involved.”

Whitby Morrison and Crewe Alexandra share a long-standing relationship dating back more than 20 years but this sponsorship is their biggest deal.

Ed Whitby, of Whitby Morrison, said: “Within our industry we are recognised as the world’s leading manufacturer of ice cream vans which is a cause for celebration in itself.

“Many visitors to the town associate Crewe with luxury cars and railways but with this fantastic new sponsorship venture, I’m certain many more will be leaving the town wiser in the knowledge of another famous British icon produced here – ice cream vans.

“We manufacture almost 200 vehicles on an annual basis, exporting them all over the world. Recent destinations include the US, Libya, Brunei and Kyrgyzstan.

“From personal experience I know football supporters can be tough critics, especially when it comes to their own team, and will no doubt have a laugh about the name of this stand.

“But that’s what it’s all about. The Ice Cream Van Stand will remain etched in people’s minds.”

Sport trifft Business: Wie Unternehmer die Rezession besiegen

Orientierungslauf ist eine Sportart, health die sich vor allem in Norwegen grosser Beliebtheit erfreut. Nun hat ein kleines Unternehmen in Grossbritannien eine Technologie entwickelt, cialis die sie noch besser macht. Ein neues Video [http://www.youtube.com/watch?v=BhtNUPByFLQ ] zeigt die erfolgreiche Zusammenarbeit zwischen dem norwegischen Orientierungslauf-Verband und einem britischen Hersteller von Körpermonitoren. Das Joint Venture entstand mit Hilfe des Enterprise Europe Network, doctor einem Netzwerk für Business Support, das schon über 5.000 Firmen dabei geholfen hat, geschäftliche und technologische Partnerschaften in 51 Ländern zu schliessen.

Jan Kobach ist der Leistungsanalytiker des Norwegischen Orientierungslauf-Verbands [http://www.orientering.no/Sider/default.aspx ]. Bei dieser spannenden Sportart treten die Teilnehmer zu Fuss, per Fahrrad oder mit Skiern zum Wettlauf an. Mithilfe einer Landkarte müssen sie den schnellsten Weg zu einem Ziel finden, das zu Beginn des Rennens bekanntgegeben wird. Kobach war auf der Suche nach Möglichkeiten, die Leistung seiner Sportler zu verbessern, und stiess dabei auf einen Körpermonitor, der sich dazu einsetzen lässt, den Läufern bei ihrer Wahl von Route, Geschwindigkeit und Karteneinsatz behilflich zu sein.

Das Hilfsmittel wurde entwickelt von Activeinsights [http://www.geneactiv.co.uk ], einem Unternehmen mit Sitz in Cambridge, welche diese Art von Produkten in erster Linie für die medizinische Forschung anbietet. Das Unternehmen hatte sich an Enterprise Europe Network gewandt, um Geschäftspartner aus dem Ausland zu finden und neue Kunden anzuwerben.

Joss Langford [http://www.linkedin.com/pub/joss-langford/5/523/269 ], Technical Director von Activeinsights: “Wir haben mehr gefunden als nur einen neuen Kunden oder Partner – wir haben einen neuen Markt für unser Produkt ausfindig gemacht.” Das Netzwerk verfügt über 3.000 Mitarbeiter und hilft kleinen Firmen wie Langfords dabei, Forschung und kommerzielle Anwendung zusammenzubringen.

Internationale Geschäfte beschleunigen

Das Enterprise Europe Network wurde 2008 von der Europäischen Kommission ins Leben gerufen und hat bereit fast 2,5 Millionen kleinen und mittelständischen Unternehmen dabei geholfen, Geschäfts- und Technologiepartner aus dem Ausland zu finden, EU-Mittel zu erhalten und sich im Wirrwarr der EU-Gesetzgebung zurechtzufinden. Seine über 600 Mitgliedsorganisationen befinden sich in Amerika, Lateinamerika, dem Nahen Osten und Asien.

EENs Schlüsselzahlen

        - 3.000 Mitarbeiter
        - 600 Mitgliedsorganisationen in 51 Ländern
        - 375.000 beantwortete Fragen zu EU-Angelegenheiten
        - 5.000 Unternehmen, die Geschäfts, -Technik- oder Forschungspartnerschaften
          abgeschlossen haben
        - 1.000 neu geschaffene Arbeitsplätze pro Jahr
        - 220.000 EUR durchschnittlich hervorgerufener Umsatz
        - 450 Millionen Euro hervorgerufenes Umsatzwachstum
        - 100.000 Technologie-, IPR-, Wirtschafts- und Geschäftsprüfungen
        - 19.000 SME-Veranstaltungen mit 750.000 Teilnehmern 

Verivox wird LED-Banden Partner des VfL Wolfsburg

Der VfL Wolfsburg kooperiert ab sofort mit Verivox. Damit wird das größte unabhängige Vergleichsportal für Energie in Deutschland zum LED-Banden Partner im nationalen TV-Bereich der Wölfe. Für VfL-Anhänger ist Verivox damit der erste Ansprechpartner bei Vergleichen im Internet rund um das Thema Energie.

Thomas Prangemeier, unhealthy Geschäftsführer von Verivox sagt: “Wir freuen uns, salve dass wir als LED-Banden Partner eines Top-Vereins wie dem VfL Wolfsburg die Möglichkeit haben, drugs noch mehr Menschen auf den Service von Verivox aufmerksam machen zu können.”

Steffen Grupp, Leiter Sponsoring und Vertrieb sagt: “Mit unserem neuen LED-Banden Partner Verivox können wir unseren Fans ein unabhängiges Vergleichsportal für Energie empfehlen. Daher freuen wir uns auf eine Zusammenarbeit, von der beide Seiten profitieren werden.”

Green Bay Packers Extends New Amsterdam Gin Sponsorship

National Football League’s (NFL) Green Bay Packers have renewed their New Amsterdam Gin sponsorship deal.

“On behalf of the New Amsterdam brand, we are excited to extend our relationship with the Green Bay Packers, an organization as rich in history and heritage as our own,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “We are delighted to have our gin be a part of such a respected organization and help bring Packers fans the best game day experience possible.  We look forward to a very exciting season.”

The sponsorship also includes the use of official team marks and logos for consumer retail promotions. Announcement of New Amsterdam Gin’s partnership with the Packers is commensurate with sponsorship agreements with five additional National Football League teams this year.

“Our spirited fans truly deserve the best when it comes to the spirits offerings within Lambeau Field,” said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. “After years together, New Amsterdam genuinely feels like part of the team, making it an ideal choice for Packers fans as they cheer their players on to victory.”

ExxonMobil Expands Porsche AG Motor-racing Partnership

ExxonMobil announced a multi-year expansion of their partnership with Porsche AG that includes technical support of Porsche’s return to LMP1 endurance racing in the World Endurance Championship racing series in 2014.

Recognizing a shared commitment toward leveraging technical innovations to deliver outstanding performance, erectile Porsche selected Mobil 1 as its factory-fill and recommended engine oil in 1996. During the ensuing 16 years, buy the two companies collaborated on technical programs resulting in victories for Porsche racing teams as well as many of Porsche’s new and innovative offerings to the sport utility vehicle and gran turismo categories, such as the Porsche Cayenne and Panamera, respectively.

“For nearly two decades, Mobil 1 and Porsche have partnered on some of the most exciting advances in high-performance automotive engines and lubricants. Working alongside the passionate and innovative engineers at Porsche has allowed us to develop advanced lubrication technologies specifically to protect and optimize the performance of every Porsche engine,” said Alan Kelly, president, ExxonMobil Fuels, Lubricants and Specialties Marketing.

With Porsche’s planned return to the pinnacle of endurance motorsports racing in the LMP1 class, Mobil 1 racing engineers will continue delivering technical support as the auto manufacturer’s exclusive motorsports lubrication partner. Leveraging their successful collaboration for designing lubricants for Porsche road and racing engines, Porsche and Mobil 1 experts will team up for the 2014 World Endurance Championship racing season, which includes the 24 hours of Le Mans.

“A critical fundamental in engine performance is lubrication,” said Wolfgang Hatz, Member of the Executive Board – Research and Development, Porsche AG. “Teaming with the Mobil 1 technology experts has helped Porsche to achieve its outstanding racing performance and meet the expectations consumers hold for our brand. We are delighted to extend our technical partnership.”

Former F1 Driver Mika Häkkinen Extends Johnnie Walker Endorsement

Johnnie Walker has announced today the continued relationship with Mika Häkkinen in his role as Global Responsible Drinking Ambassador for its Formula One sponsorship programme.

Mika has signed an extension to his multi-year deal, medstore which makes him the sport’s longest serving responsible drinking ambassador. 

Since 2005, Johnnie Walker has used its sponsorship of the Vodafone McLaren Mercedes Formula One team as a platform to promote responsible drinking. Mika, two-time Formula 1 World Champion, joined the programme in November 2006 and has played a significant role in raising awareness of the importance of not drinking and driving and always staying in control.

For the past six years Mika has travelled to over 30 countries, including recent visits to key markets such as the Philippines and Malaysia, spreading the important message of responsible drinking, engaging with stakeholders, government officials, media and consumers.

He has also led the Join the Pact campaign, which to date has gathered nearly one million signatures of consumer commitments to never drink and drive. Johnnie Walker is excited that Mika will continue to support fresh initiatives through a variety of channels, aimed to create further impact in delivering important messages.  

CEO, Diageo, Paul Walsh said: “Our continued relationship with double F1 World Champion, Mika Häkkinen, demonstrates our commitment to promoting responsible drinking which is an integral part of the Johnnie Walker sponsorship of Vodafone McLaren Mercedes. I’m very proud of what the F1 programme has achieved so far in this area and firmly believe we can continue to make a positive contribution to people’s lives through this activity.

Global Brand Director for Johnnie Walker, Gavin Pike, said: “We are very excited to extend our partnership with Mika Häkkinen, who has shown a fervent passion for raising awareness of responsible drinking with consumers the world over. We truly believe that delivering these messages through Formula One and its role models, such as Lewis Hamilton, Jenson Button and Mika can have a significant impact.”

Mika Häkkinen, commented: “I am delighted to continue my role as the Johnnie Walker Global Responsible Drinking Ambassador. We can never be complacent about this issue and I am very much looking forward to spreading the word even further with Johnnie Walker. If I can use the public profile I have gained through F1 to change attitudes and save lives, then we are making a big difference.”