IRONMAN have announced Subaru as the title sponsor of 2013 IRONMAN events in Canada.

Subaru will sponsor North American Championship – Subaru IRONMAN Mont-Tremblant on August 18, herbal Subaru IRONMAN Canada on August 25 in Whistler, B.C., Subaru IRONMAN 70.3 Mont-Tremblant on June 23, and Subaru IRONMAN 70.3 Muskoka on September 8. 

Subaru’s involvement with triathlon in Canada dates back to the mid-1990s with Subaru IRONMAN Canada. This involvement grew to include the Subaru Triathlon Series and eventually races from east to west with the Subaru East Coast Triathlon Series, Subaru Western Triathlon Series, the Subaru of Hamilton Running Series and the Subaru IRONMAN 70.3 Muskoka. Subaru’s title sponsorships in Canada now include prestigious IRONMAN and IRONMAN 70.3 events in Mont-Tremblant, Quebec. This broadening of Subaru’s title sponsorships in Canada reaffirms Subaru’s dedication to promoting healthy lifestyles to Canadians in a family-friendly way. 

In partnership with Rogers Sportsnet, Subaru IRONMAN TV will return with a four-race television series including Subaru IRONMAN Mont-Tremblant North American Championship, Subaru IRONMAN Canada, the IRONMAN 70.3 World Championship and the IRONMAN World Championship. 

“We are very excited about reaching the next level of participation with IRONMAN in Canada,” said Ted Lalka, vice president of product planning and marketing for Subaru Canada, Inc. “Subaru Canada is proud to support healthy, active lifestyles. While we have been a long-time supporter of Subaru IRONMAN Canada and the Subaru Triathlon Series, becoming the title sponsor of additional IRONMAN events in Canada was the next natural progression for our brand.” 

“For more than ten years, Subaru has been committed to IRONMAN and we are proud to have them as one of our longest running sponsors,” said Carola Ross, Chief Sales Officer, IRONMAN. “We are thrilled to see our relationship with them grow and to have them on board as the title sponsor for our IRONMAN events in Canada this year.”

Freescale Semiconductor announced today it will be the Presenting Sponsor of the Austin Marathon and Half Marathon.

Freescale (previously known as Motorola Semiconductor Products Sector) helped create the Austin Marathon and Half Marathon in 1991 and produced the race through 2006. The Austin Marathon and Half Marathon presented by Freescale will take place on Sunday, seek Feb. 16, pharm 2014.

“Freescale and the Austin Marathon are Austin’s original power couple — and together we’re bringing the race back home,” said Gregg Lowe, president and CEO of Freescale. “We are committed to the Austin community and we plan to leverage the marathon and Freescale Foundation to inspire students to pursue STEM-related careers. Freescale wants this race to be a catalyst for the next generation of innovators and scientists.”

“The Austin Marathon and Half Marathon presented by Freescale represents the revival of a great partnership worth celebrating,” said Mayor LEE Leffingwell. “It’s wonderful to once again have Freescale and the City collaborating on an event benefiting STEM education, one of our community’s most critical needs.”

“We could not be more excited to partner with Freescale as the Presenting Sponsor,” said John Conley, race director of the Austin Marathon and Half Marathon. “Since the very beginning, we imagined this event as a world-class road race that unites the community, brings international attention to the region, promotes health and fitness and serves as a fundraising engine. With Freescale as presenting sponsor, the event is back home and it feels great to partner with a sponsor that has a strong focus and legacy in its cause and in this community.”

England cricket star James Anderson has announced an endorsement deal with men’s haircare brand Hairbond until September 2014.

Anderson, who is England’s third highest Test wicket taker, will feature in a number of marketing campaigns for the company.

“Looking forward to working with @Hairbond as their new brand ambassador,” Anderson said on his twitter page.

South Korean multinational company, physician Samsung has announced it will sponsor the Royal Rowing Regatta.

The Regatta is taking place next weekend to celebrate the 60th anniversary of the Queen’s Coronation.

As part of the deal Samsung will equip the event with its Samsung F8000 Smart TV and the HT-F9750W Home Cinema System, as well as the latest range of digital appliances

John Kim, deputy managing director for Samsung Electronics UK & Ireland, commented: “Samsung is proud to be working with the Royal Rowing Regatta, the sponsorship is the perfect marriage of sporting prowess and technological achievement.”

The Toronto 2015 Games have partnered with the Greater TorontoAirports Authority (GTAA), for the Toronto Pearson International Airport to become the Official Welcome Partner and Official Supplier of Airport Services for the Games.

In this role, Canada’s largest airport will welcome the tens of thousands of athletes, spectators, media and dignitaries from the 41 Pan American countries coming to take part in the largest multi-sport Games, ever hosted in this country.

“We are delighted to join the Pan Am team as the Official Welcome Partner of the Games. Toronto Pearson is looking forward to supporting athletes and guests alike, and welcoming them to the GTA for this great event,” said Pamela Griffith-Jones, vice president of guest and terminal services for the GTAA.

“We understand our role as the first and last impression of the region for air travellers. So we are pleased to partner with the TORONTO 2015 Games to help create wonderful memories from the time our visitors’ planes touch down until they return home to countries throughout the Americas and Caribbean,” she continued.

As Official Welcome Partner of the Games, Toronto Pearson will have brand ambassadors on site in the summer of 2015 to provide a welcoming celebratory atmosphere for athletes and visitors. The airport will, along with TO2015 and other sponsors, bring the Games to life at Toronto Pearson through mascot appearances, retail space for Games merchandise, culture and art display spaces highlighting the Greater Toronto Area (GTA) and a special area where athletes, officials and dignitaries can receive their Games accreditation.

“The airport will be the gateway to the Games for the majority of the athletes coming here to compete in 766 days,” said Ian Troop. “Our partnership with Toronto Pearson will ensure these athletes — as well as up to tens of thousands of visitors — have a great experience from the moment they arrive to the time they leave in 2015. Our goal is to create unforgettable memories that have people planning their return to Canada and Ontario before they even leave!”

Toronto Pearson International Airport joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers Pattison Outdoor Advertising, FUSE Marketing Group and the Toronto Star, and Official Broadcaster CBC/Radio-Canada.

“The 2015 Pan American and Parapan American Games will contribute to economic growth and long-lasting prosperity for the region and the rest of our country,” said Minister of State (Sport) Bal Gosal. “Our Government is pleased the GTAA will play an official role in this unique international event. This will ensure our countless visitors experience the warmest and friendliest greeting when they set foot on Canadian soil.”

“Hosting the 2015 Games is truly a team effort and we are proud to have the Greater Toronto Airports Authority join us as we prepare to host the largest international games ever held on Canadian soil,” said Michael Chan, Ontario’s Minister responsible for the Pan/Parapan American Games.  “Ontario’s support for the Games is strengthened by our partners ensuring we maximize positive economic benefits, develop world-class sporting infrastructure and firmly place Ontario on the world map as a premier sporting destination come 2015 and beyond.”

“It is great to have the GTAA as a partner for the Pan Am/Parapan Am Games,” said Mississauga Mayor Hazel McCallion. “There is no doubt that Mississauga, home to Toronto Pearson, the country’s busiest airport, has a key role in welcoming the athletes, coaches and their families to this competition.  The GTAA is a valued partner and great corporate citizen.”

North American Soccer League (NASL) team, New York Cosmos are set to reveal Emirates as their new shirt sponsor in a multi-year deal.

The deal will be announced at a press conference featuring Pelé in N.Y. on Tuesday. Outside of some hospitality deals, the Cosmos agreement will be Emirates’ first sponsorship with a U.S. sports team.

However, the airline has various tennis and golf sponsorships in the U.S., including title sponsorship of the U.S. Open summer tennis series.

The team and Emirates officials also have begun discussions on a naming-rights deal for a future stadium — a venue that, as yet, has no blueprints, funding or governmental approvals. The football club will begin play in James M. Shuart Stadium on the campus of Hofstra Univ.

Emirates sponsors several of Europe’s top football clubs, including a stadium naming-rights and jersey deal with EPL club Arsenal, as well as sponsorships with La Liga club Real Madrid, Serie A club AC Milan and Ligue 1 club Paris Saint-Germain.

This follows New York Cosmos announcing Nike as their kit supplier last week.

Caterham have revealed they will enter this year’s Le Mans 24 Hour race with the Zytek Z11SN-Nissan driven by GP2 driver Alexander Rossi.

Caterham says the entry will allow the team to investigate the viability of producing a customer sports-prototype package.

The LMP2 racer will be led by Caterham Technology CEO Mike Gascoyne alongside Greaves Motorsport. Gascoyne said: “Within Caterham Group, malady we have a great deal of experienced personnel with a wide range of technical expertise – from powertrain development to carbon composite design.

“While there won’t be any specification changes we can apply to the car for this year’s Le Mans 24 Hours, drugs because the car is homologated for the whole season, stomach we will be looking in more detail at how our various areas of expertise across both Caterham Technology & Innovation and Caterham Composites can be applied to a customer sports-prototype programme in future.

“We have the tools, the talent and the heritage to do the job in a marketplace that is currently light on existing players; so it makes sense for us to go and see first-hand how we might take advantage of a business opportunity that fits with our capabilities.”