USA Triathlon Reveal Three New Suppliers & Board Members

USA Triathlon has announced supplier-level sponsorship agreements with endurance sports industry leaders Raceday Transport, unhealthy SelfGrip Athletic Tape and Virtual Race Bags. 

Raceday Transport offers athletes a convenient, health stress-free experience when transporting their bike and race gear.  With over 150 contracted bike shop partners and 3, ailment 000 FedEx drop points nationwide, athletes now have the choice between transporting their bike fully assembled from an activated region or choosing a box-and-ship alternative from any location in the world. 

The Official Bike Transport Supplier of USA Triathlon, USA Paratriathlon and Team USA through 2014, Raceday Transport offers a 15 percent discount to all USA Triathlon members and will provide Team USA members (the nation’s top age-group multisport athletes who represent the U.S. at ITU World Championships) with a 15 percent discount for all 2013 and 2014 ITU World Championship events. 

SelfGrip Maximum Support Athletic Tape helps relieve suffering from strains and sprains by providing maximum support and firm compression to ligaments, tendons and muscles. SelfGrip, which even holds its grip underwater, is designated the Official Athletic Tape of USA Triathlon through 2014. 

Electronic gift bag leader Virtual Race Bags provides a fully integrated online platform for event directors to efficiently and cost-effectively deliver sponsor messages to event participants. Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is customized for each event.

Virtual Race Bags is designated the Official Online Gift Bag of USA Triathlon’s National Championship Events for the 2013 and 2014 seasons.

USA Triathlon also announced that Barrett Brandon, Susan Haag, Jacqueline McCook and Michael Wien have been named to the organization’s 12-member Board of Directors and recently began their terms of service.

“On behalf of USA Triathlon, I am excited and honored to welcome Barrett, Susan, Jacqueline and Michael to the National Board of Directors,” USA Triathlon President Bob Wendling said. “These four talented individuals possess a magnitude of experience in the worlds of business, governance and multisport, and I look forward to collaborating with them to continue to take our sport to the next level.”

IndyCar’s Sarah Fisher Hartman Racing Retains Direct Supply Sponsorship

IndyCar’s Sarah Fisher Hartman Racing and Direct Supply, a sponsor that has been with the team since its inception, have renewed their sponsor partnership for 2013.

Direct Supply, the nation’s leading provider of equipment, eCommerce and service solutions to the Senior Living profession, will serve as primary sponsor of Josef Newgarden’s No. 67 Honda at Milwaukee and be an associate sponsor for all other IZOD IndyCar Series. 

“Direct Supply has been with us since the very beginning, and as our longest standing sponsor continues to support us through thick and thin,” said Sarah Fisher, co-owner of SFHR. “We are very honored to call the Direct Supply team an extension of the SFHR family and look forward to continuing the build of a founding relationship.”

BBVA Compass Signs Kevin Durant & James Harden to Endorsement Deals

BBVA Compass today announced they have expanded their partnership with the NBA signing All-Stars Kevin Durant and James Harden to endorsement deals while also launching an NBA-branded online account.

The former teammates have inked global, multiyear deals as brand ambassadors for the bank. Durant and Harden will be featured in themed advertising that will tip off during NBA All-Star 2013 in Houston and run through the end of the NBA season.

BBVA Compass will simultaneously launch a hashtag (#Realfan) encouraging fans to post photos to Instagram and Twitter to display their “fandom” and promote the bank’s first national product.

The NBA Checking and Savings accounts are the first products built on the bank’s new core technology system, which provides the integration required to support a wholly digital banking product.

“Consumers want the same convenience in banking they find in other industries, and that’s exactly what this new account offers: banking anywhere, anytime and using a device they choose,” said Manolo Sanchez, president and CEO of BBVA Compass. “But what truly sets it apart is that the experience is as much about the NBA as it is about banking.”

NBA Banking also lets fans display their favorite NBA team logo on the accompanying debit card, view game scores and headlines via the online account interface, and check schedules and scores via mobile devices. It also adds a layer of gamification, giving customers the chance to earn NBA merchandise by processing transactions online.

“Sports is about passion, and this is a way to tap into that,” Sánchez said. “NBA Banking is more than just a way to bank. It’s a way for fans to show their team pride and love for the game.”

BBVA Compass has been an official sponsor of the NBA since 2010, hosts college football’s BBVA Compass Bowl, and last year opened BBVA Compass Stadium, home of Major League Soccer’s Houston Dynamo.{jcomments on}

Thwaites Continues as Official Beer of Lancashire Cricket Until 2015

Leading northern brewer Thwaites will remain the Official Beer of Lancashire County Cricket Club (LCCC) until 2015. 

Thwaites, decease who first sponsored Lancashire County Cricket Club in 2005 and started supplying beers to the club in 1995, order continues its association with their award winning Wainwright beer brand.

As part of the agreement, the Thwaites Wainwright logo will appear on the LV= County Championship shirts for the next three seasons and runs concurrently with the ongoing beer supply deal in place.

Building on the success of association with the 2011 County Champions of more than a decade, the sponsorship deal forms part of a £2million investment to make Wainwright a top 10 ale brand in the UK over the next three years.

In line with the Wainwright brand’s ‘A Breath of Fresh Ale’ strapline, bars at Old Trafford will be serving Wainwright to over 150,000 cricket fans as part of The Ashes and One-Day International this summer as well as throughout the domestic cricket season.

Lee Williams, marketing manager at Thwaites, commented: “We are a proud supporter of Lancashire County Cricket Club and are delighted to cement our successful and long standing relationship with the club.

“Our current sponsorship deal will see our association reach an impressive 10 years not out and we’re delighted to continue to support Lancashire with our Wainwright brand.

“Everyone at Thwaites is hoping Lancashire County Cricket Club can build on their dramatic County Championship win of 2011 which created excellent awareness for the club and our Wainwright. With the redeveloped Old Trafford also hosting the highly anticipated third Ashes test when England take on Australia it promises to be a summer to savour.”

LCCC Business Development Manager, Warren Hegg, said: “Thwaites has had a long standing relationship with Lancashire County Cricket Club and we are delighted that they will continue their association with the Club as we embark on an exciting new era.”

PPG Renews Penske Racing Nascar Sponsorship

PPG Industries and Penske Racing today announced a multi-year extension of their long-term existing relationship.

Pittsburgh-based PPG’s automotive refinish business, prostate a leading worldwide supplier of high-performance coatings for passenger vehicles, ed motorcycles, ampoule heavy-duty trucks and many commercial applications, returns as a Penske Racing sponsor this season and beyond. The 2013 season marks the 29th year of the successful partnership between Penske Racing and PPG.

The relationship continues to blossom, as PPG will once again serve as a sponsor of Penske Racing teams competing in the NASCAR Sprint Cup and Nationwide Series as well as the IZOD IndyCar Series.

This season, PPG Automotive Refinish will be the primary sponsor of the No. 12 Ford Mustang driven by Sam Hornish Jr. in the NASCAR Nationwide Series race at Daytona International Speedway on July 5. In the IZOD IndyCar Series, the No. 3 PPG Automotive Refinish Dallara/Chevrolet will compete at three events in 2013 with three-time Indianapolis 500 champion Helio Castroneves behind the wheel. The PPG IndyCar will race at Milwaukee on June 15, at Mid-Ohio on August 4 and at Baltimore on September 1.

“PPG has been a trusted partner of Penske Racing for nearly 30 years,” said Roger Penske. “We are proud of all we have accomplished together over the years and we look forward to another successful season racing with PPG in both NASCAR and INDYCAR in 2013.”

Penske Racing and PPG established their partnership in 1984 through PPG’s participation in motorsports and sponsorship of the PPG Cup from 1979 to 1999 in the CART Series, where Penske Racing teams competed. The opportunities between the two companies started with PPG providing paint for Penske’s race cars. Over the years, the relationship has grown and PPG has become Penske Corporation’s largest supplier of refinish coatings for its racing, truck leasing and automotive collision repair subsidiaries.

“Being part of the winning Penske Racing teams has been a special experience for PPG,” said John Outcalt, Vice President, Global Automotive Refinish, for PPG. “It’s been exciting to see this partnership that started at the race track continue to expand its success to other areas of business. We believe that 2013 will be another great year for Penske Racing, and we’re happy to continue the winning tradition with the team.”

Through the extended partnership PPG will also be an associate sponsor throughout the season on all Penske Racing NASCAR and INDYCAR teams.

JD Motorsports Extends G&K Services Sponsorship

JD Motorsports will continue to reside with primary sponsor G&K Services for a multi-race deal.

The team has entered into a six race agreement with the North American market leader in branded identity apparel programs and facility services. 

“We are excited that G&K Services has decided to come on board again for the 2013 racing season. Their organization sees a benefit in working with our team, pharm and we are pleased to have them as part of our program.”

The two-car team will have Mike Wallace returning behind the wheel of the No. 01 Chevrolet. And, pills Danny Efland is driving a very large majority of races in the No. 4 Chevrolet. Each of them has a new crew chief for their respective teams.

While the team has signed G&K Services, there is still room for more marketing partners on both cars for the 2013 season.

Panini America Renews Trading Card Deal with Naismith Memorial Basketball Hall of Fame

Panini America, price the world’s largest sports and entertainment collectibles company and the exclusive manufacturer of NBA trading cards, ambulance announced it has reached a multi-year agreement with the Naismith Memorial Basketball Hall of Fame, viagra extending the exclusive relationship that began in 2009 when Panini first entered the U.S. market.

As part of the agreement, Panini America will maintain exclusive rights to use Naismith Memorial Basketball Hall of Fame marks and logos on its trading cards and collectible stickers. The relationship also incorporates a number of new enhancements and an expanded presence around Naismith Memorial Basketball Hall of Fame events including Enshrinement Weekend, Hoophall Classic and Tip-Off Tournament. In addition, the Basketball Hall of Fame and Panini will work to conduct youth Skills Clinics annually at the Hall of Fame. Panini will also produce special autographed trading cards honoring members of each new class of enshrinees.

“Our exclusive relationship with the Naismith Memorial Basketball Hall of Fame has been extremely important to us since we entered the U.S. market in 2009, and we look forward to continuing this partnership for many more years,” said Panini America CEO Mark Warsop. “Naismith Memorial Basketball Hall of Fame members represent the most collected basketball fraternity in the world and remain a vital part of our officially licensed NBA trading card and sticker collections.”

“We are excited to continue our relationship with Panini America. Over the last three years, the level of commitment to showcasing Hall of Famers on trading cards has been refreshing,” said John L. Doleva, President and CEO of the Naismith Memorial Basketball Hall of Fame, Inc. “We look forward to the continued partnership between Panini America and the Basketball Hall of Fame.”

Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup.

MMA Fighter Jon Delbrugge Signs Construction Sponsor

Shrum’s Construction has announced it will sponsor Crazy 88 Brazilian Jiu Jitsu’s very own Mixed Martial Arts competitor, Jon “Devastator” Delbrugge.

“We are very proud to be able to support a top up-and-coming athlete from the area and have no doubt he will be a future star,” said Tom Shrum Sr. of Shrum Construction.

Jon Delbrugge currently competes in the Lightweight division (155 lbs) and is signed with Cage Fury Fighting Championship. He recently fought and won at the CFFC XIX: Borgata Hotel Casino & Spas Event on February 2nd in Atlantic City NJ where he defeated his opponent via choke in the second round.

Professional sponsorships of Mixed Martial Arts athletes has been growing rapidly in the recent years with events such as the Ultimate FIghting Championship and Bellator now being shown on both Pay-Per-View and free television. Under Armour, Burger King, and other enormous corporations all sponsor Mixed Martial Artists.

Clover to Title Sponsor 2013 SA Cycling Road Championships

Clover, the leading dairy products and beverage group, has become the new title sponsor of the SA Cycling Road Championships 2013 taking place in Mpumalanga from February 28 to March 3.
The championships, which take place annually, include Elite, Under 23 and Junior categories and feature many of South Africa’s top professional and up-and-coming cyclists, some of whom are pursuing their careers overseas. Around 300 top cyclists are expected to participate in this year’s championships. 

This year’s event is being held in Mpumalanga for the second consecutive year, following the success of last year’s championships which also staged their start and finish proceedings at Mbombela Stadium outside Nelspruit. 

“Cycling in its various forms has a huge following in South Africa and we are producing some world class cyclists who are doing well on the international stage. We at Clover are very excited about our sponsorship of this year’s cycling road championships and see the event ideally complementing our brand awareness strategy,” said Deon Veldsman, General Manager, Brands Commercial at Clover. 

“A special feature of these championships is that they cover a wide range of our best male and female road cyclists, including those who have made names for themselves and juniors who could be the stars of the future.” 

Commenting on behalf of event organisers, tour director Hendrik Wagener said: “We are delighted to have such a well-known national brand as Clover identifying itself with our annual national championships and becoming the title sponsor. I am sure there will be excellent mutual benefit for cycling and Clover from this relationship.” 

Hosted by the Mpumalanga Cycling Union, the Clover SA Road Cycling Championships 2013 will be held under International Cycling Union (UCI) rules.

North Queensland Toyota Cowboys Renews Queensland Country Partnership

North Queensland Toyota Cowboys have continued their long-term partnership with Queensland Country Credit Union for the 2013 NRL season.

Affiliated with the Cowboys since 2002, viagra Queensland Country will again be the shorts sponsor for the Cowboys as well as continuing as the club’s official banking partner, symptoms exclusive financial services partner and the exclusive health insurance provider.

The sponsorship extension was announced today in Cairns which is home to two of the credit union’s 23 branches throughout Queensland.

Cowboys CEO Peter Jourdain said Queensland Country’s partnership with North Queensland was one of its most enduring.

“This extension takes our association with Queensland Country Credit Union into its 12th year and it is support like theirs that helps make this club what it is,” Mr Jourdain said.

“As a membership-based organisation and with their head office in Townsville, Queensland Country is very similar to the Cowboys and like us, they are intimately connected with North Queensland.”

Credit Union CEO Aileen Cull said the enduring partnership with the Cowboys demonstrated Queensland Country’s support for regional Queensland.

“The Cowboys as a club do such great work right across the North and we look forward to continuing to work closely with them,” she said.