STIHL Continues Sponsorship of British Superbike Championship

By Community | February 14, 2013

Outdoor power tool company, STIHL GB has extended their official sponsorship of the MCE Insurance British Superbike Championship into the 2013 season.

STIHL has been part of the series for the last six years.

STIHL is renowned worldwide amongst industry professionals for power and performance and first featured at MCE Insurance British Superbike Championship events in 2008, utilising the platform of the series to showcase their robust and high quality outdoor power tools. 

Marketing Manager of STIHL GB Sean Larter-Conway said: “We are proud of STIHL’s long-standing association with the British Superbike Championship. Our partnership continues to deliver great brand value and we are all very excited about the forthcoming season.” 

MCE Insurance British Superbike Championship Series Director Stuart Higgs concluded: “The STIHL brand has always had a direct synergy with the power and engineering excellence needed to compete at the top level of motorcycle sport.

“This extended sponsorship demonstrates the relationship we have developed over the past five seasons with STIHL combined with the fantastic feedback from their dealers, demonstrating the strength of the Championship to promote a worldwide brand. We are both looking forward to the forthcoming season and working together to showcase the STIHL brand and take the partnership to a new level.”