World number two squash player, therapy Nick Matthew, anabolics has re-signed with sports brand Dunlop to renew their sponsorship.

Matthew will continue to use Dunlop equipment, including the Dunlop Biomimetic Evolution 130 racket. He will also endorse Dunlop’s range of squash luggage, accessories and clothing.

The two time World Champion has 25 tour titles from 50 finals over a professional career spanning 15 years.

“Dunlop has supported me since the day I turned professional, ” said Matthew. ” I am proud of our relationship and I believe the stability, support and the technologically advanced equipment offered by Dunlop has been a vital part of my success.”

Sunny Singh, head of sports marketing for Dunlop, added: “We are really pleased to have renewed our partnership with Nick which we have been very proud of. Nick is one of the most talented squash players that Great Britain has ever produced and continues to be a leading player on the world stage. Nick has enjoyed another very good year and we are looking forward to helping him toast more successes in future.”

Australia’s largest heavy haulage and lifting solutions company, Heavy Haulage Australia first dipped their toe into V8 Supercars’ waters last year, sponsoring Tekno Autosports at several rounds.

This year the company will step up to a full-time sponsorship deal, replacing the team’s former sponsor Lucky 7 convenience stores which departed the sport at the end of 2012.

“In 2013 Erebus Motorsport represents a new team and a new manufacturer to the category, so the timing is ideal to also introduce a new full-time stakeholder to V8 Supercars,” Ryan Maddison, Erebus Motorsport CEO said.

“Erebus Motorsport is new to V8 Supercars but incorporates a family tradition, similarly HHA are a family based company and like Erebus are located locally in South East Queensland.

Heavy Haulage Australia founder and CEO Jon Kelly, commented on the deal: “This partnership with Erebus Motorsport, particularly with their move to Mercedes-Benz will provide us with massive national and international exposure and coincide with our recent entry into the Western Australia and Northern Territory markets.

“We are proud to be one of few logistics and transportation companies to support V8 Supercars and we are extremely excited to partner with Erebus at such an exciting time in the sport.”

Scottish whisky, anesthetist The Famous Frouse has revealed a three-year sponsorship deal with Scottish Rugby.

The six figure deal marks 23 years of the brand’s support for rugby in Scotland, anabolics and will see the whisky’s latest product, treatment the Ginger Grouse, become the Official Spirit of Scottish Rugby.

Through its well-known partnerships with the national team and sponsorship of pro-club, Glasgow Warriors, The Famous Grouse has become synonymous with Scottish rugby, forging an enduring connection with fans all over Scotland and beyond.

The Ginger Grouse will be at the heart of the match-day experience playing host to rugby supporters at The Ginger Grouse Bar, Murrayfield Stadium. Ticketholders for each Scotland home game will be welcomed before, at half-time and after the match. 

Peter Sandstrom, Marketing Director, Maxxium UK commented: “The Famous Grouse has been investing in Scottish Rugby for the past 23 years, and we are very proud to sign this new deal at an exciting time for the team as they build towards the next Rugby World Cup in 2015. It is appropriate that Ginger Grouse takes a lead on this new sponsorship package, as it was during our first partnership with Scottish Rugby that The Famous Grouse serve with Ginger Beer first became popular, and was subsequently enjoyed by rugby fans visiting Murrayfield for many years. Now, we have developed this original serve to become the Ginger Grouse – a brand new alcoholic ginger beer launched in Scotland last year.”

Dominic McKay, Director of Commercial Operations, Communications and Public Affairs, Scottish Rugby, said: “On behalf of Scottish Rugby I’m delighted to welcome anew The Famous Grouse and its new product, Ginger Grouse, to our expanding sponsorship portfolio.

“The Famous Grouse’s long association with the Scotland team and our enduring relationship through the ‘official spirit’ status and partnership with Glasgow Warriors has been very much appreciated by Scottish Rugby and in many respects today’s announcement feels like an old friend coming home.

“We’re also very much looking forward to working with The Ginger Grouse to add to the very special atmosphere of Murrayfield on international match days by supporting both pre and post-match entertainment.”

Shell has announced it will be extending its technical partnership with Ducati in MotoGP to include the Pramac Racing Team.

This follows the recent announcement that the Pramac squad will be an official factory supported team.

As well as using Shell Advance lubricant and Shell V-Power fuel – tailor made for the Ducati engine – this season’s Pramac MotoGP bikes will also feature Shell branding.

Kar Tai Koh, Global Brand Manager, Shell Advance, commented: “On behalf of Shell I would like to offer a very warm welcome to Ben Spies (Ignite Pramac Racing) and Andrea Iannone (Energyti Pramac Racing). We are looking forward to working alongside both riders and the rest of the Pramac Racing Team, who will undoubtedly benefit from our Shell products, which are integral to powering and protecting the Ducati engines. MotoGP is the ultimate test bed for developing our Shell Advance motorcycle lubricant and demonstrating our technology leadership. Extending our partnership to the Pramac Racing Team also means that we will have an even broader field of discovery, which is very rewarding for the teams as well as our Shell Advance customers.”

The Technical Partnership between Shell and Ducati has undergone impressive developments since its early beginnings in 1999. Today it has become one of the strongest collaborations within the motorcycle world, having produced six World Superbike Riders’ Titles, nine World Superbike Manufacturers’ Titles and three MotoGP World Titles in 2007 (Riders’, Manufacturers’ and Team).

“Shell has been a key Technical Partner of Ducati for over ten years. Their support of the Ducati Team and, starting from 2013, of the factory-supported Pramac Racing Team, clearly demonstrates the passion they have for the sport and their dedication to the future of our partnership,” said Bernhard Gobmeier, Ducati Corse General Manager.

Francesco Guidotti, Team Manager, Pramac Racing Team, added: “We are delighted to have an innovative global company like Shell on board. Shell is one of the most forward thinking technical partners in the world of motorsport and this undoubtedly helps pave the way for an exciting and competitive future.”

The Swedish FA (SvFF) has announced that adidas will be their new kit suppliers until 2019.

The agreement with SvFF is valid for six years starting on 1 January 2013. Adidas is the SvFF’s exclusive supplier of materials for both men, women, the youth national teams, as well as of products for the fans.

adidas and Swedish Football have a long and successful history together. Several classic Swedish national teams have enjoyed much success with the iconic three stripes on their shirts, with the team’s bronze in the 1994 World Cup as the brightest example.

“We are convinced that adidas is the partner that best matches the investment we are making in our team going forward. Their market leadership in Sweden, visions around football and fantastic product portfolio makes them an ideal partner for us”, said Mikael Santoft, Secretary General of the Swedish Football Association.

“As a step in consolidating our market leadership in football in Sweden, it is obvious that we want to initiate a partnership with the greatest symbol of Swedish football. It is with pride that we enter into cooperation and look forward to helping the Swedish national team to success”, said Brian Grevy, Nordic CEO of the adidas Group.

Harken UK, a leading manufacturer and marketer of quality sailboat hardware has announced their continued support of the UK Sailing’s 29er class until 2016.

Harken is keen to build on its successful involvement as title sponsor of the Grand prix series for the past five years and will take this support to the next level.

The new sponsorship agreement will generously reward success at each event and overall, whilst also supporting junior sailor involvement. Details of the package will be disclosed later but will be in line with that expected from the dinghy hardware specialists.

“We are very proud of our support of the 29er fleet for the last five years. The sailors competing in this series are the next generation of world class sailors and we have seen this event become increasingly successful. We felt it only right to maintain our support of the 29er fleet and continue our encouragement of these up and coming sailors,” comments Tom Peters, Harken UK Sales Manager. 

The Harken 29er Grand Prix is an annual series of eight events held across the country, culminating in a closely fought battle for the title of overall series winner at the end of each season. 

Ben Cooper, 29er Class Association Chairman commented: “The 29er class is the fastest growing youth fleet in the UK, and a key boat in the Royal Yachting Association Youth Sailing programme. With the support from Harken we are able to reward success and provide sailors access to the best dinghy equipment available.”

Spain’s leading bike company Orbea has confirmed its partnership with Orca to form the Orbea-Orca Triathlon Team.

The Orbea-Orca Triathlon Team project works not only at a pro level but also by launching a global talented athletes program. This will mean brand involvement with the best young talented athletes in both long and short distance.

Heralding from New Zealand, apoplectic  Orca is part of the Orbea family – with Orbea and Orca reaching an agreement in 2011 for Spanish Orbea to acquire Orca’s ‘operation rights in the triathlon and compression area.’

“With Orca we guarantee to deliver the best products for triathlon, symptoms not just in the bike leg, where we were already the fastest, but in the swim and run,” stated Ander Olariaga Marketing Manager at Orbea.

“This Orbea-Orca Triathlon Team is a long term project that should result in us being not only on the first row of the pros but also closely involved in supporting talented local athletes to be globally successful athletes,” added Raúl Casañas, Marketing Manager for Orca and in charge of the triathlon team project.

Casañas continued, “We want to work in both pro and talented levels to ensure that athletes grow with us.”

Orbea is part of the Mondragón Cooperative Corporation and is Spain’s largest bicycle operator.

FLW, the industry’s premier tournament-fishing organization has announced today that Power-Pole has renewed a contract as an associate sponsor for the 2013 season. 

Power-Pole will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Tournament bass fishing requires the ability to hold a boat in position to fish an area efficiently. The Power-Pole shallow water anchor’s advanced technology provides this stability with the touch of a button, even in heavy winds or current.