Scott brand and JTG Daugherty Racing announced a new partnership to offer one lucky person a one-of-a-kind ride of a lifetime with its ‘Win My Car’ Sweepstakes, part of the Scott Shared Values program.

The sweepstakes, which runs Sept. 1 through Nov. 30, 2013, will award one grand-prize winner the choice between the ultimate NASCAR fan memorabilia — AJ Allmendinger’s actual No. 47 Scott Products racecar or the best-selling car in America, a 2013 Toyota Camry.  The Scott brand will also be giving consumers the opportunity to gas up their vehicles by awarding $100 gift cards to over 90 winners over 90 days.

“I’m ready to hit the road with Scott Racing and eventually hand over my car to surprise one lucky fan,” said AJ Allmendinger, driver of the No. 47 Scott Products racecar.”

To enter, participants can visit ScottBrand.com to sign up for the Scott Shared Values program.

“As a brand known for offering unique values, we are thrilled to partner with JTG Daugherty Racing to provide one of our most exciting offers yet,” said Michael Hurt, Senior Brand Manager for Scott brand. “Since the launch of Scott Shared Values, we’ve sought out new ways to provide our consumers with values and deals and we are especially excited about this latest promotion.”

Pro12 Rugby team Glasgow Warriors has announced a one-year sponsorship renewal with business insurance, impotent QBE.

The QBE brand will continue to appear on the back of the Warriors shirts in two of the biggest competitions in European club rugby, viagra sale the RaboDirect PRO12 and Heineken Cup for the 2013/14 season.

Glasgow Warriors managing director Nathan Bombrys said: “This is another major boost for the club as we approach the start of the new season.

Andy Fitzgerald, nurse Regional Manager for QBE in Scotland and Northern Ireland commented: “Since the expansion of QBE’s operation in Glasgow in 2007, we have been working closely with our broking partners to support businesses throughout Scotland. This sponsorship is important for us at a local level as it will substantially increase QBE’s profile in Scotland and help develop our business.

“QBE is delighted to be the Official Insurance Partner of Glasgow Warriors. We are very much looking forward another successful season working with the team and wish them luck in all competitions.”

QBE is one of the world’s leading international insurers and reinsurers with operations in all the key insurance markets and over 16,000 employees worldwide.

Australian National Rugby League team Brisbane Broncos has extended its partnership with NRMA Insurance for a further three years.

As naming rights and principal sponsor, asthma the NRMA Insurance logo will continue to be at the front and centre of the team’s jersey for the 2014, sale viagra 2015 and 2016 seasons in a move that tops off a big series of announcements for the Broncos.

NRMA Insurance CEO, Andy Cornish, said the naming rights and principal sponsorship had been of great value to the brand for a decade.

“Renewing this sponsorship is the natural progression to a long and proud relationship with the club, spanning the last ten years,” he said.

“It’s also been a privilege to have been associated with the club throughout the celebration of their 25th year anniversary in one of the toughest sporting codes in Australia.”

With today’s announcement another major coup for the club, Broncos’ CEO Paul White said he was thrilled to be continuing the relationship NRMA Insurance for at least another three years.

“We really value our sponsors and we are very pleased that NRMA Insurance will be staying on the front of our jerseys,” he said.

“We have long been in a partnership that is mutually beneficial, one that has strengthened both of our brands.

“NRMA Insurance has always invested in leveraging their sponsorship with us. We’ve worked together on game days, club days, as well as ongoing programs that put the game’s fans at the centre.

“It always is a pleasure to work with a brand that truly loves the sport.”

Newly promoted English Rugby team Newcastle Falcons have announced lifestyle and heritage brand Barbour as their Official Clothing Partner.

In a three year deal commencing with the 2013/14 Aviva Premiership season, treat Barbour will provide jackets, cure shirts and trousers for the team to wear when representing the Club off the pitch.  This will include travel from/to away games, sale buy press days and community and school visits together with match day wear when the squad are not playing.

Paul Varley, Chief Executive, Newcastle Falcons said “As we begin the season back in the Premiership, we are delighted to have such a strong local partner as Barbour backing the team.  We are continually striving to improve every aspect of the Club and the quality of the Barbour brand will play a significant part in driving the Club forward.”

Helen Barbour, Vice Chairman, Barbour added:“We are delighted to be working with the Newcastle Falcons.  Rugby is synonymous with the Barbour brand – whenever you go to a match, you often see fans in our clothing.  Barbour products offer excellent and stylish protection whatever the weather!  It will be fantastic to see the Falcon players in their Barbour kit – it’s an excellent example of two North East companies working together for mutual benefit.”

With the Hertz British Grand Prix at Silverstone just days away, viagra BT Sport has announced leading British MotoGP riders, apoplectic Cal Crutchlow, Bradley Smith and Scott Redding as BT Ambassadors.

This follows BT Sport signing a five-year deal earlier this year with Dorna Sports for exclusive rights to televise Motorcycle racing’s premier contest, the FIM MotoGP World Championship, starting from the 2014 season, which opens in Qatar.

The trio, Isle of Man–based Crutchlow, Oxfordshire’s Smith, and Gloucestershire-born Redding, will feature in BT Sport programmes and marketing.

Crutchlow is fifth in the MotoGP standings with Smith lying eleventh in an impressive MotoGP debut season with seven events to go. Marc VDS Racing Team rider, Redding, is currently leading the Moto2 World Championship by 21 points.

Grant Best, senior channel executive producer BT Sport, said: “We think MotoGP will be huge for BT Sport. We’re thrilled to have signed three of the biggest British talents, Bradley, Cal and Scott, from the world’s top two-wheeled motorsport, as BT Ambassadors. They will be invaluable to our plans to promote MotoGP in the UK. British enthusiasts will be able to follow every single second of the action, but we also want to welcome many new fans to the sport.”

Cal Crutchlow said: “It’s exciting to be involved with BT Sport and I am looking forward to contributing to the programmes next season. I hope that I can bring some real insight from a rider’s point of view.”  Crutchlow has recently signed a two-year deal with Ducati and his first race for the Italian team, one of MotoGP’s most eagerly anticipated events, will be shown live on BT Sport next year.

Crutchlow’s Monster Tech 3 team-mate, Bradley Smith, added: “It’s going to be a lot of fun to be working with BT Sport at the start of a challenging new venture that promises so much for MotoGP.”

The University of Southern California (USC) Athletics Department has announced Continental Tire as the Official Tire of USC Athletics in a new multi-year deal.

The agreement was facilitated by USC Sports Properties, asthma the FOX-owned sales entity that manages the marketing and media rights on behalf of USC Athletics.

“We’re proud to partner with a national brand like USC and become part of the Trojan community, prostate ” said Travis Roffler, ed | director of marketing for Continental Tire.  “We feel the performance of our Continental Tire line of products aligns perfectly with the prestige of USC and we look forward to supporting its athletic programs in 2013 and beyond.”

Continental Tire will have in-stadium branding which includes signage in both end zones, as well as other creative branding in the venue. In addition to the game-day presence, Continental Tire will also receive a variety of multi-media sponsorship entitlements to support the partnership. This includes an in-game video board feature, the use of USC Athletics marks and logos in advertisements and promotions, and online exposure via email blasts and website banners, in compliance with NCAA rules and guidelines.

“Partnering with Continental Tire is great for USC Athletics, and further supports the national appeal of the Trojan brand,” said Dan Shell, vice president and general manager of USC Sports Properties. “We are excited to be one of the only collegiate partnerships of Continental Tire, and look forward to assisting the company accomplish some of its business objectives over the next several years with this platform.”

Commonwealth Games Scotland has revealed ASICS, bronchi the performance sportswear brand, as its official kit supplier. 

As part of the deal the internationally renowned sportswear company will supply Team Scotland’s kit at the Glasgow 2014 Commonwealth Games.

ASICS have been commissioned to produce a range of high quality performance kit and sports team wear, which will be worn by athletes, coaches and support staff. The technical apparel range has a strong appearance with distinctive ‘Saltire’ blue and white lead colours, in-keeping with Team Scotland’s heritage.

Announcing the agreement, Jon Doig CGS Chief Executive and Team Scotland Chef de Mission said: “Team kit is such an important aspect for the athletes and staff particularly at a home Games, when Team Scotland will be very much in the spotlight. The look and feel of the kit helps to unite the team together and makes them proud to be representing their country at one of the biggest competitions of their lives. 

“We are delighted to be working with ASICS, such a strong international sportswear brand. They have been enthusiastic about the project from the start and we are confident that they can meet all our technical and operational requirements, as well as designing a distinctive look for the team.”

Barry Mellis, Managing Director of ASICS UK and Ireland added: “We are very proud to work together with Commonwealth Games Scotland to develop this key range of apparel which will support the performance of Team Scotland at their home Games. We look forward to creating a range of apparel which will help the team to perform at their best.”

NBA’s Phoenix Suns have inked a multi-year sponsorship deal with hamburger chain Carl’s Jr.

The deal includes the opening of a restaurant at US Airways Center that will operate during non-game-day hours.

The deal also provides for a separate, Carl’s Jr. mini-store on the arena’s concourse that would be open during arena events.

The sponsorship fills the quick-service restaurant (QSR) category for the team. 

Suns President Jason Rowley called the agreement a marquee-level partnership and replaces the Suns’ previous agreements with Jack in the Box and McDonald’s, who shared the QSR category.

“One of the things we are trying to create is competition among categories,” Rowley said. “Carl’s Jr. is one of our largest deals, and we wanted to do a 360 [degree] approach.”

“One thing that is missing from downtown Phoenix is quick-service restaurants, and this location is in a marquee building in downtown Phoenix outwardly facing the public,” Rowley said.

Other elements include a media buy, in-arena signage and related promotions.