Derbyshire Cricket Get as Major Shirt Sponsors

By Community | February 5, 2013

Derbyshire County Cricket Club has secured a major shirt sponsorship deal with UK’s No.1 online mobile phone retailer ahead of the new season. already a sponsor of Derby County Football Club, and will now be displayed on the front of Derbyshire’s Friends Life t20 shirts.

As well as giving the Alfreton-based company all-year-round publicity through televised national sport, the partnership announcement comes hot on the heels of Chairman Chris Grant’s call to local businesses and the signing of world number two Test batsman Shivnarine Chanderpaul.

Derbyshire-born Paul Sisson, CEO, said: “With the Club promoted as Champions and recently securing the signature of one of the world’s best players, this is  an exciting time to become a partner of Derbyshire County Cricket Club.

“The Friends Life t20 competition has become a great British tradition, it’s an exciting form of the game and it attracts excellent audiences both in-ground and on SKY Sports. We are, therefore, delighted to be part of that excitement and we wish the Club every success in all three competitions in 2013.

“Adding cricket to our long-standing investment in football in the county reinforces my personal feelings of truly being proud to be Derbyshire.”

Derbyshire Chief Executive Simon Storey said: “I’m delighted to welcome as a major partner of Derbyshire County Cricket Club.

“The Club can take great inspiration from the way Paul has built his Derbyshire based company into a national best-in-class institution within their field. In many ways it parallels what we are looking to achieve on the cricket field.

“The national exposure we gain through televised matches on SKY Sports was a real clincher for Paul’s love of cricket and a desire to see his home county succeed also helped seal the deal.

“We are in the early stages of executing the partnership. However, this will include a branding presence at the ground as well as sponsorship of our Friends Life t20 shirts.

“Mobile communications are an integral part of modern day life we will also be discussing ways in which our members, supporters and business partners can potentially benefit from the partnership.

“The impending completion of this deal played a large part in allowing us to complete the signing of Shivnarine Chanderpaul, something that gets the relationship off to the best possible start.”