Phoenix Coyotes Extends Bud Light Sponsorship

By Community | January 27, 2013

NHL’s Phoenix Coyotes have announced today that the Coyotes have renewed their corporate partnership agreement with Anheuser-Busch.

As part of the partnership agreement, Anheuser-Busch has acquired the naming rights to the Coyotes exclusive ice level club that will be called “Club Bud Light”. 

“We are very pleased to renew our partnership with Anheuser-Busch,” said President & COO Mike Nealy. “Anheuser-Busch is a great partner and we are thrilled that they have secured the naming rights to our prestigious ice level club in Arena. Club Bud Light will provide Anheuser-Busch with an opportunity to raise awareness about their brand and products with our premium season ticket holders and corporate partners and I know our fans will enjoy spending time in the club at Coyotes games.”

Under the terms of the agreement, Club Bud Light will be prominently outfitted with new brand integration, including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.

“We’re excited to renew our partnership with the Coyotes,” said Rich Gutierrez, Group Director, Local Media Buying, Anheuser-Busch. “It combines the strength and stability of the Bud Light brand with the club, and provides us with a great opportunity to connect with an important audience through exclusive hospitality experiences.”