The World Triathlon Corporation (WTC) has announced that Newton will replace K-Swiss as the official footwear partner of Ironman.

“Ironman is extremely pleased to join forces with Newton Running, look ” said Andrew Messick, ailment Chief Executive Officer of WTC. “We truly believe in the product Newton Running offers, prescription as they have certainly had a valuable impact on Ironman competition. We look forward to sharing Newton’s vast running expertise with the Ironman community during our partnership.”

“Newton Running was ‘born’ at Ironman when we sold our first pair of Newton Running shoes at the Ironman 70.3 California event in 2007,” said Newton Running CEO Jerry Lee. “Triathletes were the first to embrace our innovative technology and gave us the start we needed to become the running-shoe brand we are today. This sponsorship is a celebration of our heritage in triathlon and our desire to support the sport and the athletes who believed in us from the beginning.”

Scottish Rugby has inked one of the biggest sponsorship deals in it’s history with Macron signing on as their kit supplier.

Macron, will come on board in the summer to become official kit supplier for all Scotland representative teams and the professional clubs, Edinburgh Rugby and Glasgow Warriors.

A unique part of the four-year deal will see Scottish Rugby ask supporters for their views on the new Scotland kit ahead of its launch later this summer.

Scottish Rugby chief executive Mark Dodson said: “This historic deal for Scottish Rugby is very welcome news and I would like to thank Macron for joining us in this ground-breaking partnership.

“The new deal will start on 1 July when our existing agreement with Canterbury of New Zealand comes to an end. I thank Canterbury for all their support of Scottish Rugby.

“Today is about welcoming Macron and looking forward to a long and fruitful partnership which will benefit our sport, on the international, top-level and community playing fields and for our supporters who pull on the shirt and share that pride.

“Listening to Chris Paterson, one of Scottish Rugby’s all time-greats, I was struck by his view that he was really only ‘borrowing’ the jersey. There were great players who had worn it in the past and, we all hope, greats who will wear it in the future.

“But the jersey itself belongs to the nation and that’s why we want to involve our supporters in what their team will be wearing.”

Gianluca Pavanello, Macron’s CEO said, said: “It’s great that Scotland supporters will have the chance to influence the new jersey when Macron becomes Scottish Rugby’s official kit supplier in July. It is an honour for us to be welcomed by Scotland, one of the cornerstone nations of international rugby, where the game of 7s was born.

“It is with great pride that we announce the entrance of the Scotland national rugby team alongside Scottish Rugby’s pro-club Glasgow Warriors into the Macron family, while retaining Edinburgh Rugby, our first partnership in Scottish Rugby.

“We fully understand that these three organisations retain a very separate identity yet are linked by passion for the sport and share the end goal and honour to wear the thistle upon their chest. These fundamental values fit well with Macron’s message of ‘Work Hard, Play Harder’ and together with these great organisations we aim to spearhead rugby in Scotland from grassroots level all the way through to professionals.

“Working closely with the players, staff and the supporters we will continuously strive to develop high quality and technically superior products in order to allow all the athletes that wear Macron to concentrate on what they do best, which is playing rugby.”

NRG Energy, view the Santa Clara Stadium Authority and the San Francisco 49ers today announced an agreement to bring sustainable energy to the new Santa Clara Stadium.

Through this unique partnership, NRG will help the new facility become the first professional football stadium to open with LEED certification, the recognized standard for measuring building sustainability.

As one of the first Founding Partners for the new stadium, and the exclusive sustainable energy provider of the 49ers, NRG will install a number of state-of-the-art solar elements, including three solar array-covered bridges, a solar canopy above the green roof on the suite tower portion of the stadium and solar panels over the 49ers training center.

The arrays will have a total peak capacity of about 400kW and will provide enough power over the course of a year to offset the power consumed at the stadium during 49ers home games. As a result the stadium will be the first professional sports venue in California to achieve net zero energy performance.

“NRG is much more than a Founding Partner, they are providing the energy leadership, infrastructure and expertise to help us achieve the vision of making the new Santa Clara Stadium an economically and environmentally sustainable showcase for innovation,” said Jed York, Chief Executive Officer, San Francisco 49ers. “As we strive to build a stadium that embodies all that is unique and special about both the Bay Area and Silicon Valley, this partnership with NRG will make very lofty goals become realities.”

One of the most unique features of the Santa Clara facility is the green roof atop the suite tower on the west side of the stadium. The three solar bridges, connecting the main parking area to the stadium, will include hundreds of solar panels. In keeping with NRG’s philosophy of creating iconic solar elements at NFL stadiums, the solar bridges will be the first in the NFL.

“The 49ers are not only one of the leading and most successful franchises in the history of the NFL, they have also been for decades community leaders in the Bay Area and with the entire 49ers fan base. Today and going forward, we are honored to support the 49ers as they extend their off-the-field community leadership into the critically important arena of clean and sustainable energy,” said David Crane, President and CEO of NRG Energy. “And NRG is proud to partner with the San Francisco 49ers and the Santa Clara Stadium Authority in the pursuit of another milestone, the LEED certification of their new stadium.”

Alexander Rose, stomach one of the leading outdoor furniture manufacturers in the UK, order has joined forces with the European Golf Course Owners Association (EGCOA). 

Widely renowned for their highly durable and stylish hand-crafted woven, wood and steel furniture, the company supplies many of the leading golf establishments, hotels and spas throughout the UK and Europe.

“We are delighted to welcome Alexander Rose to the EGCOA community,”’ says Lodewijk Klootwijk, EGCOA Director. “They are a precision manufacturer producing some of the most ground-breaking designs in the industry and their technical expertise & outstanding service will be highly valuable to all our golf course owners.”

Borge Leth, Managing Director of Alexander Rose has said: “Longevity, durability, strength and style are the hallmarks of our furniture. We also have control over the production and quality of all our designs and, in an effort to reduce lead times, 90% of the Alexander Rose collection is held in stock in our UK warehouse throughout the year.

“We are looking forward to working with the EGCOA in the coming years and sharing our expertise with all their members to ensure they have the most suitable outdoor furniture for their golf courses and club houses.”

FLW, the world’s premier tournament-fishing organization, announced that Motorsports Designs has renewed their contract as an associate sponsor of the upcoming 2013 season.

Motorsports Designs, headquartered in High Point, N.C., specializes in offering customers high-quality decals and wraps for their boats, cars, trucks and trailers for both private and commercial applications.

Motorsports Designs wraps will be prominently featured on the world’s best bass pros’ boats and tow vehicles, and will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

For more than 30 years, Motorsports Designs has been the industry leader in graphics and wraps. Their custom-created products and services have set the standard for the rest of the industry, and their reputation and reliability have made them a favorite of FLW, NASCAR, and numerous commercial businesses.

 

Boost Mobile, ambulance a leader in the no-contract wireless industry, site is teaming with 2012 NBA #1 Draft pick, New Orleans Hornet power forward Anthony Davis to bring its Android customers free access to NBA Game Time Plus which features all live home and away radio broadcasts, game video, alerts, real-time scores, stats and more this season.

“With NBA Game Time Plus from Boost Mobile, Android customers score a free front-row seat to NBA action throughout the entire season,” said Steve Gaffney, vice president-Corporate Marketing. “To build even more excitement for the app we are teaming with Anthony Davis, a perfect ambassador for the Boost brand. He is young, fun and attacks the court just like Boost Mobile attacks the no-contract wireless competition.”

NBA Game Time Plus is included free with Boost Mobile Android Monthly Unlimited and Android Daily Unlimited plans. 

“I am looking forward to the opportunity to work with Boost Mobile to promote the NBA Game Time Plus App,” said Davis. “NBA fans are the best fans and now with the help of Boost Mobile, customers and fans across the country can get all the action with a simple click of the app.”

Boost Mobile’s partnership with Davis in support of the NBA Game Time Plus app tips off early next month with in-store merchandise in Boost Mobile’s exclusive retail stores and select independent wireless dealer locations nationwide promoting the free application. Other elements include radio, social media, digital advertising and local marketing events.

Euronics, the retail cooperative has entered into a sponsorship deal with Mercedes-Benz in the DTM.

From the 2013 DTM season onwards, the Euronics Mercedes AMG C-Coupé will ensure high visibility for the Euronics brand in the world’s most popular touring car series. The new DTM season starts on 5th May at its traditional opening venue, Hockenheim. 

Euronics Deutschland eG is a well-established and dependable partner for small to medium-sized retailers of consumer electronic goods. With a total 477,000 square metres of retail space between them, vendors in the Euronics group sell a wide range of products in the consumer electronics, home appliance, telecommunications, PC/multimedia, digital photo and entertainment software segment.

The cooperative has around 1,700 members in Germany trading at retail premises in over 1,900 locations and employing more than 12,000 people. Based in Ditzingen near Stuttgart, Euronics was founded in 2004, but the group’s roots can be traced back much further. Euronics Deutschland eG is a partner of the European purchasing and marketing alliance Euronics International which has its registered offices in Amsterdam. With more than 6,400 members operating out of more than 11,000 outlets in 31 different countries, the Euronics brand is regarded by customers throughout Europe as a seal of approval.

Benedict Kober, Spokesman for Euronics Deutschland eG, said: “The Mercedes brand stands for the power of innovation and the peak of engineering. Outstanding commitment to quality and the motivation to give the best are values that define the success of this global marque. That’s why we have decided to lend our support as a partner of the Mercedes DTM team.

“The three-pointed star as a unifying trademark promises exceptional performance at all times and it’s a perfect fit for our claim as a retail group: ‘best of electronics’. We believe that Euronics customers are entitled to expect the best that the world of consumer electronics can offer. As a partner of Mercedes, we now look forward to innovative vehicle technologies, breathtaking overtaking and great sportsmanship.”

Wolfgang Schattling, Mercedes-Benz Motorsport, added: “We are delighted to have signed this sponsorship agreement with Euronics and to be welcoming the largest retail cooperative group of its kind in Europe to the Mercedes-Benz motorsport family.

“The DTM is the perfect platform for raising the profile of the Euronics brand amongst the consumer group who take a keen interest in motor racing. We are all the more pleased because the involvement of Euronics with the AMG Mercedes C Coupé will play a major role in the group’s own marketing communications – in print, online and on TV. And there is also an apt tie in with the Euronics advertising slogan: Only the very best gets a star.”

Cessna Aircraft Company, a Textron Inc. company, announced today a strategic partnership with Chip Ganassi Racing Teams (CGRT) for multiple races in the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the GRAND-AM Rolex Sports Car Series.

This partnership extends Cessna’s presence across all three series in which CGRT competes.

“Clyde Cessna founded this company on our customers’ need for speed. Today, performing with precision to drive success is the purpose of business aviation,” said Scott Ernest, Cessna’s President and CEO. “The racing industry is built on those same principles – each day teams are moving as fast as they can to get from point a to point b and win, which is why this partnership is such a natural fit for both Cessna and CGRT. The scope and success of CGRT across all components of racing gives us a strong presence as we invest in the sport.”

Cessna, along with sister Textron companies Bell Helicopter and E-Z-GO, is incorporated into every race event where CGRT competes, giving each brand the opportunity to showcase transportation solutions to the industry including air travel to and from the host cities, helicopter transport from airports to racing venues and ground transportation onsite.

Cessna will sponsor multiple races on the No. 1 Chevrolet SS of Jamie McMurray in the NASCAR Sprint Cup Series (NSCS), sharing assets with sister Textron companies such as Bell Helicopter and E-Z-GO, one race on the No. 10 Honda with Dario Franchitti in the IZOD IndyCar Series and one race with Scott Pruett and Memo Rojas in the GRAND-AM Rolex Sports Car Series on the No. 01 Dinan-Prepared BMW.

“Cessna helps make racing possible for my team by getting me to the races quickly and efficiently,” said Chip Ganassi, owner of Chip Ganassi Racing. “With almost 70 races a year separated by hundreds of miles with little time in between, I rely on business aviation to help me keep driving my business and to keep winning.”