AC Milan Name Braun as Official Club Partner

September 10, 2013

German consumer products company Braun has entered football sponsorship with a new agreement with Serie A giants, pills AC Milan, as an Official Partner.

The deal, which was signed with the help of Infront Italy, the club’s official sponsorship advisor, will include valuable branding within the San Siro Stadium during all of Milan’s home matches as well as the club’s training centre Milanello. Braun will also be a part of club communications both on the website and through the club magazine Forza Milan!.

“BRAUN has picked out MILAN as the ideal sponsor, sharing the same values, passion an style that has made Braun a winning brand,” said Sami Kahale, Chairman of Procter&Gamble Italy. We’re particularly happy to have reached this agreement with a club of such a large following in Italy and all over Europe. Milan are the most decorated club in the world and we’re ready to celebrate the wins that the team will give us in the season to come.”

“We’re proud that an international brand of such high quality has chosen Milan to enter into the football world. With them we’ll share a mission following innovation and globalism – said Adriano Galliani, Vice president and club CEO – “We’ll give all of our experience to our new partner to valorize the deal as much as possible and allow Braun to reach their market objectives in what will be a dynamic and winning relationship.