Sporting Kansas City Sign New Beer Partner
By Community | January 30, 2013
Sporting Kansas City announced today it has entered into a sponsorship agreement with Boulevard Brewing Company, who become the official craft beer sponsor of the MLS team.
The five-year deal expands last season’s informal partnership between the two homegrown organizations.
“The synergy between our two brands has been incredible, so we’re obviously thrilled to continue the partnership in an even bigger way,” said Andy Tretiak, Chief Marketing Officer of Sporting Club. “We’re already working on some cool new programs for the upcoming season.”
“This has been in the works for a long time,” said Jeremy Ragonese, Boulevard’s Director of Marketing. “Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit.”
The brewery will serve as title sponsor of the Boulevard Members’ Club, enjoyed by fans before, during and after games at Sporting Park. The club – adjacent to the Members’ Stand – is home to the most vocal supporters of Sporting KC. In conjunction with its local distributor, Central States Beverage, Boulevard will also implement a variety of programs and initiatives throughout the city in support of the new alliance. Central States is also the brewery’s partner in the new agreement.
“We are excited to partner with such an iconic Kansas City brand as Boulevard,” said Jake Reid, Chief Revenue Officer of Sporting Kansas City. “They fit perfectly with our demographic, and we know our fans will enjoy the atmosphere in the Boulevard Members’ Club.”