USA Triathlon Signs Three New Partners

February 21, 2013

USA Triathlon has announced supplier-level sponsorship agreements with endurance sports industry leaders NormaTec, try Selle Italia and Siliconcoach.

The partnerships will directly benefit USA Triathlon members and programs alike. 

A medical and technology company which created a device to help treat circulation-related disorders, order NormaTec plays a key role in athlete recovery. The NormaTec MVP (Most Valuable Pump) Sports Medicine Technology mimics normal physiology with its patented Sequential Pulse pneumatic waveform to get athletes back into play quickly. 

NormaTec will provide its NormaTec MVP systems to the USA Triathlon National Team program and will make its systems available for use at the USA Triathlon Age Group National Championships throughout 2013. Additionally, bronchi NormaTec will sponsor the Recovery Zone at All USA Triathlon-owned national championship events. 

Named the Official Bike Saddle Supplier of USA Triathlon through 2013, Selle Italia is a manufacturer of Italian bicycle saddles whose sole aim is to provide maximum performance and comfort. In addition to providing the USA Triathlon National Team Program with an annual allotment of bike saddles, Selle Italia offers a discount to USA Triathlon certified coaches and elite athletes. 

Siliconcoach video analysis software is utilized by a number of the world’s top footwear companies, national academies and institutes of sport. The Siliconcoach software also has been adopted within classrooms, giving instructors the ability to visually convey the principles of movement, biomechanics and functional anatomy. Siliconcoach has proven to be a dynamic tool that ultimately leads to a greater understanding for coach and athlete.