HotelPlanner.com, adiposity the leading provider of online services to the global group sales market, prostate | announced its partnership today with the 2012 New Era Pinstripe Bowl.

As part of its weekly free-rooms sweepstakes, HotelPlanner.com will give away $500 in free hotel rooms on Facebook, and on its mobile app for iPhone and Android during the New Era Pinstripe Bowl game on December 29, 2012. Details of the “Giveaway” are posted on Hotel Planner’s Facebook page.

The 2012 New Era Pinstripe Bowl at Yankee Stadium in Bronx, NY will feature Syracuse University of the Big East Conference and West Virginia University of the Big 12 Conference. This year’s game will be the third annual New Era Pinstripe Bowl and the fifth college football game to be held at the current Yankee Stadium. The original Yankee Stadium had a rich history in hosting college football games as well, including the legendary “win one for the Gipper” Notre Dame – Army match in 1928.

“This is going to be a must see game for college football fans and we are excited to be a part of this much anticipated event” said Tim Hentschel, CEO of HotelPlanner.com.

The game will be televised live on ESPN and ESPN Radio, with kick-off scheduled for 3:15 PM EST.

Yas Viceroy Abu Dhabi has announced its partnership as Official Hotel Partner with the Mubadala World Tennis Championships, which sees six of the world’s top tennis players compete in the capital. Set to take place between the 27th and 29th December 2012, the centre court of the Abu Dhabi International Tennis Complex will become the centre of the tennis universe as the top ranking tennis stars take to the court.

Novak Djokovic, Andy Murray, Rafael Nadal, David Ferrer, Tomas Berdych, and Janko Tipsarevic will battle it out on court for the prestigious title. 

Heiner Werdeling, General manager of Yas Viceroy commented: “It is a great honour for Yas Viceroy to hold the title of the Official Hotel Partner of the MWTC 2012. We strive to promote a healthy and active lifestyle in a luxurious setting and we believe that our endorsement of the MWTC, and of the sports arena in the capital, brings us closer to our goal to meet our clientele’s lifestyle needs. We look forward to a long-term relationship with the championship.”

The iconic Yas Viceroy, which has rightfully earned its title as one of the city’s iconic landmarks, and the world’s key references in luxury and design hotels, will play host to a number of VIP gatherings throughout the tournament. The hotel will also have a corporate hospitality chalet at the tennis stadium at Zayed Sports City, where VIP guests can enjoy the hotel’s signature healthy mini smoothies and drinks.

KOOH Sports have secured a new partnership with Rajasthan Royals, prostate the winners of IPL Twenty20 inaugural tournament, to set up cricket development centres across India.

Through this new partnership, KOOH Sports, an innovative and structured organisation engaged in imparting sports education in India, will leverage the experience of seasoned sportspersons to nurture talent at the school and community level by providing them a specialised learning environment to coach them in cricket.

These centres will be set up within select school premises and provide a focused curriculum at an affordable price point. They will cater to kids between 5-19 years of age across various skill levels. In the coming months, KOOH Sports plans to roll out such cricket development centers all across the country.

“At KOOH, it is our endeavour to elevate the state of sports in the country through various innovative programs. The creation of sports development centres is one such offering and will focus on core cricket skills alongside physiological, nutritional and psychological needs for kids taking up the sport,” said Prabhu Srinivasan, CEO, KOOH Sports.

“We are excited to partner with Rajasthan Royals as this initiative will cut across the standard learning programmes and will draw on the knowledge of experienced professionals to help kids take on a sport and pursue a career in it,” Srinivasan added.

Rajasthan Royals CEO, Raghu Iyer, was equally enthusiastic about the partnership and said, “We at Rajasthan Royals are really happy to join hands with KOOH Sports to roll out development centers across the country. We are also extremely happy that KOOH Sports has the backing of TCS and HDFC, both of whom have been our long-standing sponsors.”

“This initiative is another validation of the fact that we are keen for kids to take to cricket as a part of their lifestyle, as we believe sports teaches a lot of life skills,” he said.

Global logistics heavyweight DHL will have full primary sponsorship on the Dallara-Chevrolet of IZOD IndyCar Series champion Ryan Hunter-Reay for 2013.

“We couldn’t be more pleased to welcome DHL back to Andretti Autosport, and this time as a primary sponsor and defending champion,” said John Lopes, Chief Marketing Officer, Andretti Autosport. “As a global industry leader, DHL is a brand that we are proud to have in our organization. We look forward to many more wins together.”

The new multi-year agreement for primary sponsorship extends the association between DHL and Andretti Autosport to a third season.

“We are pleased to expand our partnership with the Andretti Autosport team and driver Ryan Hunter-Reay,” said Christine Nashick, vice president of marketing for DHL Express. “Andretti, like DHL, is recognized worldwide as a high performance brand, known for its speed, reliability and the dedication of its team. We look forward to a continuing successful partnership together and an exciting racing season ahead.”

Matco Tools and Don Schumacher Racing (DSR) have extended their long association into 2013 remaining the primary sponsor on the Matco Tools Top Fuel Dragster for 2012 NHRA world champion Antron Brown.

Matco is a manufacturer and distributor of premium quality automotive equipment, ed tools, and tool storage for professional technicians.

“Matco Tools is pleased to continue our relationship with Antron Brown and Don Schumacher Racing,” said John Green, vice president of marketing at Matco Tools. “Our employees, distributors, and customers look to Antron and the Matco Tools’ racing team as a part of our family and we look forward to another year of high visibility generated through this racing partnership.”

Matco started with DSR in 2000 as an associate sponsor on the U.S. Army Top Fuel Dragster driven by Tony Schumacher before moving to primary status on a DSR Funny Car in 2001. In 2008, Matco Tools became the primary sponsor for Brown when he moved from riding Pro Stock Motorcycles to piloting 330-mph Top Fuel Dragsters.

“This truly is a blessed day for me because I can continue to fly the colors of Matco Tools,” said Brown, 36, a native of Chesterfield, N.J., living with his family in Pittsboro, Ind.

The contract extension is one of several that DSR owner Don Schumacher expects to make before the end of the year. DSR was started in 1998 and has won 196 NHRA national event titles and 11 NHRA world championships since then. This season, DSR fielded seven professional teams out of its 120,000-square-foot headquarters that employs 120 in Brownsburg, Ind.

“Matco Tools is one of our first marketing partners, and I always will remember the faith they showed in DSR during our earliest years,” Schumacher said. “We consider each Matco distributor across the country to be members of our team.”

Brown has won 21 NHRA event titles with Matco Tools including six this year. He has advanced to 42 championship rounds and earned No. 1 qualifying honors 21 times during his tenure with Matco.

FLW, the world’s premier tournament fishing organization, and Shop-Vac Corporation, the recognized world leader in wet/dry vacuum cleaners, announced today the extension of their associate sponsorship agreement through the 2013 season. 

Shop-Vac will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

For more than 40 years, Shop-Vac Corporation has manufactured innovative, high-quality vacuum cleaners and accessories. Shop-Vac Corporation offers the most complete line of vacuum cleaners and accessories available for consumer, industrial and commercial applications. Customers associate the Shop-Vac brand with dependability and the ability to handle the toughest cleaning jobs, making it a natural fit with FLW.

 

Online foreign exchange company, Alpari has expanded its yachting sponsorship portfolio by partnering the BlackMatch Racing team that will compete in the World Match Racing Tour season finale in Malaysia this week.

Alpari is naming rights sponsor of the World Match Racing Tour and hopes the sponsorship of the popular New Zealand BlackMatch Racing will provide additional exposure.

The team will be renamed “Alpari Racing Team” for the event, which forms part of the Monsoon Cup.

Alpari Marketing Director, David Hodge, said the team’s skipper, Adam Minoprio shares values with the company– drive, determination and teamwork.

“We at the Alpari companies are committed to sailing and proud to support Adam at the season finale,” Hodge said.

Members of the Alpari Racing Team will wear Alpari-branded apparel during the event and will take part in Alpari’s on-site events, including a live foreign exchange trading contest against the other skippers.{jcomments on}

Infinite Labs has signed four new MMA athletes to their ambassador roster.

MMA Professionals Miesha Tate, Shane Del Rosario, Ian McCall and Reuben Duran. Infinite Labs has recently expanded their brand to the Mixed Martial Arts world with the addition of Fighter’s Power, a unique supplement line dedicated to the training styles of the MMA athlete and those athletes working towards winning their own battle. As an official co-sponsor of the 2012 Fighter’s Only World Mixed Martial Arts Awards, Infinite Labs is excited for these four dedicated fighters to be a part of their team.

Alli Sports, a division of the NBC Sports Group, and MX Sports Pro Racing today announced a strategic partnership with Ford around the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing.

As the Official Car and Truck of the series, Ford will be integrated through on-air, on-site and digital components across the Lucas Oil Pro Motocross platform. The popular motorsports reality show Octane Academy, founded by Ford, will also be joining the Alli family of programming. 

The multi-layered partnership provides Ford category exclusivity and full integration into the Lucas Oil Pro Motocross Championship. Additionally, Ford’s partnership will pull through broadcast via vignettes, unique branded content, billboards and commercials, as well as with unique content and on-course placement within the three races which they title. Ford will also be a part of the Alli digital networks with moto livestream integration and exclusive branded content. 

“To have an iconic brand like Ford become the Official Car and Truck of the Lucas Oil Pro Motocross Championship is another huge step forward for pro motocross,” said MX Sports Pro Racing President Davey Coombs. “We are honored to have Ford show its support of our athletes and our fans by engaging them at so many levels.” 

The Lucas Oil Pro Motocross Championship saw record growth in the 2012 season, with record numbers in viewership across multiple platforms. With live and same-day coverage across NBC, NBC Sports and Fuel TV, the 2012 season provided unprecedented 84 hours of broadcast, with an additional 24 hours streamed live on Allisports.com. Never before in the 41-year history of the series, or the sport of motocross in general, have fans been given so much access to the races, which lent itself to a record viewership the reached over 11 million this summer. The series also recorded the second-most-watched program in the history of FUEL TV with the live first moto broadcast of the High Point National in June. 

“Each year the Lucas Oil Pro Motocross Championship continues to grow, and having Ford join as the automotive category partner highlights the series’ continued expansion,” said Wade Martin, President of Alli Sports. “Along with the addition of Octane Academy, we at Alli are excited to enhance our motorsports offerings and continue to cultivate new audiences within action sports.” 

The Lucas Oil Pro Motocross Championship kicks off on May 18, 2013 with the Hangtown Motocross Classic. Ticketsfor all rounds of the Lucas Oil Pro Motocross Championship are on sale at AlliSports.com. Purchase tickets before December 24th for $20 off series merchandise and a chance to win the Moto Swag Pack, complete with ticket upgrades, series merchandise, and products from series sponsors etnies and FMF Apparel. 

Warrior Sports have entered the Spanish market after they revealed they would become the official kit sponsor of La Liga’s Sevilla.

The deal comes into effect from July 2013 and the agreement means that Warrrior will design the official shirts of Sevilla FC, as well as the training kit and various sporting collections for the following five seasons.

“Sevilla FC is a club that isn’t only rich in hertiage, but also a club that has had great success on the pitch during its more than 107 year history”, said Ben Haworth, Director of Marketing at Global Sports. “With a presence in La Liga, we have the ability to connect with a new legion of football fans, which allows us to continue fulfililng our commitment to take the Warrior brand further into the market of global football”.

“We are delighted to announce this collaboration with Sevilla FC and we will continue strengthening our portfolio with excellent teams and players across the world in the next months”, he finished.

The general subdirector of administration at Sevilla FC, Manuel Vizcaino, stated that the agreement with Warrior forms “a very important step in the internationalisation of our club. Without a doubt, this agreement is possible thanks to the relevance that Sevilla FC has had on the European football stage in recent seasons due to its recent success”.

“The link with Warrior brings great satisfaction to our entity, because we are proud that they have chosen us to enter the Spanish market. It will also allow Sevilla to join of some of the most high-profile clubs in the world, it’s not surprising that the team they chose to work with in the Premier League is non other than Liverpool FC”.