Green Bay Packers Extends New Amsterdam Gin Sponsorship
By Community | September 12, 2012
National Football League’s (NFL) Green Bay Packers have renewed their New Amsterdam Gin sponsorship deal.
“On behalf of the New Amsterdam brand, we are excited to extend our relationship with the Green Bay Packers, an organization as rich in history and heritage as our own,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “We are delighted to have our gin be a part of such a respected organization and help bring Packers fans the best game day experience possible. We look forward to a very exciting season.”
The sponsorship also includes the use of official team marks and logos for consumer retail promotions. Announcement of New Amsterdam Gin’s partnership with the Packers is commensurate with sponsorship agreements with five additional National Football League teams this year.
“Our spirited fans truly deserve the best when it comes to the spirits offerings within Lambeau Field,” said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. “After years together, New Amsterdam genuinely feels like part of the team, making it an ideal choice for Packers fans as they cheer their players on to victory.”