Champagne Bollinger has been named The Champagne of Choice at Ascot Racecourse, pills home of the Royal Meeting. 

The range of Bollinger Champagnes will be available at three exclusive Bollinger Bars located within the Royal Enclosure for the duration of Royal Ascot this June and at one permanent bar throughout the year. 

Bollinger will also be the only Champagne served to official guests of the Ascot Authority on racedays. 

Over the past 300 years, thumb  Ascot has established itself as a national institution; with Royal Ascot becoming the centrepiece of the British social calendar and the ultimate stage for the best racehorses in the world. 

In a statement Ascot, help said: “As well as being poured at Royal Ascot restaurants and bars, Bollinger Champagnes will be listed on private box menus and as part of the package within the Parade Ring Restaurant for the duration of Royal Ascot. For the ultimate Bollinger luncheon, guests within the Royal Enclosure can enjoy a Bollinger Champagne lunch, with cuvees from the Bollinger range paired with a selection of exquisite food from Ascot’s fine dining restaurants, whilst enjoying spectacular views across the track and beyond.”

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The Michigan National Guard has extended its partnership with Michigan International Speedway to include the sponsorship of the August 2013 NASCAR Camping World Truck Series (NCTWS) race, prostate the Michigan National Guard 200.

“We are excited to announce the Michigan National Guard as sponsor of the NASCAR Camping World Truck Series race at MIS in August,” track President Roger Curtis said. “It provides a great opportunity for the Michigan National Guard to spread its message and communicate with its target audience. We look forward to continuing our long-term support of the military.”

While the Michigan National Guard has always had a presence at the races, this marks the first time the organization has sponsored a race.

As the title sponsor, it allows the Michigan National Guard the opportunity to market its brand to its target audience through television, radio and print mediums on a state and nationwide basis. It also gives the organization access to a tremendous social media network already built by MIS and NASCAR.

“Our partnership with Michigan International Speedway connects many of our troops to a sport they really enjoy while also providing us a venue to show the public what the Michigan National Guard is all about,” said Maj. Gen. Gregory Vadnais, Michigan adjutant general. “Michigan is the automotive capital of the world and it only makes sense that our Guard members are at the forefront of such a spectacular event.”

The partnership will allow the Michigan National Guard to connect with the citizens of Michigan and potential recruits through NASCAR. The two share the same values of teamwork and competing to be the best, making for a natural partnership.

The Michigan National Guard will also continue to partner with Michigan International Speedway for race activities at all of the events held at MIS in 2013.
MIS continues its long-time support of military initiatives through various ticket programs and support throughout the year.

Zaxby’s has announced it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division I colleges through a two-year deal with their football and basketball teams.

The initiative gives Zaxby’s, therapy a Southeast favorite for chicken fingers and wings, order the opportunity to gain valuable exposure among the 173 million Americans who identify themselves as college sports fans and represents the brand’s largest sports sponsorship to date.

“Being The Official Chicken of College Sports is a monumental partnership that allows us to support the colleges and towns that have continued to support us,” said Zach McLeroy, CEO and cofounder of Zaxby’s. “We opened our very first Zaxby’s in a college town and today, we have nearly 600 locations. I can’t think of a better association to have than one that keeps us true to our roots and links us with fine college sports teams across our footprint.”

As part of the new sponsorship, the restaurant developed a special collective logo featuring the 25 partnering colleges designed to identify Zaxby’s as “The Official Chicken of College Sports.” Zaxby’s will be integrated into football and basketball games at each of the participating schools with broadcast radio spots and special in-venue videoboard programming features such as the “Zaxby’s Sack Cam” and “Zaxby’s Dunk Cam,” as well as online ad placement on each school’s athletic website.

“We are proud of Zaxby’s recognizing the power of college sports to drive its business with these premier schools,” said Jeff Huffman, vice president regional sales/Southeast, IMG College. “This sponsorship represents a significant commitment to college sports, and the participating schools are eager to partner with Zaxby’s in helping build its brand.”

The new college sports sponsorship, brokered by IMG College, the nation’s leading collegiate marketing agency, includes schools across every state where Zaxby’s is located, representing six major athletic conferences in the South, Mid-Atlantic and Midwest:

Southeastern Conference:
University of Alabama 
University of Arkansas 
Auburn University 
University of Florida 
University of Georgia 
University of Kentucky 
Louisiana State University 
University of Mississippi 
University of South Carolina 
University of Tennessee 
Vanderbilt University

Atlantic Coast Conference:
Duke University 
Florida State University 
Georgia Institute of Technology 
University of North Carolina at Chapel Hill 
University of Virginia 
Virginia Polytechnic Institute and State University

Big 12 Conference:
Baylor University

Big Ten Conference:
Indiana University of Bloomington 
Purdue University

Sun Belt Conference:
Arkansas State University 
Western Kentucky University

Conference USA:
University of Houston 
University of Southern Mississippi 
Tulane University

Irish Greyhound Board (IGB) have announced a new three-year sponsorship agreement with UK-based independent finance company Enterprise Target Solutions (ETS).

The brand new deal with ETS will see the overall investment in the Irish Greyhound Derby run to just under €750, online 000 ($972, order 088) for the coming three years and also makes this year’s event the richest race in the northern hemisphere with an overall prize fund of €240,000 ($311,068) which is remarkable given the current challenges facing the depressed sports sponsorship market here.

The Irish Greyhound Derby launches on 13 May 2013 at Shelbourne Park in Dublin. It is one of the toughest and highest profile greyhound racing competitions in the world, with greyhounds competing from every corner of Ireland and the UK.

IGB CEO Adrian Neilan said: “Our ability to attract a UK sponsor from the financial sector shows that our product is recognised internationally and our racing brand is a world leader and gives our industry the excellent profile it deserves. We have worked extremely hard over the past months to secure a high calibre sponsor worthy of our world class Derby and we’ve now succeeded in turning this famous event into the richest race in the Northern Hemisphere especially in this challenging economic climate.”

ETS CEO, Russell Warner, said: “Enterprise Targeting Solutions is delighted to be the sponsoring partner for the Irish Greyhound Derby over the next three years. As a new entrant to the Irish business community, we recognise the power oflong-term partnerships and relationships.”

He added: “Our mission is to provide small and medium-sized Irish businesses with a flexible and forward-thinking finance alternative to funding enterprises based on mutual profit principles. Predicting the winner of a race is nevereasy, but when working with the best of breed the chances of success are higher. ETS understands the unique nature of the Irish Greyhound Derby and our sponsorship model provides immediate awareness of our own unique approach to business success.  We look forward to an exciting future together.”

The Irish Greyhound Board, established in 1958, celebrate their 55 year anniversary in 2013. To mark this milestone, 55 years of Derby winning trainers were invited to Shelbourne Park to celebrate the new sponsor announcement. Among the winners, are two fathers & sons who both achieved the Derby dream; Owen McKenna and his father, Ger McKenna, and Brendan Mullen and his late father, Jack Mullen.

This year’s Derby starts with the first round heats over three nights on 7, 8 and 10 August, with the Grand Final on 14 September.

Mahindra’s Two-Wheeler has signed up as an associate sponsor of the Rajasthan Royals cricket team for the 2013 edition of the Pepsi Indian Premier League (IPL). 

The brand will be n the trousers of the Cricket team. The Pantero is also being showcased at the Rajasthan Royal’s home stadium – Sawai Mansingh Stadium in Jaipur for the duration of the tournament. 

Commenting on this association, click Sarosh Shetty, medicine Vice President of Marketing, Mahindra Two Wheelers said: “Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism.Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.”

Former Ladies European Tour (L?T) Player of the Year, medstore Caroline Hedwall has agreed an endorsement deal with Adams Golf.

Chip Brewer, buy President and CEO of Adams Golf, was pleased to announce Hedwall as part of his team as she is one of the successful golfers around the world. She was Rookie of the year and Player of the year in 2011 season which makes her unique and different from others.

“Caroline’s impressive resume speaks for itself and she is just getting started,” Brewer said.

“She is a tremendous talent, an even nicer person, and a perfect addition to the Adams Golf LPGA Tour Staff which may well be the best in golf. Caroline will help us grow the Adams Golf brand around the world.  In turn, we hope to help her achieve her goals, on and off the course,” he added.

Hedwall had an excellent experience while playing with the clubs offered by Adams.

According to her, the set of clubs she use from Adams Golf have greatly helped her recording strong finishes in different parts of the world. She now believes that more people will convert to Adams Golf because of the quality equipment the company provides.

When she used the clubs for the first time in 2011, she was thrilled because of the accuracy she gained.

“I was thrilled to test the new Adams clubs knowing that many great players were already playing and having success with the product,” said Hedwall.

Hedwall will now endorse the Adams on both the LET and Ladies Professional Golf Association (LPGA) Tour not only using their clubs, but also the bag and headwear displaying the company logo.

The Canadian Touring Car Championship (CTCC) has announced JB Motorsport Insurance has-been renewed as a partner for a seventh year.

Jones Brown Motorsports is Canada’s insurance provider to the motorsports industry.

“JB Motorsport Insurance has-been there for me since the launch of CTCC over seven years ago,” commented John Bondar, President of CTCC. “They have Provided fast service and solid advice for my insurance needs.” 

“We are excited to partner with for CTCC Reviews another season,” Kevin STATED Besta of JB Motorsport Insurance. “We look forward to your Competitors Offering our wide variety of specialty services” 

CTCC Competitors will be able to take advantage of the wide variety of specialty services that JB Motorsport Insurance can Provide at special pricing.