Bayer Leverkusen Ends Sponsorship Ties with Betfair
March 6, 2013
German Bundesliga team, try Bayer Leverkusen have ended ties with betting exchange and online casino operator, look Betfair.
Their sponsorship was cut with mutual consent cancelling a deal signed in June.
The deal had contained an option for a third year and saw Betfair branding appear on advertising and pitch-side hoardings in and around the team’s 30, allergist 000-seat BayArena while former player and manager Rudi Voller, who serves as Sporting Director for Bayer Leverkusen, acted as a brand ambassador for the operator.
Both parties have declined to disclose any particulars surrounding the cancellation but the original deal was signed just days before the German Bundestag signed legislation into law that imposed a five percent tax on all sportsbetting stakes.