ASICS America announced today the fastest American marathon runner Ryan Hall, medicine has extended its partnership with the Japanese athletic company.

One of the premier faces in American distance running, medicine the two-time Olympian and American half marathon record holder became the first American to break the one-hour barrier in the half marathon in 2007.

“I could not be more thrilled to partner with ASICS again this year, see a brand that has been faithful to me throughout my athletic pursuits,” commented Ryan Hall on the renewed partnership. “ASICS goes above and beyond to make you feel like you are part of the family, while simultaneously providing me with the world’s leading high performance footwear and apparel that suit my competition needs.”

During the course of his 8 year relationship with the brand, Hall has participated in a number of exciting initiatives, including a trip to the ASICS Research and Development center in Kobe, Japan, to undergo testing and evaluation to provide feedback on footwear development and design. In addition, the brand collaborated with Hall on a video wall during the 2011 New York City Marathon, dubbed “Run with Ryan,” a popular installation that resonated with millions of running enthusiasts and novices alike.

“We’ve done stellar things with Ryan over the last 8 years, and by renewing our relationship with him in 2013 and beyond, we’re excited to continue to break barriers in the sport together,” commented ASICS Vice President of Marketing, Erik Forsell. “We are committed to constantly improving with our athletes, and Ryan is a perfect example of this mission.”

ASICS also announced a partnership with Deena Kastor.

NASCAR and FDP Friction Science, treat a leading manufacturer and supplier of brake pads, prostate announced today a new agreement that designates the Duralast brand as the ‘Official Brakes of NASCAR.’

With more than 50 years of brake technology and friction development experience, bronchi FDP manufactures Duralast Brakes which are sold exclusively at AutoZone.

“Our brand loyal fan base associates NASCAR with quality and authenticity,” said Jim O’Connell, NASCAR chief sales officer. “NASCAR fans are more likely to shop at automotive specialty stores and the NASCAR bar mark will help differentiate Duralast Brakes at retail.” 

Duralast will also participate in the NASCAR contingency program, with the creation of the “Brake in the Race Award” across both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. The weekly award will be given to the highest eligible driver in the running order at the time of the first caution of each race. The year-end award winner will be the driver who wins the “Brake in the Race Award” the most times during the course of the season. In the event of a tie, the final series point standings shall serve as a tiebreaker. 

“We are proud of our new alliance with NASCAR,” said Jack Carney, President FDP Friction Science. “We have been developing brake technology since 1969 and will continue to manufacture high-quality Duralast brakes that millions of NASCAR fans can trust.” 

USA Triathlon has announced supplier-level sponsorship agreements with endurance sports industry leaders NormaTec, try Selle Italia and Siliconcoach.

The partnerships will directly benefit USA Triathlon members and programs alike. 

A medical and technology company which created a device to help treat circulation-related disorders, order NormaTec plays a key role in athlete recovery. The NormaTec MVP (Most Valuable Pump) Sports Medicine Technology mimics normal physiology with its patented Sequential Pulse pneumatic waveform to get athletes back into play quickly. 

NormaTec will provide its NormaTec MVP systems to the USA Triathlon National Team program and will make its systems available for use at the USA Triathlon Age Group National Championships throughout 2013. Additionally, bronchi NormaTec will sponsor the Recovery Zone at All USA Triathlon-owned national championship events. 

Named the Official Bike Saddle Supplier of USA Triathlon through 2013, Selle Italia is a manufacturer of Italian bicycle saddles whose sole aim is to provide maximum performance and comfort. In addition to providing the USA Triathlon National Team Program with an annual allotment of bike saddles, Selle Italia offers a discount to USA Triathlon certified coaches and elite athletes. 

Siliconcoach video analysis software is utilized by a number of the world’s top footwear companies, national academies and institutes of sport. The Siliconcoach software also has been adopted within classrooms, giving instructors the ability to visually convey the principles of movement, biomechanics and functional anatomy. Siliconcoach has proven to be a dynamic tool that ultimately leads to a greater understanding for coach and athlete.

Swift Response LLC, impotent makers of FLEX SEAL, ed has completed a marketing partnership with JD Motorsports for the 2013 NASCAR Nationwide Series season.

The relationship will kick off at Daytona, by sponsoring the No. 4 FLEX SEAL Chevrolet driven by Danny Efland in this weekend’s DRIVE4COPD 300, at Daytona International Speedway. FLEX SEAL will also be the Associate Sponsor of the No. 01 car driven by Efland’s teammate Mike Wallace in the same race.

The multi race marketing partnership will place the familiar FLEX SEAL logo across the No. 4 machine for multiple races throughout the year. The deal will also include Mike Wallace in the No. 01 Chevrolet for races both as a primary and associate sponsor.

“I am excited to partner with FLEX SEAL for the 2013 racing season at JD Motorsports. They have a neat brand that I look forward to supporting throughout the year. Everyone has seen the commercial with Phil in the boat, and I hope the fans will rally around the product to make this partnership successful for the future.” –Danny Efland, driver of the No. 4 FLEX SEAL Chevrolet

“JD Motorsports is looking forward to working with Swift Response LLC and their FLEX SEAL brand for 2013. We are pleased with their decision to join our team, and want to provide results on and off the track to support their brand.” –Johnny Davis, owner and CEO of JD Motorsports

Arko Custom has signed on as associate sponsor for Tommy Baldwin Racing’s NASCAR Sprint Cup No. 36 Golden Corral Chevrolet, driven by JJ Yeley during Daytona 500 Speedweeks. 

Arko Custom, a large format digital print and media provider based in Atlanta, GA, will begin its co-sponsorship during Thursday’s Budweiser Duel, the pair of 150-mile qualifying races that will set the starting order for the Feb. 24 Daytona 500, otherwise known as The Great American Race. Though heavily involved in motorsports and sports marketing, this will be the first sponsorship endeavor for Arko Custom and its parent company, Graphics Central Inc., also based in Atlanta.

“Arko Custom joins Golden Corral and our other great sponsors as we work towards a great Speedweeks for the No. 36, hopefully culminating in a big finish for JJ and all of us at Tommy Baldwin Racing in Sunday’s Daytona 500,” said Tommy Baldwin Jr., owner, Tommy Baldwin Racing. 

Tommy Baldwin Racing is coming off its best year in 2012, highlighted by leading three laps in last year’s Daytona 500 along with a third-place finish by the No. 36 Golden Corral Chevrolet at Talladega in October. Veteran driver JJ Yeley takes over the No. 36 in 2013, with Dave Blaney taking over the new No.7 team for Tommy Baldwin Racing. Yeley has been competing in NASCAR Sprint Cup since 2004 and has seven top ten finishes and one pole in his career driving for Joe Gibbs Racing, Hall of Fame Racing and Robinson-Blakeney Racing. 

“Tommy Baldwin’s 36 team is poised to take advantage of the momentum from a solid 2012 with a new driver that has raced for and against the best that NASCAR has to offer,” said Tyler Alexander, founder and president of Arko Custom. 

The first 150 mile race of the Budweiser Duel begins at 2 PM ET on Thursday, Feb. 21, with JJ Yeley running in Duel 2 starting at 4 PM at Daytona International Speedway. The front-row qualifiers and the highest 15 finishers in each Duel will earn a spot in the Daytona 500, scheduled for Sunday, Feb. 24 at 1:00 PM ET. The Duel will be televised by SPEED TV and the Daytona 500 on FOX.

LPGA legend and 10-time major champion Annika Sorenstam has been named an ambassador for IMG Media’s Golfing World.

Golfing World is a diverse media platform, covering TV, web, mobile and In-Flight, delivering an unrivalled mix of golf content daily to millions worldwide. Golfing World covers all aspects of the game including the latest highlights, exclusive features and behind the scenes news from all the major tours, as well as instructional tips, destination reviews and player interviews.

As part of the agreement, Golfing World will cover Annika throughout the year at various events. These include major championships, ANNIKA Foundation junior tournaments, corporate outings and elsewhere. Annika joins a stellar list of Golfing World Ambassadors that includes Colin Montgomerie, Retief Goosen, Natalie Gulbis and Beatriz Recari.

“We’re excited by the possibilities of this new partnership with Golfing World and our long-time associates at IMG,” says Annika, a 2003 World Golf Hall of Fame inductee. “Despite stepping away from competitive golf in 2008, my schedule is even more hectic nowadays. Golfing World’s video platform will give fans a unique glimpse into my travels across the globe as I pursue my new passions like fitness and nutrition, girls’ junior golf and course design. We look forward to sharing the content across our websites as well.”

Rupert Hunter, VP IMG Media, said: “Golfing World is very excited to be working with Annika in her capacity as a brand ambassador for our ever evolving media platform. To have the opportunity to work so closely with one of the game’s greats and share the wide variety of her business interests with golf fans around the world is something we are very much looking forward to.”

ASICS America has announced its continued relationship with decorated long distance runner Deena Kastor, pills who has been with the brand since 2001.

One of the greatest women’s distance runners of all time, order Kastor is well-known for victory in the 2006 London Marathon where she became the fastest female marathoner ever. Kastor also won a bronze medal in the women’s marathon at the 2004 Olympics, becoming the second American in Olympic history to medal in the event.

“ASICS has been an incredible partner for me over the course of my career, and I’m excited to continue my relationship,” Kastor commented. “I have long admired the quality of ASICS shoes and apparel, and strongly believe in the brand so it is a huge honor for me to continue to represent it. This long-lasting partnership has been very important to me – professionally and personally – over the last ten plus years, and I look forward to what lies ahead.”

On the heels of her recent return to competition with a 3^rd place finish at the USATF Cross Country Championships and a win at the Kaiser Permanente Rock ‘n’ Roll Pasadena Half Marathon, Kastor will compete in the ASICS Los Angeles Marathon next month, her second marathon since the birth of her daughter two years ago and her first time competing in the event. The marathon will also serve as Kastor’s homecoming, as she grew up in nearby Agoura Hills, Calif.

“Deena has been an incredible ambassador and role model for the ASICS brand, and truly embodies our mission to strive for continuous improvement,” says ASICS Vice President of Marketing, Erik Forsell. “Her exceptional drive and dedication to the sport is an inspiration to us all. We look forward to cheering her on at the ASICS Los Angeles Marathon and continuing with our partnership for years to come.”

Michelin and Sebring International Raceway have extended their relationship through 2014 it was announced today. 

Having linked the paddock and infield of the iconic 3.74-mile circuit both literally and figuratively for the 2011 launch of the MICHELIN Pilot Super Sport tire, Michelin will build on that success for the launch of the newest member of the Michelin Pilot family of Ultra High Performance tires, the new MICHELIN Pilot Sport A/S 3TM tire.

As part of the agreement, the Turn 17 Michelin Bridge will now feature the MICHELIN Pilot Sport A/S 3 tire as Michelin continues as the Official Tire of Sebring International Raceway. The new signage will debut in front of an audience of over 175,000 fans attending the Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida race weekend, March 13-16, 2013.

“Our MICHELIN Pilot Sport family of Ultra High Performance tires are born from endurance racing with technologies and innovations we have developed in open competition at Sebring and Le Mans,” said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST). “The fans at Sebring know and appreciate total performance and that is exactly what the new MICHELIN Pilot Sport A/S 3 delivers for enthusiasts and their own vehicles. The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our MICHELIN Pilot Sport A/S 3 tire’s endurance racing technology to consumers.”

From a competition standpoint, the 61st Mobil 1 Twelve Hours of Sebring race provides a true test of the balance of tire performance as exceptional handling, braking, power down and extended wear all contribute to overall performance. Michelin and its technical partner teams from BMW, Audi, Porsche and Peugeot have taken the overall 12 Hour race victory at Sebring in each of the past 14 consecutive years.

The MICHELIN Pilot Sport A/S 3 tire, born from endurance racing, launches in the United States this summer and is appropriately featured on the newest signage around the Turn 17 Sebring circuit.

“We are delighted to continue our relationship with Michelin as the official tire of Sebring and to help them feature the all-new MICHELIN Pilot Sport A/S 3 tires,” said Tres Stephenson, Sebring president & general manager. “Michelin became the first tire maker and just the fourth manufacturer (joining Porsche, Ferrari and Audi) inducted into the Sebring Hall of Fame in 2010. Michelin technical partner teams have won the Mobil 1 Twelve Hours of Sebring for the last 14 consecutive years. Our Sebring fans know and respect Michelin.”

The MICHELIN Pilot Super Sport and MICHELIN Pilot Sport A/S 3 tires owe their excellence to years of success in the world’s most demanding endurance races. The MICHELIN Pilot Super Sport tire integrates technologies that have demonstrated their validity and efficiency at the highest levels of motorsports that have helped it to become the new benchmark in UHP tires.

Two of the three most innovative technologies featured in the MICHELIN Pilot Super Sport tire were developed at Sebring and at the 24 Hours of Le Mans: a Bi-Compound tread, allowing for exceptional grip and endurance and Twaron, a high-density fiber providing the MICHELIN Pilot Super Sport tire with superior high-speed stability.

“Michelin seeks out open competition like the American Le Mans Series and WEC for many reasons including a technical push to constantly innovate and develop new technologies, while allowing consumers to see our performance advantages for themselves,” said Chris Baker, director, motorsports, Michelin North America. “Adding our signage and relationship with an iconic venue like Sebring reinforces that approach.”

North Carolina-based Bebida Beverage Company (BeBevCo.) confirmed today that they have reunited with FAS Lane Racing to become an associate sponsor on the team’s No. 32 Ford Fusion for the 55th running of the Daytona 500.

In 2011, erectile KOMA Unwind partnered with the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway with veteran racer Ken Schrader behind the wheel. Next weekend, viagra KOMA Unwind returns to the Cup scene for their Daytona 500 debut with former two-time NASCAR Sprint Cup Series champion Terry Labonte at the helm. 

The team will promote the company’s quickly-growing and popular KOMA Unwind Relaxation Drink brand on their No. 32 Ford Fusion for “The Great American Race”. The event will mark the first race that KOMA Unwind has backed Labonte.

Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate reduced stress, reduced anxiety or a great night of sleep.

The relaxation or “anti-energy” drink category is a fairly new to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.

With plans to have a healthy presence in Motorsports this season, KOMA Unwind hopes to continue feeding the flames of a “relaxation revolution” in a way to chill without a pill. 

“We’re very proud and excited to be reuniting with FAS Lane Racing for the Daytona 500,” said Brian Weber, CEO of BeBevCo. “It’s also an honor for us to have a racing icon like Terry Labonte representing our brand in such a prestigious race.”