The KC Stadium,home to Hull City FC, has announced that long-term partner MKM Building Supplies is extending its sponsorship od the south stand for a further four years.

KC Stadium Commercial Manager Linton Brown said: “We are thrilled that MKM has agreed to extend its sponsorship of the South Stand and its fantastic relationship with Hull City Football Club.

“The company has sponsored the South Stand since the opening of the KC Stadium and this has made them a very big part of our success over the years. This latest deal will, of course, make them just as much a part of our ongoing success.

“Their dedication and commitment to Hull City has been invaluable and we would like to thank David Kilburn and MKM for their continued and amazing support.”

MKM Chief Executive David Kilburn said as a Hull company, sponsoring the city’s football team had always been an important part of MKM’s values of community engagement.

He said: “My belief has always been that a business is part of the community in which it operates and nothing bonds a community together better than getting behind a cherished sports team.

“Hull Tigers is such an important part of the fabric of the city and we value our relationship with the club highly, which is why we have chosen to extend our sponsorship.”

Mr Kilburn added that having a Premier League team in Hull does bring commercial advantages.

“It will mean a lot more fans coming to Hull and more extensive TV coverage,” he said.

“As MKM is a national business, about to open our 40th branch, that extra coverage will be valuable to us.”

Basketball Australia (BA) have announced a new partnership with Alanic International that will see the Australian owned company become BA’s Official Compression Partner, servicing the Women’s National Basketball League and high performance programs.

Under the four-year deal, Alanic International will supply its next generation compression range – the Cloak Series – to WNBLclubs, the Boomers and Opals, Emerging Boomers and Emerging Opals, the Emus and Gems Under 19 teams and the Under 17 boys and girls teams. 

Basketball Australia Chief Executive Officer Kristina Keneally said: “Alanic International has forged a worldwide reputation as the invisible hero of compression manufacturing, boasting a proven track record of manufacturing for industries, promotional companies and brands throughout the US, Australia and Europe,” Ms Keneally said.

“Now, Alanic International is bursting onto the world stage in its own right with its Cloak Series range, which will deliver top quality compression wear using the latest technology to our elite programs and WNBL clubs.

“Basketball Australia is excited to partner with Alanic International under this multi-year deal, and pleased to support our professional athletes’ performance and recovery needs with the highest quality, custom made compression gear.”

Kevin Painter, National Sales Manager of Alanic Asia Pacific said: “Basketball Australia has a proud record of success both on and off the court; the synergy between our two brands is perfect as BA builds for Rio 2016 and we continue to grow our global retail brand.

“We are inspired by the incredible talent, spirit and drive shown at all levels of Australian basketball, and we’re excited to provide BA’s athletes with the next generation of compression and recovery garments to ensure they can perform at their best.

“We will look to leverage from this partnership by exploring similar relationships with clubs and associations throughout Australia and the US with a focus on building strong brand recognition within the sport.”

Berlin printery Laserline has become the Official Partner of the BMW Berlin Marathon as well as other events organised by SCC Events.

The four-year partnership was brokered by the international sports marketing company Infront Sports & Media, which supports SCC Events in sponsorship marketing and media rights distribution for the popular marathon event in the German capital.

On 29 September 2013, the BMW Berlin Marathon will celebrate its 40th anniversary – the 40,000 starting places for this year’s event were awarded already a year in advance and within only a few hours.

As the Official Print Partner of the event, Laserline will not only produce the 100-page anniversary program with a print run of 80,000 copies, but will also print the certificates for each event starter – from young sportsmen to top athletes. With 40,000 marathon runners, 10,000 students in the mini-marathon, 2,000 Bambini and 8,000 Inline-skaters, more than 60,000 total certificates will pass through Laserline printers.

As part of the Official Partner package, Laserlinewill receive advertising along the route as well as in print and online event publications. This is further complemented with participant starting places and an extensive hospitality contingent.

Tomislav Bucec, Managing Partner of Laserline, said: “The BMW Berlin Marathon has evolved over the years to become the most outstanding running event in Germany and attracts top international stars. At the same time, its course passes many of Berlin’s key attractions – it is more closely connected to the capital than most other sports events. As a local, but nationally operating company, we are especially pleased to be an Official Partner of SCC Events and part of the BMW Berlin Marathon, whilst also supporting other events organised by SCC Events in the region.”

Christian Jost, CEO of SCC Events, said: “With Laserline Infront has provided us with an Official Partner who – just like the BMW Berlin Marathon in the field of endurance sports – is a pioneer in the online printing business. The sustainable and down-to-earth philosophy of the company also fits, given that it is not only providing an essential service to our top mass sport event, but is additionally involved in other events such as the ‘Berliner Wasserbetriebe TEAM Relay’ and the ‘TÜV Rheinland Berlin Marathon Relay’.”

BetVictor, illness a leading provider of sports betting in Europe, remedy becomes the new top sponsor of the 1st FC Union Berlin which resides in Bundesliga 2.

Under the agreement, view BetVictor will have extensive perimeter and stadium advertising, promotional opportunities in the VIP area and additional communication activities of the Berlin football club. 

Victor Chandler, Chairman of BetVictor, said: “A sense of tradition, trust and commitment are both at BetVictor and at the 1 FC Union Berlin for decades at the top of the Berlin cult football club with its unique fan culture conveys these values ??than any other in Germany. It fits so well with us to increase the awareness of BetVictor. “

Jörg Taubitz, marketing director of the first FC Union Berlin, said: “As one of the leading sports betting providers in Europe BetVictor has an excellent reputation. We are delighted to launch such an important sports betting provider in the new season, the new sponsorship complements our existing portfolio perfectly.”

German football club, seek FC Schalke 04, sales has announced home and garden specialist BAUHAUS as their new second level sponsorship partner, anesthetist replacing portal fluege.de for the 2013/14 season.

The sponsorship was secured by the club’s long-time service partner, Infront Sports & Media, who are also marketing consultants for BAUHAUS, and means that that the franchise will receive both a contingent of tickets and an advertising presence in the home ground.

Additionally there will be branded Cam Carpets next to the goals, along with other promotional displays.

Chief Marketing Officer of FC Shalke 04, Alexander Jobst said of the deal: “We are pleased with BAUHAUS as an international partner with which we can literally build the future. The traditional company stands for reliability and great expertise”.

CarCash has been announced as the  title sponsor of the inaugural NASCAR Camping World Truck Series race July 24 at the Rossburg, erectile Ohio track.

“Being a small business in rural Ohio, erectile we’re proud Marcus recognized Eldora as the ideal venue to showcase both CarCash and the premiere episode of ‘The Profit’, and ” said Tony Stewart, three-time NASCAR Sprint Cup Series champion and owner of Eldora Speedway.

The CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit” will run under the lights, marking the return to a dirt track for a national NASCAR series for the first time in 42 years. The last dirt race was Sept. 30, 1970 at the North Carolina State Fairgrounds in Raleigh, N.C., where Richard Petty took the 117th of his record 200 career NASCAR Sprint Cup Series wins. Like Eldora, it was on a Wednesday night and contested on a half-mile oval.

“As CEO of Camping World, we’ve seen the value in motorsports marketing, and the inaugural NASCAR Camping World Truck Series race at Eldora Speedway provides an excellent opportunity for CarCash to promote its brand and for me to promote ‘The Profit’ on CNBC Prime,” Marcus Lemonis, chairman and CEO of Camping World said. “The first dirt race in a national NASCAR series in 42 years is definitely unique.”

Biscuitville has announced its title sponsorship of the NASCAR K&N Pro Series East race, now named the Biscuitville 125.

The K&N Pro Series East, NASCAR’s top developmental series, is making its first visit to VIRginia International Raceway (VIR) on August 23-24, with Biscuitville as the title sponsor.

In a partnership between two Southern classics, Biscuitville and VIR will host the weekend event featuring NASCAR’s rising stars. The race marks NASCAR’s inaugural appearance on VIR’s challenging 2.25 mile North Course, which includes 22 turns and 100 feet of elevation changes.

“Biscuitville is pleased to partner with VIR to support the next generation of NASCAR stars as they hone their racing skills,” said Burney Jennings, Biscuitville president and CEO. “This sponsorship provides us a special opportunity to support an authentically Southern experience at an outstanding racing facility.”

Connie Nyholm, VIR owner and managing partner also commented on the deal: “VIR is excited to have Biscuitville as the title sponsor for our first NASCAR event. Like VIR, Biscuitville has a loyal customer base that appreciates superior product, southern history and hospitality.”

Special events will be hosted at restaurants throughout Virginia and North Carolina to highlight Biscuitville’s and VIR’s first step into NASCAR. 

“We have some exciting in-restaurant promotions coming up, including ticket giveaways for customers to join us at VIR,” said Kathie Niven, Biscuitville’s director of marketing and brand development.

English Rugby League team Leeds Carnegie have extended their sponsorship deal York based property company the Skelwith Group for the 2013-2014 Greene King IPA Championship season. 

The Skelwith Group, who own the Raithwaite Estate near Whitby, home to the luxurious Raithwaite Hall Country Retreat,  will once again be the main shirt sponsor of the team.

Paul Ellis, Managing Director of the Skelwith Group commented: “We are proud to support Leeds Carnegie. Like all fans we are hoping that by the end of this season Carnegie are rewarded with promotion.

“Leeds Carnegie is a great club to be associated with and our third successive season as their main sponsor shows our commitment to them. We look forward to another exciting season, building on the promise shown in the recent play offs.”

Rob Oates, Leeds Carnegie Commercial Director added: “It’s great news for the club that Skelwith has agreed to continue the shirt sponsorship for another season. We have worked closely with the company previously and will look to continue that throughout next season and beyond. We see the relationship with Skelwith as a true partnership and a very fruitful one for both parties.”