Velbexx-17 to Sponsor NRL’s West Tigers

VP Advance Nature Pty Ltd (VPAN) product Velbexx-17 is set to sponsor National Rugby League team, help West Tigers.

Velbexx-17 has been a sponsor of the Hopman Cup for 3 years, order and many of the world’s top seeded tennis players were treated with Velbexx-17 by Velimir, who was the Head physiotherapist for the Hopman Cup.

Having established a solid market in Western Australia over that last two and a half years, VPAN is set to introduce Velbexx-17 to the eastern states of Australia.

“We are extremely proud to be the official Performance Partner of Wests Tigers for the remaining of 2013 and full 2014 seasons,’ said VP Advance Nature Velimir Pajic, CEO.

“We believe that our 2 year Partnership with Wests Tigers is just a beginning and that will go from strength to strength over the years to come.

“The company looks forward to showcasing our premium quality Velbexx-17 brand and products, in Australia and overseas, together with one of the most respected and successful Australian NRL Teams.”

Wests Tigers Chief Operating Officer Grant Mayer is thrilled to announce this partnership. “Wests Tigers continues to be a strong force in the corporate market and are extremely proud of the fact that Velbexx-17 have jumped on board until the end of 2014. Their logo will look tremendous on the club jersey and we look forward to helping build their business with them.”

Colin Montgomerie to Endorse Lambda Golf Shoes

Colin Montgomerie, price buy the eight-time European Tour Order of Merit winner and Ryder Cup legend, has become a Lambda Golf Brand Ambassador and will wear Lambda Golf shoes in all future golf tournaments.

Montgomerie is one of Europe’s most famous golfers having won a record-breaking 40 tournaments and eight Order of Merit titles, including seven in a row form 1993. He has also been a member of five victorious Ryder Cup teams whilst captaining the side to victory in 2010 at Celtic Manor. Montgomerie was recently inducted into the World Golf Hall of Fame for his achievements and is due to start a career on the Seniors Tour.

Lambda Golf was established in 2008 but was built from a European Group of family owned companies with more than 40 years of shoe manufacturing experience. Unlike other brands that outsource manufacture, Lambda Golf makes all of their shoes in Europe using only locally sourced and European environment friendly materials to ensure that a classic, handmade golf shoe is constructed.

Montgomerie said, “I am very happy to be associated with Lambda Golf as it is a respected brand in the market which creates high quality and high tech classic golf shoes. As a golfer I am on my feet all day and having a comfortable and durable pair of shoes is hugely important to me, I am confident that these shoes can provide me with everything that I need and I love their classic designs.

Lambda Golf CEO, Mr. Paulo Freitas said, “The partnership with Colin Montgomerie is a great fit for us because he is a recognized talisman of European golf and mirrors all of our brand values. It makes us feel great that someone as experienced as Colin has chosen our shoes to wear as he embarks on his career on the Seniors Tour.

USA Shooting Selects Official Clay Target Provider

White Flyer Targets is now the Official Clay Target provider for the USA Shooting Team. 

The official partnership provides a new level of support and commitment from the 121-year-old American company.

Under the agreement, pills the International Shotgun Range in Colorado Springs, health Colo., medic will throw nothing but White Flyer Targets and will be used by U.S. Olympic Training Center resident athletes.  In addition, USA Shooting sponsored events including National Championships, National Junior Olympic Shotgun Championships, as well as certain Spring and Fall Selection events will feature White Flyer Targets.

USA Shooting estimates that approximately 500,000 targets are thrown annually at its International Shotgun Range.

“Target availability and quality are vital to the success of our shotgun program,” said Buddy DuVall, USA Shooting Team Foundation Executive Director.  “We’re extremely lucky to be able to provide our team with the type of clay targets they need to continue their winning ways.  White Flyer has always had a presence with USA Shooting but the formation of this new partnership will have a lasting effect throughout all levels of our organization.”

Manufacturing quality clay targets from four modern plants across the United States, White Flyer has been the shooters choice for over 100 years. White Flyer’s goal has been to always consistently provide shooters and gun clubs with targets superior to any other.

USA Shooting began working with White Flyer in 2008 during a redesign of White Flyer’s 110mm International Target. After numerous years of extensive testing and evaluation by some of the top International Trap and Skeet shooters in the United States, White Flyer introduced the new International Target for International Skeet and Trap Shooting.

“White Flyer Targets is extremely pleased to be the official clay target provider for the USA Shooting Team,” said Phil Murray, National Sales Manager for White Flyer Targets. “In the past few years when our targets have been shot at World Cups and other venues, numerous world or event records have been tied or established. We are pleased and honored to be associated with all the USA Shooting gun clubs and shooters and look forward to working with all of them. Our total commitment as always has been to provide the best quality target that can be made – one that the shooters like because it breaks well and smokes and two, one that range/gun club owners can rely on because the targets fly true and breakage is non-existent.”

Musto Joins Volvo Ocean Race as Official Supplier

Volvo Ocean Race has chosen sailing clothing brand Musto as its official supplier of sailing apparel and footwear for the next edition starting in October 2014.

The Volvo Ocean Race celebrates its 40th birthday in September 2013 and Musto’s association goes back as far as the third edition in 1981-82 with winning boat Flyer.

Since then, generic Musto has supplied sailing clothing and waterproof equipment to teams in every edition of the race around the world and the company was official race supplier for the eighth and ninth editions in 2001-02 and 2005-06.

Volvo Ocean Race CEO Knut Frostad said he was delighted to welcome back Musto as official partners for 2014-15.

“Musto sailing clothing is used across our sport and carries huge respect as the kind of high quality, durable gear needed for an event which has the demands of the Volvo Ocean Race,” Frostad said. “We are returning to a much-loved race partner and I’m delighted that we’ll be working with them once more.”

Musto will place the Volvo Ocean Race at the heart of its marketing activities running through to 2018, while showcasing branded clothing and equipment across existing and future sales points and at the host ports along the route.

Nigel Musto commented: “The Volvo Ocean Race has always been part of the Musto DNA. Since 1981 it’s been our test track, now a 40,000-mile endurance run not only for the crew and the boats but for our waterproof jackets and gear – a laboratory for all our innovations and a true test of our products.

“Musto never have designed their foul weather gear from behind a desk, and this new partnership helps us to continue working with the very best offshore crews in the world, clothing designed by sailors, for sailors. It’s going to be a very exciting few years.”

The 12th edition of the Volvo Ocean Race begins in Alicante on October 4, 2014.

BoomBoom Named Official Apparel & Cricket Gear Sponsor of USA Cricket

USA Cricket Association has announced hey have acquired BoomBoom as their new official Apparel and Cricket Gear Sponsor.

The designer and manufacturer of cricket products is represented in the USA by Ashraf Marketing International Inc., whose President is also the Secretary of USACA’s South East Region.

Speaking about the new sponsorship arrangement, Yousaf said: “We love the new direction that USACA is taking and we believe that the US National Men’s, Women’s and Youth teams are going to make a significant impact on world cricket in the years ahead. The fact that our world class apparel will be worn by the National teams competing in ICC Tournaments will provide our brand with great visibility in this market. We are also excited to see the US national players using some of our cricket equipment in competition.” 

USACA CEO Mr. Darren Beazley was delighted to have the BoomBoom’s support for the next two years: “This is an important time for US cricket. USACA has made as firm commitment to improve our international cricket performances and to find a partner that is prepared to invest in USACA and grow with us was a bonus.”

“A key element of this arrangement is the development of the USACA online cricket store. Our plan is to offer a range of high quality cricket products and competitive prices that our members will benefit from. BoomBoom is a leading cricket company and will provide USACA with the expertise that we are seeking in this area.” 

Beazley added. USACA also announced that the US National Men’s team will be the first USA team to wear BoomBoom apparel when it travels to Toronto for the Auty Cup.

32Red Inks Sponsorship Deals with Two New English Clubs

Online gaming operator 32Red has announced that it has signed a one-year sponsorship agreement with Newport County and a two-year deal with Crawley Town.

This follows 32 Red’s four-year shirt sponsorship deal with English Premier League soccer club Swansea City ending last month. 

Next season is due to see Newport County play in League Two, which is the fourth-tier of professional football in England, after the Welsh side achieved promotion from the Blue Square Bet Premier division via the playoffs on May 5.

“This is another massive step forward for the club, attracting an international company to advertise its brand on our clubs shirts,” said Dave Boddy, Chief Executive Officer for Newport County.

“We are delighted to be working with 32Red and hope that is a stepping stone to developing relationships with other national companies and brands to compliment the excellent support we receive from local and regional businesses. It is a Premier League partner, having sponsored Swansea City last season and also previously been shirt sponsors of Aston Villa.”

Crawley Town achieved promotion to League Two in 2011 before going one better the following season by gaining a spot in League One. The ‘Red Devils’ subsequently finished their first season in the third-tier of English professional football in a very respectable tenth position and will be looking to do even better during the 2013/14 campaign.

“This is a tremendous deal for the football club,” said Ewan Dunlop, Commercial Manager for Crawley Town.

“We have attracted an internationally renowned company with a well-known brand who has an excellent track record of working with football clubs. It is previous sponsors of Swansea City and also worked with Aston Villa in the Premier League.

“We are thrilled that it can see many benefits, like ourselves, of a partnership with Crawley Town. We look forward to a long a fruitful relationship and to working closely with 32Red.”

Due to football advertising regulations, 32Red will be prohibited from advertising on the front of child-sized replica shirts with the Dreams and Wishes charity filling this role for Newport County.

“We are thrilled to support Newport County in its first season back in the football league,” said Mark Quayle, Head of Marketing for 32Red.

“Having sponsored two clubs in the top-flight, we’re now looking to invest in the roots of football. The ‘Exiles’ are one of those clubs that caught our eye when looking for potential deals and we’re confident the team has what it takes to make the sponsorship a success for us.

“We are delighted to support Crawley Town as it looks ahead to its second season in League One. Our previous football sponsorships have been a great success. We sponsored Aston Villa and watched them climb the Premier League table and we were lucky enough to sponsor Swansea City and share itheir success when promoted to the top-flight.

“We’re looking to extend our reach to the roots of football and we’re thrilled to announce our second shirt sponsorship in the football league this week. We’re confident that Crawley Town has what it takes to make the sponsorship a success for both parties and hope the trend of 32Red being a lucky sponsor continues.”

ModSpace to Sponsor ARCA Racing Series

ModSpace, apoplectic one of the largest North American suppliers of permanent and temporary modular buildings, will sponsor the ARCA Racing Series Presented by Menards race at Pocono Raceway on Friday, August 2.

“Partnering with Pocono Raceway makes perfect sense. It’s located 90 miles West of New York City and 90 miles North of Philadelphia, very near our headquarters in Berwyn, PA, and located near many of our sales and service locations and significant customer relationships,” commented William Mann, Vice-President of Business Development, for ModSpace.

“Pocono Raceway founder, Dr. Joseph Mattioli, had a chance meeting with William Mann a few years ago and that meeting has quickly developed into a business relationship, where we now have a number of ModSpace hospitality, office and storage units at the Raceway,” stated Raceway President and CEO, Brandon Igdalsky. “The ModSpace units solve a number of logistical challenges faced by the Raceway,” Igdalsky concluded.

The ModSpace 125 is part of the GoBowling.com 400 NASCAR Sprint Cup Series weekend August 2-4. NASCAR Sprint Cup qualifying and the ModSpace ARCA 125 head up the action on Friday. NASCAR practice and “Happy Hour” set the stage for the Pocono Mountains 125, NASCAR Camping World Truck Series race on Saturday. 

Headquartered in Berwyn, PA, ModSpace has 40-plus years of experience, 80 sales and service offices throughout North America and offers products ranging from 8’x20’ office trailers and portable storage containers to large-scale multi-story permanent modular buildings.

138.com Named New Shirt Sponsor of Watford

English Championship club, Watford have announced newly-launched global online gaming brand 138.com has become their new shirt sponsors.

The logo will adorn Hornets’ first-team and adult replica shirts for 138.com, part of the Xela Holdings group – whose CEO is life-long Watford fan Garth Kimber.

“We are delighted to be in partnership with such an ambitious club and look forward to both parties achieving success over the coming seasons,” said Kimber of the partnership.

Hornets’ CEO Scott Duxbury commented: “I would like to warmly welcome 138.com into the Watford FC family as the club’s principal partner for the 2013/14 season.
“To have a global brand again associated with Watford FC is a tribute to the progress the club has made this year.

“138.com is an ambitious brand and we are an ambitious football club. We are very pleased to have concluded this exciting partnership and look forward to working together in the future.”

“138.com is a new global brand for us.

“We look forward to help grow the Watford brand globally, alongside our own.”
Watford’s Head Coach Gianfranco Zola said: “I’m really pleased to be supporting 138.com’s partnership with us. For me, it shows a big ambition on both sides and that’s great.

“We will certainly look very smart in the new shirts with 138.com’s logo on the front, so myself and the squad know that we will have a great responsibility to do justice to the new partnership.

“We welcome 138.com to Watford and hope they enjoy being together with us.”

Kitbag Named Official Retail Partner of 2014 Ryder Cup

The 2014 Ryder Cup, medicine to be held at The Gleneagles Hotel in Perthshire, health Scotland, cheap cialis from September 26-28, has secured an Official Retail Partner with sports online retailer, Kitbag securing the deal.

The agreement sees Kitbag add to its existing Ryder Cup portfolio, as the company already operates the online shop for The 2014 Ryder Cup and also The 2018 Ryder Cup in France, in conjunction with the French Golf Federation.

Under the terms of the agreement, Kitbag will be responsible for running the on-site Merchandise Pavilion when the 40th edition of golf’s greatest team event is played in Scotland for the first time in more than 40 years. 

In addition, Kitbag will also operate an online shop to enable Ryder Cup partners and their guests to purchase corporate and hospitality merchandise in advance of attending the biennial event.

Richard Hills, The European Tour’s Ryder Cup Director, said: “We are naturally delighted to welcome a company of Kitbag’s stature as our Official Retail Partner for The 2014 Ryder Cup. As the operators of our online shop their levels of professionalism are already well-known to us, and so we had no hesitation in strengthening our association with them.”    

Andy Anson, Chief Executive Officer for Kitbag, said: “As we value our existing agreement with Ryder Cup Europe very highly, it was a very exciting progression to further our involvement by becoming the Official Retail Partner for 2014. The Ryder Cup is sport at its finest, and we are genuinely thrilled to play our part in it at Gleneagles.”

{jcomments on}

Castleford Tigers Ink New Deal with Harratts Pontefract

English Rugby League team, Castleford Tigers have announced a new partnership with car retailers Harratts Pontefract.

As part of the deal, two Nissan Jukes will appear at Castleford Tigers home matches until the end of the 2013 season starting with the match versus Hull FC on Friday 21st June.

Adam Vickers, Service Manager at Harratts Pontefract, said:”Harratts Pontefract is delighted to partner with Castleford Tigers and we are looking forward to developing a great partnership over the coming months.

“The Club is the heartbeat of the community and we’re excited to have the opportunity to share the excellent matchday experience at Castleford Tigers.”

Castleford Tigers Commercial Manager, Richard Pell said: “This is another positive step for the Club off the field as it is important for us to develop relationships with local businesses who work within the community where our fans are based.

“We are pleased to begin this new partnership which also creates a good opportunity for both brands to increase their profile in the region.”

Related News: 

Carlsberg Restructures Castleford Tigers Sponsorship 

Castleford Tigers Renew Crossley Tyres Deal 

Wish Communications to Sponsor Castleford Tigers Stadium