Through its subsidiary Gildhøj Privathospital, clinic Global Health Partner is entering into an exclusive collaboration agreement with Team Danmark to provide Denmark’s leading elite athletes with sports medicine and sports surgery.

“The collaboration with Team Danmark is confirmation that Gildhøj Privathospital is one of Denmark’s leading sports clinics, anabolics ” says Marianne Dicander Alexandersson, medstore CEO of Global Health Partner.

Gildhøj Privathospital is one of Denmark’s best reputed private hospitals and was founded in 1991. Gildhøj is situated in the outskirts of Copenhagen and works in the fields of sports medicine, orthopaedics, spine surgery, rheumatology and diagnostics. Around 6,000 patients are treated every year. GHP has been the principal owner of the clinic since January 2012.

“Being chosen as Team Danmark’s collaboration partner is a quality label. We look forward to being able to help Denmark’s best sportsmen to come back quickly and safely after their injuries,” says Claus Hovgaard, CEO of Gildhøj Privathospital.

Team Danmark is an organization that was founded by the Danish government with a view to stimulating Danish elite sport. At present almost 1,000 of Denmark’s leading elite athletes are affiliated to Team Danmark. The collaboration agreement with Gildhøj Privathospital means that these athletes now have access to leading expertise in the field of sports injuries.

Motor oil company, cough STP has announced a multi-year sponsorship agreement with Martinsville Speedway.

The sponsorship kicks off with the STP Gas Booster 500 NASCAR Sprint Cup Series race scheduled for April 7, medical 2013 at the historic Virginia track.

“STP and Martinsville Speedway have both been a part of the NASCAR family for decades. To work with a company that has such legendary status in our sport is exciting to me, unhealthy ” said Martinsville Speedway President Clay Campbell. “Bringing together two companies that have so much history and such fan recognition is going to be a winning combination for everyone, especially the fans.”

The Martinsville Speedway entitlement is the latest addition to the STP brand’s motorsports portfolio which includes entitlement sponsorships of NASCAR Sprint Cup and Nationwide events at Kansas Speedway and Chicagoland Speedway, respectively, and the entitlement sponsorship for the World of Outlaws STP Sprint Car Series.

In addition to sponsoring the race, the STP brand will be a co-primary sponsor of Richard Petty Motorsports and the No. 43 Jani-King STP Ford Fusion driven by Aric Amirola at the Martinsville spring race. The paint scheme will be commemorative of the first time the STP logo was on Petty’s car at Riverside in 1972.

“STP, Richard Petty Motorsports and Martinsville Speedway were made for each other. It is surprising this hasn’t happened sooner! Everyone at the STP brand is very proud to support Martinsville Speedway, the fans and Richard Petty Motorsports,” said Jamie Kistner, Brand Director, STP. “The sponsorship is a perfect way to introduce our latest product innovation, STP Gas Booster Concentrated Fuel System Treatment. This is the first time that we’ve leveraged an entitlement sponsorship to launch a new product. The STP brand continues to develop innovative technology and believes NASCAR provides a perfect platform to share the news with fans.”

“It is hard to believe my relationship with STP started more than 40 years ago, and here we are today announcing yet another chapter in the brand’s history with me, Richard Petty Motorsports and NASCAR,” said Richard Petty. “During my time with STP I’ve watched the brand become a fan favorite with products that give them The Racer’s Edge and this partnership is yet another example of their commitment. I can’t wait to see the ’72 Riverside STP car paint scheme back on the track.”

Fresh off his second-place finish in the NASCAR Whelen All-American Series UNOH Battle At The Beach event at Daytona International Speedway (FL), cough Ben Rhodes, viagra generic on his 16th birthday, announced he has signed a two-year partnership with Park Community Federal Credit Union.

Headquartered in Rhodes’ home town of Louisville, Kentucky, Park Community provides a full range of financial products for the Louisville Metro Area and beyond.

“I am looking forward to working with Park Community Federal Credit Union and being a spokesperson for their company,” said Rhodes. “They are well known and have a great reputation in our community. I appreciate their support of my racing career and look forward to being a part of their marketing program.”

Rhodes will carry the Park Community logo in all events he races in during the 2013 and 2014 racing seasons, which includes the NASCAR K&N Pro Series East, NASCAR Whelen All-American Series, and UARA-STARS Late Model Stock tour. He will also make promotional appearances at Park Community branches this year.

“We are excited to bring Ben on as a spokesperson for Park Community,” said Carolyn Riggs, VP of Marketing and Business Development. “We have been impressed with his demeanor on and off the race track. He represents Park Community Federal Credit Union’s family values, and we are honored to be associated with such a great individual.”

Park Community Federal Credit Union has a total of 14 branches, 10 of which serve the Louisville Metro Area of Jefferson, Bullitt, Oldham, Henry, Shelby, Spencer, and Trimble Counties in Kentucky and Clark and Floyd counties in Southern Indiana. Additional branches are located in Richmond, Lexington, and Berea, Kentucky, and Decatur, Alabama.

The Fiji Rugby Union (FRU) today announced global sports brand Mizuno as an official sponsor.

The sponsorship will see Fiji Rugby’s national teams supplied with top of the range Mizuno boots and running shoes for the next four years.

FRU chief executive officer Manasa Baravilala said: “Many players around the world have the Mizuno boot as their footwear of choice on the playing field and this was never more evident than at the last Rugby World Cup where a majority of top international players opted for the Mizuno brand.” 

“So we’re thrilled they’re coming on board for the next four seasons as we build up to the 7s Rugby World Cup in June, ask the 2015 Rugby World Cup and of course the 2016 Rio Olympics, online ” Baravilala said.

Mizuno representative based in New Zealand, James O’Rourke, believes they have signed into one of world rugby’s most thrilling brands.

“There’s no doubt Fiji Rugby is one of rugby’s iconic brands,” O’Rourke said.

“It conjures up excitement and thrilling, expansive, running rugby – the way the game should be played; and we at Mizuno are delighted to be associated with this excitement we know as Fiji Rugby.” 

In becoming a sponsor of Fiji Rugby, Mizuno secures the right to be known as the ‘Official Footwear Supplier of the FRU’.

London Irish has announced that Jim O’Toole has been appointed interim Commercial Director with immediate effect.

O’Toole is a sports industry specialist with over 20 years experience in global sports and entertainment management. A graduate of Surrey University, O’Toole brings with him a wide range of expertise in commercial, sponsorship, communications, HR, stakeholder management, media production and distribution and digital communications. 

London Irish Chief Executive Andy Martin said: “I am delighted that Jim will be joining London Irish. He has a proven track record in delivering both commercial and sponsorship global packages in the sporting arena. Jim’s vast experience will help to ensure the club continues to achieve its commercial objectives.”

Speaking about how the opportunity arose Jim O’Toole told iSportconnect: “The opportunity arose when Irish had a sudden senior resource need arise. I had met Andy Martin previously and my skillset fitted his need. I bring 20- years experience is sponsorship, client management and general sports marketing skills. It is my first rights holder role in rugby although I have worked on a variety of sponsor client projects in the past.”

O’Toole also added in a statement: “The London Irish brand has a rich history and traditions that enable the company to sit in a favourable commercial position. I look forward to working with Andy, the team and sponsors and partners of the club over the coming months to ensure we can deliver and build on our commercial relationships.”

Ingersoll Rand, a world leader in creating and sustaining safe, comfortable and efficient environments, has announced a sponsorship agreement between the company’s compressed air systems, tools and equipment business and Joe Gibbs Racing (JGR).

Ingersoll Rand will be an associate sponsor of the OneMain Financial No. 11 car, driven by Elliott Sadler for the 2013 NASCAR Nationwide Series racing season.

Under the agreement, Ingersoll Rand is outfitting Sadler’s garage and pit box with their latest cordless and pneumatic tools. Ingersoll Rand has been supplying pit crews with the most efficient pit tools on the market since the inaugural NASCAR race in 1959. Today, nearly every pit crew on the NASCAR circuit relies on the Ingersoll Rand ThunderGun™ for quick tire changes. 

“It’s a great opportunity to work with Ingersoll Rand this season,” said Sadler. “It’s a brand that stands for power, durability and reliability, and those are all things that we strive for as a race team. The Ingersoll Rand tools help my crew make repairs faster, which means less time in the garage and more time on the track.” 

This is Sadler’s inaugural season with Joe Gibbs Racing. His first NASCAR Nationwide Series career-start was in 1995. As a veteran driver with more than 16 seasons on the NASCAR circuit, Sadler has competed in the Sprint Cup, Nationwide Series and Camping World Truck Series. Last season, Sadler took the checkered flag at Phoenix, Bristol, Chicagoland and Iowa, and had 15 Top 5 and 24 Top 10 finishes. 

Joe Gibbs Racing is based in Huntersville, N.C., just 10 miles down the road from the Ingersoll Rand North American headquarters and corporate center. JGR has dominated the NASCAR Nationwide Series circuit since 2008, collecting 68 wins in 161 races. JGR also collected one driver and four owner championships over the past five seasons. 

“Other NASCAR teams measure their success against the winning records set by Joe Gibbs Racing. JGR is the team to beat every time their drivers take the track,” said Nathan Schmid, marketing manager – vehicle services, Ingersoll Rand. “Ingersoll Rand is a leader in the compressed air and tool markets, and manufactures best-in-class products. It makes sense for us to partner with a race team with a proven legacy of success — just like Ingersoll Rand tools.

The QTS Group have been unveiled as the new sponsor of the Scottish Champion Hurdle.

The Lanarkshire-based company already back Scottish Premier League side Kilmarnock and has extended their sports sponsorship to the Grade Two event on April 22.

Spokesman Alan McLeish said: “We are delighted to announce our strategic partnership with Ayr racecourse, Scotland’s premier horse racing venue.

“The Grand National meeting is a huge spectacle in the UK and we are very proud to be supporting the Scottish Champion Hurdle.

“As a successful local organisation, we like to support other companies and we look forward to what the future holds for Ayr racecourse and The QTS Group.”

The Scottish Champion Hurdle is a Grade 2 National Hunt hurdle race in Scotland

Somerset County Cricket Club has announced the signing of the biggest title sponsorship deal in their history with South West company St Austell Brewery.

St Austell Brewery will become the club’s Title Partner for the next three years from the start of this season. The deal will see the Tribute Ale logo appear on the front of the LV= County Championship shirt and across the back of the YB40 and FLt20 shirts for the 2013 season.

St Austell Brewery will also supply the Clubs’ drinks provision for the start of the new season with Tribute, viagra  Proper Job and Trelawny all being served at the County Ground.

Chief Executive Guy Lavender said: “We are delighted to have signed a partnership with St Austell Brewery; a regional company who cover many of the areas from which our Membership is drawn.”

“In the current economic environment this is extremely good news for the Club and having got to know the folk at St Austell we think this is a tremendous partnership for both of us.”

“The next three year period will see us move the ground towards international status and we are delighted that St Austell is playing an important part in helping us to achieve that objective.”

James Staughton, herbal Managing Director of St Austell Brewery added: “The partnership with Somerset Cricket is ideal for St Austell Brewery as we develop our business in the South West and nationally. We are looking forward to supporting the club in the years ahead and to seeing Tribute on the team shirts – a first class beer for first class cricket.”

St Austell Brewery have been brewing in Cornwall since 1851 and are a family owned brewer, pub company and the South West’s largest wholesale distributor of beers, ciders, wines, spirits and soft drinks

Major League Soccer’s Columbus Crew have announced a new corporate partnerships with Papa John’s Pizza of Central Ohio and hometown White Castle restaurants.

Both restaurants’ products will be offered at Crew Stadium concessions starting with the Crew’s Opening Match against the San Jose Earthquakes on March 16.

“We’re thrilled to welcome these valuable community partners to the Columbus Crew family,” said Crew Vice President of Corporate Partnerships Chris Previte. “Both Papa John’s and White Castle are well-recognized brands with highly respected food offerings that will now be available to fans of the Black & Gold at every home match. Additionally, they are active partners in our community and are excited about engaging with Crew fans in new and innovative ways.”

Papa John’s becomes the official pizza of the Columbus Crew and Crew Stadium, and will be sold in its own permanent in-stadium concession stand – located in the southeast corner of the main concourse – and in-stadium concession sales at southwest & northeast stadium stands. White Castle hamburgers will be offered on the Crew Stadium plaza as well as in the southwest and northeast concession stands.

“We are extremely excited to enter into this multi-year partnership with our Columbus Crew,” said Charles Burris, Operating Partner and Franchisee for Papa John’s Pizza in Central Ohio. “This marks the second professional sports partnership in Columbus along with the Blue Jackets, and our organization is ready to kick it off with exciting promotions and a lot of fun for the fans of the Crew.”

Based in Columbus, White Castle is pleased to partner with Ohio’s Major League Soccer club.

“White Castle is excited to partner with the Crew, and especially proud to be serving our one-of-a-kind steam-grilled goodness of White Castle hamburgers and cheeseburgers,” stated White Castle’s Regional Director of Restaurant Operations, Chris Shaffery.  “With our home office right here in Columbus, it’s going to be a kick to bring two great Columbus traditions together.”