Volvo has revealed today it has become the Principal Sponsor of the New South Wales Waratahs, dosage sale expanding their partnership from next season.

After being the sleeve sponsor of the HSBC Waratahs for the past two years, cheap from 2014 Volvo will assume prime position on the front of the famous NSW Waratahs sky blue jersey, following the conclusion of the team’s 12-year relationship with HSBC.

Managing Director of Volvo Car Australia, Matt Braid, commented on the deal:  “Volvo has been involved in rugby for a number of years now, from grass roots to Super Rugby level, and our partnership with the NSW Waratahs over the past few seasons has proved extremely beneficial for both parties.

“As a result, we’re looking forward to working collaboratively with the Tahs in the future to showcase the Volvo performance models and the rest of our award-winning range.”

Waratahs Rugby CEO Jason Allen added: “We are absolutely thrilled with their decision. Not only have we retained one of our most proactive, innovative and supportive partners but we have extended that relationship, and that’s one of the best endorsements for our brand and for all the hard work that everyone here at Waratahs Rugby has put in over the past 12 months.

“It’s also great news for our members and fans, who will benefit from Volvo’s continued commitment to providing a range of attractive benefits as part of their support of NSW rugby at all levels.”

The contract expansion will take effect next season, when Volvo will officially become Principal Sponsor of the NSW Waratahs for the 2014 and 2015 seasons.  The automobile manufacturer will also continue its relationship as official partner of the NSW Rugby Union.

The coming months will also see Waratahs Rugby welcome a number of other official partners, as Allen explains. 

“Volvo’s move creates some exciting new opportunities for additional partnerships and we are already following up with a number of potential sponsors who have expressed their interest in being a part of the exciting future of the NSW Waratahs.”

The Jacksonville Jaguars have announced a five year partnership with Publix where the supermarket chain becomes the Official Supermarket of the Jaguars.

Publix joins the Jaguars “Jamboree,” the most significant corporate partners of the team. 

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix.

The partnership includes presenting sponsorship of the Jaguars pregame radio show on WOKV radio, the Publix Tailgate Show, in which lucky tailgating fans will win Publix gift cards and Jaguars merchandise. Jaguars fans will also have the opportunity to be recognized as the “Tailgater of the Game” during the game and participate in on-field contests during TV timeouts. Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. Further, theJaguars, Publix and other key partners will team up to tackle hunger during the holiday season.

“We are thrilled to have Publix join the Jaguars family,” said Jaguars Senior Vice President of Corporate Partnerships Scott Massey. “Publix is a great brand and a highly respected part of our community. Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year.”

“We are equally excited about this new partnership and venture,” said Publix Super Markets Jacksonville Division Vice President Scott Brubaker.

“The Jacksonville Jaguars are iconic, have a great reputation and a loyal fan base in the wonderful Jacksonville community and across the nation. We are eager to forge a meaningful and beneficial working relationship with theJaguars organization and partner in worthwhile community efforts.”

Dallas Cowboys have announced their Cowboys Stadium will now be known as AT&T Stadium following a naming rights deal..

At a press conference Thursday, vialis 40mg the two iconic American brands jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, see mobile-first experience for fans.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years, adiposity ” said Cowboys owner Jerry Jones.  “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.

“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing Officer.  “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”

The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.

AT&T and the Cowboys also will continue to invest in advanced mobile technology in and around AT&T Stadium to benefit all visitors.

AT&T Stadium hosts an average of 30 marquee events annually – from soccer and motocross to monster trucks and concerts – and attracts close to 2 million visitors each year.

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Manchester City’s sponsorship portfolio has yet again been increased after GAIN Capital Holdings, Inc., a global provider of online trading services, became the Official online trading partner of the Premier League club.

As part of the partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content providing an insider’s view of how the club is run via the players, business operations and backroom staff.

GAIN Capital Chief Marketing Officer, Samantha Roady said, “We are extremely pleased to partner with Manchester City.  Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

In recent weeks City have announced new commercial deals with Hays, EA Sports, GS Battery, est Cola and Daihatsu as they continue there global marketing push.

Leading motorcycle lubricant brand, Shell Advance, has extended its title sponsorship of the Malaysian Motorcycle Grand Prix after an agreement with MotoGP rights holder, Dorna Sports.

The two-year deal provides Shell Advance with an ideal platform to strengthen its long-standing presence in MotoGP and further engage with motorcycle consumers across the Asia region.

The 2013 Shell Advance Malaysian Motorcycle Grand Prix, which takes place on 13 October, will be the 15th round of the World Championship as well as the 15th edition held at the Sepang International Circuit, located on the outskirts of the capital city of Kuala Lumpur.

Andrew Hepher, General Manager Marketing Consumer Brands and Product, Shell International Petroleum Company Limited, said: “I am delighted that Shell Advance is returning as title sponsor of the Shell Advance Malaysian Motorcycle Grand Prix for the next two years.

“It’s one of the most exciting events on the calendar and we are very proud to extend this deal in a region that is very important for Shell. 2013 will be the fourth year we have supported this race, having been title sponsor from 2009 to 2011.

“This renewed commitment will complement Shell Advance’s Technical Partnership with Ducati and the Asia Talent Cup to demonstrate our commitment to bikers all over Asia.”

Pau Serracanta, Managing Director of the Commercial Area at Dorna Sports, added: “I am extremely happy to announce this new agreement with Shell Advance. The company has long supported MotoGP in the Asia region, and in Malaysia in particular, and the agreement between Shell Advance and Dorna has always proved to be a total success. Shell Advance will also be sponsoring the new Shell Advance Asia Talent Cup which is to launch in 2014 – further proof of the strength of the partnership with MotoGP.”

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Leeds United hospitality and catering partner Levy Restaurants has agreed a pouring rights deal with UK’s leading cider and beer business, Heineken for their leading brands to be served at Elland Road this season.

Under the new agreement, Heineken will supply its leading brands; Foster’s lager, John Smith’s bitter and Strongbow cider. Premium beer brand Heineken will be served within the hospitality areas of the stadium. 

Heineken will receive a package of marketing rights at the stadium and will be converting the former Viewing Deck in the South Stand into a dedicated Foster’s Fan Zone, from where  guests and competition winners will be able to enjoy the game.  

As part of the new agreement Heineken has invested over £250,000 in the stadium cider & beer serving infrastructure, installing state of the art fast pour systems into all of the concourse areas, improving the quality and speed of serve within these areas. These improvements will mean that the perfect pint can be poured in under 10 seconds, helping to reduce queuing times during the half time interval. 

Leeds United Managing Director David Haigh said: “The club has a strong historical connection with the Strongbow brand and we are delighted to welcome Heineken to Elland Road. Their market leading brand portfolio and their commitment to improve the speed and quality of serve within the concourse areas will help make the matchday experience even better for our supporters.” 

Commenting, Rick Eastwood, Regional Sales Director for Heineken said “Leeds United is one of the most iconic sporting brands within the North of England, and Elland Road is an internationally recognised venue that we are very much looking forward to supplying. We take great pride in the quality delivery of all of our brands and we can’t wait for the season to begin. “

Bosideng London has been named Tottenham Hotspur’s Official Formal Menswear Partner during the 2013-14 and 2014-15 football seasons.

Bosideng London will provide formal wear to the first team, management and Board. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the Club’s website and social media channels.

The Club will also benefit from Bosideng’s strength in the Chinese market, where the two businesses will work together to grow Spurs presence and support in a key international territory.

“We are delighted that Bosideng will be the Club’s new formal menswear partner,” said Daniel Levy, Chairman, Tottenham Hotspur. “Bosideng London has already established a reputation for style and innovation, values which we share here at the Club.”

Wayne Zhu, CEO of Bosideng UK, added: “The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship.”