NFL’s Aaron Hernandez Becomes New Face of Puma

Sportlifestyle brand PUMA has announced today a two-year partnership with NFL player Aaron Hernandez who will become a face of the brand’s training category.

New England Patriots tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, order Hernandez is the first to join the PUMA training team.

In true PUMA fashion, hospital the brand’s relationship with Hernandez will focus on the unexpected and highlight his life off of the field. As part of the long-term relationship, Hernandez will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s web site and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.

“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”

At age 23, Hernandez has already established himself as one of the most versatile and athletic players in professional football today. While still a relative newcomer to professional sports. Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.

“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, President of PUMA North America. “His talent, athleticism and ability to overcome adversity have made him a rising star, and all this matched with his personality and intense training regimen is what makes Aaron a key part of the PUMA family.”