Bridgestone Extends Title Sponsorship of WGC Invitational at Firestone
August 5, 2013
The International Federation of PGA Tours has reached an agreement with Bridgestone for the auto parts manufacturer to renew its title sponsorship of the World Golf Championships-Bridgestone Invitational at Firestone Country Club through 2018.
Bridgestone, a world leader in tire innovation and technology, first began sponsoring the Bridgestone Invitational in 2006, and the current title sponsorship agreement runs through 2014. The Bridgestone Invitational is played at the famed Firestone Country Club’s South Course in Akron, Ohio.
Bridgestone also extended its Official Marketing Partner relationship with the PGA TOUR through 2018 and will remain as the “Official Tire of the PGA TOUR and Champions Tour.”
“Golf’s increasing global reach, as well as the international scope of the World Golf Championships align closely with Bridgestone’s long history in the sport and our position as the world’s largest manufacturer of tires and rubber products,” said Maasaki Tsuya, CEO, Bridgestone Corporation. “This sponsorship will further enhance the power of the Bridgestone brand and continue to provide additional worldwide channels for us to grow.”
“Bridgestone has been part of the PGA TOUR and World Golf Championships family since 2006, and we are so pleased to extend what has been such a successful partnership through 2018,” said PGA TOUR Commissioner Tim Finchem. “Coupled with their Official Marketing Partnership extension, Bridgestone represents one of the largest partners within the PGA TOUR family. They utilize the PGA TOUR platform on a global scale, activating in impactful and innovative ways, not only in the United States but across Asia and most notably in Japan. Of course, the Bridgestone Invitational, thanks to the leadership and commitment of Bridgestone, continues to showcase the very best in professional golf to the world. It also brings tremendous economic and charitable impact to Northeast Ohio, aligning perfectly with Bridgestone’s commitment to the Northeast Ohio community, which has spanned generations and cannot be understated.”
“Our sponsorship of the Bridgestone Invitational is a tremendous vehicle to promote the Bridgestone brand. It also reconfirms our commitment to the PGA TOUR; worldwide golf fans; and our Akron-area neighbors,” said Gary Garfield, CEO and President, Bridgestone Americas, Inc. “As proud corporate citizens, we are thrilled with the impact the Bridgestone Invitational has in the region.”
Tiger Woods capped off this year’s event with a seven shot victory showcasing his return to form.