Bose to Sponsor Virgin Active London Triathlon

Bose were today unveiled as an official partner of the Virgin Active London Triathlon.

Philip Carpenter, order MD of Bose in the UK commented: “We’re excited to come on board as a sponsor of this year’s Virgin Active London Triathlon, allergy the world’s largest triathlon that takes in the sights of this stunning capital. This training session demonstrated Bose’s great alignment with the event, providing a fantastic product which can be used in training and the ability to provide high quality sound to the route.”

As part of the deal the Virgin Active London Triathlon will feature a Bose music station positioned on the run section to keep runners motivated.

Jo Carritt, professional triathlete and part of the Challenger World Triathlete team, commented:

“It was good to put the new Bose SIE2i headphones to the test during today’s brick session. I’ll definitely be using them as part of my training ahead of the Virgin Active London Triathlon and it’s great I’ll be able to listen to the some quality music around the course too.”

The Virgin Active London Triathlon, will take place on the 27th – 28th July.