G-Force Becomes Title Sponsor of ARCA Racing Series

By Community | February 13, 2013

Tthe Automobile Racing Club of America (ARCA) and G-Force Racing Gear announced that the Georgia-based motorsports safety products manufacturer will expand its support of the ARCA Racing Series.

G-Force will become the title sponsor of the tours’ Safety Team and presenting sponsor of the ARCA Safety Initiative. The new three-year agreement will officially kick off during ARCA’s 50th visit to Daytona International Speedway on February 16 for the Lucas Oil 200 presented by MAVTV American Real.

“We are excited to continue the strong relationship we have built with ARCA and pleased to be able to extend our support of the ARCA Safety Initiative through the 2015 season,” said Jeremy Curtis, director of sales and marketing for G-Force.

The ARCA Safety Initiative was launched in 2006 in an effort to explore, examine and react to the elements that comprise the safety environment in the sport. The plan came out of a desire to achieve a higher level of responsibility of safety in the ARCA sanctioning body.

Today, ARCA strives to provide the safest environment possible for the drivers, teams and race fans through education, information, emergency planning and industry certification. As a title and presenting sponsor, G-Force joins the core of that safety effort for the sport.

“G-Force has long been a strong and loyal supporter of ARCA,” said Mark Gundrum, vice president of business development and corporate partnerships for ARCA. “Their willingness to increase their involvement to become the presenting sponsor of the ARCA Safety Initiative and title sponsor for the Safety Team means a lot to us, the sanctioning body, but even more to the participants.”

G-Force Racing Gear was founded by sportscar racer, Bob Postell in the 1990’s. G-Force is based on the core principles of providing the best safety gear for the best prices. The tagline, “Quality, Innovation and Value” has a staple of business for G-Force Racing Gear. Today, G-Force Racing Gear is distributed and throughout the world to both novice and professional racers by a worldwide network of speed shops, trackside sales and other retail outlets.

The Automobile Racing Club of America (ARCA) is among the leading and most diverse auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.