Airwaves Gets Title Sponsorship of BTCC’s Motorbase Performance Team

By Community | March 6, 2013

Airwaves Racing today announced its new title sponsorship of the Motorbase Performance Dunlop MSA British Touring Car Championship (BTCC) squad for the 2013 season.

David Bartrum’s Kent-based squad confirmed it will compete under the ‘Airwaves Racing’ banner in the forthcoming season after securing an amplified title sponsorship deal with leading chewing gum brand Wrigley’s Airwaves. 

In addition to its new title sponsorship, Airwaves Racing has also retained its major sponsor partners for the 2013 season with the return of leading information technology supplier Redstone, mobile technology company Truphone and London’s largest minicab operator Addison Lee. 

Airwaves Racing and its associate sponsors are set to roll-out a number of initiatives during the 2013 season to enable fans to get even closer to what is already one of the most popular teams of the grid including a new range of team merchandise which will be available through motorsport clothing retailer Dread. 

Round 1 of the Dunlop MSA British Touring Car Championship takes place on 30/31 March 2013, with the official media day taking place at Donington Park on 21st March. 

Airwaves Racing Team Principal David Bartrum said: “We’re absolutely delighted to welcome Airwaves back on board as title sponsor for this season. This year marks the brand’s fourth year with the team and once again shows the strength and appeal of the championship to attract leading brands such as Wrigley. This week’s internal launches at Wrigley’s have been a great testament to how far the partnership has come in the past four years. We literally had hundreds of staff come along to see the unveiling of the new Focus livery and it was great to be able to give them a chance to get involved and meet the team for themselves. 

“We’re also very happy to have Redstone, Truphone and Addison Lee back with us as major sponsors. With the new NGTC cars and increased backing from our sponsors, 2013 is gearing up to be our strongest ever challenge on the title, hopefully we can repay them with a BTCC title.” 

Wrigley’s Airwaves Brand Manager Tia Shortall said: “Airwaves is proud to be title sponsors of the Motorbase team this year. Airwaves is a great fit with Motorsport because it’s more than just gum – its unique flavour kick allows you to take a deep breath and really go for it! We’ve been involved in Motorsport for many years, but felt that the title sponsorship gave us a brilliant opportunity to make it bigger & bolder than we ever have before.”