Saka have been announced as London Irish’s new water supplier for the remainder of the 2012/13 season and also the 2013/14 season.

Saka is a pure natural mineral water originating from a protected aquifer source. With a unique smooth taste due to its balanced mineral composition and low sodium content.

Saka is part of Navson, a soft drinks company formed just after the turn of the new millennium. Navson is an international brand-driven company operating in many drinks categories, creating and delivering innovative quality products.

Richard Marsh, Commercial Director at London Irish said: “We are delighted to welcome Saka on board. We believe that both London Irish and Navson share similar values and their work with other major British sporting brands show their dedication to sport.”

Nevid Ahmed, Marketing Director at Navson added: “As Saka and Navson continue to expand rapidly and successfully we believe that an association with London Irish fits perfectly with our strategy to increase our brand awareness, further our support of UK-based sport, and continue our investment back into the community. We greatly look forward to working together across the next 18 months.”

The Tech 3 Racing Team has confirmed it has reached an agreement with leading UK care home group Maria Mallaband Care Group (MMCG) to be its title sponsor for the 2013 Moto2 World Championship campaign.

MMCG will support the Tech 3 Team’s exciting new rider line-up this season of rising British star Danny Kent and highly rated French rider Louis Rossi.

The new 2013 livery, which will proudly showcase the MMCG logo, will be unveiled for the first time when Kent and Rossi resume pre-season preparations during the IRTA tests in Jerez on March 17.

Hervé Poncharal, Team Manager, said: “It is a great pleasure for me to announce that MMCG will be the title sponsor of the Tech 3 Racing Moto2 project in 2013. I have known Phil for some time because of his association with our former MotoGP rider James Toseland, and I am sure our new partnership will be a successful one.”

Phil Burgan, Maria Mallaband Care Group CEO, added: “It is a privilege for the MMCG brand to be associated with the Tech 3 Racing Moto2 Team for 2013. The opportunity for MMCG to be marketed alongside the success of Tech 3 is an opportunity we couldn’t turn down. Motorcycle sport may be far removed from the day-to-day business of caring, however the brand exposure that we can experience by being aligned with such a high profile and professional set-up like Tech 3 provides a perfect marketing platform for MMCG.  I believe in Danny Kent and Louis Rossi that Tech 3 Racing has put together a young and tremendously talented line-up for 2013, and I have no doubt that together we can enjoy a successful season.”

Boston Celtics have re-signed Mohegan Sun in a further two year deal which includes the rebranding of the Celtics Club Green presented by Mohegan Sun.

Through the partnership, Mohegan Sun is the exclusive sponsor of the team’s free subscription based e-newsletter and will also offer Club Green subscribers fantastic sweepstakes opportunities, special offers for casino visits and more.

“We are proud to welcome Mohegan Sun back as a valued partner of the Boston Celtics,” Ted Dalton, Senior VP Corporate Partnerships and Business Development of Boston Celtics said. “The new ‘Club Green presented by Mohegan Sun’ will give Celtics fans the latest information on the Celtics, and with the involvement of Mohegan Sun, the opportunity to win great prizes and giveaways.”

“We chose to prioritize this partnership with the Celtics because they always represent the best of Boston sports,” George Galinsky, Vice President of Marketing Communications of Mohegan Sun said. “They’re a world-class organization with great core values and an amazing fan base which aligns with the interests of our customers and our long-term Brand objectives.”

In addition to being the presenting sponsor of Club Green, the new partnership will provide Mohegan Sun with access to Celtics tickets and player appearances throughout the season. Mohegan Sun also receives DLP courtside signage and will have a presence on www.celtics.com and the team’s Facebook and Twitter pages.

“The partnership between Mohegan Sun and the Celtics is progressive,” said Daniel Parise, Associate Managing Director of Scout Sports & Entertainment. “It creates an innovative and customized relationship for two leadership brands to become deeply involved in the natural media platforms of today’s consumers and fan bases.”

Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, dining and shopping destinations in the United States.

The Celtics deal is one of many long-standing and unique partnerships that Mohegan Sun has procured in the last few years, including the likes of the New York Yankees – with the establishment of the Mohegan Sun Sports Bar, TD Bank Garden – home of the Boston Bruins and with Patriots Place at Gillette Stadium – home of the New England Patriots, among others in Connecticut, Massachusetts, Rhode Island and New York.

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Anheuser-Busch have revealed their Bud Light brand will be the official and exclusive malt beverage partner of the San Francisco 49ers, click as well as the new Santa Clara Stadium in 2014.

As part of the 10-year agreement, here Bud Light will receive entitlement of the new Santa Clara Stadium’s fan deck, cialis an interactive area located on the north side of the stadium under the scoreboard. Additionally, Bud Light will be featured through digital and permanent signage throughout the venue.

Bud Light will also help promote a positive game day atmosphere in the stadium with the inclusion of the Good Sport program, which encourages adult fans to drink responsibly and respect other attendees. The program also includes the implementation of a safe-ride home campaign, which encourages fans to pledge to be designated drivers at the Bud Light Good Sport booth and rewards them for getting their family and friends home safely from the game.

“We are thrilled to be partnering with Bud Light at the new stadium,” said Jed York, Chief Executive Officer, San Francisco 49ers. “We look forward to working with them and utilizing their expertise to roll out unique and exclusive promotions for our fans, both on game day and at Bay Area retail outlets throughout the year.”

“This is a great opportunity for Bud Light to secure exclusivity with one of the league’s premier franchises, and ensure the brand is well-represented in the team’s new state-of-the-art stadium,” said Blaise D’Sylva, vice president of media, sports & entertainment marketing, Anheuser-Busch.

The new Santa Clara Stadium will not only be the new home to the San Francisco 49ers, but it will serve as one of the world’s premier outdoor sports and entertainment venues.

Sussex County Cricket Club have announced that BrightonandHoveJobs.com are the official ground naming rights partner for at least the next three seasons.

The ground will now officially be known as ‘The BrightonandHoveJobs.com County Ground’.

The deal cements the close relationship between BrightonandHoveJobs.com and the club, as the employment specialists sponsored the Boundary Rooms – Sussex’s state-of-the-art and award winning hospitality facilities – last season.

Added to this, the job specialists have gone one step further than most sponsors – by recently relocating part of their business to a new base in the ground, with a purpose-built office on the eastern side housing their sales and marketing team all year round.

BrightonandHoveJobs.com, the leading employment website for the region, was founded in 2010 by Gary Peters. The company – which specialises in advertising local jobs and providing employment advice – also has imminent plans to open further offices across the country and to become one of the leading employment websites in the country.

BrightonandHoveJobs.com has a track record of major investment in sport in Brighton and Hove, particularly with their sponsorship of Brighton and Hove Albion Football Club since their move to the Amex.

Gary Peters, Chief Executive of BrightonandHoveJobs.com, said: “We have grown significantly over the past two years and due to overwhelming demand, we are now taking our model across the UK and beyond. The sponsorship of Sussex CCC is not only a significant investment into the expansion of the cricket club but also a further commitment to our local area — particularly in the area of job advertising and employment advice.

“Our relationship with Brighton and Hove Albion continues to go from strength to strength but as was always the case, our two-year shirt sponsorship comes to an end at the end of this season. Ensuring our brand continues to be associated with the very best sporting and cultural facilities locally is imperative and this sponsorship couldn’t have been better timed.

“Since coming to the County Ground I have made so many good friends, seen the club grow significantly and I’m delighted to be part of the SCCC family. Making the decision to sponsor the club was easy, it really is a dream come true to be so involved in one of the country’s most successful teams and I’m really looking forward to meeting the many businesses and fans involved with the club.”

Zac Toumazi, Chief Executive of Sussex CCC said: “Year on year the club continues to develop and nurture strong commercial partnerships, in the truest sense, with leading Sussex businesses. Our recent investment in the facilities at the ground has again proved a significant factor in being able to secure another major long-term partner.

“It is particularly pleasing to see an expanding local company like BrightonandHoveJobs.com increase their involvement in the club and take their place as a major part of the Sussex family. We look forward to working together for the benefit of both parties.”

FIBA, drugs the International Basketball Federation, have inked a partnership with international home appliances brand Beko until 2014.

Beko started collaborating with FIBA in 2009 and its association with basketball has grown exponentially since then. It is currently the main sponsor of the top domestic leagues in Germany, Russia, Lithuania, Italy as well as in Turkey.

The announcement was made today at a press conference in Istanbul, which was attended by FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann and Levent Çakiroglu, the President of the Durable Goods Group of Koç Holding A.S, the leading industrial conglomerate in Turkey and the CEO of Arçelik Group. The President of the Turkish Basketball Federation (TBF), Turgay Demirel, also was on hand.

“Beko have demonstrated their dedication to basketball over the last few years by being associated with the leading FIBA events but also by teaming up with leading national leagues in Europe,” said Baumann. “We are very excited at the prospect of taking this partnership to a new level with them for the years to come.”

“Basketball is a truly global sport with great values,” said Çakiroglu. “National team basketball is the pinnacle of the sport and gives a lot of additional interest and emotion in the countries. The energetic nature of basketball coincides with the ‘dynamic and young’ character and brand identity of Beko. Beko, which is among the most significant white goods brands in the world with its ‘global brand’ vision, is one of the most important sponsors of basketball all around the world, assembling masses in sports, success and fair-play. We are extremely happy that, along with the success Beko has achieved in the world markets with its innovative products, it has also unified its name with the strongest basketball leagues of Europe, which bring together millions around the world.”

“Today we achieve another milestone in the scope of our basketball investments, further strengthening our strong cooperation with FIBA. Following our ‘Main Sponsorship’ to the EuroBasket 2009 in Poland, and ‘Presenting Sponsorships’ to 2010 FIBA World Basketball Championship in Turkey and EuroBasket 2011 in Lithuania, we have shown our commitment once again. We are very proud and excited to be the Presenting Sponsor of FIBA’s flagship competitions in 2013 and 2014. The new partnership will provide a great platform to convey the messages of our Beko brand in a very powerful way.”

Beko is the third largest company in its field in Europe. Beko will be the Presenting Sponsor at this summer’s EuroBasket in Slovenia as well as at the first-ever FIBA Basketball World Cup in Spain in 2014. Through an integrated marketing partnership, it will not only be able to activate powerful sponsorship rights at the venues, but also be visible in broadcast transmissions around the world.

NOVA Chemicals have renewed their partnership with Scuderia Toro Rosso Formula 1 for the third consective year. 

“NOVA Chemicals, sale cialis along with Toro Rosso, is committed to being a leader. The same qualities that drive NOVA Chemicals every day; focused effort, collaborative teams, straightforward communication and responsible people, also create success on the race track,” commented NOVA Chemicals’ CEO, Randy Woelfel. “Our shared values and drive to outperform the competition make Toro Rosso the right platform to help us expand our brand recognition beyond North America.”

“We are delighted that NOVA Chemicals will be with us for another season,” added Toro Rosso Team Principal, Franz Tost. “Continuity is a vital component for success in Formula 1 and that is as true on the commercial front as it is on the technical side. We look forward to a successful and exciting season together.”

Nestle Waters North America, the company that brings you Arrowhead Mountain Spring Water, has agreed to a multi-year sponsorship with the 2013 LA Marathon becoming a new Premier Partner – the highest level offered below title partnership.

As such, Arrowhead will be featured on all of the Marathon’s communications materials leading up to the March 17 race and in the race-day broadcast, while receiving extensive exposure on the course, including a branded mile dedicated solely to Arrowhead. The partnership also covers other LA Marathon properties including the LA Big 5K and the Santa Monica Classic.

“Arrowhead is proud to team up with the LA Marathon to be the official bottled water sponsor of this renowned road race event,” said Angela Barile , Arrowhead Brand Marketing Manager.  “We’re excited to be a premier partner for all participants in the upcoming LA Marathon and share in the runners’ passion to be their very best.”

The Premier Partner level of sponsorship is part of a new partnership structure recently launched by the LA Marathon that focuses on securing a select group of highly integrated partners. Race organizers are seeking to engage partners, like Arrowhead, who will help enhance the runner experience, elevate brand awareness and advance the sport of endurance running. Sponsors become affiliated with one of the largest organized races in the country, attracting marathoners from across the globe.

“This is an exciting development for us—we believe that this partnership with Arrowhead will greatly enhance our race, and benefit all of our runners, who rely so much on the water stations that come every mile,” said LA Marathon Race Director Nick Curl . “The support of partners like Arrowhead enables us to provide an incredible experience for our runners and a world-class race.”

Century 21, hospital the largest real estate sales organisation in the Asia Pacific region, nurse has become a key sponsor of the 2013 ISPS Handa Women’s Australian Open which will be played at Royal Canberra Golf Club from February 14 to 17.

Boasting prize money of US$1.2 million, adiposity the prestigious event will feature 10 of the world’s top 20 female players including world number one Yani Tseng, world number three Stacy Lewis, New Zealander Lydia Ko, defending champion Jessica Korda, and Australian Karrie Webb.

“Century 21 has been a supporter of Australian golf at various levels for over 17 years and believes that this tournament, and its stellar field of competitors, represents an amazing opportunity to support and be associated with a great event,” said Chairman and Owner of Century 21 Australasia, Charles Tarbey.

“Having sponsored the Men’s Australian Open in 2011, we also appreciate the fantastic global brand exposure that such an opportunity provides.”

Century 21’s branding will be visible on two key holes from tee to green, as well as on the primary digital scoreboard and through other online and on-ground channels.

ABC TV will broadcast the event to an expected live audience of over one million viewers over the four days of competition. The event will also gain international exposure, with Fox Sports USA and JGolf broadcasting the Open to more than 15 countries worldwide, including New Zealand and the United States.

Commenting on the partnership, Golf Australia CEO Stephen Pitt said: “We’re delighted to have Century 21 on board as we host the first event of the LPGA Tour season in Canberra. Century 21 has a passion for great results and we look forward to another successful week of world-class golf in February.”

With over 3,000 offices, Century 21 is the largest real estate sales organisation in the Asia Pacific region, a region vital to Australia’s continued economic success.