Dove Men+Care has announced former tennis player John McEnroe will front up their advertising for the New York Marathon.

McEnroe, made famous for his unruly behaviour on the tennis court, was chosen ahead of other stars as the personal care brand wanted someone who was more known for their irritability than their recent Grand Slam wins.

As the new face of deodorant brand’s New York Marathon campaign, McEnroe will offer anti-irritation tips in ads which run with the tagline “Tough on sweat, not on skin.” “With me being the irritable type, the product we’re working with made sense,” McEnroe told the New York Times. “If they can calm me down, they can calm anyone down.”

The three tongue-in-cheek videos will soon appear online in the run up to the marathon, which Dove is sponsoring for the first time. As part of Dove’s sponsorship it is running a contest offering two coveted marathon spots while gift bags with samples of the deodorant will be offered out to marathon go-ers.

Bundesliga 2 club SV Sandhausen has announced Verivox as their new main sponsor.

The comparison portal for energy, sale telecommunications, viagra 40mg insurances and finance will advertise on the shirts of the 2. Bundesliga club beginning this Sunday at the DFB Cup match against 1. FC Nürnberg. In the league, pills SV Sandhausen will feature the Verivox brand at its first home game against FC Energie Cottbus on 11 August.

Besides the shirt presence at all competitions, Verivox receives additional advertising space in the Hardtwald stadium – including rotating and static boards in the TV relevant area. The package will be complemented with promotional rights around the team as well as a hospitality contingent.

Peter Dürr, Chief Marketing Officer at Verivox, commented: “SV Sandhausen as a tradition-rich club fits well with us as a company based in the region. Our employees and many clients live and work here. We look forward, to join the excitement of the club, its fans and players in the coming season. The involvement ideally complements our existing commitments in Bundesliga football.”

Jürgen Machmeier, President of SV Sandhausen, said: “Just as it is all about the fan in our club, it is all about the consumer at Verivox. For us, as a locally rooted club, it is great that Infront secured a regionally based company as main sponsor. Verivox will accompany our team at all matches – home and away, cup and league, friendly and competitive games.”

Hilton Honours have named their ambassadors for their Team Hilton HHonors program following their partnership renewal with USA Gymnastics.

2012 Olympic all-around bronze-medalist Danell Leyva of Miami/Universal Gymnastics, and 2012 Olympic teammates Jonathan Horton of Houston/Cypress Gymnastics, Jake Dalton of Reno, Nev./University of Oklahoma, and John Orozco of the Bronx, N.Y./U.S. Olympic Training Center, are among the 11 gymnasts who will represent Team Hilton HHonors in 2013.

Sponsored by Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, Team Hilton HHonors is a program that provides direct financial support to selected male gymnasts to help offset their training expenses while they pursue their Olympic dreams.

The three 2012 Olympic alternates are also on Team Hilton HHonors: Chris Brooks of Houston/Cypress Academy; Steven Legendre of Norman, Okla./University of Oklahoma; and Alexander Naddour of Gilbert, Ariz./USAYouth Fitness Center.
Rounding out the team are: Glen Ishino of Santa Ana, Calif./University of California – Berkeley; Eddie Penev of Penfield, N.Y./Stanford University; Paul Ruggeri of Manlius, N.Y./U.S. GymnasticsDevelopment Center II; and Brandon Wynn of Voorhees, N.J./Ohio State University.

As members of Team Hilton HHonors, the gymnasts wear uniforms bearing the Team Hilton HHonors designation at domestic competitions, as well as make appearances on behalf of HHonors. The creation of Team Hilton HHonors was unveiled in 2011 when Hilton HHonors joined the USAGymnastics family of corporate partners as the official hotel partner.

Ticket marketplace StubHub, herbal has agreed a deal to sponsor the 2013 Rogers Cup presented by National Bank in Toronto.

The women’s tournament, herbal featuring an elite field including World No. 1 Serena Williams and No. 2 Maria Sharapova, anabolics will be hosted in Toronto, August 3 – 11 at Rexall Centre at York University and will be StubHub’s second major tennis sponsorship.

The sponsorship is focused on the Toronto event which rotates annually between a Premier 5 WTA event featuring the women and an ATP Masters 1000 event featuring the men.

“We’re thrilled to partner with Rogers Cup in Toronto, and look forward to the tournament this week,” said Greg Ivry, StubHub Business Development Director. “As StubHub expands its marketing presence into Canada, this partnership is a perfect match for us to introduce our brand and service to tennis enthusiasts throughout Canada.”

StubHub will be the title sponsor of the tournament’s main stage area, where activities include live music, player autograph sessions and Q&As and other fan friendly activities.

”We are pleased to have StubHub on board as a partner for Rogers Cup presented by National Bank in Toronto,” said Joe Lowes, director of corporate partnerships, Tennis Canada. “StubHub shares our passion for the fan experience and is committed to enhancing the on-site activities to provide the best possible product for our customers.”

The Rogers Cup partnership marks StubHub’s second major sponsorship in the region, the first being an agreement with the Ottawa Senators. It also marks StubHub’s second tennis partnership as it recently inked a deal with the Lawn Tennis Association in Britain earlier this year.

USA Curling has announced that Labatt has been named the presenting sponsor for the 2014 USA Curling National Championships.

The 2014 USA Curling National Championships presented by Labatt will take place March 1-8 at the IceWorks in Aston, Pa., on the heels of the closing ceremony of the 2014 Olympic Winter Games.

“We are very excited to have Labatt on board as the presenting sponsor of the 2014 USA Curling National Championships here in Aston,” said Anthony Lorusso, co-chairman of the event. “Working with such a largely recognized company such as Labatt adds a great deal of awareness and visibility to the 2014 Nationals and the sport of curling. The partnership will bring added marketing components to the event and make this the most enjoyable curling event of 2014 in the United States. Labatt is the perfect partner to have for an event that involves broomstacking!”

The tournament will bring to the area the top 10 men’s and top 10 women’s curling teams from across the country. The winners of the 2014 Nationals will be one of the top contenders to represent the U.S. at the 2014 World Championships.

“Labatt USA is proud to sponsor the 2014 USA Curling Nationals in Philadelphia,” said Glen Tibbits, Director at Labatt USA. “We’re excited to be a part of a historic game that is close to our roots and brings together such an elite group of athletes. We wish them all the best of luck come March.”

As presenting sponsor of the 2014 National Championships, Labatt will be indentified in the title of the event and receive significant promotion on signage, in-ice logos, promotional materials, the event website and more. Labatt Blue will be poured as the official beer of the 2014 National Championships.

“Labatt’s partnership with the 2014 Nationals and the Aston organizing committee is a great fit, and will no doubt add significant value to the event overall and the fan experience,” said Rick Patzke, USA Curling’s chief operating officer. “Labatt and curling have a long history together, particularly in Canada, and we are excited to see this relationship beginning to grow in the United States.”

Sports apparel giant Nike has extended its shirt sponsorship deal with the All India Football Federation (AIFF) till 2017.

Nike will continue to provide federation team kits across all age groups in India.

“Nike has always provided our players with the best in design and innovation to focus on their performance. We are extremely pleased that Nike will continue as the official apparel sponsor of the Indian football team until 2017, case and we truly believe that this partnership will grow from strength to strength, capsule ” said Kushal Das, general secretary, All India Football Federation (AFF), on the sidelines of the launch of the home and away kits for the national team.

The national team will debut the new kit in the Aug 14 friendly match against Tajikistan.

Continental Tire have signed a multi-year partnership with the International Motor Sports Association (IMSA) to be the exclusive tire supplier in three classes during next year’s inaugural United SportsCar Racing season.

Starting with next January’s Rolex 24 At Daytona – the season-opening United SportsCar Racing event – Continental’s exclusivity will extend to the new series’ Prototype (P), drug Prototype Challenge (PC) and GT Daytona (GTD) classes. The GT Le Mans (GTLM) category will be open to multiple tire manufacturers.

Continental Tire also will return as title sponsor and exclusive tire supplier of the IMSA Continental Tire Sports Car Challenge (CTSCC), a developmental series currently sanctioned by GRAND-AM Road Racing. Starting next year, the CTSCC and United SportsCar Racing will run under IMSA sanctioning, resulting from the merger of GRAND-AM, IMSA and the American Le Mans Series (ALMS) Presented by Tequila Patrón.

“We are extremely proud to be a part of United SportsCar Racing, the Continental Tire Sports Car Challenge and the future,” said Travis Roffler, director of marketing for Continental Tire. “Our team has worked hard over the last several years to help bring competitive, action-packed racing to sports car fans at every track we visit.  And we are thrilled to continue our commitment to IMSA and all the manufacturers, teams and drivers in 2014 and beyond.”

“This is a proud day for the future of United SportsCar Racing as we solidify a partnership that already has roots in both GRAND-AM and the ALMS,” said Ed Bennett, who will serve as chief executive officer of IMSA.

“And in solidifying this partnership we also are introducing the important element of stability across three classes in United SportsCar Racing – and the IMSA Continental Tire Sports Car Challenge. Continental Tire’s partnership and support, vital to the business of the ALMS and GRAND-AM this season, will be even more so in 2014 and beyond.”

As part of the agreement, Continental Tire will receive logo placement on cars and will continue to activate at-track via hospitality, signage, event entitlements and other marketing initiatives.  Continental Tire will also support the series off-track through a variety of promotions, marketing events and TV.

Continental Tire debuted as the title sponsor and exclusive tire supplier for the CTSCC in 2010.  In 2011, the global company became the official tire of GRAND-AM as well as exclusive tire supplier to both the CTSCC and Rolex Series.  At the Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida, in March, Continental Tire debuted as the presenting sponsor and exclusive tire provider for the PC class in the ALMS.

“The GTLM class is based on the same ACO (Automobile Club l’Ouest) specifications as the GTE class internationally,” said Scot Elkins, vice president of competition and technical regulations for IMSA beginning next season. “This class is largely home to automotive manufacturer teams who desire flexibility in creating tire partnerships to develop technologies in racing that eventually find their way to the streets. In many cases, these are mutually beneficial partnerships that have been developed and nurtured over several years.”