NFL franchise New England Patriots has announced a partnership with Rhode Island based lifestyle brand Alex and Ani, LLC.

As part of the deal Alex and Ani will be official title sponsors of the Patriots Cheerleaders. 

The partnership will be also be communicated via fixed in-stadium signage, team related social media, online media, branding and charitable efforts throughout Gillette Stadium. Through the partnership, Alex and Ani will be integrated into the fabric of both teams’ marketing efforts. In addition, an Alex and Ani retail store will open later this year at Patriot Place in Foxborough.

Following Alex and Ani’s success with branding professional sports teams’ cheerleader and dancer uniforms, the Patriots Cheerleaders will be sporting the Alex and Ani logo on all their warmup suits and select uniforms.

“Working with the New England Patriots and the Kraft family is a natural fit for our company as we continue to grow into an elite American brand,” stated Alex and Ani CEO Giovanni Feroce.

“It is always exciting for us to form new partnerships with New England-based companies,” said Patriots President Jonathan Kraft. “Alex and Ani’s connection and commitment to the state of Rhode Island and the New England region make them a natural partner.”

{jcomments on}

International Swimming Federation, prostate FINA has signed a four-year sponsorship agreement with NVC Lighting.

Under the terms of the agreement, discount NVC Lighting is named as the title sponsor of the FINA Diving World Series from 2014-2017. The signing took place today in Barcelona (ESP) during the 15th FINA World Championships.

The FINA President Dr. Julio C. Maglione (pictured left) expressed his satisfaction with this partnership: “The FINA Diving World Series is one of the top-level annual events organised by our International Federation, and this association with NVC will definitively enhance the exposure and profile of the competition.”

Mr Changjiang Wu (pictured right), president of NVC said, at the signing ceremony in Barcelona: “Sportsmen and women consistently exhibit qualities of perseverance, integrity and a passion for continuous improvement.  These are values that coincide closely with the values of NVC.”

NVC is the largest lighting manufacturer in China, and is expanding rapidly in Europe, Asia, Africa and Latin America. In China NVC employs over 10,000 staff across six main sites. NVC’s product range includes lighting for almost all applications, including lighting for residential, commercial, industrial, sports and exterior projects.

In sponsoring the FINA Diving World Series, NVC is continuing its long-standing association with major sporting events. In particular, NVC was the official lighting supplier to the 2008 Beijing Olympics and the 2010 Guangzhou Asian Games.

{jcomments on}

Guangzhou Automobile Group Co., Ltd. (GAC Group) has renewed its title sponsorship of the International Table Tennis Federation (ITTF) World Tour until 2015 following a new deal with ITTF’s marketing arm, TMS International.

The partnership between the ITTF and GAC Group dates back to 2011, from when GAC Group was the Title Sponsor of the 2011 World Table Tennis Championships, and then the 2012 ITTF World Tour. 

General Manager of GAC Group, Mr Zeng Qinghong, commented on the deal: “Table Tennis is a very competitive and intellectual sport, with a strong foundation amongst the public. The World Tour is a top ITTF Event that not only provides a stage for athletes to prove themselves, but is also a platform that promotes international friendship and understanding.”

“This is a wonderful opportunity for GAC Group to showcase our company’s brand and culture on the world stage,” added Mr Zeng.

ITTF President Mr Adham Sharara also gave his thanks to GAC Group in his speech, saying: “We are very happy to be here today on this historical day to mark the extension of a long term collaboration between ITTF and GAC Group. We would like to thank GAC Group for their support, and we are sure that this partnership will be beneficial to GAC Group in helping them establish themselves as an international brand.”

“ITTF has a special relationship with the city of Guangzhou,” added Mr Sharara. “Guangzhou has organized many top level events for the ITTF, and both the current and previous Mayors of Guangzhou are very good players. Hence, the ITTF is delighted to have a relationship with a top Guangzhou company and to extend the relationship with Guangzhou city.”

With 11 stops already successfully organized earlier this year, the GAC Group 2013 ITTF World Tour continues next in Brazil, from 8 to 11 August 2013.

Volvo has revealed today it has become the Principal Sponsor of the New South Wales Waratahs, dosage sale expanding their partnership from next season.

After being the sleeve sponsor of the HSBC Waratahs for the past two years, cheap from 2014 Volvo will assume prime position on the front of the famous NSW Waratahs sky blue jersey, following the conclusion of the team’s 12-year relationship with HSBC.

Managing Director of Volvo Car Australia, Matt Braid, commented on the deal:  “Volvo has been involved in rugby for a number of years now, from grass roots to Super Rugby level, and our partnership with the NSW Waratahs over the past few seasons has proved extremely beneficial for both parties.

“As a result, we’re looking forward to working collaboratively with the Tahs in the future to showcase the Volvo performance models and the rest of our award-winning range.”

Waratahs Rugby CEO Jason Allen added: “We are absolutely thrilled with their decision. Not only have we retained one of our most proactive, innovative and supportive partners but we have extended that relationship, and that’s one of the best endorsements for our brand and for all the hard work that everyone here at Waratahs Rugby has put in over the past 12 months.

“It’s also great news for our members and fans, who will benefit from Volvo’s continued commitment to providing a range of attractive benefits as part of their support of NSW rugby at all levels.”

The contract expansion will take effect next season, when Volvo will officially become Principal Sponsor of the NSW Waratahs for the 2014 and 2015 seasons.  The automobile manufacturer will also continue its relationship as official partner of the NSW Rugby Union.

The coming months will also see Waratahs Rugby welcome a number of other official partners, as Allen explains. 

“Volvo’s move creates some exciting new opportunities for additional partnerships and we are already following up with a number of potential sponsors who have expressed their interest in being a part of the exciting future of the NSW Waratahs.”

The Jacksonville Jaguars have announced a five year partnership with Publix where the supermarket chain becomes the Official Supermarket of the Jaguars.

Publix joins the Jaguars “Jamboree,” the most significant corporate partners of the team. 

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix.

The partnership includes presenting sponsorship of the Jaguars pregame radio show on WOKV radio, the Publix Tailgate Show, in which lucky tailgating fans will win Publix gift cards and Jaguars merchandise. Jaguars fans will also have the opportunity to be recognized as the “Tailgater of the Game” during the game and participate in on-field contests during TV timeouts. Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. Further, theJaguars, Publix and other key partners will team up to tackle hunger during the holiday season.

“We are thrilled to have Publix join the Jaguars family,” said Jaguars Senior Vice President of Corporate Partnerships Scott Massey. “Publix is a great brand and a highly respected part of our community. Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year.”

“We are equally excited about this new partnership and venture,” said Publix Super Markets Jacksonville Division Vice President Scott Brubaker.

“The Jacksonville Jaguars are iconic, have a great reputation and a loyal fan base in the wonderful Jacksonville community and across the nation. We are eager to forge a meaningful and beneficial working relationship with theJaguars organization and partner in worthwhile community efforts.”