NHL’s Ottawa Senators announced today a partnership with StubHub, the world’s largest ticket marketplace, to create a safe, guaranteed, secondary marketplace for fans to buy and sell tickets. StubHub will be the official fan-to-fan ticket marketplace of the Ottawa Senators. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be directly between fans and managed by StubHub.

Kicking off the 2012-13 season, StubHub marketing assets will be highly visible, including: LED displays at Scotiabank Place, in game promotions, dasher board signs and a permanent 300-level backlit panel sign. StubHub will have online placements on the Senators website and social media.
Also included is a once in a lifetime hospitality experience, where four fans will enjoy the pre-game warm up from the penalty box for select games.

“We are glad to provide a fan-friendly solution to the Senators, “said Greg Ivry, StubHub business development director. “It is exciting to bring the StubHub service to fans in Canada for the first time.”

“We are very pleased to by partnering with StubHub, the world’s largest ticket marketplace, to bring secondary ticketing options and benefits to our fans,” said Senators president Cyril Leeder. “With StubHub, our fans can now safely sell their tickets to other fans through a single, authorized website.”

Sage Collectibles, therapy a small independent card company, buy have announced Notre Dame linebacker Manti Te’o and USC quarterback Matt Barkley will both appear in 2013 SA-GE Hit card series.

The company announced the signings on Monday, capturing well-known college athletes for its next set.

Te’o was a Heisman Trophy finalist, but the linebacker made bigger headlines recently when he was reportedly scammed in an Internet dating hoax. However, his draft position remains in flux.

Barkley was one of the most popular players in high school and was named the 2007 Gatorade National Player of the Year as a non-senior. Barkley could be drafted in the first round.

Nitto Tire, sale a leading producer of high performance tires, announced a new partnership with Formula Drift Champion Vaughn Gittin Jr.

Nitto Tire has its roots in the enthusiast community and the sponsorship of Gittin Jr., a self-taught drift extraordinaire, is a perfect match. Vaughn is one of Monster Energy’s premier athletes and a Ford factory driver. He is an icon of the sport of drifting, having competed every year since the existence of Formula DRIFT, dating all the way back to 2004. Gittin Jr. will also represent Nitto Tire in China’s World Drift Series and make appearances at a variety of exhibitions worldwide.

Vaughn Gittin Jr. stated, “I am pumped to be working with Nitto Tire! As I enter this new chapter of my career, it feels great to be aligned with a brand that is committed to winning and progression, just as I am. I have always been focused on working just as hard off the track as I do on it, and Nitto’s innovative marketing efforts and awesome tires will complement that well. It is very clear that our overall passion and future goals align perfectly, and I could not be happier with what the future has to offer surrounding this partnership.”

Harry Kong, Marketing & Social Media Strategist at Nitto Tire, stated: “Vaughn has proven himself to be an incredible driver and champion, and Nitto is looking forward to partnering with him for the upcoming 2013 drifting season. The Monster Energy Ford Mustang RTR running NT05 tires will be an exciting combination.”

Sahara Force India has announced Speedy Services as an official team supplier as part of a multi-year agreement.

Speedy is the leading provider of equipment and support services to various industries including infrastructure, cialis professional industrial, remedy construction and events. The relationship will give Sahara Force India access to the latest range of innovative, lean, safe and sustainable equipment to help with maintenance projects at the team’s Silverstone HQ.

Speedy branding will be visible across the team’s marketing materials and website, with branding on the race cars and pit crew lollipop for the British Grand Prix at Silverstone.

Otmar Szafnauer, Chief Operating Officer at Sahara Force India, said: “It’s an exciting time for Sahara Force India as we continue to invest in our facilities and infrastructure over the coming years. The agreement with Speedy is very timely and will assist with general maintenance of our factory resources. We welcome Speedy to the team and look forward to working with them for many years to come.”

Derek Bailey, Market Director – Engineering & Industrial Services for Speedy, said: “We are delighted to have formed a partnership with such a glamorous and well-established brand as Sahara Force India. Speedy is committed to meeting all of the team’s needs with our wide range of high-performance equipment. Sahara Force India prides itself on teamwork, technology and dedication – the very same standards we bring to our customers. Formula One also offers the ideal platform to ensure we deliver worldwide awareness and recognition for the Speedy brand.”

Peak Sport has announced an extension of their sponsorship of the New Zealand Olympic Committee.

Under the terms of the agreement Peak will serve as the official sports product sponsor of the New Zealand Olympic Committee.

Peak has sponsored the organisation since 2009 and this extension will see them provide sports products for the New Zealand delegation at the 2014 Winter and the 2016 Summer Olympic Games, medicine the 2014 Commonwealth Games and other sporting events.

Xu Zhihua, pilule Peak’s Chief Executive Officer, denture said: “Olympic marketing has become an important part of Peak’s brand promotion strategy. The extension of our sponsorship contract with the New Zealand Olympic Committee ignites a new stage of Peak’s Olympic marketing. We will continue to strengthen our cooperation efforts with Olympic Committees from other nations to promote Peak as an international brand through Olympic Marketing.”

Mars Food Australia have renewed their partnership with A-League’s Central Coast Mariners FC with their Masterfoods brand remaining the front of shirt sponsor until the end of the 2013/14 Hyundai A-League campaign.

Mars Food Australia’s front of shirt sponsorship extension guarantees the valued local employer will enter a ninth year as a key strategic partner of Central Coast Mariners FC.

In addition to the regular presence of the Masterfoods blimp and giant Masterfoods sauce bottles at the Brisbane Water end of Bluetongue Stadium, Masterfoods have supplied 10,000 sauce bottle shaped ‘thundersticks’ for Saturday evening to help boost the lively derby atmosphere. The first 1,500 families through the gate will also receive a Mars Food Australia sample bag featuring a selection from the range of over 500 great tasting products.

Moreover, each and every matchday one randomly selected Mariners supporter receives a Masterfoods hamper and slow-cooker courtesy of Mars Food Australia.

Central Coast Mariners Chairman, Mr Peter Turnbull, said: “Mars Food Australia’s sponsorship of the Central Coast Mariners Football Club has been win-win since day one.”

“For us, their support means so much more than merely the presence of the Masterfoods logo on our kits. Mars Food Australia assist us in raising the profile of football on the Central Coast and enhancing our Club’s reputation locally, nationally and internationally.”

“Perhaps best of all, the company directly employs over 300 Central Coast people and their headquarters are just kilometres from both our administrative and football bases, meaning we possess a true local partnership providing benefits on an international scale.”

Mars Food Australia’s Chief Financial Officer, Mr Andrew Poll, said: “We are really proud to extend our relationship with Central Coast Mariners Football Club.”

“The professionalism of the Club’s management, coaches, players and support staff are a credit to our local community and will ensure their continued success on the field. We look forward to another successful season in 2013/14.”

“Whether it’s to enjoy great tasting food, or to watch an exciting game of football, we are really pleased to continue to play our part in bringing families and friends together on the Central Coast,” he said.

NASCAR driver, ailment Dale Earnhardt Jr., is joining Goody’s longtime spokesman, Richard “The King” Petty, in a new multi-media campaign that will introduce consumers to the fast-dissolving headache remedy.

Beginning in early 2013, the driving duo’s radio, television and digital campaign will tell fans how to be unstoppable with Goody’s.

Goody’s Powder, part of the Prestige Brands portfolio, will be the title sponsor for the Goody’s Fast Relief 500, the October 27 Sprint Cup Series race at Martinsville Speedway in Virginia. Goody’s also will continue its longstanding tradition of sampling the product at racetracks and, to the delight of fans, bring Earnhardt and Petty together for personal appearances. The campaign will also feature a significant retail component that will include special events, in-store promotions and contests, and sampling of Goody’s headache powders via a specially branded mobile unit. In addition to sampling, the unit, which will travel to multiple markets throughout the NASCAR season, will also include interactive games and other activities that highlight the speed of Goody’s fast-acting products.

“This partnership is unprecedented,” said Joseph Juliano, Brand Director, Goody’s. “It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base, and they are both synonymous with the sport of auto racing. Goody’s is all about speed, and nobody personifies the idea of speed better than Richard Petty and Dale Earnhardt Jr.”

In 1977, Goody’s became the first non-automotive sponsor in NASCAR when it signed Petty as spokesperson, starting one of the longest-running relationships in sports promotion. Earnhardt Jr. is poised to take that tradition to a new generation of fans.

A third-generation NASCAR driver and 2004 Daytona 500 winner, Earnhardt has won the National Motorsports Press Association Most Popular Driver Award for the past 10 years in a row. 

“I am really looking forward to working with Dale Jr. on the new campaign for Goody’s, which will introduce the product to a whole new generation,” Petty said. “He is a great driver and a smart businessman, and nobody is more popular with NASCAR fans.”

“Richard Petty is a role model for me and every other driver in NASCAR,” Earnhardt said. “I am honored to be working with him and thankful Goody’s brought us together. I signed on with Goody’s in part because of their long-term commitment to NASCAR. They helped start the trend of non-car companies coming into the sport. In my mind, they are synonymous with NASCAR racing. I am also a big fan of their product because it works so fast.”

Petty also became a fan of the fast-acting headache powders long before he became a Goody’s spokesman, and he’s eager to let others know that you don’t have to let pain slow you down.

“At every track I go to, people come up to me and tell me a story about using Goody’s,” Petty said. “At the same time, Goody’s is still something of a well-kept secret. Dale Jr. and I are going to change that. There is nobody better to help me spread the word.”

German software company, buy SAP has announced today that it once again is the premium sponsor of Kieler Woche, check the world’s largest sailing regatta.

The event takes place from June 22-30, 2013, in the Kiel Bay. Using SAP solutions, spectators on site and online will be able to experience events on the water firsthand. Athletes will also benefit from the use of the SAP software; with the interactive ranking “Sailing Analytics Leaderboard,” the position of all competitors may be displayed at any time. And in daily sailor debriefs, the athletes will evaluate in detail and analyze all races flexibly and via mobile by iPad and other devices.

“We would like to offer a significant value for all: spectators, race officers, athletes. In order to achieve this, we have optimized our solutions and products for the sport of sailing further,” said Stefan Lacher, head of the sailing projects at SAP. “Along with sailor debriefs, we will offer an English live broadcast this year so that international viewers from anywhere in the world will be able to participate in the events. For the race officers, there is the mobile solution ‘Race Committee’ app, which helps to ensure optimal competitive conditions for the sailors.”

SAP solutions at Kieler Woche analyze data transmitted from boats, cameras and sensors along the routes, and were developed in conjunction with providers of GPS tracking and 2-D and 3-D visualization. Even more live data about the race will be transmitted, such as average speed, already sailed distance, estimated time of arrival at the next tons circumvention and distance to the leading boat, as well as gains and losses for each stage. With the “Race Committee” app, race officers can interpret the courses with GPS support and convey the racing on the relevant course on land. With this techology, SAP and Kieler Woche remain pioneers in the field of sailing innovations.

With 3 million visitors annually, Kieler Woche is the largest summer festival in Northern Europe. The supporting program on land covers more than 2,000 events on various topics and more than 4,500 sailors from 50 countries have registered for the regatta, with over 450 races on 11 race tracks.

Cruising Yacht Club of Australia have announced their Youth Sailing Academy has picked up a new sponsor with d’Albora Marinas sponsoring one of the Elliott 6.0m training vessels in a one-year deal.

d’Albora Marinas is Australia’s largest marina group offering an array of different berthing options. From the rack and stack facilities located at Pier 35 and Akuna Bay, to the swing moorings at The Spit, to the premium floating berths located at all seven marinas.

“d’Albora Marinas is delighted to be a sponsor of Youth Sailing in Australia through the CYCA Youth Sailing Academy. We strive to remain a leader in the boating industry and encourage more people to go boating more often. This is fantastic initiative to give young people the skills and early passion for this tremendous leisure activity and sport,” Marcus Anketell, CEO d’Albora Marinas said.

Commodore Howard Piggott thanked d’Albora Marinas for their support of youth sailing. “The Cruising Yacht Club of Australia prides itself on providing one of the leading youth sailing academies in Australia. Elliott sponsorship is vital to the ongoing maintenance of the training fleet and provides support for the many programs and regattas that the CYCA’s Youth Sailing Academy conducts,” said Commodore Piggott.

“A new fleet of Elliott 7.0m boats will be launched in August this year to coincide with the 20 year anniversary of the foundation of the Youth Sailing Academy,” he added