Zone3 Joins Triathlon Ireland as Official Swim Partner

Triathlon Ireland has announced they have secured a partnership with leading British wetsuit provider Zone3 as the Official Swim Partner to Triathlon Ireland.

Zone 3 was established in 2008 by elite triathlete James Lock who has competed for Ireland on numerous occasions.  James is a noted swimmer exiting first out of the water at many elite triathlon events, ed and is a former Age Group Aquathlon World Champion. This in-depth knowledge of the sport, combined with years of research at Loughborough University, has enabled the development of some of the highest performance wetsuits available on the market.

“Zone 3 is renowned as having some of the best wetsuits on the market. The Triathlon Ireland Junior Squad are competing at the top level so it’s important that we support them as much as possible and teaming up with Zone 3 allows them to compete in the best equipment available.”Commented Triathlon Ireland’s High Performance Director, Chris Jones.

Craig Wood, Athlete Sponsorship Manager added “Zone3 prides itself on working with athletes of all ability and looks forward to working closely with the Triathlon Ireland squad”.

American Ethanol Remains Title Sponsor of Iowa Speedway Nascar Race

Growth Energy’s American Ethanol brand will again be the title sponsor for Iowa Speedway’s NASCAR Camping World Truck Series race, allergy the American Ethanol 200, on Saturday evening, July 13. 

The event on the Newton facility’s 7/8-mile, Rusty Wallace designed tri-oval will feature up to 34 trucks in a 200-lap, high-speed duel. 

Tom Buis, CEO of Growth Energy, and Iowa Speedway President Stan Clement made the joint announcement on behalf of both companies. 

“We are excited to once again partner with Iowa Speedway for the American Ethanol 200, an exciting race for the sport and a great venue for the American Ethanol brand,” Buis said. “Ethanol already supports communities across Iowa, and with the power of NASCAR we are able to showcase the fuel across all America.  With more than three million miles raced on Sunoco Green E15, ethanol has proven to be a high-performance, cleaner fuel that creates jobs in Iowa and across the Midwest, while promoting a better environment for all Americans.” 

“American Ethanol has become one of our most important promotional partners,” said Clement.  “Everyone at Iowa Speedway works very hard to highlight corn ethanol as an efficient, high-performance fuel, and we are very proud that all of the racecars in every one of our major events are powered by ethanol blended fuels.  The ‘American Ethanol 200’ will be our first NASCAR Truck race of the summer, and we are grateful for Growth Energy’s support.”

Wilson Security Renews Brad Jones Racing Sponsorship

Wilson Security has extended their sponsorship with Brad Jones Racing for the 2013 V8 Supercar Championship season.

Wilson Security, order Australia’s leading provider of security and response services will again be the naming rights sponsor for the No 21 BJR entry and have retained the services of David Wall to pilot the new Wilson Security Racing  VF Commodore.

The car is the third to come off the Brad Jones Racing COFT assembly line at the team’s Albury workshop.  Driver David Wall is entering his second year at the top level of Australian Motorsport and will look to showcase his talents in the next generation of V8 Supercars.

The Wilson Security Racing VF Commodore will carry a refined evolution of the 2012 design with the major difference in appearance being the change to the Holden  VF Commodore.

Team Owner Brad Jones is excited that the team has been able to keep the continuity of the naming rights sponsor.

“We started the partnership with Wilson Security and David last year and look forward to a more competitive 2013 with David now in his second year in the V8 Supercar category.”

John McMellan, cialis CEO Wilson Security Australia and New Zealand is looking forward to the year ahead,

“We are delighted to remain with the BJR ” family” and David Wall. “

“After seven years in the sport it is very pleasing to remain with a high quality operation that has a real family feel and genuine user friendliness to all our customers and staff.   Our business has a real synergy and affinity with BJR and we look forward to seeing David and BJR take a big step forward this year. “

Joe Gibbs Racing Extends Sport Clips Primary Sponsorship

Joe Gibbs Racing (JGR) have announced the renewal of Sport Clips Haircuts as the primary sponsor for a total of nine races during the 2013 NASCAR season – the most in the Texas-based hair care franchise’s five-year history with JGR.

“We have a strong partner and true brand-ambassador in Joe Gibbs Racing,” said Gordon Logan , Sport Clips Founder and CEO. “Through the years, it has been exciting to see racing fans become our clients, and our clients become racing fans, through this partnership and love of the sport.”

The 2013 season will mark Denny Hamlin ‘s fourth year competing for Sport Clips. Hamlin won at Atlanta Motor Speedway last season driving the No. 11 Sport Clips Toyota.  He will drive the No. 11 Sport Clips Toyota in two Sprint Cup Series races this season beginning with the May 11th race at Darlington Raceway followed by the September 1strace at Atlanta Motor Speedway. 

In his first year with Joe Gibbs Racing, NASCAR veteran Elliott Sadler brings with him 197 career Nationwide Series starts, including nine wins, 46 top-five and 86 top-10 finishes. Sadler will race for Sport Clips in seven Nationwide Series Races, including the VFW Sport Clips Help a Hero 200 at Darlington Raceway on May 10th. “We’ll have a lot of talent behind the wheel with Denny and Elliott! We’re looking forward to an exciting season,” said Logan.

“We’re excited to have Sport Clips continue its partnership with us at JGR,” said J.D. Gibbs , President of Joe Gibbs Racing. “It’s been fun to watch the success of their program and how it continues to grow each season which now includes the Sprint Cup Series with Denny (Hamlin) as well as our Nationwide Series program with Elliott (Sadler) .”

Fifth Third Named Official Bank of Kennesaw State Athletics

Fifth Third Bank has agreed to sponsor Kennesaw State University’s football program and fund improvements to the KSU Stadium and other athletics programs and facilities.

The bank said the sponsorship reflects its plans to grow in the metro and state.

Fifth Third Bank will become the “Official Bank of Kennesaw State Athletics” and will be granted naming rights to KSU Stadium.

The Cincinnati-based bank also will get sponsorship recognition at the KSU Convocation Center, generic Bailey Field and Stillwell Stadium, doctor advertising in game programs, anesthetist television and radio broadcasts and on KSUOwls.com. http://ksuowls.com/index.aspx

“Our sponsorship agreement with Fifth Third Bank will have a significant impact on not only the athletics department, but the entire Kennesaw State University family – our students, faculty, staff, alumni and fans,” KSU Director of Athletics Vaughn Williams said in a statement. “Fifth Third’s gift provides substantial support for starting a football program and will help transform the culture at Kennesaw State.”

Fifth Third Bank entered the Georgia market in 2008 with the acquisition of First Horizon Bank. It has 31 branches in Georgia, including 25 in metro Atlanta. Its metro Atlanta deposits total $712.4 million as of June 2012, making it the No. 18 bank here, according to FDIC’s annual deposit market share report.

The $122 billion asset bank has a total of 1,325 branches in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina.

Kennesaw State University is the third-largest university in Georgia, offering 80 graduate and undergraduate degrees, including doctorates in education, business, nursing, and international conflict management.

MetLife Becomes Official Insurance Company of 2013 World Baseball Classic

MetLife has signed on to be a Global Sponsor and the Official Insurance Company of the 2013 World Baseball Classic.

MetLife, purchase and its brand ambassador Snoopy, clinic will be incorporated into multiple aspects of the event including in-stadium exposure and on worldwide media platforms. MetLife, a leading global insurer operating in 46 countries worldwide, is joining Brand USA, Delta Air Lines and Konami as the fourth Global Sponsor of the tournament.

As part of the agreement, MetLife will be the title sponsor of the All-World Baseball Classic Team. The MetLife All-World Baseball Classic Team will be comprised of the best performers at each position during the tournament. Players selected to the previous two teams have included two-time tournament M.V.P. Daisuke Matsuzaka (Pitcher, Japan – 2006 and 2009), Ken Griffey Jr. (Outfielder, USA – 2006), Adrian Beltre (Third baseman, Dominican Republic – 2006) and Hyun-Soo Kim (DH, Korea – 2009).

MetLife’s long experience and expertise in covering premier sporting events from above will allow it to provide dynamic aerial coverage from its blimps – Snoopy One, Snoopy Two and Snoopy J. The MetLife blimps will be flying above all the games played in Phoenix, Arizona; Miami, Florida; Tokyo, Japan and in San Francisco, California. A camera will be in each blimp capturing scenic aerial footage, as well as crucial in-game moments, that will be incorporated into the game broadcasts on MLB Network, ESPN Deportes and the worldwide feed being distributed to more than 200 countries and territories.

To add to the excitement and fan experience at the games, Snoopy, donning a World Baseball Classic jersey, will be making special appearances, interacting with fans and distributing gifts.

“With such a strong presence in the global marketplace, MetLife is well-positioned to illuminate its brand message across the expansive World Baseball Classic platform,” said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. “MetLife will have a variety of touch points, both inside and outside the tournament venues, fully integrating them into the event program this March.”

“It’s an honor to welcome MetLife to the World Baseball Classic’s roster of Global Sponsors,” said Timothy Slavin, member of the World Baseball Classic Board of Directors. “The World Baseball Classic looks forward to working with MetLife, Snoopy and the entire Peanuts gang to help shine a spotlight on the world’s greatest players competing for national pride and global bragging rights. We’re confident MetLife’s global brand awareness will be enhanced and strengthened by its association with the world’s premier international baseball tournament.”

“Many of the countries fielding World Baseball Classic teams are also countries where MetLife is a leading insurer,” said Richard Hong, vice president of brand, advertising & promotion, MetLife. “With MetLife’s strong presence in Japan and Korea where the sport is widely popular, and with market leading positions in countries like Mexico and the U.S., millions of our customers and thousands of our employees are looking forward to watching some of the world’s best play baseball this March.”

The 2013 World Baseball Classic, which is the third edition of the tournament, will feature the world’s best players representing their countries and territories. Thirty-nine games will be played in seven venues in four nations and territories from March 2 through March 19, 2013. 

Bridgestone Re-enter V8 Supercars with Nissan Motorsport Sponsorship

Bridgestone have re-entered Australia’s V8 Supercars Championship with a new partnership with Nissan Motorsport.

One of the most famous names in motorsport is back in Australia’s V8 Supercars Championship with Bridgestone confirming a new partnership with Nissan Motorsport.

The new sponsorship will see Bridgestone branding on the Jack Daniel’s Racing Nissan Altima’s of Todd and Rick Kelly from round one of the 2013 series in Adelaide.

The Clipsal 500 marks the return of Nissan to Australia’s premier motorsport category after a 20-year hiatus, with Mercedes-Benz also joining the expanded series.

“It is great to once again be represented in V8 Supercars, particularly with Todd and Rick Kelly who are drivers with the proven ability to win races and championships, and with Nissan who also have race-winning pedigree,” said Stanley Toh, General Manager – Marketing of Bridgestone Australia Ltd.

“We believe they’re a good fit for the Bridgestone brand and for the products that we bring to the Australian market through our network of retail outlets.

“We’re very excited to be involved and we’re looking forward to seeing the cars on the grid in Adelaide.”

Nissan Motorsport CEO John Crennan welcomed Bridgestone as “an important business partner”.

“I have enjoyed an excellent association over a long period of time with Bridgestone and to renew this relationship is a big win for our Nissan Team,” he said.

“Bridgestone is an outstanding company to work with, not only in terms of their deep understanding of motor sport on a global scale but also in terms of the creativity they bring to a partnership.”

The 2013 V8 Supercars Championship starts in Adelaide at the Clipsal 500 from February 28 to March 3.

Mtel Extends Bulgarian Tennis Federation Sponsorship

Bulgarian operator Mtel has signed on as the sponsor of the Bulgarian Tennis Federation for the sixth consecutive year. 

The cooperation between the telecom operator and the federation dates back to 2008. Since then, the company and the federation held a variety of events and initiatives to promote tennis in the country. 

The sponsorship of the tennis federation is part of the long-term and consistent policy of the operator to back sport in the country. Besides the Tennis federation, Mtel is also a sponsor of the National football team, FC ‘Levski’, basketball club ‘Lukoil Akadenika’, and the beach volleyball tournament Mtel Beach Masters, among others.

Butterfly Sponsors Table Tennis Pro Jishan Liang

Butterfly have announced the sponsorship of Jishan Liang, therapy the 2012 Pacific Sports Exchange Open Champion, unhealthy of Bellevue, Washington.

Butterfly will provide table tennis equipment to the athlete. In addition to being the 2012 Pacific Sports Exchange Open Champion, Jishan Liang was an Open Doubles Runner-up at the 2012 LA Table Tennis Open. Jishan is a coach at the Seattle Pacific Table Tennis Club, a 4,000 square foot facility that includes 8 Butterfly Centrefold tables, an 18-foot ceiling, ITTF approved Gerflor flooring, and a friendly, professional environment in Bellevue, WA.

Butterfly is the world leader in table tennis / ping pong equipment and gear. Butterfly will be the official table sponsor for the 2014 & 2016 World Table Tennis Championships as well as the official ball sponsor for the 2013 & 2015 World Championships. Butterfly is also the official equipment sponsor of NCTTA’s 2012-2013 regular season as well as the 2013 College Table Tennis National Championships in Rockford, Illinois.

USA Track & Field Partner with Neustar to Launch New Road Running Championships

USA Track & Field officials unveiled a new event and a new sponsorship partner that they hope will add excitement and visibility to the sport of road running in the United States.

Called the US National Championship, treat the 12K race, pills to be run in the fall of this year, is a three-year sponsorship agreement between USATF and Neustar, the northern Virginia-based administrator of the US internet domain name. The race will be the culminating event of the year-long USA Running Circuit (USARC), a series of races that dole out nearly $1 million in prize money to American runners.

That figure will increase substantially with the addition of the US National Championship; the purse will total $100,000, with $20,000 each going to the male and female winners. The 12K race, whose exact date and location will be announced sometime in March after details are finalized, will bring together the top American road racers at a middle ground between 5K and the marathon, and will be preceded by an open 5K citizen race.

“I think it’s really exciting to American distance runners to have something like this,” said Deena Kastor, who flew across the country just for the day to participate in the press conference. “I think it’s going to create tremendous interest and participation.”

To induce the top runners to compete, it is likely the US National Championship, USATF’s first wholly owned-and-operated road race, will offer more heavily weighted points, perhaps double or triple, toward the final USARC standings, according to Jim Estes, USATF’s director of events. “The main thing is to get this off the ground and running,” he said. “We can tweak and fine tune it later if we need to.”

The exact date of the race is something that will be carefully worked out. “We don’t want to conflict with or detract from other U.S. championships,” said Max Siegel, USATF’s CEO. “We’re hoping that having a culminating event will develop continuity and actually increase interest in the series as a whole, and therefore in the individual series races as well.” Siegel knows a thing or two about building interest in an annual series; he was a partner in one of the most successful teams in NASCAR racing, a sport that has defined success in building fan and media interest over the course of an extended season.

Neustar’s sponsorship of the race marks the largest single-event deal for USATF in more than a decade, and is part of Siegel’s goal of increasing sponsorship, brand awareness and growing USATF’s membership. Alex Berry, senior VP of Enterprise Services at Neustar, said he hopes that growing membership will use his company to serve their individual and group online needs. “With this partnership, we envision all national enthusiasts, such as USATF members, running clubs, elite athletes, and the running community having their own .US website. Runners can track and share their training routines, race times, upcoming races, network and more with .US—America’s top level domain.”

Berry, a recreational runner himself, joked that the 12K distance was chosen “because that’s the farthest I can run.” But he added that the fitness and family focus of the sport of road racing is what attracted Nuestar in becoming a sponsor. “The fact that the fans are also participants is something unique,” he said.