Electronic Cigarette giant Totally Wicked has today announced a partnership with St Helens RFC which will include the rebranding of the North Stand. Langtree Park will now play host to the Totally Wicked Stand.

An impressive 4,718 fans will be able to fit into the newly titled all-seater stand as it receives its first visitors on Friday 15 February when Hull FC are in town for Super League round three.

The sponsorship deal is part of the development of Langtree Park which recently celebrated its one year anniversary. The Totally Wicked stand will mostly seat Saints supporters. Totally Wicked products will be available to buy throughout the stadium on match days.

Many Rugby League stadiums operate a no-smoking policy in an attempt to alleviate the risk of second hand smoke. This is somewhat similar to the smoking ban in place inside all public buildings in the UK. The smoking ban that came into effect in 2007 does not affect Electronic Cigarettes as they produce water vapour instead of smoke.

The saints partnership with Totally Wicked will last for two years and include a number of initiatives. The club will hold a ‘cigarette amnesty’ where fans will be able to swap their cigarette for a St Helens branded e cig.

Totally Wicked are a multi-national Electronic Cigarette supplier established in 2008. The company was devised as a community helping people make the transition to Electronic Cigarettes. As well as supplying high quality Electronic Cigarette products, their online forums and vapour lounges create a non-daunting environment for first-time users.

With over 200 retailers currently stocking Totally Wicked products throughout the UK, USA, mainland Europe and China, the Electronic Cigarette superpower is currently riding a wave of success. More and more individuals are making the switch to Electronic Cigarettes every year thanks to their abundance of benefits.

AS MONACO FC has announced SIN THIRST SIN, abortion the leading brand of premium energy drinks, as its new official partner. 

SIN has decided to enter into a partnership with the Monegasque club for the remainder 2012-2013 season in order to support the ambitious project of promotion to Ligue 1.

SIN is a new of low-calorie, sugar-free, taurine-free energy drink, whose different flavors meet tastes of sophisticated clientele.

This provides AS MONACO FC with an opportunity to share a unique adventure with a partner who is just as ambitious in its own field.

The brand will be visible in the Louis II Stadium as well as on the match day communication material used by the club, and will be distributed in the Corporate Hospitality and Sponsor boxes and lounges.

Mr. Yves Bouvier from SIN THIRST SIN, said: “This commitment with AS Monaco is quite in line with the spirit of our brand. It shows how willing and enthusiastic we are to accompany the ambition of a team which keeps improving.”

Global logistics and shipping company GAC have been named the official logistics partner by Oman Sail, for EFG Bank Sailing Arabia The Tour 2013, which kicks off in Bahrain this weekend.

As logistics partner, GAC will handle all the shipping and logistics requirements of the tour, and will be considered for Oman Sail’s further logistics requirements throughout 2013.

Lars Bergstrom, GAC Group Vice President – Middle East, says that the appointment as the Tour’s official logistics provider is a tribute to the company’s growing reputation for providing efficient support for complex projects and large pan-regional sporting events. 

“Amid the adrenaline and excitement, it is easy to forget how much careful planning and precision is required to make such complex events go smoothly,” he adds.

“The diverse nature of EFG Bank Sailing Arabia The Tour’s logistical needs, and the multiple stops the race makes in marinas around the Arabian Gulf, will require the involvement of our offices in Bahrain, Qatar, Abu Dhabi, Oman and Ras Al Khaimah. It takes the concerted efforts of many different parties working together to ensure that everything needed – from the largest pieces of yacht equipment, to the small supplies – are all where they need to be at the right time. GAC has the know-how, resources and dedication to bring it all together.”

GAC is no stranger to competitive sailing. GAC Pindar, its partnership with leading independent sailing company Team Pindar, is the go-to provider of choice for integrated specialist marine leisure logistics, including yacht transportation, super yacht services, air sea and road freight, yacht spares logistics, sailing event management, ship agency and corporate hospitality.

GAC Pindar is the official logistics provider for the Extreme Sailing Series and was also appointed the official shipping and logistics service provider to the Royal Hong Kong Yacht Club last year. Adding to its already impressive portfolio, GAC Pindar has been supporting several world-class sailing events including the ISAF Alpari World Match Racing Tour, in which GAC Pindar skipper Ian Williams, was crowned world champion for the fourth time in 2012.

Issa Al Ismaili, Oman Sail Event Director, says: “EFG Bank Sailing Arabia The Tour is a complex sailing event involving nine teams and eight marinas across four countries. We needed a reliable logistic partner – that’s why we have appointed GAC. We are confident that it has the expertise and experience to support us perfectly, during the entire event.”

Nascar’s Richard Childress Racing and Pinnacle Foods Group brands have developed a program that will see multiple brands from the leading packaged food company serving as primary sponsors of multiple race teams in the NASCAR Nationwide Series. 

From Pinnacle Foods Group, the Armour Vienna Sausages brand will be the primary sponsor for five races with three drivers in 2012 (Kevin Harvick/No. 33: March 16/Bristol Motor Speedway; Brian Scott/No. 2: May 4/Talladega Superspeedway, Aug. 31/Atlanta Motor Speedway; and Ty Dillon/No. 33: May 10/Darlington Raceway, September 6/Richmond International Raceway). Hungry-Man will sponsor Harvick and the No. 33 team on April 26 at Richmond International Raceway.

Pinnacle Foods Group is a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Armour is one of America’s favorite canned meat brands known for its Chili, Vienna Sausage, Hash, Stews and more. An associate sponsor of RCR’s No. 29 NASCAR Sprint Cup Series team and driver Harvick in 2008, Armour has been a major associate of Kevin Harvick Inc., in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, since 2009. In 2012, Pinnacle Foods brands were RCR sponsor partners in the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.

“Pinnacle Foods Group along with the Armour and Hungry-Man brands are very excited about the opportunity to continue to partner with Richard Childress Racing,” said Eric Hintz, vice president of marketing. “We want to thank Kevin Harvick, Brian Scott, Ty Dillon and all the RCR employees for their ongoing support, and look forward to seeing them continue to take home the checkered flag in 2013. We’re thrilled to maintain our winning ways on the track, and expect to extend our winning ways to our key grocery retail partners and consumers throughout the nation.”

RCR has earned five championships, 64 race wins and two rookie-of-the-year awards since beginning its NASCAR Nationwide Series program in 2000.

“Armour was a great partner in 2012 so we’re glad to have them back this season along with the addition of Hungry-Man,” said Richard Childress, president and chief executive officer of Richard Childress Racing. “Pinnacle Foods was instrumental in the re-launch of RCR’s successful NASCAR Nationwide Series program last year. Our goal this year is to continue our success at the race track to grow their businesses in the marketplace.”

LeoVince USA will return as a sponsor of the RoadRace Factory/Red Bull team.

After a successful 2012 with the AMA Pro Road Racing team, unhealthy LeoVince is proud to continue its support.

The RoadRace Factory Yamaha YZF-R6 entries will benefit from the additional horsepower and lighter weight of the LeoVince Factory “R” Corsa titanium exhaust system. In addition, allergy each bike will utilize LeoVince’s carbon fiber case guards and the new Dion Device brake lever guard.

“We started working with Danny Walker through American Supercamp over seven years ago. That relationship then extended to the RoadRace Factory when it was created, prostate ” says Tim Calhoun, Executive Vice President of LeoVince USA. “I like what they stand for, the riders are an incredibly talented group and the team brings a refreshing approach of teaching both track skills and professional etiquette to these young men. We look forward to continuing our relationship with them and to helping them win a championship in 2013.”

Super League side London Broncos and new Kingstone Press Championship One side Hemel Stags have agreed a partnership for the 2013 season.

The partnership is the second the Broncos have undertaken, medic having previously agreed a similar arrangement with London Skolars.

The Broncos will supply the Stags with dual registration players throughout the 2013 season to help them gain match experience, generic with the Broncos able to loan the club up to five players through the dual registration set-up.

The agreement will also see the two clubs share strength, drug conditioning and medical knowledge throughout the season. 

Head of youth performance at London Broncos Phil Jones said: “It is an exciting time to see the arrival of Hemel as a professional club and I hope this partnership will provide some support to their development as well as allowing some of our squad players the opportunity to compete in a very exciting Championship One competition.”

Bob Brown, Hemel CEO said, “We are delighted that, as a result of the partnership agreement, the three players that have signed dual registration contracts are ex-Hemel juniors.

“It is great to welcome back Miles Mcleod, Jack Molloy and potentially Dan Sarginson to Pennine Way in our first year in Championship One in 2013.”

PGA Tour veteran golferJim Furyk has been named the golf ambassador for the Web.com Group. The 42-year-old began his career on the developmental circuit in 1993.

Furyk will play an active role in creating wide awareness for both Web.com and the Web.com Tour by wearing the Web.com logo on his shirt. His agreement runs through 2016.

“I’m excited to be part of the Web.com team and look forward to working together to help others learn about the company while bringing more visibility to the Web.com Tour, ambulance ” Furyk said in a release.

Furyk, medstore the 2003 U.S. Open champion, has 16 PGA Tour wins and was the Player of the Year in 2010. He lives in Ponte Vedra Beach, Fla.

IMG have broquered a deal which will see shoe manufacturer, Vans become the title sponsor of the US Open of Surfing.

Re-igniting the future of surfing’s most prestigious contest, Vans and IMG aim to engage the surf industry back to its roots, advocating an all-inclusive, world-class surfing competition and cultural festival.

“This is a big moment for the Open,” says James Leitz, SVP of IMG and Executive Producer of the Vans US Open of Surfing. “The event has been growing rapidly over the past several years and Vans has stepped in, harnessed all that energy and with their authentic roots and inclusive vision, will help steer this massive happening for many years to come.”

“Vans and IMG have been partners for the better part of two decades. Being able to continue this relationship via such an iconic platform, in our own backyard, is simply a perfect fit,” says Doug Palladini, Vans’ Vice President of Marketing. “We are really looking forward to bringing the entire surf and skate industry back to the US Open, leading by working with all of our peers, and inspiring a whole new generation of action sports fans. As we continue to grow our role in surfing, the US Open and the City of Huntington Beach afford us one of youth culture’s most powerful events to share our spirit of Off the Wall with millions of people. “

The summer’s biggest youth culture festival, the US Open of Surfing returns to “Surf City USA” (Huntington Beach, CA) July 20 – 28. 2013 marks the 20^th anniversary of the prestigious surf contest, and 54 years of consistent, competitive surfing at the iconic Huntington Beach Pier.

European Tour sponsor, doctor Mouton Cadet, pill the world’s leading Bordeaux AOC wine, is now also the Official Supplier to the KLM Open and the Deloitte Ladies Open.

Since June 2012, Mouton Cadet has been the Official Supplier to the European Tour and serves the needs of individual events, including the Tour’s Flagship Event, the BMW PGA Championship, the Irish Open, the Aberdeen Asset Management Scottish Open, the Senior Open Championship presented by Rolex and the DP World Tour Championship, Dubai.

For the next three years, the world’s leading Bordeaux AOC wine will also be the exclusive wine available at the Deloitte Ladies Open in May and in September at the KLM Open, won last year by Ryder Cup player Peter Hanson of Sweden.

Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, said: “We are delighted to extend our involvement in golf with these two great events, and we raise a glass of Mouton Cadet to the on-going success of both the Deloitte Ladies Open and the KLM Open.”

Both Liz Weima, Tournament Director of the Deloitte Ladies Open, and Daan Slooter, Tournament Director of the KLM Open were thrilled to welcome the brand to the family.

“Hospitality is an important pillar of the success of the Opens in the Netherlands,” said Slooter.

“Next to a world-class sporting experience, our guests also expect to be well taken care of. I’m sure they will appreciate the wines of this outstanding wine house.”

The KLM Open and the Deloitte Ladies Open are both organized by TIG SPORTS and supported by partners KLM, Deloitte and ABN AMRO. TIG Sports is a Sports Marketing Company specialising in international sports events. Other events organized by TIG Sports 2013 include the National Championship Short Track and a FIVB Beach Volleybal Swatch World Tour Event.

Produced by the family-owned French wine company Baron Philippe de Rothschild SA, Mouton Cadet was created in 1930 and has remained true to its origins whilst evolving into what has now become the worldwide reference for Bordeaux Appellation d’Origine Controlee wines.

An immediate success in France, Mouton Cadet started its expansion in the UK and North America in the 1960s to become the best-selling Bordeaux in the world in the 80’s, a success and expansion that continues to the present day. Mouton Cadet achieves annual sales of 12 million bottles, with 80 per cent of that number exported to 150 countries around the globe, thanks to the company’s powerful and extensive sales network.

Mouton Cadet has been associated with premium events throughout the worlds of sport, fashion and cinema, including the Cannes International Film Festival, where Mouton Cadet has been an Official Supplier since 1992.