ModSpace, apoplectic one of the largest North American suppliers of permanent and temporary modular buildings, will sponsor the ARCA Racing Series Presented by Menards race at Pocono Raceway on Friday, August 2.

“Partnering with Pocono Raceway makes perfect sense. It’s located 90 miles West of New York City and 90 miles North of Philadelphia, very near our headquarters in Berwyn, PA, and located near many of our sales and service locations and significant customer relationships,” commented William Mann, Vice-President of Business Development, for ModSpace.

“Pocono Raceway founder, Dr. Joseph Mattioli, had a chance meeting with William Mann a few years ago and that meeting has quickly developed into a business relationship, where we now have a number of ModSpace hospitality, office and storage units at the Raceway,” stated Raceway President and CEO, Brandon Igdalsky. “The ModSpace units solve a number of logistical challenges faced by the Raceway,” Igdalsky concluded.

The ModSpace 125 is part of the GoBowling.com 400 NASCAR Sprint Cup Series weekend August 2-4. NASCAR Sprint Cup qualifying and the ModSpace ARCA 125 head up the action on Friday. NASCAR practice and “Happy Hour” set the stage for the Pocono Mountains 125, NASCAR Camping World Truck Series race on Saturday. 

Headquartered in Berwyn, PA, ModSpace has 40-plus years of experience, 80 sales and service offices throughout North America and offers products ranging from 8’x20’ office trailers and portable storage containers to large-scale multi-story permanent modular buildings.

English Championship club, Watford have announced newly-launched global online gaming brand 138.com has become their new shirt sponsors.

The logo will adorn Hornets’ first-team and adult replica shirts for 138.com, part of the Xela Holdings group – whose CEO is life-long Watford fan Garth Kimber.

“We are delighted to be in partnership with such an ambitious club and look forward to both parties achieving success over the coming seasons,” said Kimber of the partnership.

Hornets’ CEO Scott Duxbury commented: “I would like to warmly welcome 138.com into the Watford FC family as the club’s principal partner for the 2013/14 season.
“To have a global brand again associated with Watford FC is a tribute to the progress the club has made this year.

“138.com is an ambitious brand and we are an ambitious football club. We are very pleased to have concluded this exciting partnership and look forward to working together in the future.”

“138.com is a new global brand for us.

“We look forward to help grow the Watford brand globally, alongside our own.”
Watford’s Head Coach Gianfranco Zola said: “I’m really pleased to be supporting 138.com’s partnership with us. For me, it shows a big ambition on both sides and that’s great.

“We will certainly look very smart in the new shirts with 138.com’s logo on the front, so myself and the squad know that we will have a great responsibility to do justice to the new partnership.

“We welcome 138.com to Watford and hope they enjoy being together with us.”

English Rugby League team, Castleford Tigers have announced a new partnership with car retailers Harratts Pontefract.

As part of the deal, two Nissan Jukes will appear at Castleford Tigers home matches until the end of the 2013 season starting with the match versus Hull FC on Friday 21st June.

Adam Vickers, Service Manager at Harratts Pontefract, said:”Harratts Pontefract is delighted to partner with Castleford Tigers and we are looking forward to developing a great partnership over the coming months.

“The Club is the heartbeat of the community and we’re excited to have the opportunity to share the excellent matchday experience at Castleford Tigers.”

Castleford Tigers Commercial Manager, Richard Pell said: “This is another positive step for the Club off the field as it is important for us to develop relationships with local businesses who work within the community where our fans are based.

“We are pleased to begin this new partnership which also creates a good opportunity for both brands to increase their profile in the region.”

Related News: 

Carlsberg Restructures Castleford Tigers Sponsorship 

Castleford Tigers Renew Crossley Tyres Deal 

Wish Communications to Sponsor Castleford Tigers Stadium 

Melbourne Storm have revealed Japanese car manufacturer Suzuki have extended their partnership with the Australian Rugby League team until the 2016 season.

The new agreement will see Suzuki retain its sleeve sponsorship branding position with the reigning NRL premiers and world champions, pills as well as exclusivity in the club’s motor vehicle partner category. 

Announcing the sponsorship agreement today, unhealthy Suzuki Australia Automobiles General Manager Tony Devers and Melbourne Storm chairman Bart Campbell, said the partnership was a significant one for both parties.

Suzuki Australia Automobiles General Manager, Tony Devers, commented: “In its 105-year heritage, Suzuki has a culture of developing profitable and long-standing partnerships and we are very excited about continuing with Melbourne Storm.”

“Partnering Storm, we have been through the good times and bad, but importantly we have stuck together and established ourselves as powerful players in our respective competitions.

“The NRL remains one of the highest profile sports in the country we see Melbourne Storm as the perfect vehicle for Suzuki to continue growing its image.”

Melbourne Storm chairman Bart Campbell, added: “We are thrilled that Suzuki has re-signed with Melbourne Storm for another three years. Not only have they invested in the Club throughout our long partnership, importantly they have demonstrated exceptional support and loyalty over the past six years.

“Suzuki is a terrific brand and we are pleased they will continue their coveted position on Melbourne Storm’s jersey.

“I regard it as a wonderful endorsement of the vision both parties have for the future of the club and with the ongoing commitment from an organisation like Suzuki, we look forward to the next chapter in the club’s rich history.

Axalta Coating Systems, stuff formally Dupont, buy announced today that the company has extended it’s sponsorship with Hendrick Motorsports and Jeff Gordon through 2016.

Axalta Coating Systems and Hendrick Motorsports announced that the new three year contract will include Axalta being the primary sponsor for Jeff Gordon 10 races a year for each of the next three season. During the remaining 26 races Axalta will remain a associate sponsor. 

Jeff Gordon commented on the deal:. “I’m so excited that Axalta has decided to move forward with us beyond 2013, unhealthy ” Gordon said. “They’ve been with me since the beginning and I look forward to a lot more racing, some more wins and hopefully another championship with them before it’s all over.”

“And the newly rebranded Axalta company is still comprised of the same people I’ve been working with for more than two decades and I can’t imagine my career without them. They are truly like family to me, (team owner) Rick Hendrick and this No. 24 team. I’m so excited that they’re moving forward with us.”

Triple-S Invitational, the world’s largest and best professional kiteboarding competition, which is already in full flow has announced Venyu, a leading provider of business continuity, cloud services and battle-tested data recovery solutions, as a new sponsor of the event in North Carolina.

The 8^th annual Triple-S Invitational is a prestigious, progressive week-long competition that features the best high profile kiteboard riders from all over the world. This unique, by-invitation-only event, held at the internationally recognized #1 place to kiteboard around the globe, encourages riders to take risks and try new tricks as they compete in Surf, Slicks and Sliders disciplines to win the overall Triple-S Crown. Triple-S also features seven parties with seven bands, and all events are open to the public.

An extreme sport that combines wakeboarding, windsurfing, surfing, paragliding and gymnastics, kiteboarding involves harnessing the wind with a large controllable power kite and propelling across the water on a kiteboard, similar to a small surfboard or wakeboard, at speeds up to 70 miles per hour, and 50-60 feet in the air.  Kiteboarding started in Hawaii in the mid-1990s and has grown to be a serious global industry, with the International Sailing Federation ISAF and International Kiteboarding Association IKA reporting the number of kitesurfers in 2012 to be estimated at 1.5 million persons worldwide.

“Venyu is proud to promote an active lifestyle and an atmosphere of learning and competition through its Triple-S sponsorship,” said Scott Thompson, CEO, Venyu. “With its many corporate and executive participants, this event is a perfect example of how the business community can support the proliferation of such an exciting sport.”

Abacus Sportswear, hospital the leading Swedish golf clothing brand and pioneer of stretch waterproof fabrics, story has signed an apparel agreement with the European Senior Tour player Steen Tinning.

Tinning is a two-time European Tour Champion, winning the 2000 Celtic Manor Resort Wales Open and the 2002 Telefoncia Open de Madrid.

The Danish star, who turned professional in 1985, is also a former World and European Junior Champion and joined the European Senior Tour in October 2012 following his 50th birthday.

“I have worn abacus rain suits for many years and have always liked the stretch waterproof fabrics,” said Tinning. “I also like the brand’s ethos of creating garments that help golfers hit their best shots, and I’m looking forward to wearing the full apparel collection on Tour.”

Sven-Olof Karlsson, MD and owner of Abacus Sportswear, said: “Steen is a genuine fan of abacus and we are delighted to welcome him to our family of amabassadors. We are proud to be associated with leading players, professional and amateur and it’s proof that well made men’s and women’s clothing that is both stylish and functional appeals to discerning golfers across the generations.”

Abacus is an Official Supplier to The European Tour and The European Solheim Cup Team, as well as an Official Licensee of The 2014 Ryder Cup at Gleneagles. It also supplies elite amateur golfers and national teams, and is a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union and Norges Golfforbund.