Penn Financial Sponsors Philly Cycling Classic

National mortgage lender New Penn Financial, ailment LLC today announced its sponsorship of the Philly Cycling Classic to be held June 2, sale cialis 2013 in Philadelphia.

New Penn, headquartered in Plymouth Meeting, Pennsylvania, is the first to commit to financial sponsorship. The company offered its support when new organizers, led by Congressman Robert A. Brady, took action to establish a race to replace the annual Philadelphia International Cycling Championship, which was cancelled in January.

The new race course – which winds through city streets, including a steep “wall” in the Manayunk neighborhood – will be shorter and faster than its predecessor’s 124-mile course, and has been designed to put spectators close to the action.

Jerry Schiano, New Penn Financial CEO, said: “We’re thrilled to help champion this race. Cities across the country establish signature events, like the Boston Marathon, that boost visibility and reputation, and bring business to the region. The Philly Cycling Classic can have a continuing impact on Philadelphia and is very worthy of our support. We hope our sponsorship will encourage other Philadelphia-based companies to step forward to support this great event. ”

New Penn Financial’s race sponsorship is part of the company’s commitment to the Philadelphia area. The rapidly growing mortgage lender currently employs nearly 1,200 nationally and over 300 in the Greater Philadelphia area, and continues to hire and contribute to the local economy.

“We not only want to build a great Philly-based company, but we also want to make a real difference in the communities where we live,” said Jeff Frutkin, Vice President of Marketing at New Penn Financial.

Canal+ Cyfrowy Get Polish Rights to Premier League

The Premier League has announced that Canal+ Cyfrowy Poland has been awarded exclusive audio-visual broadcast rights for all 380 Barclays Premier League matches a season for seasons 2013/14–2015/16 in Poland.

“We are extremely pleased Canal+ Cyfrowy has again chosen to invest in our broadcast rights in Poland, order ” said Premier League Chief Executive, sale Richard Scudamore. “They are a long-term partner of the Premier League and we know they will continue to broadcast the competition to our fans in Poland in an exciting and innovative manner.”

Julien Verley, president and CEO of Canal+ Cyfrowy Poland’s nc+ platform, said: “I am pleased to announce that we have secured on exclusive basis for our subscribers of the new platform nc+, the world’s best football league for the next three seasons starting from the season 2013/14.”

Emirates Secures Formula One Sponsorship Deal

Global airline, decease Emirates has announced a five-year sponsorship deal with Formula One as they ramp up their sports strategy.

The Dubai-based airline’s sponsorship deal includes 15 races this season starting in Malaysia. It will not sponsor the Australian, Monaco, Bahrain or Abu Dhabi Grand Prix, according to F1 supremo Bernie Ecclestone.

“I’m obviously very proud to be associated with Emirates, the sort of brand that should be with us and us with them,” Ecclestone said at a news conference in Dubai. “We like to feel we are associated with the top corporate (brands), which we are obviously are with Emirates. The teams will benefit. It lifts everyone in Formula One.”

Emirates is continually looking to spread its reach globally and is just the latest sponsorship deal involving a major sport. It already is an official partner with FIFA and recently signed a five-year deal with the ATP which begins this year. It also comes days after new five-year shirt sponsorship deal with Paris Saint-Germain, the big-spending French soccer team that signed David Beckham.

“This is an exciting global opportunity to align two world-leading brands,” said Sheik Ahmed bin Saeed Al Maktoum, Emirates chairman and chief executive. “The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with Emirates’ vision and ambition.”

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Neptune Investment to Sponsor Two Ascot Races

Neptune Investment Management has been revealed as a new sponsor of two races at Ascot racecourse later this year.

The Neptune Investment Management Novices’ Hurdle, over a distance just short of two and a half miles, will be run on February 16 while the second race will be a £50,000 event for three-year-olds over a mile and a half on July 13.

The Ascot novice hurdle will form part of the ‘Road To Cheltenham’ series in the run-up to the Grade One Neptune Investment Management Novices’ Hurdle.

BC Powder Sponsors Southeastern Conference

BC Powder, unhealthy headache pain relief brand, today announced a new sponsorship with the Southeastern Conference (SEC).

Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events that—like the campaign theme—are all about speed. The sponsorship will continue through football season this fall.

To jump start the new campaign, BC Powder will have a significant presence at Bridgestone Arena in Nashville at the Men’s SEC basketball tournament from March 13 to 17. Visitors to Music City can preview BC Powder ads and images on a Video Board and LED panels, and enter the “BC Speed Zone,” a unique fan experience at SEC Basketball Fanfare located at the Nashville Convention Center.

“For BC, sponsoring the SEC, renowned for its speed and dominant, fast-paced play, is a perfect fit,” said Wendy Frye, Senior Brand Manager, BC Powder. “We want to remind sports fans that you don’t need to wait for relief. SEC championship games are fast-paced and winners can be determined in a matter of seconds. BC Powder brings fast relief, so fans won’t lose precious seconds rooting for their teams just because they have a headache. ”

The “It’s All About Speed” campaign will be activated at retail through themed displays, remote radio broadcasts and a branded mobile unit to support on-site contests. This fall, the mobile unit will travel to select SEC campuses where fans can enter to win prizes, receive product samples and connect with Fast-Paced Ambassadors to learn more about BC Powder. Consumers will also have the chance to get some quick cash by participating in the BC Fast Cash money booth – a portable booth that challenges players to grab as much cash as they can in a short amount of time. The legendary analgesic will also join game-day festivities for the SEC Football Fanfare at the Georgia World Congress Center prior to the SEC Championship game.

Hilton HHonors Extends U.S. Olympic & Paralympic Team Sponsorship

Hilton HHonors, here the guest loyalty program for Hilton Worldwide’s 10 distinct hotel brands, viagra today announced its renewed sponsorship of the U.S. Olympic and Paralympic Teams, which will extend through the 2014 Olympic and Paralympic Winter Games in Sochi and the 2016 Olympic and Paralympic Games in Rio.

As the official hotel sponsor of Team USA, Hilton HHonors provides discounted hotel rates to U.S. Olympians and Paralympians, the USOC and members of National Governing Bodies, as well as renovations to U.S. Olympic Training Centers, giving athletes a comfortable space to relax and rejuvenate after a long day of training. Hilton HHonors also helps prepare athletes for life beyond their athletic careers through the Team USA Athlete Career Program, which offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training.

“Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it’s a great cause, but because it aligns so closely with our founder’s vision: world peace through international travel and trade,” said Jeff Diskin, executive vice president, Hilton Worldwide. “As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit.”

“Hilton HHonors is a great partner to the USOC, and we are thrilled that its support of U.S. Olympic and Paralympic athletes will continue through 2016,” said Lisa Baird, chief marketing officer, USOC. “We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial.”

St Helens Saints Obtain New Short Sponsors for 2013 Season

English Rugby League club, St Helens Saints have announced a partnership with Cable Taxis for the 2013 season.

The St.Helens-based firm’s livery will adorn both the Club’s home and away shorts this year.

Cable are the largest private hire taxi company in the St Helens area and have been operating since 1994.

Situated in the town centre, they provide a friendly and reliable service and have a fleet of around 150 vehicles.

Head of Sales and Marketing for St.Helens R.F.C., Dave Hutchinson said: “We are delighted to team up with Cable Taxis on our playing shorts for the 2013 season.

“Not only have they supported the Club in this way, but offer “Freephone” services inside all main hospitality areas within the stadium, meaning our fans now have a directline into Cable Taxis any time when using Langtree Park’s facilities.

“These freephones are located on the first and second floors as well as the reception and Red V Café areas.

“Having already become Premier Business Club members last year, it is great to have even more support from Cable during our second season and we thank all at Cable for your continued support.”

Cable Taxis added: “As a local business of St Helens it is an honour to be sponsoring our local rugby league team St. Helens R.F.C.

“It is a great pleasure to see our logo on the kit and we are looking forward to a successful 2013 season.”

Nike’s First Golf Major Winner David Duval Re-Signs Sponsorship

Nike Golf announced that David Duval has re-signed with the brand.

He will make his 2013 debut in the Swoosh at this week’s AT&T Pebble Beach National Pro-Am.

Duval, who was the first Nike athlete to win a major championship using Nike clubs in 2001, will be teeing up the world’s first high speed cavity back driver that conforms to USGA and R&A rules, the Nike VR_S Covert driver. He will also game the Nike VR Pro Limited Edition fairway wood, Nike VR Pro Blade irons, Nike VR Pro wedges and a Nike Method Prototype putter. For his golf ball, Duval will play with Nike’s new 20XI-X featuring more RZN technology. On the body, he’ll wear Nike Golf apparel from its Tour Performance Collection and the new Nike Lunar Control footwear.

“I could not be more excited to once again become a Nike Athlete,” said Duval. “Nike Golf has been a major player in the success I have had throughout my career. I am thrilled to return to the Swoosh and continue my career with a brand that focuses on developing innovative products.”

Duval has 13 career victories on the PGA Tour, including the 2001 Open Championship. He has been on three Presidents Cup Teams, two US Ryder Cup teams, and two World Cup teams over his career.

“We have always had a great relationship with David and are happy to welcome him back to the Nike family,” said Mark Thaxton, Global Director of Sport Marketing Operations for Nike Golf.

Malmsten Continues European Aquatics Federation Sponsorship

MALMSTEN AB have retained their sponsorship rights as official supplier of swimming pool racing lane equipment for the European Aquatics Federation (LEN) until 2016.

This new agreement between LEN and MALMSTEN extends the collaboration regarding the use of Malmsten lanes at the European Swimming Championships and European Short Course Swimming Championships during the period from 2013 to 2016.

MALMSTEN equipment will also be used for Water Polo LEN Events, canada buy as well as for Synchronised Swimming and Open Water Swimming competitions.

LEN said in a statement: “LEN is pleased to be able to continue to count on the experience and quality that Malmsten has offered across the world of Aquatics for so many years.”

Derbyshire Cricket Get BuyMobiles.net as Major Shirt Sponsors

Derbyshire County Cricket Club has secured a major shirt sponsorship deal with UK’s No.1 online mobile phone retailer BuyMobiles.net ahead of the new season.

BuyMobiles.net already a sponsor of Derby County Football Club, and will now be displayed on the front of Derbyshire’s Friends Life t20 shirts.

As well as giving the Alfreton-based company all-year-round publicity through televised national sport, the partnership announcement comes hot on the heels of Chairman Chris Grant’s call to local businesses and the signing of world number two Test batsman Shivnarine Chanderpaul.

Derbyshire-born Paul Sisson, CEO, BuyMobiles.net said: “With the Club promoted as Champions and recently securing the signature of one of the world’s best players, this is  an exciting time to become a partner of Derbyshire County Cricket Club.

“The Friends Life t20 competition has become a great British tradition, it’s an exciting form of the game and it attracts excellent audiences both in-ground and on SKY Sports. We are, therefore, delighted to be part of that excitement and we wish the Club every success in all three competitions in 2013.

“Adding cricket to our long-standing investment in football in the county reinforces my personal feelings of truly being proud to be Derbyshire.”

Derbyshire Chief Executive Simon Storey said: “I’m delighted to welcome BuyMobiles.net as a major partner of Derbyshire County Cricket Club.

“The Club can take great inspiration from the way Paul has built his Derbyshire based company into a national best-in-class institution within their field. In many ways it parallels what we are looking to achieve on the cricket field.

“The national exposure we gain through televised matches on SKY Sports was a real clincher for BuyMobiles.net. Paul’s love of cricket and a desire to see his home county succeed also helped seal the deal.

“We are in the early stages of executing the partnership. However, this will include a branding presence at the ground as well as sponsorship of our Friends Life t20 shirts.

“Mobile communications are an integral part of modern day life we will also be discussing ways in which our members, supporters and business partners can potentially benefit from the partnership.

“The impending completion of this deal played a large part in allowing us to complete the signing of Shivnarine Chanderpaul, something that gets the relationship off to the best possible start.”