National Women’s Soccer League Names Jessica Berman Next Commissioner

The National Women’s Soccer League announced today that Jessica Berman has been named the league’s next commissioner. Berman will oversee all operations of the league with a focus on supporting players on and off the pitch, working with NWSL clubs to continue to build on the positive momentum of the league’s growing audience, and collaborating with NWSL partners to create the most engaging and entertaining fan experience.

The search committee of the NWSL board of governors included Angela Hucles (ACFC), Mike Golub (POR) Chris Long (KCC), Sophie Sauvage (RGN) and Mark Wilf (ORL). The Players’ Commissioner Search Committee was comprised of Crystal Dunn, Kaylie Collins, Jane Campbell, Bri Visalli, Nicole Barnhart, Emily Menges, Tori Huster, and Executive Director Meghann Burke. The board was assisted by James and Company, one of the world’s premier executive search firms.

“We’re thrilled to have Jessica serve as the next commissioner of the NWSL as we embark on our 10th season of play,” said Sauvage.  “This process was incredibly collaborative throughout and we want to thank the players for their involvement. Jessica’s extensive professional background, her commitment to elevating diverse voices in the sports industry, and her vision for the future of our league, made her the right fit for this incredibly important position.”

“I’m honored to be the next commissioner of the NWSL and grateful to the owners for their confidence in me,” said Berman. “Working on behalf of, and in partnership with, our players is my number one priority. Having been involved in professional sports for many years, I know how critically important a genuine partnership with players is for us all to be successful and continue to grow. The successful conclusion of the league’s first-ever CBA with our players is the perfect foundation from which to build that partnership, and I am grateful for Marla Messing’s leadership in getting that done.”

Berman is set to begin her four-year term as commissioner on April 20, 2022.  To ensure a smooth transition, Messing will continue her role as interim CEO until May 31, 2022.

Messing joined the league in October 2021. During her five-month tenure, she is credited with negotiating and launching a joint investigation with the NWSLPA, resolving the Washington Spirit ownership situation, and overseeing the sale of the club for a record $35 million, completing the league’s first-ever collective bargaining agreement, and restoring confidence in the long-term prospects of the league among its myriad constituencies.

“I want to thank Marla for the incredible work she did on behalf of our league and the players we collectively serve,” said Wilf. “To have joined the league at that moment in time, and accomplished all that she did, is a testament to Marla’s professionalism and character. We would not be where we are today, positioned for a second decade of growth, without Marla’s involvement and we’re grateful that she’s agreed to remain involved going forward.”

NWSLPA Executive Director Meghann Burke said, “A strong commissioner is vital to the future growth of NWSL. In this process, the Players’ Commissioner Search Committee focused on finding a candidate who understood that the strength and success of players and our union is integral to the success of NWSL. The Players Association would like to thank the board of governors for agreeing to include players in the selection process and for giving thoughtful consideration to our feedback. We support the selection of Commissioner Berman and look forward to working alongside her to achieve the common goal of building an NWSL that sets the global standard for women’s professional soccer.”

A seasoned sports executive, Berman joins the NWSL after two and a half years serving as deputy commissioner and executive vice president of business affairs at the National Lacrosse League. During her time with the NLL, Berman’s responsibilities included overseeing team services, operations, marketing and communications, broadcast and content, community engagement, human resources, and league governance.  

“We want to thank Jessica for the exemplary work and the leadership she has provided us during her tenure with the NLL,” Matt Hutchings, COO and EVP at Kroenke Sports & Entertainment and chair of the NLL board of governors. “While we are disappointed to see her leave, we know she will always be a friend and supporter of our league and the sport. We look forward to seeing her progress personally and professionally for years to come and wish her the best of luck.” 

Prior to her time with the NLL, Berman spent 13 years with the National Hockey League, first serving as vice president and deputy general counsel for the organization before becoming vice president of community development, culture and growth and executive director of the NHL Foundation. In her role as Deputy General Counsel, she was involved in collective bargaining negotiations, and was a key contributor in creating and executing the NHL’s labor strategy during the 2012 talks. 

Berman’s later roles with the league focused on bolstering the sports experience for NHL and hockey enthusiasts around the globe. This included implementing a positive, inclusive, community-friendly approach across the league and working to increase access to hockey at all levels of the game. In addition, Berman oversaw the design and execution of the NHL’s corporate social responsibility goals and initiatives, an area she is particularly passionate about. 

A graduate of the Fordham University School of Law, Berman also worked as an associate at Proskauer Rose LLP in the labor and employment sector where she represented several employers in collective bargaining negotiations, arbitrations, mediations and litigations, and worked on pro bono cases involving domestic violence, sexual assault and military matters. 

Berman completed her undergraduate studies at the University of Michigan in Ann Arbor, Michigan, graduating with a degree in Sports Management and Communications. During her time at Michigan, Berman was involved with the men’s hockey and football programs as an assistant in the sports information office. While completing law school, she served as editor-in-chief of the Fordham Sports Law Forum and was an associate editor of the Urban Law Journal. 

Berman has earned several distinctions throughout her sports career. She was named to Sports Business Journal’s 40 under 40 list in 2014. She currently sits on the Sports Lawyers Association Board of Directors, the University of Michigan Sport Management Advisory Board, the Fordham Sports Law Forum Board of Advisors, Sports Innovation Lab Women Executive Network, the Vice Chair of SIGA America Advisory Board and is a founding member of the Pro Sports Assembly, an organization dedicated to promoting diversity & inclusion in the professional sports industry.

Decisions Taken Concerning FIFA World Cup Qatar 2022™ Qualifiers

Yesterday, the Bureau of the FIFA Organising Committee took key decisions in relation to the European play-off matches for the FIFA World Cup Qatar 2022™, following consultation with UEFA and the participating FIFA member associations.

i)                 Postponement of Scotland v. Ukraine in Path A

On 3 March 2022, the Ukrainian Association of Football wrote to FIFA requesting that its qualification match(es) be rescheduled owing to the impossibility of organising both the travel and training of a team under the current circumstances.    

Following consultation with UEFA and the four participating member associations in Path A of the European qualifying play-offs, it was unanimously agreed in the spirit of solidarity to accept this request. The match between Scotland and Ukraine, initially scheduled for 24 March 2022, will now be postponed to the existing June window, and consequently, the match between the winners of Scotland v. Ukraine and Wales v. Austria will also be postponed to the same window. 

It was further agreed that the match between Wales and Austria will remain as scheduled on 24 March 2022, owing to the need to limit the disruption to the competitive matches already scheduled for the June window in what is an already congested calendar.

Alternative fixtures for affected teams in the March window are being explored by the relevant parties. Similarly, the details of the rescheduled fixtures will be announced in due course and the international match calendar window of June will be adapted as necessary for the teams concerned once these details have been finalised.

ii)                Poland bye to the final in Path B

In addition, subsequent to the decision of 28 February 2022 taken jointly with the UEFA Executive Committee to suspend all Russian teams from participation in both FIFA and UEFA competitions until further notice, the Bureau of the FIFA Organising Committee decided that Poland will receive a bye to the final of Path B due to take place on 29 March 2022, in which they will face the winners of the match between Sweden and the Czech Republic.

International Handball Federation And SPORTFIVE Agree Exclusive Marketing And Media Rights Partnership

The International Handball Federation (IHF) and the global sports marketing agency SPORTFIVE have agreed today to comprehensively extend their existing partnership. SPORTFIVE will be responsible for the marketing of the worldwide media rights as well as the marketing rights for all IHF World Championships until 2031, starting with the 2023 Handball World Championships in Sweden and Poland as the first major event.

SPORTFIVE already serves as the rights holder for the worldwide media rights of the IHF World Championships up to and including 2025. The now signed contract not only extends the audiovisual rights including all IHF Youth, Junior and Beach Handball World Championships up to and including 2031. The sports marketing agency will also become the rights holder for all advertising rights for five Senior IHF Men’s and Women’s World Championships, the 2028 IHF Olympic Qualification Tournaments, the IHF Junior and Youth World Championships and the IHF Beach Handball Competitions (IHF Men’s & Women’s Beach Handball World Championships and the IHF Beach Handball Global Tour) until 2031.

This unique, comprehensive partnership between the IHF and SPORTFIVE is a real first: The IHF had previously marketed itself in sponsorship or entered into various cooperation agreements with different federations for selective rights.

As a holistic partner, the sports marketing agency will provide the IHF with its vast service portfolio alongside distribution, production and commercialization. Being the rightsholder of the TV and marketing rights to all World Championships, SPORTFIVE can take advantage of the complete value chain and offer partners all services from a single source to make the most out of a sponsorship to make the Handball World Championships the perfect platform for international brands, the global sports marketing agency strives for an even more international marketing orientation with a visible uniform set of equal official partners and will reduce national advertising messages to a minimum.

IHF President Dr. Hassan Moustafa:

“In the many years of our cooperation, we have come to know SPORTFIVE as a trustworthy and excellent partner. We are now looking forward to the next level of our partnership and are convinced that SPORTFIVE, with its huge experience and vast network, will give handball the worldwide attention that this unique sport deserves.”

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE:

“We are more than proud that the IHF has entrusted us with this exciting new challenge. We have set ourselves ambitious goals: With our innovative marketing approach, we not only want to lift the world’s most important handball tournaments to a new level, but to make handball one of the most popular sports in the world after football.”

ParalympicsGB Announce Partnerships With Salesforce And Aldi

Salesforce, the global leader in CRM, today announced a new long term marketing partnership with ParalympicsGB to bring fans and athletes closer together than ever before.

The three year agreement will mark a step change in the way ParalympicsGB engages with its audiences. Deepening fan engagement and growing its reach will be at the heart of achieving its strategic objectives of breaking down barriers and challenging perceptions for disabled people.

ParalympicsGB will also use the powerful Salesforce platform to extend the reach of its charitable fundraising to support the delivery of a world class preparation and Games environment for the team.

Mike Sharrock, Chief Executive of the British Paralympic Association, said: “I cannot wait to see the impact of this agreement which will be transformational for ParalympicsGB in the way we can grow and deepen engagement with our fans and athletes. Following the record-breaking achievements at Tokyo 2020, an effective data strategy is at the heart of our plans to showcase the inspirational power of Paralympic sport as we build toward Paris 2024 and beyond.”

As part of the marketing partnership, Salesforce will engage with fans around the world and use data to create hubs and visualisations to help deepen engagement and broaden the reach of the ParalympicsGB team’s athletes and achievements.

“Equality is a core value at Salesforce, we are committed to working with others to make our world a better, fairer, more open place for everyone,” said Zahra Bahrololoumi, CEO of Salesforce UK and Ireland. “We are proud to enter this new partnership with ParalympicsGB, a meeting of like minds and an opportunity for us to excite new and existing audiences in Paralympic sport through the dynamism of technology and data visualization. We look forward to bringing fans and athletes together on this team’s incredible journey.”

This announcement builds on Salesforce’s multi-year partnership with Team GB, Team Germany, Team USA and founding partnership of the LA28 Olympic and Paralympic Games.

Aldi Sponsors Paralympics

The UK’s fifth-largest supermarket Aldi is the new official partner of ParalympicsGB, as the team competes at the Winter Paralympic Games in Beijing.

The sponsorship, agreed with governing body the British Paralympic Association (BPA), will run through to the next Paralympic Summer Games and means that Aldi is now the sponsor for both Great Britain’s Olympic and Paralympic teams up to Paris 2024.

The partnership builds on Aldi’s existing partnership with TeamGB where they have supported Great Britain’s Olympic team and athletes since 2015.

Aldi has been fuelling Team GB athletes to success since 2015 by providing all athletes with monthly food vouchers, and will extend this program to cover all ParalympicsGB athletes.

In addition, ParalympicsGB athletes will attend the opening of new stores, providing athletes with the opportunity to engage with local communities and raise awareness of ParalympicsGB with shoppers across Great Britain.

Adam Zavalis, Marketing Director at Aldi UK, said:

“We’ve been fuelling Team GB with healthy food since 2015 and I’m thrilled that we now have the opportunity to extend that support to Great Britain’s amazing Paralympic athletes. We’re immensely proud to be supporting the Winter team as they compete in Beijing, just as we will the summer athletes, all the way to Paris in two years’ time.”

Mike Sharrock, Chief Executive of the British Paralympic Association said:

“We are very excited about this partnership and the potential to reach communities right across the UK. We know Aldi is focused on championing British success through their support for local farmers and suppliers, and through helping our athletes reach their full potential. We look forward to working with Aldi to bring the stories of ParalympicsGB athletes to many more homes, helping to break down barriers for disabled people and change perceptions.

“With two years to go, we’re immensely excited to work with Aldi on the road to Paris – by not only helping to further support our athletes to be best prepared for the Paralympic Games, but more generally helping people in the UK live an active and healthy lifestyle.”

Apple To Show “Friday Night Baseball” In New MLB Partnership

Fans can tune in to two games on Friday nights during the regular season, available only on Apple TV+

Apple and Major League Baseball (MLB) today announced “Friday Night Baseball,” a weekly doubleheader with live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ as soon as the regular season begins.

In addition to “Friday Night Baseball,” fans in the US will be able to enjoy “MLB Big Inning,” a live show featuring highlights and look-ins airing every weeknight during the regular season. Baseball fans in the US and Canada will also have access to a new 24/7 livestream with MLB game replays, news and analysis, highlights, classic games, and more, as well as a full complement of on-demand programming, including highlights and MLB-themed original content.

Fans will be able to watch marquee games on Friday nights, free from local broadcast restrictions, across devices where Apple TV+ can be found, including on the Apple TV app on iPhone, iPad, Mac, Apple TV 4K and HD, and on tv.apple.com, along with select smart TVs, gaming consoles, and cable set-top boxes. “Friday Night Baseball” will be available on Apple TV+ — and, for a limited time, without the need for a subscription.

“Just like all baseball fans, we can’t wait for the season to open,” said Peter Stern, Apple’s vice president of Services. “Baseball has a special place in the heart of so many Apple customers — not just in the United States, but in many countries around the world. We’re proud to make Apple TV+ the home for great baseball moments throughout the season.”

“Apple is the ideal partner to bring ‘Friday Night Baseball’ to fans around the world,” said Noah Garden, MLB’s chief revenue officer. “Following milestones like the launch of At Bat on day one of the App Store in 2008 to the integration of Apple technology in ballparks across the country, this robust new game package is the perfect next collaboration in our long history of offering quality and innovative content to our fans. With national availability and international reach, MLB on Apple TV+ offers an exciting new platform to fans that allows a wider audience to connect with the game.”

“Friday Night Baseball” will be available on Apple TV+ in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom, and will expand to additional countries at a later date.

Apple and MLB will also provide enhanced league and team coverage for fans to easily follow the league or their favorite teams in Apple News, with the ability to watch highlights right in the News app.

RLWC2021 Announces Revamped Team And Agency Line Up For 2022

Rugby League World Cup 2021 (RLWC2021) has revealed its newly shaped Revenue and Communications team as the organisation announces its new marketing structure and agency roster ahead of the tournament, which now takes place from October 15 to November 19, 2022. 

Leading the Revenue team – which brings together the marketing and commercial departments – is experienced sports consultant Mick Hogan who has worked at the highest level across both codes of rugby since the early 1990’s. Mick is joined on the senior leadership team by Upneet Thandi, who joins RLWC2021 as Head of Marketing from Scottish Rugby.

Rob Meaden, formerly of the EFL and Birmingham 2022, has joined the tournament as Head of Communications and is a member of the senior leadership team. Rob will work alongside Abby Burton, who joins from British Cycling as Communications Lead, and specialist PR agency Hatch, who have successfully worked with the tournament organisers for the last five years.

The senior leadership team has been further bolstered through the promotion of Lucy Jones (Head of Match Operations), who has extensive experience of managing major sports events, and Jenn Stock, a consultant who will lead on culture and wellbeing.

The award-winning creative agency Cravens have been appointed as Lead Creative Agency, briefed with delivering creative execution of campaigns to help meet the core objectives of the tournament. Cravens are currently planning a new campaign which will go live at the 200 days to go mark on March 30.

Bonded digital and media agency have been appointed to manage all paid media for the tournament, bringing a wealth of experience.

Digital Sports Consultancy Seven League, owned by IMG, have been appointed to lead the digital strategy in the build up to the tournament, which will see the men’s, women’s and wheelchair tournaments taking part simultaneously for the first time in the history of the competition.

Data and insight specialists Goodform have extended their contract with the tournament, continuing to ensure that insight is at the centre of all marketing activity. Goodform provide the tournament Customer Data Platform, Sportswise, which informs highly targeted campaigns and ticket sales strategy. Goodform will also deliver fan research pre and post tournament which will encompass purchase and attendance attitudes and behaviours, and event experience.

EVENT360, award winning specialists in sports presentation, stadium entertainment and ceremonies, have also been appointed to manage the sports presentation across the tournament’s venues. They will be responsible for bringing the tournament to life in an innovative and exciting way that reflects the core values of RLWC2021 and delivering an immersive experience for those watching in stadia and at home.

Data, technology and sports marketing specialists InCrowd will lead the Rugby League World Cup takeover of the highly successful Our League app this autumn as the final countdown to the tournament begins. The app will provide the 210K Our League members and new rugby league fans with an exciting, immersive and personalised digital experience including exclusive content, advanced “second screen” match centres and reward driven gamification.

The remit of the Revenue team is to raise awareness about the tournament, drive sales and ensure there is a world class customer experience across the 61 fixtures taking place. RLWC2021 is a tournament with a purpose and a new marketing focus will see civic pride across the tournament’s 18 host towns and cities.

On his appointment and the new team Mick Hogan, Director of Revenue, said: 

“We have a completely new and exciting challenge ahead of ourselves this year, a year full of international sporting events here in the UK.

“We believe the internal appointments and the agency relationships we’ve developed will allow us to showcase Rugby League to a bigger audience than ever before and will help drive sales while significantly making a difference to the sport regionally, nationally and internationally.”

Arizona Coyotes Announce Hiring Of Nick Sakiewicz As Chief Business Officer

The Arizona Coyotes announced today that Nicolaus “Nick” Sakiewicz has been named as the team’s Chief Business Officer. In the newly created position, Sakiewicz will report directly to President and CEO Xavier A. Gutierrez, and will lead all aspects of the Coyotes’ sales and marketing efforts as the organization continues to usher in a new era of sports and entertainment in the Valley.

During three decades working at the intersection of business, sports and entertainment, Sakiewicz has developed innovative strategies and partnerships to energize franchises, foster the growth of leagues and build successful and sustainable new arenas.

“Whether he is overseeing sports franchises, developing financing plans or supervising the construction of world-class stadiums, Nick Sakiewicz is a uniquely talented individual with a diverse set of skills that make him perfectly suited to take the Coyotes to the next level,” said Xavier A. Gutierrez, the Coyotes’ President and CEO. “Alex Meruelo and I are delighted to welcome him to the organization and are excited for the great things we know he will do here, especially as we begin our move to Tempe and Arizona State University.”

“I am so pleased to be joining Alex Meruelo and Xavier Gutierrez as they build an unparalleled entertainment experience in the Valley,” said Sakiewicz. “Tempe is a fantastic location at the very heart of Maricopa County, and I could not be more thrilled to join them at this exciting moment.”

Since 2015 Sakiewicz has served as the commissioner of the National Lacrosse League (NLL), which expanded from nine to 15 teams under his leadership. Sakiewicz recently secured the two largest media rights deals in the league’s history with ESPN and TSN.

Prior to joining NLL, Sakiewicz was an executive with Major League Soccer (MLS). After joining MLS’ league office in 1996, Sakiewicz went on to serve as president and general manager of the Tampa Bay Mutiny and New York/New Jersey MetroStars from 1997-2007. In 2008 he went on to become the founding partner and CEO of the Philadelphia Union. During that time, Sakiewicz led the initiatives to build two stadiums, the first of which led to the acquisition of the MetroStars by Red Bull, while the second established the league’s 16th franchise in Philadelphia.

In 2005, Sakiewicz served as President of AEG New York, where he brokered the record-breaking $100 million sale of the MetroStars to the Red Bull Energy Drink Company. While with AEG, he worked on business development for the O2 Centers in London and Berlin and the complex that would become L.A. Live, the sports and entertainment district in Downtown Los Angeles that includes Crypto.com Arena.

“L.A. Live was designed to be a city within a city, and everyone agrees that its development has rejuvenated and reshaped the direction of downtown Los Angeles,” said Sakiewicz. “I think the Meruelo Group’s plan for the Tempe Entertainment District will be the Valley’s answer. I cannot wait to play my part in trying to make that vision a reality.”

Sakiewicz is the son of Polish immigrants who earned his Bachelor of Science in Business Administration from the University of New Haven. He is looking forward to making the Valley his new home.

International Padel Federation Announces ESPN As Major New Broadcast Partner In LATAM

The official new global padel tour – governed by the International Padel Federation (FIP) and backed by the Professional Players Association (PPA) and Qatar Sports Investments (QSI) – today announced a landmark broadcasting deal, with ESPN revealed as the Official tour’s broadcast partner in LATAM, covering South America, Central America, Mexico and Caribbean. The Disney-owned broadcaster has signed a four year agreement to be the home of padel in the Americas in 2022, 2023, 2024 and 2025.

Widely-regarded as one of the world’s foremost sports broadcasters and a US giant of media, ESPN will elevate the sport of padel to never-seen-before levels in the key Americas markets – opening up accessibility and exposure to padel in nearly 50 countries as part of the deal.  Significant other international broadcast deals are soon to be revealed, as the new tour has the goal of showcasing padel globally like never before in countries all over the world.

This week is also expected to see the launch of the Official tour’s new name, logo and other brand identities, which have been advised upon by some of the world’s top creative consultants.

Since its launch a month ago, FIP, PPA and QSI have made a flurry of major announcements connected to the new Official tour, including confirming at least ten (10) new tournaments will be held this year – including four category 1 events – with the first category 1 event confirmed to take place in Qatar on 28 March to 2 April. Registrations for the first Official tournament have already broken all records, with 123 pairs registered including players from 19 different countries. The prize money for each category 1 event – which is also a record – has been disclosed as €525,000 for each tournament, while significant new ranking points for the new tour have also been announced.

This new chapter for padel under the leadership of FIP sees the professionalization and globalisation of the sport fully supported by the world’s leading players, represented by the Professional Players Association (PPA); and a new global strategic partnership with QSI. QSI is the investment group behind several world-leading sports brands and businesses, and will provide unparalleled expertise and business acumen in developing sports and brands on the global stage.

Importantly, the new tour is the only Official tour in padel, being under the governance and regulation of FIP, having the benefit of FIP’s Official player ranking system, and falling within the auspices of the wider international sports community. Uniquely from a governance perspective, under FIP’s Official tour, player representatives sit on various committees directly helping to shape the future of their game.

Regarding the announcement of ESPN as a major new broadcast partner, Luigi Carraro, President of the International Padel Federation (FIP), said: “When we say we are taking padel to the top of world sport, we mean it – and this major 4-year deal with ESPN for South America, Central America, Mexico and the Caribbean is testament to that. Disney-owned ESPN is one of the world’s foremost sports broadcasters and a US giant of media – the fact we have signed this partner reaffirms the global ambitions that we hold; and also the enormous interest in the new Official tour. There is much more to come.”

Premier League Suspends Agreement With Russian Broadcast Partner

The Premier League and its clubs today unanimously agreed to suspend our agreement with Russian broadcast partner Rambler (Okko Sport) with immediate effect and to donate £1million to support the people of Ukraine.

The League strongly condemns Russia’s invasion of Ukraine. We call for peace and our thoughts are with all those impacted.

The £1million donation will be made to the Disasters Emergency Committee (DEC) to deliver humanitarian aid directly to those in need. 

This action follows a weekend of matches displaying League-wide support for Ukraine.

All club captains wore special armbands and fans joined players, managers, match officials and club staff in a moment of reflection and solidarity before kick-off at each match.

Big screens displayed “Football Stands Together” against the backdrop of the blue and yellow colours of the Ukrainian flag. These words were also shown on LED perimeter boards during matches.

This message of solidarity was visible to fans around the world across Premier League digital channels and via match broadcasts. 

This is in addition to the numerous ways in which clubs continue to display their support.

beIN SPORTS To Stream UEFA Women’s Champions League On Free-To-Air (FTA) Giving Major Exposure To Women’s Football

beIN MEDIA GROUP (“beIN”) is proud to announce that the remainder of the UEFA Women’s Champion’s League (“UWCL”) will be available as a free-to-air broadcast across all of beIN’s 24 markets in the Middle East & North Africa (MENA), both on linear and via streaming.

beIN’s announcement today, on International Women’s Day, is the latest in a number of measures taken by the global media group to boost exposure and interest in historically non-mainstream sports, through its beINSPIRED initiative. The mission behind beINSPIRED is to elevate the profile of under-represented sports globally, and to recognise the value that all sports – and women’s sport in particular – play in the international sports eco-system.

It is the second year that beIN is broadcasting the UWCL on free-to-air social channels, with the Paris Saint-Germain (“PSG”) Feminine knock-out matches in the UWCL also aired on Facebook and on the PSG Feminine website in May 2021. This initiative in 2021 saw over 200,000 viewers – a record – watch the PSG Feminine matches, with approximately a third visiting the beIN Facebook page for the first time. In 2019, beIN broadcast the FIFA Women’s World Cup in 41 countries around the world – more countries than any other broadcaster.

Recent research from Deloitte has referenced that fan interest in women’s sport has increased not just amongst sports fans, but the average viewer. 84% of sports fans watch at least one women’s sport event during the year, and over two thirds of viewers watch at least one women’s sport during the year.[1]

beIN is proud to broadcast the 2022 UWCL quarter-final matches on the beIN SPORTS free-to-air linear channel, as well as beIN SPORTS’ YouTube channel in MENA. The remaining matches of the tournament will also be broadcast in the same way through the second quarter of the year, with the final being aired on 22 May 2022. The UWCL tournament will enter the quarter finals stage later this month, with Bayern taking on PSG, alongside Real Madrid tackling Barcelona, on 22 March. This will be followed by Juventus v Lyon and Arsenal v Wolfsburg the next day.

Yousef Al-Obaidly, Group CEO of beIN MEDIA GROUP said:

“beIN’s commitment to women’s sport is proven not only by the unparalleled range of women’s sports rights that we hold, but also how we promote those rights in a way that gives female talent maximum exposure. We are delighted to showcase the UEFA Women’s Champions League to established and new fans in the MENA region on our free-to-air (FTA) beIN SPORTS linear channel and also online. We’re also pleased to make this announcement on International Women’s Day as part of our beINSPIRED initiative, which is singularly-focused on giving female athletes and talent – both on-screen and off-screen – elevated recognition on the global stage.”