Stanley Black & Decker Extends MotoGP Sponsorship

Tools company Stanley Black & Decker have renewed their deal with Dorna Sports to continue to sponsor the 2014 MotoGP World Championship.

The global agreement sees DEWALT as ‘Official Power Tool Supplier’ and STANLEY as ‘Official Tool Supplier’ for the next couple of seasons, ed during which it will help run, unhealthy maintain and deliver races all over the world.

It will use the sponsorship as an opportunity to showcase its Tool Village Events at races in France, Germany, Holland, Czech, United Kingdom and the USA, where fans can test and experience the tools for themselves from all its brands, which include STANLEY, DEWALT and FACOM.  It will also gain significant branding both on and off track, with the Monster Yamaha Tech 3 team featuring their logo on bike and leathers, as well as trackside advertising at the Sachsenring race.

Scott Bannell, V.P. Corporate Brand Management at Stanley Black & Decker, commented: “We are excited to announce the new agreement, continuing our investment and on-going commitment to the world of MotoGP™.  The exposure this partnership delivers is a fantastic platform to promote our core ‘Stanley Black & Decker’ brands, STANLEY, DEWALT and FACOM. This year the program delivers increased brand visibility through new digital activity as well as a live event program featuring the Stanley Black & Decker Tool Village, putting our tools and equipment into the hands of the live race audience. MotoGP is a growing global sport and year on year allows us to deliver increased global brand awareness.”

Pau Serracanta, Managing Director of Dorna’s Commercial Area, added: “I am very pleased to have renewed our agreement with STANLEY DEWALT, as it is, without a doubt, the result of our cooperation in recent years. In this way the fans have the chance to see and test in person the tools that help put together every round of the MotoGP™ championship. All our staff using their tools and equipment across the 18 rounds is an advert in itself for the confidence we have in their products.”

Liberty Tire Becomes Official Tire Recycler of NASCAR

As part of NASCAR Race to Green, pills a month-long, industry-wide effort to reduce the sport’s carbon footprint, NASCAR and Liberty Tire Recycling announced today a new partnership that designates the tire recycling services provider as the Official Tire Recycler of NASCAR Green.

NASCAR has the largest recycling program in sports, including a comprehensive effort that accounts for approximately 120,000 Goodyear tires recycled across NASCAR’s top three national series each year. Liberty Tire Recycling will join other Official NASCAR Green partners, which comprise a comprehensive recycling program, including Coca-Cola, MillerCoors, Creative Recycling, Goodyear, Safety-Kleen, and Sprint. 

“By recycling more than 140 million tires annually, we reclaim nearly 1.5 billion pounds of rubber for innovative, eco-friendly products,” said Thomas Carter, Liberty Tire Recycling vice president of alternative fuels. “We look forward to enhancing NASCAR Green’s best-in-class recycling program by keeping its discarded tires out of landfills and transforming them into smart, sustainable products that improve people’s lives.” 

“Adding the nation’s premier tire recycling company to our group of Official NASCAR Green Partners will further enhance NASCAR’s position of leadership in sustainability across all sports,” said Jim O’Connell, NASCAR chief sales officer. “Liberty Tire Recycling has positioned itself as a leader in tire recycling innovation and we are pleased to work towards a common goal of reducing the environmental impact of our sport.” 

Liberty Tire Recycling will join the NASCAR Fuel for Business Council, which brings together an exclusive group of more than 55 Official NASCAR Partners to get more out of their sponsorships, specifically bringing together partners four times a year to buy and sell products and services. 

Ernst & Young Joins 2014 Gay Games as Platinum Sponsor

Ernst & Young LLP, a leader in assurance, tax, transaction and advisory services, have become a Platinum Sponsor of the 2014 Gay Games. 

The Games are the largest diverse amateur sporting event in the world, expected to draw 30,000 visitors, including 11,000 participants, to host cities Cleveland and Akron, Ohio, from Aug. 9-16, 2014.

“We’re honored to have a company of Ernst & Young LLP’s caliber involved in making this the best Gay Games,” said Executive Director Thomas Nobbe. “Its long-time involvement in the LGBT community, including its eight consecutive 100% ratings as reported in Human Rights Campaign’s (HRC) Corporate Equality Index (CEI), speaks well of how it can impact the greater mission and offer integral support to the Games.”

“Ernst & Young knows that fostering a diverse and inclusive workplace leads to better results — for our clients and our high-performing teams,” said Steve Howe, Ernst & Young’s Americas Managing Partner. “Sponsoring the Gay Games underscores our commitment to leading in the market with our diversity and inclusiveness initiatives and to making inclusiveness real for everyone.”

Ernst & Young LLP Cleveland Office Managing Partner Lee Thomas said he is pleased to welcome the Games to America’s heartland, Cleveland and Akron, a region where the company has operated for more than 110 years. “Our involvement highlights our continued commitment to diversity and inclusiveness and is an outstanding opportunity to support continued economic development in Northeast Ohio,” he said.

Federation of Gay Games Co-President Kurt Dahl said Cleveland and Akron, Ohio, were chosen because of their welcoming atmosphere and the ability of the Games to have an impact bigger than ever before. “Now, we officially welcome Ernst & Young to the 2014 history-making event and more importantly extend our appreciation for its ongoing support of the Gay Games and its mission,” he said.

Created in 1982 by former Olympian and gay man Tom Waddell, the Gay Games are held every four years and have been held in world-class cities, including San Francisco, Sydney, Vancouver, New York, Amsterdam, Chicago and Cologne, Germany.

SnapSports to Provide Flooring for Junior Volleyball Association’s World Challenge

SnapSports Athletic Surfacing has become the tournament flooring for the Annual Junior Volleyball Association’s World Challenge, an AAU Sanctioned event, taking place in Louisville, Kentucky, April 12-14, 2013.

The event hosts top youth athletes competing in two-day tournament style play, for which all games will be played exclusively on SnapSports championshipvolleyball courts.

The World Challenge is the only major fundraiser for the Junior Volleyball Association. This year’s tournament will feature competition amongst teams from the United States and Canada, while providing interactive experiences to enhance the overall event. The JVA Organization has also partnered with AVCA, to host the 2013 AVCA/NCSA College Prep Combine, giving athletes a chance to build their recruiting profile.

SnapSports Athletic Surfacing, the industry leader in modular sports flooring, is the perfect fit for a tournament of young athletes. The superior shock absorption offered by SnapSports multi-patented ShockTower Technology, eases the impact on players’ joints and allows athletes to play better, faster, and safer. The exclusive multi-patented technology is the reason that SnapSports remains the top choice for coaches and athletes worldwide.

Jorgen Moller, CEO, SnapSports, said: “The opportunity to work with the Junior Volleyball Association and provide our courts to another AAU Sanctioned event, is exciting for SnapSports, as we continue to support youth sports and youth sports organizations at every level.” 

Dom Reilly Named Official Supplier of Williams F1

The Williams F1 Team has announced that it has signed a partnership agreement with Dom Reilly Limited, which has become an Official Supplier of the team.

The partnership will see a range of Dom Reilly luggage and luxury accessories used by all race team personnel as they travel the world.

The Founder and CEO, Dominic Reilly, spent many years as part of the Williams F1 Team.  During that period of travelling the world, the idea for the Dom Reilly brand was born. The brand combines the highest standards of traditional quality with the leading-edge design capabilities of a Formula One team. The Dom Reilly logo will be present on the team’s media notepaper, trucks and transporters, motorhome and garage wallboards.

Dominic commented; “One of the first tasks the Dom Reilly brand undertook was to create a range of luggage and leather accessories for the iconic Williams F1 Team, and the result has been a unique collaboration of bold and innovative products for the race team to use. There is no better proving ground for a range of travel accessories than on the road with a Formula One team so I’m delighted that Williams have chosen to use my new range and very much look forward to working closely with them this season.”

Sir Frank Williams, Team Principal of the Williams F1 Team, added; “We are delighted to have Dominic supplying the team this year with luggage and accessories, an important piece of equipment for the team. My co-founder, Patrick Head, is also involved in Dominic’s company so you can be sure that all the products will have great attention to detail.”

Dom Reilly Ltd is an English company specialising in the design and production of luxury leather goods and travel accessories

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NFL’s Aaron Hernandez Becomes New Face of Puma

Sportlifestyle brand PUMA has announced today a two-year partnership with NFL player Aaron Hernandez who will become a face of the brand’s training category.

New England Patriots tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, order Hernandez is the first to join the PUMA training team.

In true PUMA fashion, hospital the brand’s relationship with Hernandez will focus on the unexpected and highlight his life off of the field. As part of the long-term relationship, Hernandez will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s web site and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.

“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”

At age 23, Hernandez has already established himself as one of the most versatile and athletic players in professional football today. While still a relative newcomer to professional sports. Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.

“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, President of PUMA North America. “His talent, athleticism and ability to overcome adversity have made him a rising star, and all this matched with his personality and intense training regimen is what makes Aaron a key part of the PUMA family.”

Alert Energy Caffeine Gum to Sponsor Joe Gibbs Racing at Kansas Speedway

Wrigley’s new Alert Energy Caffeine Gum is set to enter the NASCAR Sprint Cup Series with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, ailment Kan.

Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.

The No. 81 Alert Energy Camry joins an all-star lineup of Mars, and Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint gum, clinic M&M’S and SNICKERS throughout the 2013 season.

“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”

“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,” said Elliott Sadler, driver of the No. 81 Camry. “I’ve been lucky to have a long history with Mars, Inc. and am very excited about working with them again in launching this new product. After trying it, I’m a big fan of Alert Energy gum. With my busy schedule, it helps keep me going from one thing to the next – so it’s a perfect match.”

Adam Scott to Endorse Japanese Brand UNIQLO

World top ten Australian golfer Adam Scott has inked a multi-year contract with leading global Japanese retailer, UNIQLO.

This marks the first time for UNIQLO to partner with a professional golfer. Under the partnership agreement, Adam Scott will wear UNIQLO apparel in all competitions, including the upcoming 2013 Masters Golf Tournament on April 11 in Augusta, Georgia. He will also take part in a range of promotional activities for the company, including a UNIQLO global polo shirt campaign to be launched in mid-April.

Commenting on the partnership, Tadashi Yanai , Fast Retailing Chairman, President & CEO, said: “Our Brand Ambassador initiative targets individuals who are not only successful and ambitious in their own right, but also socially conscious and driven to give back to society.

“From this perspective, Mr. Scott is a wonderful addition. UNIQLO understands, and appreciates, Mr. Scott’s determination to become the best golfer in the world. As a company, we aim to provide clothing that meets the needs of anyone, anywhere. Given its widespread following worldwide and accessibility regardless of age, golf is a good match for us. Through this kind of initiative, we aim to improve the lives of people the world over.”

Adam Scott said: “I am thrilled to have been appointed as a UNIQLO Global Brand Ambassador. I have come across UNIQLO many times in my travels, and frequently visit UNIQLO stores. It is a brand with an established history of innovation, offering high quality clothing backed by quality materials and an attention to detail.”

As of April 2013, Adam Scott is the seventh ranked professional golfer in the world. A winner of twenty events worldwide, Adam is set to compete at this year’s Masters.

Crédit Agricole Named Official Banking Partner of 2014 World Equestrian Games

Crédit Agricole Normandie has become the Official Banking and Insurance Partner of the Alltech FEI World Equestrian Games 2014 in Normandy.

Crédit Agricole Normandie is a leading financial partner to the Lower Normandy economy with its 773, healing 000 clients and 270, erectile 000 members. Some 2, drug 000 staff members provide services to 50% of the Lower Normandy population, 2 out of 5 businesses, 2 out of 5 local professionals and 8 out of 10 farmers.

Historically, it has always had close links with this equestrian region and enjoys a solid reputation for its expertise in the equine sector. It is a unique occasion for the bank to be involved in giving the region an enormous boost.

ChyronHego Becomes Data Partner for Bundesliga

ChyronHego has announced that the Deutsche Fussball Liga (DFL) has selected ChyronHego to provide real-time digital sports data for the Bundesliga and Bundesliga 2’s live sporting broadcasts.

ChyronHego’s acclaimed TRACAB system will be used to collect player and ball statistics in unprecedented detail for the span of the four year contract, valid until the close of the 2016/17 season.

“We are extremely proud to be engaging with the DFL on this important initiative,” said Chairman and CEO of Hego, Johan Apel. “The latest 4th generation of our TRACAB tracking technology that will be rolling out across the Bundesliga, will give huge possibilities on gaining much deeper insight into the game for clubs, the media and fans. It also offers exciting new opportunities for visually enhancing the league’s live TV coverage and second-screen applications with ChyronHego’s wide array of industry-standard broadcast solutions.”

The landmark contract has been awarded to ChyronHego who formed a consortium with Opta Sport and with whom they have worked on similar joint projects internationally. Opta Sport will be supplying match-specific statistics such as goals, assists, and throw-ins, etc. Hego will be collecting player/ball-specific data such as positional data, distance covered, and speeds.

The underlying aim of the contract is to support German professional clubs in their efforts to optimise sporting performance through state-of-the-art analytical methodologies and technology. The volume and depth of data to be provided will be the most comprehensive of any such contract in the professional game worldwide, and the package will make additional data and video-based material available to the clubs at no extra cost.

In addition to supplying data to the league, the agreement also gives ChyronHego and Opta the rights to market the official Bundesliga and Bundesliga 2 data to the media, betting agencies, clubs, and league associations.

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