Super Bowl Bound Ray Rice to Continue to Endorse Xenith Helmets

Xenith LLC, manufacturer of the X2 football helmet and other protective equipment, today announced an extended partnership with Baltimore Ravens running back Ray Rice, a two-time NFL All-Pro and three-time Pro Bowl selection. 

Rice, who has been wearing the popular Xenith X2 football helmet since 2011, began serving as a Xenith brand ambassador in 2012.  Rice will continue to promote Xenith’s innovative X2 helmet while now serving as the face of Xenith’s national player safety campaign and promoting the company’s corporate mission of advancing safety and activity through innovation and education. Rice, teammate Matt Birk, (the NFL’s most recent winner of the Walter Payton Man of the Year Award) and others will be wearing Xenith’s X2 football helmet in Super Bowl XLVII on Sunday, February 3, 2013.

“The subject of concussions and CTE is arguably the most topical sports health issue today and I am excited to work with Xenith to advance technology and help protect athletes at all levels of play,” said Rice. “All athletes should be smart about what they wear to protect their head, and I believe the Xenith X2 helmet is the most innovative helmet on the market today. Speaking from personal experience, I have had the most successful years of my career while wearing the X2. I look forward to wearing the helmet in Super Bowl XLVII and beyond.”

The partnership between Xenith and Rice will serve to promote Xenith’s comprehensive approach to risk reduction, which emphasizes proper technique, rule enforcement, culture change, superior equipment and proper management of injuries.

“Ray is a perfect person to represent the Xenith brand,” said Xenith CEO, John Duerden . “He has a comprehensive understanding of the importance of player safety (both short and long term) and is committed to serve as a role model to help educate young athletes and truly make a difference.”

Xenith helmets have been worn by approximately 100,000 players at all levels throughout youth, high school, major college and the NFL.  Xenith is the Official Helmet of the Snoop Youth Football League, the Deion Sanders Truth Football League and Steve Clarkson ‘s Throwback Football League.  Xenith helmets were worn exclusively by the high school All-Americans in the 2012 and 2013 U.S. Army All-American Bowl and the 2012 Semper Fidelis All-American Bowl.

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