Peak Sport has announced an extension of their sponsorship of the New Zealand Olympic Committee.

Under the terms of the agreement Peak will serve as the official sports product sponsor of the New Zealand Olympic Committee.

Peak has sponsored the organisation since 2009 and this extension will see them provide sports products for the New Zealand delegation at the 2014 Winter and the 2016 Summer Olympic Games, medicine the 2014 Commonwealth Games and other sporting events.

Xu Zhihua, pilule Peak’s Chief Executive Officer, denture said: “Olympic marketing has become an important part of Peak’s brand promotion strategy. The extension of our sponsorship contract with the New Zealand Olympic Committee ignites a new stage of Peak’s Olympic marketing. We will continue to strengthen our cooperation efforts with Olympic Committees from other nations to promote Peak as an international brand through Olympic Marketing.”

Mars Food Australia have renewed their partnership with A-League’s Central Coast Mariners FC with their Masterfoods brand remaining the front of shirt sponsor until the end of the 2013/14 Hyundai A-League campaign.

Mars Food Australia’s front of shirt sponsorship extension guarantees the valued local employer will enter a ninth year as a key strategic partner of Central Coast Mariners FC.

In addition to the regular presence of the Masterfoods blimp and giant Masterfoods sauce bottles at the Brisbane Water end of Bluetongue Stadium, Masterfoods have supplied 10,000 sauce bottle shaped ‘thundersticks’ for Saturday evening to help boost the lively derby atmosphere. The first 1,500 families through the gate will also receive a Mars Food Australia sample bag featuring a selection from the range of over 500 great tasting products.

Moreover, each and every matchday one randomly selected Mariners supporter receives a Masterfoods hamper and slow-cooker courtesy of Mars Food Australia.

Central Coast Mariners Chairman, Mr Peter Turnbull, said: “Mars Food Australia’s sponsorship of the Central Coast Mariners Football Club has been win-win since day one.”

“For us, their support means so much more than merely the presence of the Masterfoods logo on our kits. Mars Food Australia assist us in raising the profile of football on the Central Coast and enhancing our Club’s reputation locally, nationally and internationally.”

“Perhaps best of all, the company directly employs over 300 Central Coast people and their headquarters are just kilometres from both our administrative and football bases, meaning we possess a true local partnership providing benefits on an international scale.”

Mars Food Australia’s Chief Financial Officer, Mr Andrew Poll, said: “We are really proud to extend our relationship with Central Coast Mariners Football Club.”

“The professionalism of the Club’s management, coaches, players and support staff are a credit to our local community and will ensure their continued success on the field. We look forward to another successful season in 2013/14.”

“Whether it’s to enjoy great tasting food, or to watch an exciting game of football, we are really pleased to continue to play our part in bringing families and friends together on the Central Coast,” he said.

NASCAR driver, ailment Dale Earnhardt Jr., is joining Goody’s longtime spokesman, Richard “The King” Petty, in a new multi-media campaign that will introduce consumers to the fast-dissolving headache remedy.

Beginning in early 2013, the driving duo’s radio, television and digital campaign will tell fans how to be unstoppable with Goody’s.

Goody’s Powder, part of the Prestige Brands portfolio, will be the title sponsor for the Goody’s Fast Relief 500, the October 27 Sprint Cup Series race at Martinsville Speedway in Virginia. Goody’s also will continue its longstanding tradition of sampling the product at racetracks and, to the delight of fans, bring Earnhardt and Petty together for personal appearances. The campaign will also feature a significant retail component that will include special events, in-store promotions and contests, and sampling of Goody’s headache powders via a specially branded mobile unit. In addition to sampling, the unit, which will travel to multiple markets throughout the NASCAR season, will also include interactive games and other activities that highlight the speed of Goody’s fast-acting products.

“This partnership is unprecedented,” said Joseph Juliano, Brand Director, Goody’s. “It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base, and they are both synonymous with the sport of auto racing. Goody’s is all about speed, and nobody personifies the idea of speed better than Richard Petty and Dale Earnhardt Jr.”

In 1977, Goody’s became the first non-automotive sponsor in NASCAR when it signed Petty as spokesperson, starting one of the longest-running relationships in sports promotion. Earnhardt Jr. is poised to take that tradition to a new generation of fans.

A third-generation NASCAR driver and 2004 Daytona 500 winner, Earnhardt has won the National Motorsports Press Association Most Popular Driver Award for the past 10 years in a row. 

“I am really looking forward to working with Dale Jr. on the new campaign for Goody’s, which will introduce the product to a whole new generation,” Petty said. “He is a great driver and a smart businessman, and nobody is more popular with NASCAR fans.”

“Richard Petty is a role model for me and every other driver in NASCAR,” Earnhardt said. “I am honored to be working with him and thankful Goody’s brought us together. I signed on with Goody’s in part because of their long-term commitment to NASCAR. They helped start the trend of non-car companies coming into the sport. In my mind, they are synonymous with NASCAR racing. I am also a big fan of their product because it works so fast.”

Petty also became a fan of the fast-acting headache powders long before he became a Goody’s spokesman, and he’s eager to let others know that you don’t have to let pain slow you down.

“At every track I go to, people come up to me and tell me a story about using Goody’s,” Petty said. “At the same time, Goody’s is still something of a well-kept secret. Dale Jr. and I are going to change that. There is nobody better to help me spread the word.”

German software company, buy SAP has announced today that it once again is the premium sponsor of Kieler Woche, check the world’s largest sailing regatta.

The event takes place from June 22-30, 2013, in the Kiel Bay. Using SAP solutions, spectators on site and online will be able to experience events on the water firsthand. Athletes will also benefit from the use of the SAP software; with the interactive ranking “Sailing Analytics Leaderboard,” the position of all competitors may be displayed at any time. And in daily sailor debriefs, the athletes will evaluate in detail and analyze all races flexibly and via mobile by iPad and other devices.

“We would like to offer a significant value for all: spectators, race officers, athletes. In order to achieve this, we have optimized our solutions and products for the sport of sailing further,” said Stefan Lacher, head of the sailing projects at SAP. “Along with sailor debriefs, we will offer an English live broadcast this year so that international viewers from anywhere in the world will be able to participate in the events. For the race officers, there is the mobile solution ‘Race Committee’ app, which helps to ensure optimal competitive conditions for the sailors.”

SAP solutions at Kieler Woche analyze data transmitted from boats, cameras and sensors along the routes, and were developed in conjunction with providers of GPS tracking and 2-D and 3-D visualization. Even more live data about the race will be transmitted, such as average speed, already sailed distance, estimated time of arrival at the next tons circumvention and distance to the leading boat, as well as gains and losses for each stage. With the “Race Committee” app, race officers can interpret the courses with GPS support and convey the racing on the relevant course on land. With this techology, SAP and Kieler Woche remain pioneers in the field of sailing innovations.

With 3 million visitors annually, Kieler Woche is the largest summer festival in Northern Europe. The supporting program on land covers more than 2,000 events on various topics and more than 4,500 sailors from 50 countries have registered for the regatta, with over 450 races on 11 race tracks.

Cruising Yacht Club of Australia have announced their Youth Sailing Academy has picked up a new sponsor with d’Albora Marinas sponsoring one of the Elliott 6.0m training vessels in a one-year deal.

d’Albora Marinas is Australia’s largest marina group offering an array of different berthing options. From the rack and stack facilities located at Pier 35 and Akuna Bay, to the swing moorings at The Spit, to the premium floating berths located at all seven marinas.

“d’Albora Marinas is delighted to be a sponsor of Youth Sailing in Australia through the CYCA Youth Sailing Academy. We strive to remain a leader in the boating industry and encourage more people to go boating more often. This is fantastic initiative to give young people the skills and early passion for this tremendous leisure activity and sport,” Marcus Anketell, CEO d’Albora Marinas said.

Commodore Howard Piggott thanked d’Albora Marinas for their support of youth sailing. “The Cruising Yacht Club of Australia prides itself on providing one of the leading youth sailing academies in Australia. Elliott sponsorship is vital to the ongoing maintenance of the training fleet and provides support for the many programs and regattas that the CYCA’s Youth Sailing Academy conducts,” said Commodore Piggott.

“A new fleet of Elliott 7.0m boats will be launched in August this year to coincide with the 20 year anniversary of the foundation of the Youth Sailing Academy,” he added

Computer brand, Lenovo, has extended its partnership with NHL’s Carolina Hurricanes for another three years.

As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to shine the spotlight on those who have given back to the community through service or support of nonprofit organizations. Preference will be given to nonprofit organizations that focused on two specific areas: STEM (science, technology, engineering and math) education for disadvantaged K-12 youth; and military support.

“The Carolina Hurricanes have been a valued Lenovo customer and we’re excited to now be working with their team to recognize those who are doing good things and making North Carolina an even better place to live, work and play,” said Gerry Smith, senior vice president and president North America, Lenovo.

Lenovo Community Champions will be recognized during 15 games throughout the season. Each community champion will receive two tickets to a Hurricanes game and be recognized on the video board during the event. Lenovo Community Champions will receive tickets for seats located in the exclusive newly-branded Lenovo Champions Club, also part of the new sponsorship.

In addition, the company will partner with the Hurricanes on philanthropic and community events each season focused on making a positive difference in the community.

“We are excited to kick off this renewed partnership with Lenovo,” said Jim Ballweg, vice president of Corporate Partnerships with the Carolina Hurricanes. “We are committed to giving back to our community and entertaining our fans, and this valuable partnership with Lenovo supports our commitment to both.”

Lenovo and the Carolina Hurricanes first came together as partners in 2010. The continued sponsorship will also provide many customer, employee and partner-related opportunities. Additional activities include opportunities for discount tickets for Lenovo employees and branded signage in the arena.

ExxonMobil has extended its deal to remain Official Motor Oil of NASCAR until 2017.

The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States.

As part of the renewed relationship, Mobil 1 will continue to be a contingency partner across all NASCAR national and touring series, the presenting sponsor of the Mobil 1 Driver of the Race Award and the presenting sponsor of the NASCAR Canadian Tire Series. Mobil 1 motor oil is used by more than half of teams competing in NASCAR’s three national series. The durability and high performance of Mobil 1 synthetic motor oil have been continuously proven by enduring rigorous racing conditions on a weekly basis.

“We are pleased to welcome back Mobil 1 to our family of Official NASCAR Partners,” said Jim O’Connell, chief sales officer of NASCAR. “Mobil 1 utilizes its official motor oil status as a critical and powerful part of the brand’s marketing mix and we believe that the Official Motor Oil Status will continue to help move product off the shelf.”

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing,” said Rebecca K. Aldred, Global Brand Manager, Mobil 1. “Additionally, the launch of the ’NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”

Expanding the partnership into the digital space, ExxonMobil and NASCAR will launch a new branded content environment that explores NASCAR’s world-class automotive technology via the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online experience housed on the newly launched NASCAR.com. The comprehensive platform will deliver automotive technology-driven content through original feature stories, imagery, rich video content, fan polls and a glossary of specialized automotive and racing terms. The new platform will be unveiled at NASCAR.com in the coming weeks.

ExxonMobil’s has a number of partnerships in NASCAR with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1 / Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series.

Glenmorangie, Scotland’s favorite single malt Scotch whisky, announced a one-year association with legendary golfer Sir Nick Faldo today.

With career highlights including six major championship wins, eleven consecutive Ryder Cup appearances and 98 weeks spent at the top of the rankings as the world’s No. 1 golfer, Sir Nick Faldo is widely regarded as the most successful British golfer in history and of course in the UK. Sir Nick Faldo was knighted in 2009.

“This partnership recognizes the exceptional stature of Sir Nick Faldo and the leading role he has played in forging golf’s global appeal and the influence that he continues to wield through his successful US and global broadcasting career,” said Brian Cox , Vice President of Glenmorangie in the U.S. “Glenmorangie’s 169-year legacy has been defined by an elite group of skilled craftsmen who created this ‘unnecessarily well made’ single malt Scotch whisky and Sir Nick embodies this commitment to perfection and we are honored to partner with him.”

As Glenmorangie’s new ambassador, Faldo will work closely with the brand throughout 2013, making guest appearances at consumer and trade events including Glenmorangie’s presence as the official Spirit of the Open at the 2013 Open Championship at Muirfield, Scotland. Sir Nick will also collaborate in various CRM initiatives and the two parties will collaborate on a number of charitable initiatives.

“I am very proud to continue to work with Glenmorangie, which I have always regarded as the best single malt Scotch whisky and a leader in its field,” said Faldo. Glenmorangie’s relationship with Faldo is the brand’s latest initiative to connect aficionados of premiere single malt Scotch whisky and golf.

Glenmorangie has leveraged its involvement with America’s 27 million golfers to become the fastest growing single malt whisky in the U.S. for the third year in a row. 

The NHL’s Ottawa Senators and the Chrysler Dealer Advertising Association of Ontario announced today a new three-year sponsorship agreement.

The declaration marks an exclusive automotive partnership, which will see the Chrysler Dealer Advertising Association of Ontario maintaining a significant presence at the venue.

The relationship will include a number of different promotions inside of Scotiabank Place, including the introduction of the Dodge Club, the home for up-scale dining in a casual environment. The Dodge Club, which was formally known as the Senate Club, will operate out of the Coliseum Rooms during each Senators’ home night. Fans who arrive to Scotiabank Place via the Gate 2 entrance, will now enter the arena through the newly-named Dodge Gate with valet parking now branded as the Dodge Valet. The concierge desk located inside the building at the Dodge Gate will be now be known as the Dodge Concierge.

“We’re pleased to welcome Chrysler/Dodge as our new exclusive automotive partner,” said Cyril Leeder, Senators Sports & Entertainment president. “Chrysler and Dodge are great brands that the Senators are very proud and fortunate to be partnering with. Already, we have received tremendous support and co-operation from the Chrysler Dealer Advertising Association of Ontario and we look forward to working with their team for many years to come.”

“Supporting Canada’s favourite sport of hockey with the Ottawa Senators sponsorship is a natural fit for our Dodge, Chrysler, Ram and Jeep brands,” said Sean Gibson, Ottawa Dodge dealer principal and the Chrysler Dealer Advertising Association of Ontario director. “We offer great cars and trucks that people want to buy and enjoy driving. This sponsorship will allow us to maximize our brand and product exposure, both on and off the ice, in Ottawa and the surrounding area.”

In addition to the Dodge Valet, Dodge Gate, Dodge Concierge and Dodge Club, Chrysler will have a presence with new in-arena signage including an in-ice logo, LED power ring messaging and Dodge vehicles will be on display at two prominent entrances to Scotiabank Place.