Stanley Black & Decker Extends MotoGP Sponsorship

April 11, 2013

Tools company Stanley Black & Decker have renewed their deal with Dorna Sports to continue to sponsor the 2014 MotoGP World Championship.

The global agreement sees DEWALT as ‘Official Power Tool Supplier’ and STANLEY as ‘Official Tool Supplier’ for the next couple of seasons, ed during which it will help run, unhealthy maintain and deliver races all over the world.

It will use the sponsorship as an opportunity to showcase its Tool Village Events at races in France, Germany, Holland, Czech, United Kingdom and the USA, where fans can test and experience the tools for themselves from all its brands, which include STANLEY, DEWALT and FACOM.  It will also gain significant branding both on and off track, with the Monster Yamaha Tech 3 team featuring their logo on bike and leathers, as well as trackside advertising at the Sachsenring race.

Scott Bannell, V.P. Corporate Brand Management at Stanley Black & Decker, commented: “We are excited to announce the new agreement, continuing our investment and on-going commitment to the world of MotoGP™.  The exposure this partnership delivers is a fantastic platform to promote our core ‘Stanley Black & Decker’ brands, STANLEY, DEWALT and FACOM. This year the program delivers increased brand visibility through new digital activity as well as a live event program featuring the Stanley Black & Decker Tool Village, putting our tools and equipment into the hands of the live race audience. MotoGP is a growing global sport and year on year allows us to deliver increased global brand awareness.”

Pau Serracanta, Managing Director of Dorna’s Commercial Area, added: “I am very pleased to have renewed our agreement with STANLEY DEWALT, as it is, without a doubt, the result of our cooperation in recent years. In this way the fans have the chance to see and test in person the tools that help put together every round of the MotoGP™ championship. All our staff using their tools and equipment across the 18 rounds is an advert in itself for the confidence we have in their products.”