English Rugby League club, Bradford Bulls have selected leading nutrition brand, Kinetica Sports as their official nutrition supplier.

The agreement with West Yorkshire’s professional Rugby League club, Bradford Bulls, will see the club act as Kinetica Brand Ambassador and will include branding on all players shorts and cross marketing and promotional activity during the forthcoming Super League season. 

“Having won the Challenge Cup five times, been league champions six times and World Club Challenge winners three times, the club has a great heritage in the sport. We are delighted to support the new owners of the club in the exciting new Super League season,” explains Kinetica brand manager, Hugo Youngman. 

Ryan Whitcut, General Manager for the Bulls commented: “Bringing new sponsors to Bradford Bulls has been a key factor in re-establishing the club on a secure financial footing. We are excited to be working with Kinetica who are at the forefront of a new generation of sports nutrition companies. The squad is building towards next season and I already have great feedback re the efficacy and taste of the products. Can’t wait for the Wildcats to visit the Provident Stadium in February.”

The Hofstra University Department of Athletics has announced a continued sponsorship agreement with New York Life.

Highlighting this agreement is the title sponsorship of the upcoming women’s basketball tournament, the three-day New York Life Holiday Invitational, from Dec. 21-23 at the Mack Sports Complex.

The holiday tournament will feature the Pride playing Ole Miss on Dec. 21 at 7 p.m. and Northwestern on Dec. 23 at 1 p.m. Ole Miss and Northwestern will square off on Dec. 22 at 3 p.m.

Additionally, New York Life will also be the presenting game sponsor for Hofstra’s next home game on Saturday, Dec. 1 against Harvard, as well as What I Want To Be Day against Drexel on Feb. 14 and Hofstra’s Girl Scout Day against James Madison on Feb. 17.

The agreement will again include major branding throughout the Mack Sports Complex including on the main scoreboard, on the basketball pole padding, and featured prominently on the concourse signage. The sponsorship also includes public address announcements, on-court promotions, co-branded giveaways, and web presence on GoHofstra.com.

“We’re looking forward to continuing our partnership with New York Life and are very grateful for their support,” said Hofstra Vice President and Director of Athletics Jeffrey A. Hathaway. “Our collaboration last year was instrumental in promoting both the Hofstra’s women’s basketball program and New York Life’s brand, and we once again are excited to work together in raising awareness for women’s initiatives on Long Island and the greater New York metropolitan area.”

Cardo Systems, Inc., creator of the first-in-kind wireless Bluetooth communications and entertainment system designed specifically for cyclists, announced today that it is a title sponsor of the elite women’s cyclocross race at CXLA Weekend, an annual cycling competition that takes place in Los Angeles State Historic Park December 1 and 2.

Cardo Systems joins with event organizer SoCalCross Prestige Series in supporting women’s cycling and will contribute to the elite women’s purse awarded to the top finishers.

The Cardo BK-1 was introduced this year at Sea Otter and is available in bicycle shops across the country. Tested under the harshest racing conditions, the Cardo BK-1’s advanced communications capabilities enable cyclists to hold two-way and three-way conversations with fellow BK-1 users up to 1,600 feet away. Using the hands-free device, cyclists can listen to music or hear tips on navigating courses from Bluetooth-enabled mobile phones, MP3 players and GPS devices. Easy to install and operate, the BK-1 is designed for road cyclists, triathletes, mountain bikers, coaches, commuters and casual riders. With the BK-1, cyclists can keep their eyes on the road while making the ride more enjoyable by being in touch with their fellow riders. When they wish, cyclists can also choose to pick up phone calls from their Bluetooth phone using their voice.

Cardo will demonstrate its BK-1 bicycle helmet communication system at the event.

“We aim to promote cyclocross and cycling to women and juniors, along with riders of all levels, through the CXLA event. Our mission fits the concept of the BK-1 very well,” said Dorothy Wong, a promoter with the SoCalCross Series.

Heineken, the UK’s leading brewer and cider maker, has been appointed as the official supplier of beer and cider to The Hydro, Scotland’s new home of live entertainment and sporting events opening September 2013 at the Scottish Exhibition + Conference Centre (SECC) complex in Glasgow.

The exclusive five-year agreement will see Heineken provide the Hydro and SECC with a range of draught and packaged lager, ale and cider including Heineken, Foster’s, Amstel, John Smith’s Extra Smooth, Strongbow and Bulmers.  The contract was awarded by Scottish Exhibition Centre Ltd which operates the SECC complex.

The Hydro is set to be home to the Netball and Gymnastics events during the 2014 Commonwealth Games.

John Gemmell, Trading Director-North for Heineken said:” We are proud to partner the SECC in this landmark development for Scotland. The partnership will allow us to showcase best- in- class brand activation and the superb opportunity it offers for customer hospitality will significantly enhance our engagement with the trade. With more than 2 million visitors expected per year, the SECC and new Hydro complex will provide outstanding prestige and exposure for our business and our brands.”

Peter Duthie, Commercial Director of the SECC, said: “We are delighted to be working with Heineken at such an exciting time for the SECC with the opening of our new 12,000 seat purpose built entertainment arena less than a year away.  This partnership with such a prestigious international company reflects the positioning of The Hydro as a venue of global significance.  Our customers expect to have plenty of choice when it comes to purchasing tickets for events just as they do when looking at the food & beverage options available.  We are confident that Heineken and its highly respected brands will more than satisfy this demand.”

Just before their last gasp win at home to the Denver Nuggets last night, ed the Golden State Warriors announced that The Clorox Company has joined the team as the latest Gold Alliance partner for the 2012-13 season.

“This partnership is a great fit for our organization, order and we are pleased to add another Bay Area-based organization to our line-up of Gold Alliance partners, doctor ” said team President and Chief Operating Officer Rick Welts. “We are always looking to align ourselves with the best organizations in the Bay Area and are excited to work hand-in-hand with The Clorox Company to activate marketing and community initiatives around a variety of their brands throughout the season.”

The partnership covers sales and marketing elements related to the 2012-13 season, including retail, radio, print, social media, online and in-arena messaging that will highlight the company’s various brands. Additionally, the Warriors and Clorox will partner on community-focused events.

Already this past off-season, the team and Clorox held a Clean Up the Classroom event at Garfield Elementary School in Oakland. Warriors guard Stephen Curry and assistant coaches Darren Erman and Kris Weems talked with students about doing their best in school and working hard to reach their goals. Clorox donated Clorox disinfecting wipes to each classroom and shared ideas on how teachers and students could help their classes be healthier this school year.

“The Warriors and Clorox are two Oakland staples, and it’s great to bring our brands together,” said Grant LaMontagne, Clorox senior vice president – chief customer officer. “We’re looking forward to being part of a fun Warriors season and partnering with them to provide programs that support our Oakland community.”

Clorox joins current Gold Alliance partners Kaiser Permanente and Jawbone, alongside arena naming rights partner Oracle.

English Rugby League club, unhealthy Hull Kingston Rovers have renewed their partnetship with Eon Visual Media with the production company remaining the Official Visual Media Partner.

The Hull based company has a long-standing association with the Robins and is responsible for delivering the market-leading Hull KR TV service. As well as featuring extensive match highlights from all of the Robins’ games, the platform also allows supporters to get up close and personal with the playing squad through a series of exciting features.

Eon Visual Media prides itself in its approach to innovation and has an enviable client roster and diverse service offering including video and DVD production, mobile app development, web design, motion gfx, live event management and interactive polling systems.

In addition to strong relationships within the sports sector Eon Visual Media also works across the private, public and third sector; from large multinationals to SMEs and sole-traders, charities, educational establishments, local authorities, government and the health service.

Matt Dass, Eon Managing Director, said: “We have a great association with Hull Kingston Rovers and are now looking for ways in which we can leverage additional exposure from our existing relationships, especially with professional sports clubs. We very much look forward to working closely with Hull KR to our mutual benefit over the coming season.”

Hitachi Automotive Systems Americas, adiposity Inc., order a wholly owned subsidiary of Hitachi America, Ltd. today announced that Hitachi Automotive Systems will serve as the primary sponsor for nine races on the No. 3 Team Penske Dallara/Chevrolet driven by three-time Indianapolis 500 winner Helio Castroneves in the 2013 IZOD IndyCar Series.

Hitachi Automotive Systems began its partnership with Team Penske for the 2012 season as the primary sponsor on the No. 2 Team Penske IndyCar. While the sponsorship is held by Hitachi Automotive Systems, the 2013 sponsorship will be leveraged to benefit multiple Hitachi Group companies in the Americas.

“Hitachi is a world-class company that has proven to be a terrific partner for us during the 2012 season,” said Roger Penske, Founder and Chairman of Penske Corporation. “The technical expertise Hitachi provides to Chevrolet in its IndyCar engine program underscores this relationship and represents a winning formula on many levels. We are pleased to have them back on board for the 2013 season.”

In 2013, the Hitachi primary sponsorship for the No. 3 machine driven by Brazilian-native Castroneves in the IndyCar Series will be for races in St. Petersburg, Fla; São Paulo, Brazil; Detroit (doubleheader race weekend); Newton, Iowa; Long Pond, Pa; Toronto, Canada (doubleheader race weekend) and Sonoma, Calif. Hitachi will also serve as an associate sponsor for all other IndyCar races during the 2013 season.

“We’re very excited to be back with Team Penske in 2013 and we look forward to working with Helio and the No. 3 car team,” said Rob Sharpe, Hitachi Automotive Systems Americas, Inc., Vice President of Sales and Marketing. In addition to its sponsorship, Hitachi Automotive Systems supplies several components on the Chevy IndyCar race engine. “Hitachi Automotive has a long standing relationship with General Motors and we will continue to collaborate on the fuel system delivery for Chevy’s racing engine used in the 2013 IndySeries. Our involvement with the engine itself gives added significance to this partnership,” Mr. Sharpe continued.

Additionally, Lauren Raguzin, Director, Branding and Corporate Communications Group for Hitachi America, Ltd., noted: “This sponsorship provides great visibility for the Hitachi brand in the Americas. We look forward to working with Team Penske to leverage the strong brand recognition by involving multiple companies within the Hitachi Group and look forward to an exciting year. The recent NASCAR Cup Series championship won by Penske Racing clearly exemplifies the motor sports expertise Penske commands and we are thrilled to partner with them in 2013.”

Online gaming betting website, recipe CASHPOINT has agreed to be a major sponsor of Bundesliga club VfL Wolfsburg.

The subsidiary of the Gauselmann AG was founded in 1996 and has established itself as a leader in the field of sports betting. The company operates in addition to an Internet portal internationally more than 5, viagra 000 points of sale.

The partnership between the companies is initially designed for two and a half years, anesthetist covering up the presence on the second volume of the series and LED TV branding.

Michael Wondra, CEO CASHPOINT, said: “As part of the re-regulation of the German sports betting market our cooperation with VfL will be seen as timely positioning in the most popular league in Germany. VfL Wolfsburg – as one of the top names in German football – is our ideal partner. The team has great potential and is also studded with stars like Diego, Naldo and Ivica Olic. “

Thomas Röttgermann, managing director at Wolfsburg, added: “We are delighted to welcome CASHPOINT as a new strong partner at our side, as a subsidiary of the traditional Gauselmann AG. CASHPOINT stands for integrity and reliability also the social commitment of the Gauselmann Group is absolutely exemplary…”

Tecate beer, pilule one of the most popular beverages in Mexico and USA have renewed their sponsorship of the epic rivalry between two of boxing’s biggest stars – Manny Pacquiao and Juan Manuel Marquez.

A longtime supporter of marquee boxing events and primary sponsor of the blockbuster HBO PPV card, Tecate is launching a variety of promotions and offers to ensure that fans 21 and older have all they need to cheer for their favorite boxer from home or live at the MGM Grand in Las Vegas on December 8th. 

Amongst these, Tecate is giving qualifying adults the opportunity to receive up to $50 back by mail with the purchase of the HBO PPV event and Tecate or Tecate Light product (where legal). The exact rebate amount and beer purchase which may be necessary varies by state, but fans can visit the “Cupón Carácter” tab on www.Facebook.com/TecateBoxing to review details, eligibility requirements and download the necessary forms. 

“As Pacquiao and Marquez face off for the fourth time, it was important for Tecate to not only help fans over 21 to celebrate the boxers’ incredible determination, strength and carácter, but to recognize that our consumers exhibit these same attributes in their daily lives. Through our special offers, events and contests in the weeks leading up to the fight, we hope to do just that,” said Felix Palau, vice president of marketing for Tecate. “Tecate has supported the last three Pacquiao-Marquez events in the historic series, and we are honored to be part of the celebration once again as the primary sponsor of the December 8 card.” 

Tecate will also ensure that fans in Las Vegas have a boxing experience full of carácter by hosting contests at retail to give eligible adults the opportunity to win access to exclusive experiences, such as fight week events (including press conferences and weigh-in), Tecate VIP pre-party, tickets to the fight, and tickets to PPV closed circuit parties. 

On fight night, the brand will be hosting the Tecate K.O. Boxing Club, the ultimate pre-party event in Las Vegas, to further build excitement among fans 21 and older. VIP guests and winners of retail promotions will have the opportunity to meet legendary boxers Mike Tyson and Sugar Ray Leonard, boxing superstar Sergio Martinez and champion Brandon Rios. 

Additionally, thousands of thematic posters, collectible cards featuring Pacquiao and Marquez boxing stats, and instant coupons on viewing party essentials will help build anticipation for the fight at retail stores across the U.S. (where legal). In addition, Tecate will help build buzz around the fight by placing tailored ads with images of Pacquiao and Marquez and the product on Las Vegas taxi tops, inside the MGM Grand and on the wall banner outside the hotel.