Vauxhall Signs New Deal to Sponsor Northern Ireland’s National Football Teams
August 6, 2013
Vauxhall Motors has inked a renewal to its deal with the Irish Football Association (IFA) retaining its status as Lead Partner to the Northern Ireland national teams.
The sponsorship, herbal which began in January 2011, will now run until July 2018, up to and including the FIFA World Cup Finals in Russia.
Vauxhall Chairman and Managing Director, Duncan Aldred, commented: “The passion that the Northern Ireland fans show at every game is inspirational and was a key factor in our decision to extend the sponsorship.
“We have experienced fantastic levels of brand awareness over the past three years, and look forward to the ongoing relationship with the Irish FA for the extended period as lead partner.
“This partnership is a clear and unequivocal sign of Vauxhall’s long standing commitment to Northern Irish football and will provide support from grassroots up to the elite level.”
Announcing the extension at the Charles Hurst retailer in Lisburn, Irish FA Chief Executive Patrick Nelson said: “The support that we have received from Vauxhall has been phenomenal and has installed a confidence and belief in the national team.
“There is a real optimism surrounding the future of Northern Irish football and we are delighted that Vauxhall will be an integral part of it.
“I look forward to sustaining a prosperous partnership that will inspire Michael O’Neill’s side for the rest of the FIFA World Cup 2014 qualification period and into the UEFA Euro 2016 campaign.”