Indian telecommunications group, Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

The mobile operator has been associated with India and South Asia’s only ATP World Tour event since 2010.

The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

Aircel CMO Anupam Vasudev said, “Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”

8ta, rx the mobile phone operator powered by Telkom, link one of Africa’s biggest fixed line operators, arthritis  is set to become the official mobile partner of the Premier Soccer League (PSL) for the next five years, it was announced on Wednesday.

The agreement covers all mobile voice and data products to be used by the PSL under the 8ta’s “081 prefix” and extensive branding and marketing activities.

The agreement provides 8ta with exclusivity in the implementation of additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL.

Cambridge Mokanyane, the PSL acting chief executive officer, said the new deal was part of the PSL’s continuous pursuit to connect with South Africa’s massive and passionate football community.

“The PSL and Telkom share similar values and beliefs in that we both seek to connect people all over not only in South Africa, but globally as well,” Mokonyane told the media briefing.

The PSL planned to build exciting new channels and platforms for the fans who keep the game of soccer so vibrant, Mokanyane said in a statement.

Manelisa Mavuso, the managing director of consumer and retail services at Telkom, said this agreement enabled the company to deepen and extend its commitment to the sport of soccer and the local soccer community.

“Telkom’s existing involvement in soccer through the Telkom Knockout has been highly successful,” Mavuso said.

“The Telkom Knockout has also succeeded in rallying the soccer fraternity, enabling them to enjoy not only the game itself, but also its associated benefits in the coming together of people and sharing in something larger than the individual.”

Airwaves Racing today announced its new title sponsorship of the Motorbase Performance Dunlop MSA British Touring Car Championship (BTCC) squad for the 2013 season.

David Bartrum’s Kent-based squad confirmed it will compete under the ‘Airwaves Racing’ banner in the forthcoming season after securing an amplified title sponsorship deal with leading chewing gum brand Wrigley’s Airwaves. 

In addition to its new title sponsorship, Airwaves Racing has also retained its major sponsor partners for the 2013 season with the return of leading information technology supplier Redstone, mobile technology company Truphone and London’s largest minicab operator Addison Lee. 

Airwaves Racing and its associate sponsors are set to roll-out a number of initiatives during the 2013 season to enable fans to get even closer to what is already one of the most popular teams of the grid including a new range of team merchandise which will be available through motorsport clothing retailer Dread. 

Round 1 of the Dunlop MSA British Touring Car Championship takes place on 30/31 March 2013, with the official media day taking place at Donington Park on 21st March. 

Airwaves Racing Team Principal David Bartrum said: “We’re absolutely delighted to welcome Airwaves back on board as title sponsor for this season. This year marks the brand’s fourth year with the team and once again shows the strength and appeal of the championship to attract leading brands such as Wrigley. This week’s internal launches at Wrigley’s have been a great testament to how far the partnership has come in the past four years. We literally had hundreds of staff come along to see the unveiling of the new Focus livery and it was great to be able to give them a chance to get involved and meet the team for themselves. 

“We’re also very happy to have Redstone, Truphone and Addison Lee back with us as major sponsors. With the new NGTC cars and increased backing from our sponsors, 2013 is gearing up to be our strongest ever challenge on the title, hopefully we can repay them with a BTCC title.” 

Wrigley’s Airwaves Brand Manager Tia Shortall said: “Airwaves is proud to be title sponsors of the Motorbase team this year. Airwaves is a great fit with Motorsport because it’s more than just gum – its unique flavour kick allows you to take a deep breath and really go for it! We’ve been involved in Motorsport for many years, but felt that the title sponsorship gave us a brilliant opportunity to make it bigger & bolder than we ever have before.”

Marussia F1 are gearing up for the start of the 2013 season with an extension to their existing partnership with JCC Lighting.

JCC began their successful relationship with the F1 minnows last year at the start of the 2012 FIA Formula One World Championship season. As part of the refurbishment of the Marussia Technical Centre in Banbury, impotent JCC provided its latest LED modular lighting, cialis Skytile, order to light key technical areas including the model shop, inspection and hydraulics and a number of the administrative offices.

The new multi-year partnership will see JCC continuing to upgrade lighting at the Marussia Technical Centre to highly efficient LEDs. JCC will also supply their high output FGLED7 downlights for the team’s on-track pit gantry. 

JCC’s product range covers residential, office, industrial and retail lighting. Increasingly the JCC lighting range focuses on energy efficient LED lighting and includes LED flat panels for offices and schools, fire-rated downlights for homes and hotels and LED spotlights for retail and display.

Andy Webb, CEO, Marussia F1 Team, said: “It is always satisfying to be able to confirm the renewal of an existing Team Partner and we are pleased to have done that twice already this year. JCC is our third extension of 2013 and this is once again the product of a successful relationship between both parties. JCC have been a very active partner and we look forward to developing new ideas for promoting their products on the global stage that Formula 1 affords.”

Jonathan Parry, Chief Operating Officer, JCC Lighting, added: “We are very excited about the multi-year partnership and the opportunity it gives us to take the JCC brand to a truly global audience. The relationship with Marussia F1 Team has allowed us to showcase our latest LED lighting products in the high precision working environment that the team in Banbury demand. We have also now been able to extend that same level of quality lighting to the pit lane with the new gantry LED lighting utilising our market leading Fireguard LED7 downlight.”

JCC Lighting is the market leader in fire-rated downlighters for domestic and commercial applications and has been launching innovative lighting products for over twenty years. JCC has an advanced technology centre at its main UK base and believes in creating innovative, energy saving, easy to install lighting products – focusing on bringing high quality LED solutions to market.

Sports marketing agency, doctor Wattie Ink has announced the official signing of professional triathlete Danielle Kehoe.

On tap for her first season as a pro, viagra pills Kehoe has had a strong first year.

“I am looking forward to a great season. Thank you so much Wattie for all of your support. I am super excited to be a part of the Wattie Ink. family. Without my sponsors, arthritis this journey would not be possible,” said Kehoe.

The new pro triathlete is a three-time Age Group World Champion including the current Ironman World Champion and Ironman 70.3 World Champion in the 25-29 age group. Getting her start in triathlon at age seven, the young star has dominated in just about every distance in the sport. In 2011, she was the only female in the world to compete and finish all three World Championships: Ironman, Ironman 70.3 and XTERRA.

“I’m so excited to have this solid first year Pro onboard,” said Sean Wattie, President and CEO of Wattie Ink. “Fresh off her age group win in Kona in 2012, everyone definitely needs to keep an eye on this girl in the coming season. She is super talented and an amazing athlete that will definitely bring a presence to the pro field in 2013. She’s young and has a good head on her shoulders so I know she will be a great brand ambassador for the Wattie Ink. brand.”

WESCO International has agreed to renew its primary sponsorship of Ty Dillon and Richard Childress Racing’s No. 33 Chevrolet Camaro for six races during the 2013 NASCAR Nationwide Series season.

WESCO will also serve as an associate sponsor on Dillon’s No. 3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series for all races in 2013.

WESCO joined RCR in 2012 as the primary sponsor for two Nationwide Series events with Dillon: Indianapolis Motor Speedway and Richmond International Raceway where Dillon posted third and seventh-place finishes, respectively.

“I’m looking forward tothis upcoming season in the Nationwide Series,” Dillon said. “I’m honored to have the opportunity to race under the WESCO colors and represent their supplier partners on the race track. WESCO and RCR have similar values and that makes us a great team.” 

“WESCO is proud to sponsor Ty Dillon and the No. 33 car for the 2013 season,” said John Engel, Chairman, President and CEO of WESCO International. “We look forward to the exposure and brand recognition this type of sponsorship brings to WESCO. It creates opportunities for us to strengthen our customer and supplier relationships and engage with other companies who do business in the markets we serve.”

WESCO is a leading full-line wholesale distributor of electrical, industrial, utility and communications products and advanced supply chain procurement services.

Salt Life today announced the addition of 3x Longboard World Champion, doctor  Colin McPhillips to its 2013 roster of brand ambassadors. 

McPhillips will receive an exclusive apparel and headwear deal. McPhillips will introduce and promote the Salt Life brand to an entirely new segment of consumers. Currently competing in the 2013 ISA World Stand Up Championships in Peru for Team USA, discount McPhillips is already officially clad in Salt Life apparel and headwear in competition as an official ambassador and member of team Salt Life.

In making the announcement, Richard Thompson, a Founding Partner of Salt Life, said, “It has been our dream to have a team of pro athletes that defines our brand vision. Collin joining our team gives Salt Life that extra boost in the surf industry as the sport is very core to our brand. Colin is really the whole package — hard core waterman, competitor and family man — and we are extremely excited to welcome him to the Salt Life family.”

Salt Life is an authentic sport, performance and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Salt Life Holdings selected IMG Worldwide in 2010 as its exclusive licensing agency to manage and grow the Salt Life brand.