Stanley Cup champions, Los Angeles Kings have announced nine new commercial partnerships for the 2012-13 season. 

Travel Alberta, Tiffany & Co., The Flame Broiler, Graham Watches, GEICO, Cornerstone OnDemand, United Healthcare, Jersey Mike’s and Northrop Grumman join the organization’s roster of sponsors for this season.  

“We are excited to add these nine organizations to the team’s sponsor portfolio” said Kings Senior Vice President, Corporate Partnerships Bill Pedigo. “There’s a tremendous opportunity to capitalize on the increased visibility and attention on the Kings and we are looking forward to working with each of our partners to execute against that.”

The new partner involvement has already kicked-off with such activations as Graham’s On-line ‘Countdown to the Season’ and Tiffany’s launch of the Kings Championship Fan Line.

Cornerstone onDemand will become the Presenting Partner of all Overtime Periods at STAPLES Center while The Flame Broiler, GEICO and Jersey Mike’s will all increase their presence at Kings home games atSTAPLES Center.

United Healthcare will be the lead sponsor on the Kings Food Drive taking place in March and Northrop Grumman will take over and expand the fan favorite in-game feature, ‘Hero of the Game.’  

{jcomments on}

iON Worldwide, the global consumer electronics, today announced it has entered into an agreement with big mountain skier and avalanche-safety advocate Dean Cummings and his companies to exclusively use and endorse iON Cameras. 

Cummings and iON will be exhibiting at the SnowSports Industries American (SIA) Snow Show in Denver from January 31 to February 3. Cummings will be signing autographs on Friday, February 1 at 4pm MST at the iON exhibit, booth #2957.

Under terms of the three-year agreement, Cummings and his companies — H2O Guides, Dean Cummings’ Steep Life Protocols and Tour, and H2O Outdoor Gear — will exclusively represent the new iON Air Pro 2, GPS-enabled iON Adventure and other iON cameras in his adventures, appearances, films, tour, engagements, courses, guide service and on his website. iON cameras will also be available for purchase on the H2O Outdoor Gear site. 

Cummings selected to use and endorse iON Air Pro and Adventure series cameras following an extensive evaluation of rugged point-of-view (POV) cameras. Significantly, Cummings cited a preference for the overall quality and feature-set of the cameras, but especially for iON’s Wi-Fi capabilities.

“iON offers the most impressive array of technology in a small package of any electronics I’ve worked with,” Cummings said. “In addition to fantastic optical quality, the compact cameras are waterproof, lightweight and easy to use, with built-in GPS and Wi-Fi connectivity. All are highly resistant to cold and have a long battery life. For durability, iON is the best choice of POV camera for use in remote ski terrain.”

Cummings is internationally recognized as one of the preeminent world-class big mountain skiers and mechanized ski guides working in glaciated terrain in the world today. He is a renowned leader in outdoor safety and avalanche awareness education. Throughout his career at the forefront of the evolution of ski equipment and technique for big mountain skiing, Cummings has been on both sides of the lens, capturing ski footage in some of the most remote and extreme environments.

“We are thrilled and honored to partner with Dean and his H2O team, as we know they will be using our cameras in some of the harshest environments known to man,” said Giovanni Tomaselli, founder and CEO, iON Worldwide. “I am looking forward to seeing some amazing footage, as well as getting some solid feedback on the performance of our cameras in such challenging conditions.”

Sporting Kansas City announced today it has entered into a sponsorship agreement with Boulevard Brewing Company, who become the official craft beer sponsor of the MLS team.

The five-year deal expands last season’s informal partnership between the two homegrown organizations.

“The synergy between our two brands has been incredible, so we’re obviously thrilled to continue the partnership in an even bigger way,” said Andy Tretiak, Chief Marketing Officer of Sporting Club. “We’re already working on some cool new programs for the upcoming season.”

“This has been in the works for a long time,” said Jeremy Ragonese, Boulevard’s Director of Marketing. “Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit.”

The brewery will serve as title sponsor of the Boulevard Members’ Club, enjoyed by fans before, during and after games at Sporting Park. The club – adjacent to the Members’ Stand – is home to the most vocal supporters of Sporting KC. In conjunction with its local distributor, Central States Beverage, Boulevard will also implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery’s partner in the new agreement.

“We are excited to partner with such an iconic Kansas City brand as Boulevard,” said Jake Reid, Chief Revenue Officer of Sporting Kansas City. “They fit perfectly with our demographic, and we know our fans will enjoy the atmosphere in the Boulevard Members’ Club.”

F1 teams, Toro Rosso and Sauber have revealed new sponsor partnerships ahead of the new season.

Toro Rosso has renewed its agreement with OMP Racing for another year, ensuring that the Italian company will continue to supply safety equipment and technical clothing for its drivers, Daniel Ricciardo and Jean-Eric Vergne, and the rest of the team

The agreement, however, also provides for the possibility of installing new super-light seatbelts inside the cockpit of the new STR8, which will be officially presented on 4 February. The seatbelts have been produced by OMP using Dyneema, self-proclaimed as ‘the world’s strongest fibre’, after two years of study and research.

Ricciardo and Vergne, meanwhile, will be kitted out with racesuits, boots, underwear and gloves made by OMP, as will other team personnel. 

“We are pleased to continue our relationship with OMP,” team manager Gianfranco Fantuzzi commented, “Over the years, we have developed an excellent relationship and OMP is always attentive to our requests, supplying items to our specific needs to the highest standards, while always meeting the tight deadlines that are part of working in the F1 environment. And, of course, as an Italian team, we appreciate not only the excellent quality but also the Italian style element of everything we get from OMP.”

Sauber, meanwhile, has signed DEKRA as an ‘official partner’, building on the company’s existing relationship with new recruit Nico Hulkenberg. 

“It’s gratifying to be able to combine the interests of all three parties in this way,” team CEO Monisha Kaltenborn said. “In DEKRA, the team welcomes a partner that has been a firm fixture of the F1 scene for many years. We keenly anticipate this new partnership and look forward to a successful season.”

Betfair, the world’s largest betting exchange has announced a partnership with Australian Super League team, New South Wales Waratahs for 2013 as an official partner.

“We have proudly supported Australian rugby for the last two seasons and it is a pleasure to announce our continued involvement as an official partner of the Waratahs for 2013,” said Betfair Australasia Chief Executive, Giles Thompson.

“New South Wales is destined for a successful season with the acquisition of superstar Israel Folau, breakthrough Wallaby newcomer Michael Hooper and highly regarded coach Michael Cheika. We will be following their progress with interest and look forward to sharing the journey with all Waratahs supporters.”

The agreement will see Betfair represented through stadium and sideline LED signage at Waratahs’ home games and provide for integration of Betfair messaging via the Waratahs.com.au website.

Waratahs Rugby CEO Jason Allen said: “We’re thrilled to have Betfair on board for the coming season and delighted that they have chosen to take their partnership with us to another level.

“In the same way that we are devoted to giving our members and supporters a state team to be proud of, we are also committed to continuing to grow and develop our relationships with our partners and other valued stakeholders.”

Baltimore-based STX, viagra order a global sporting goods leader, abortion announced today that it has signed a three-year agreement with the University of Maryland as the Official Field Hockey Equipment Sponsor of the program.

“As the market leader in field hockey equipment sales, it is important for us to push even further in developing next generation products for elite field hockey players. The University of Maryland field hockey program is the ideal partner to assist us in attaining that goal,” said Jason Goger, STX President. “Missy Meharg’s unparalleled success on the field and the amount of respect she garners in the broader field hockey community speak to the quality of not only her coaching ability, but the character of her program. We are absolutely thrilled to be working closely with her on developing world championship caliber products.”

STX is the most widely distributed field hockey brand in the U.S. and will continue its commitment to the sport by working with the University of Maryland field hockey team to develop product. As part of the agreement, players will practice and compete with product before it hits the marketplace; providing STX with valuable feedback from elite players.

This collaboration between STX and the UMD Field Hockey program was an initiative that inspired the new 2013 STX stick lines. The newly developed sticks will be unveiled at the USA Field Hockey Disney Showcase in Orlando, FL on February 7th. Player’s attending the showcase will also get a first look at the custom-designed University of Maryland stick.

“Over the past year I have witnessed STX perform extensive consumer research. Their mission to design and provide a line of competitive sticks for the high performance player is exciting.” said Missy Meharg, head coach of the University of Maryland’s field hockey team. “Our coaching staff and elite players had input throughout the design phase and worked closely with the product development team at STX. Their team has worked hard and with great precision to make adjustments for each positional stick profile. They have done a great job. We are deeply honored to have STX as our official hockey stick provider.”

Benson, salve Bertoldo, allergist Baker & Carter, ed a Las Vegas personal injury law firm has agreed to sponsor UFC fighter Evan Dunham in his upcoming fight at the Mandalay Bay in Las Vegas.

Dunham will go head-to-head with lightweight Gleison Tibau at UFC 156 at the Mandalay Bay on Feb. 2, 2012.

“The firm is very thankful for the opportunity to support a local athlete such as Evan Dunham and we are pleased to be associated with Denaro Sports Marketing in the process,” said Robert Cardenas, an attorney at the firm. “We find we have a lot in common with fighters. We win by outworking the other guy with intense discipline, dedication and uncompromising refusal to do anything other than our best. You promise no regrets when you’ve given it your all.”

Evan-Dunham, 31, holds a record of 13-3-0. Originally from Eugene, Oregon, Dunham fights out of Las Vegas. He is 5’ 10” and weighs in at 155 lbs. According to the UFC, he is known for good striking and a big heart. His fight history is 46 percent submissions, 34 percent striking and 20 percent takedowns.

Chemical Company of Malaysia has renewed its sponsorship of the Rahman Putra Masters golf tournament.

The 2013 edition marks the third consecutive year of the company’s sponsorship of the tournament and the deal with the Professional Golf Malaysia is understood to be worth US$65, viagra 100mg 000.

Group Managing Director and Executive Director of Chemical Company of Malaysia, Amirul Feisal, said the company was committed to the event through to 2015.

“The high standard set at the PGM Tour is a testament to the quality of the participating golfers and we are proud and honoured to be part of such a prominent tournament that showcases the cream of the crop in Asian professional golf,” he said. {jcomments on}