Fifth Third Bank has announced it will sponsor two-time NASCAR Nationwide Champion, troche Ricky Stenhouse Jr. this weekend at Martinsville for the STP Gas Booster 500.

This will be the Sprint Cup rookie’s first attempt at the famed paper-clip half-mile track.

“The Fifth Third Bank Ford will make its 2013 debut this weekend at the same time I make my Martinsville debut, pills ” said Stenhouse. “Fifth Third Bank has been a great partner for Roush Fenway Racing and I look forward to representing their 21,000 employees this season. Even though Martinsville is known to be rough on rookies, I hope we can get a solid finish in our first race with the Curious Bank on board.”

Fifth Third Bank joined Roush Fenway Racing in 2012 and will continue to serve as a primary sponsor for the No. 17, as Stenhouse and the team fight for the Rookie of the Year honors. The next scheduled event for Fifth Third Bank is Kentucky Speedway on June 29, 2013.

Stenhouse ran a No. 6 Fifth Third Ford Fusion in the 2012 Sprint Cup finale last season at Homestead. He currently sits at 12th in the Sprint Cup point standings and leads the NASCAR rookie standings as he makes his bid to win RFR’s 13th NASCAR rookie award.

Yorkshire County Cricket Club have announced a new partnership with Wensleydale Creamery, bronchi producers of the famous Yorkshire Wensleydale Cheese, who has become an official partner of Yorkshire County Cricket Club until 2016. 

The three-year deal will see the historic cheesemaker’s logo displayed on the side’s and back of the players’ shirts in all forms of cricket.

In addition to a number of branding rights including tickets, merchandise and a prominent sponsor board in the North East Stand at the iconic Headingley Cricket Ground, Yorkshire’s finest cheese will be sampled by Yorkshire’s finest players and fans at home fixtures throughout the season. The deal will become part of a major marketing and PR campaign by The Wensleydale Creamery in Yorkshire County Cricket Club’s 150^th anniversary season.

Andy Dawson, Commercial Director at Yorkshire County Cricket Club, said: “We are delighted to sign a partnership with a well-known, international brand that stands for Yorkshire authenticity and quality. We look forward to working with The Wensleydale Creamery team, in our historic 150^thanniversary.”

David Hartley, Managing Director of The Wensleydale Creamery, said: “Our cheese was first crafted in the 12^th century by a group of Cistercian monks who settled in Wensleydale. Today, the inimitable taste of our cheese still comes from our handcrafted traditions that only the Yorkshire Dales can offer.

“We are proud of our Yorkshire heritage and see our new partnership with Yorkshire County Cricket Club as a perfect fit for the brand. As a company with Yorkshire at our heart, we look forward to working with a great, Yorkshire sporting institution and its loyal fan base.”

Based at Hawes in the heart of the Yorkshire Dales, The Wensleydale Creamery handcrafts its cheese to time-honoured recipes, using milk from local family farms to ensure the quality and authenticity of its cheese. With a team of over 200 staff, its famous award winning cheeses, including most notably their Yorkshire Wensleydale, Yorkshire Wensleydale & Cranberries and Wensleydale Blue, are sold in local independent stores, major UK supermarkets and across the globe.

Motorcycle-Superstore.com has announced a partnership with MX Sports Pro Racing and Alli Sports, asthma a division of the NBC Sports Group, that will make them the Exclusive Online Retailer of Motorcycle Parts and Apparel for the Lucas Oil Pro Motocross Championship.

“This is an exciting step for Motorcycle Superstore,” said Tim Clark, Director of Sports Marketing for Motorcycle Superstore. “The Lucas Oil Pro Motocross Championship is one of the premiere motorcycle race series in the world. This partnership will provide a great opportunity for our company, the race series and the racers. Motorcycle-Superstore.com has been the leader in online retail sales for more than 15 years, plus we carry every major motocross and off-road brand. This partnership with Lucas Oil Pro Motocross is a natural fit.”

Motorcycle-Superstore.com has introduced an exciting new concept for the Holeshot Award that creates a mini-championship inside the series championship. Under the new format, each Moto One holeshot winner gets one point, while the Moto Two holeshot winner gets two points. If the same rider holeshots both Motos on the day they would get an additional bonus point for a total of four points on the day. The final payoff will be a $25,000 check for the overall winner in the 450cc class and $15,000 for overall winner in the 250cc class. 

“We are very proud to welcome Motorcycle Superstore as a big supporter of the Lucas Oil Pro Motocross Championship with their unique Holeshot Championship bonus program,” said Davey Coombs, President of MX Sports Pro Racing. “Their presence will be a positive and welcomed addition not only to the racers but the spectators who follow the action live at the events as well as with the NBC broadcast and Alli Sports online. We look forward to each time the start gate drops this summer.”

The Lucas Oil Pro Motocross Championship kicks off on May 18 with the Hangtown Motocross Classic in Sacramento, Calif. Tickets for the Lucas Oil Pro Motocross Championship are on sale at AlliSports.com.

Gander Mountain, medicine the nation’s largest retail network of outdoor specialty announced it will sponsor Michael Waltrip Racing’s No. 15 car driven by NASCAR star Clint Bowyer in the Sprint Cup Series NRA 500 on Saturday, April 13, at Texas Motor Speedway.

During next Saturday’s primetime event, Gander Mountain will showcase on Michael Waltrip Racing’s popular No. 15 car the company’s firearms responsibility call to action: “With Rights Comes Responsibility; Secure Your Firearms.”

“As a leading outdoors retailer, Gander Mountain is committed to the mandate of responsible firearms ownership, and the importance of guarding against firearms getting into the hands of the underaged, untrained and unauthorized,” said Steve Uline, executive vice president of marketing for Gander Mountain. “We believe that with rights comes responsibility. For existing firearms owners and those considering becoming an owner, personal responsibility is paramount. 

“Even in the case of owners who understand the importance of responsibility, everyone should take the opportunity to revisit the security of their firearms.”

Gander Mountain’s partnership with Michael Waltrip Racing and Clint Bowyer provides an ideal stage, televised to a nationwide audience during primetime, to deliver the imperative message that responsible firearms ownership should never be optional, Uline said.

“The race track and racing fans are the perfect environment in which to launch our responsible ownership initiative,” Uline said. “In addition to being one of NASCAR’s superstar drivers, Clint Bowyer also is an avid outdoorsman who is personally committed to responsible firearms ownership.”

“Anyone who knows me knows I love to hunt and be outdoors,” Bowyer said. “I’m partnering with Gander Mountain because we both believe that with rights comes responsibility. Most people think they are responsible firearm owners, but we want to make sure that when firearms are stored they are secured and locked up – meaning with gun safes and trigger locks.”

City-based pen maker Linc Pen and Plastics revealed on Wednesday it has become an official sponsor of Indian Premier League team, viagra buy Pune Warriors India for the new season.

Following the terms of the agreement, pills the firm would have a presence on the leading side of the cap of the players of Pune Warriors, according to a release here.

Deepak Jalan, managing director, Linc Pen & Plastics Ltd., said: “Through this tie-up with Pune Warriors, we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

BBVA Compass will end its title sponsorship of Birmingham’s college football bowl game after the 2014 BBVA Compass Bowl, bank executives said today.

Compass has elected to not renew its four-game contract with ESPN and will pursue other promotional opportunities instead, said Alan Register, the bank’s Birmingham city president.

The bank had a positive relationship with both ESPN and the city of Birmingham, but elected to not renew the contract so it could pursue sponsorship deals that provide more flexibility, Register said.

“We’re looking at a variety of different sponsorships,” he said.

Compass announced that it’s not renewing the deal eight months before the final game in an attempt to give ESPN and the city sufficient time to find a replacement, he said.

The 2013 game, in which Ole Miss beat Pittsburgh 38-17, drew an announced crowd of 59,135, the highest attendance in the BBVA Compass Bowl’s three-year history and eighth highest among all bowl games this year. The 1982 Hall of Fame Bowl drew 75,000 and the 1979 Hall of Fame Bowl drew 62,785.

BBVA Compass, which is a subsidiary of the Spanish bank BBVA, focuses on sports, education and the arts when looking for sponsorship opportunities, Register said.

Cricket’s County Champions Warwickshire have renewed their long-standing partnership with Birmingham-based skincare specialists sk:n, generic as its primary shirt sponsor.

Warwickshire will wear the sk:n logo on the front of their LV= County Championship shirt for the fifth consecutive year, therapy in a deal that also includes hospitality at Edgbaston Stadium for the ICC Champions Trophy, Friends Life t20 Finals Day and the NatWest Series ODI between England and Australia. The activation package also includes a booking for sk:n’s annual conference within Edgbaston’s new conference and banqueting suites.

Andy Randall, Managing Director of sk:n, said: “We’ve enjoyed a great relationship with Warwickshire for five years and were very keen to extend our sponsorship, which allows us to  to continue to act as the team’s skincare consultants as well as utilising the fantastic new facilities at Edgbaston.

“We gained a huge amount of exposure in national press and on television from the team’s County Championship success last year, and we wish the Dougie Brown and the team the very best in 2013.”

Colin Povey, Chief Executive of Warwickshire CCC, said: “Everyone at Edgbaston is delighted to continue working with sk:n, particularly the playing and coaching team who have found their skincare consultation sessions and sun protection products very useful in their recent pre-season tour of Barbados and the trip to Abu Dhabi for the Champions fixture.

“Our aim as a Club is to always ensure that any commercial deal has the perfect fit for both brands. For five years both sk:n and Warwickshire CCC have received great benefits from working together and we look forward to continuing this for the foreseeable future.”

sk:n, which has its headquarters just one mile away from Edgbaston Stadium, offers cutting edge skincare treatments as well as an extensive range of branded cosmetics across more than 35 skincare clinics in the UK.

Jack Link’s, the No. 1 U.S. meat snack brand, has secured a multi-year sponsorship agreement with MLB’s Seattle Mariners, with the 2013 season marking the beginning of the partnership.

As a sponsor, Jack Link’s will offer fans exciting in-game promotions and product giveaways throughout the season, including hosting “Dustin Ackley Bat Night” at Safeco Field on April 27, where all fans ages 14 and under will receive a Jack Link’s and Seattle Mariners branded full-size baseball bat signed by Dustin Ackley.

“Baseball season is synonymous with so many things Jack Link’s embodies: getting outside, spending time with family and friends, and, of course, some great snacking,” said Jeff LeFever, vice president of marketing for Jack Link’s. “The opportunity to partner with the Mariners, one of the most innovative and respected organizations in sports, is a perfect fit for our brand. We’re especially excited to become a bigger part of the Seattle community and look forward to helping fans ‘Feed Their Wild Side’ all season long.”

“Jack Link’s has a long tradition of supporting sports, from professional hockey to fishing to youth baseball. The Mariners are happy to welcome America’s best-selling brand of beef jerky to Safeco Field as one of our newest corporate partners,” said Joe Chard, Seattle Mariners vice president of corporate business and community relations.

The Dutta Corporation have expanded their partnership with The United States Equestrian Federation (USEF) to become the Official Shipper for the U.S. Eventing Team as well as Title Sponsor of the Dutta Corp. Fair Hill International Festival in the Country and the Dutta Corp. /USEF Three-Star Eventing National Championship.

“The Dutta Corporation has been an outstanding partner as a sponsor of the U.S. Dressage Team, cure ” said John Long, USEF CEO.  “Dutta Corp.’s decision to support the U.S. Eventing Team and Fair Hill International solidifies its commitment to the USEF and equestrian sport.”

“We’re delighted to welcome The Dutta Corporation as our Title Sponsor,” said Trish Gilbert, co-president of Fair Hill International. “It should be noted that both of our organizations are celebrating twenty-five year anniversaries in 2013, a tribute to the success and longevity of our individual efforts.”

In addition to sponsorship, The Dutta Corporation will provide travel for the top-placed U.S. rider at the USEF National Three-Star Eventing Championship at Fair Hill to be used for an international competition agreed upon by U.S. Eventing. 

“The Dutta Corp is pleased to support the sport of eventing.  We have enjoyed working with the U.S. Eventing Teams traveling to international competitions including the 2007 Pan American Games in Rio de Janeiro, the 2011 Pan American Games in Guadalajara, Mexico, and the 2012 Olympic Games in London, England.  We are looking forward to extending our association with this sport to include shipping the horses for all of the eventing tours for the U.S. Eventing Team.  We are especially excited about becoming the Title Sponsor of the Dutta Corp. /Fair Hill International Three-Day Event.  We know this is an important fixture on the eventing calendar and are pleased to be able to contribute to its continued success.  We hope that the incentive of a European trip underwritten by The Dutta Corporation as a prize to the top-placed U.S. rider at this three-star competition will help to enhance the stature of this event which has served as a qualifying competition and USEF Selection Trial for the World Equestrian Games and the Olympic Games.”

J. Tim Dutta founded The Dutta Corporation as an international horse transportation company that is owned and operated by horsemen, now celebrating 25 years in business.