Golden State Warriors Extend Kaiser Permanente Health Partnership

NBA’s Golden State Warriors has revealed that Kaiser Permanente will be the team’s presenting sponsor through the 2016-17 season, extending the partnership for an additional three seasons, and remain the official health care provider of the team.

Kaiser Permanente is entering their ninth season as a partner with the Warriors. Their comprehensive partnership through the 2016-17 season will include permanent and temporary signage, integrated media assets, community outreach events, in-arena activation such as video board features, on-court contests, the debut of TV-visible branded pole pad signage and more.

“Kaiser Permanente’s early renewal and commitment through our 2016-17 season as a Gold Alliance member shows the success of our partnership over the years and the direction of Warriors basketball,” said Warriors President and Chief Operating Officer Rick Welts. “We are honored to once again partner with Oakland’s single largest company and look forward to continuing our joint efforts to impact the Bay Area community in a positive way.”

Kaiser Permanente’s “We Care For All Warriors” season-long message will be integrated into all in-arena assets as well as a new public service announcements during flu season featuring Warriors Guard Stephen Curry. Kaiser Permanente will also continue to hold the naming rights to Kaiser Permanente Arena, the home of the NBA D-League affiliate Santa Cruz Warriors.

Tampa Bay Buccaneers Reveal Florida Hospital Partnership

The Tampa Bay Buccaneers and Florida Hospital announced a new partnership focused on improving the health of the Bay area community and beyond. 

As part of the partnership, Florida Hospital and the Bucs will launch health initiatives designed to engage the community and transform places of work, home and play. 

“We all know the best offense is a good defense and in health, the same rules apply,” said Adventist Health System’s Florida Region President and CEO Mike Schultz. “Florida Hospital has an important role to play in creating a healthier community. We are very excited to partner together in an effort to bring new health programs into the community.” 

Florida Hospital operates 23 hospitals across the state. Its multi-year partnership with the Buccaneers includes plans for several community wide health events such as a Day of Wellness and Fitness Challenge. 

“The Buccaneers take great pride in aligning with industry leaders such as Florida Hospital,” said Buccaneers Co-Chairman Bryan Glazer. “This partnership will be special because it provides a real opportunity to make a difference in our region through health education.  Florida Hospital has distinguished itself as the premier healthcare provider in our state and we look forward to the activation of various community-based programs and initiatives.” 

Carquest Returns as Sponsor of Scott Riggs in Nascar Camping World Truck Series

Carquest will return as a sponsor for driver Scott Riggs in the NASCAR Camping World Truck Series (NCWTS) after a 12-year separation. 

Carquest, along with sister company Worldpac, will serve as primary sponsors for the Ricky Benton Racing (RBR) Enterprises No. 92 Chevrolet Silverado in Friday’s EnjoyIllinois.com 225 from Chicagoland Speedway.

Carquest and World Pac will also be on the No. 92 at Texas Motor Speedway in November.

“We had some great success with Carquest on the truck during my first stint in the series,” said Riggs. “I’m looking forward to duplicating that success at Chicago and Texas. This team has made some great strides in our overall program this year and I think we can end 2013 on a high note.”

In addition to Chicago and Texas, the team plans to run Martinsville in October, a race in which Riggs piloted the No. 92 to a fifth-place finish in 2012.

“We couldn’t be more excited to have Carquest and World Pac on the truck for Chicago and Texas and to have Scott back behind the wheel,” said Ricky Benton, owner of RBR Enterprises and BTS Tire and Wheel Distributors, which will serve as an associate sponsor this week. “They have served as great partners and suppliers in our core business (at BTS Tire and Wheel Distributors) and I can’t wait to go racing with them.”

Goodyear FleetHQ will also be on the truck as an associate sponsor.

Canadian Tire Inks Maple Leaf Sports & Entertainment Sponsorship

Canadian Tire have signed a new partnership with Maple Leaf Sports & Entertainment Ltd.

The two companies announced an extensive and sweeping business partnership Monday that they say “matches up Canada’s leading sports retail brands and the country’s largest professional sports organization.”

In addition to extensive branding, the partnership includes plans for a new Sport Chek store in Maple Leaf Square and MLSE apparel stores in select Canadian Tire stores.

The partnership involves Canadian Tire, Sport Chek, Mark’s, Partsource, National Sports, Pro Hockey Life, and Atmosphere — all companies owned within the Canadian Tire family of companies.

Under MLSE, the partnership includes the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Marlies, the MLSE Foundation, Air Canada Centre, BMO Field, Ricoh Coliseum, Real Sports Apparel and Real Sports Bar & Grill.

The partnership also includes exclusive consumer promotions.

Canadian Tire will get premium brand positioning at Air Canada Centre, including in-ice at Toronto Maple Leafs home games.

“MLSE and our teams are thrilled to partner with Canadian Tire Corporation,” Tim Leiweke (pictured), president and CEO of MLSE, said Monday in a statement.

Federated Auto Parts Renews Title Sponsorship of Nascar Event at Richmond International Raceway

Federated Auto Parts have extended their title sponsorship of a NASCAR Sprint Cup Series race at Richmond International Raceway.

The partnership began last year with the inaugural Federated Auto Parts 400, viagra buy and today both parties announced an extension that will keep the Virginia-based auto parts distributor’s name on the traditional September NASCAR Sprint Cup Series race for future seasons.

In addition to its contract extension, treat Federated Auto Parts, discount which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.

“All of us at Federated Auto Parts are proud to extend our relationship with Richmond International Raceway and its premier spot on the NASCAR Sprint Cup Series schedule,” said Rusty Bishop, CEO of Federated Auto Parts.  “Our members and their customers love the fun-filled activities and hospitality provided at RIR, providing our partners with lasting memories. We are ready to continue the memory-making process with tonight’s Federated Auto Parts 400, a race we expect to be unforgettable, as drivers try to race their way into The Chase tonight.”

“I can’t tell you how excited the Richmond International Raceway team is to share in this announcement,” said RIR President Dennis Bickmeier. “We added Federated Auto Parts to a growing list of Virginia-based companies last year, and knowing they’ll be part of our family solidifies our partnership for years to come. There’s no better way to celebrate this announcement than by hosting an amazing Federated Auto Parts 400 tonight, under the lights, at America’s Premier Short Track.”

ISPS to Title Sponsor World Cup of Golf

International Sports Promotion Society (ISPS) have secured title sponsorship rights for the ISPS HANDA World Cup of Golf  to be played at The Royal Melbourne Golf Club from 21st – 24th November 2013.

The ISPS HANDA World Cup of Golf will showcase Victoria to approximately 800 million homes in more than 200 countries and territories as the best players in the world from more than 30 countries will come to Royal Melbourne to represent their countries.

“ISPS is delighted to become title sponsor of this exciting major global event,” said ISPS’ Founder and Chairman Dr. Haruhisa Handa. “At ISPS we believe in the ‘Power of Sport’, its unique ability to create hope; to breakdown educational and cultural barriers; and to inspire people in a way that very little else does. For this reason, ISPS has a long history of supporting golf globally with a specific commitment to raising the profile of blind and disabled golf. Our ultimate mission is for golf to become a Paralympic sport. There is a great synergy with the World Cup of Golf embracing the same format and eligibility when golf returns to the Olympic programme in Rio 2016.”

Minister for Tourism and Major Events Louise Asher congratulated organisers of the World Cup of Golf for securing ISPS Handa as its major sponsor for this year’s event.

“The 2013 World Cup of Golf is estimated to create between $25 million to $30 million in economic benefit to Victoria and will attract up to 9,000 interstate and international visitors,” Ms. Asher said.

On behalf of the International Federation of PGA Tours, Brian Thorburn, CEO of the PGA of Australia recognised the association of ISPS HANDA, a company that has a strong history of supporting golf in Australia and globally.

“I would like to thank Dr Handa and ISPS HANDA for their generous support of golf not only in Australia but around the World,” said Mr Thorburn. “A fitting partnership, the ISPS HANDA World Cup of Golf will unite golf globally and we are looking forward to welcoming the international golf community to Melbourne.”

The ISPS HANDA World Cup of Golf will be promoted by IMG and Senior Vice President, Global Managing Director – IMG Golf, Guy Kinnings remarked: “We are delighted to welcome ISPS HANDA as the naming rights partner. On behalf of IMG, I would like to extend our thanks for their invaluable support and for everything they do to promote golf around the globe.”

Toyota Acquires Naming Rights to FC Dallas’ Stadium

Japanese car manufacturer Toyota has secured naming rights for FC Dallas’ stadium, which will now be know as Toyota Stadium, while the 17 professional-grade soccer fields adjacent to the stadium will be called Toyota Soccer Center.

“Whether on the field or on the road, customers of both Toyota and FC Dallas share a passion for great products and great success,” said Brent Hillyer, vice president, Gulf States Toyota. “We are proud to partner with FC Dallas to sponsor this world-class stadium and complex, and are looking forward to supporting the team.”

Spanning 145 acres in the heart of Frisco, Texas, Toyota Stadium and Toyota Soccer Center together are booked 350 days of the year, hosting more than 1.8 million visitors annually. Not only is Toyota Stadium home to Major League Soccer’s FC Dallas, the venue also hosts international soccer matches, the NCAA FCS Championship, AAC Men’s Soccer Championship and concerts.

“This is a monumental day for our organization,” said Dan Hunt, vice president of Hunt Sports Group. “My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”

Newcastle Eagles Reveal Rebrand after Naming Rights Deal

British Basketball League (BBL) team Newcastle Eagles, the most successful team in British Basketball history, have announced a rebrand and will now be known as the Esh Group Eagles Newcastle.

The announcement cements leading construction company Esh Group’s continuing three year relationship as headline sponsors of the North East’s most successful sports team and a longer relationship with other businesses within Esh Group. 

Paul Blake, Managing Director and Co-Founder of The Eagles, explained: “Esh Group has been principal sponsor of the Newcastle Eagles since 2010 and I am both proud and delighted to be announcing this deal today. 

“Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager’s dream – and one which I believe we at the Eagles have been so very fortunate to find. 

“This new ‘naming rights’ agreement – which elevates this sponsorship into a true partnership – is one which is typical of international basketball teams the world over; culturally it signifies a very special bond.” 

‘Naming rights’ are an intrinsic element of basketball sponsorship culture around the globe. Major European teams which have strong partnerships with their sponsors include Emporio Armani Milano in Italy, Telekomm Baskets Bonn in Germany and Fiat Joventut in Barcelona, Spain. 

Esh Group’s Chief Executive, Brian Manning, commented: “We are delighted to confirm our on-going sponsorship of The Eagles – especially to take up the opportunity of ‘naming rights’ so we have joined our two names together. This sponsorship represents an increased investment into the Eagles by Esh Group also our continued commitment to support the Eagle’s community engagement through its charitable arm, the Eagles Community Foundation. At Esh Group we are passionate about supporting the communities in which we live and work and we are delighted to find a winning team which we can support which reflects those values too.” 

Since Esh Group took up the mantle of principal sponsor three seasons ago the Eagles has won four major titles, been runner-up in the BBL Championship twice and once in the BBL Cup and BBL Championship Play-offs. 

AC Milan Name Braun as Official Club Partner

German consumer products company Braun has entered football sponsorship with a new agreement with Serie A giants, pills AC Milan, as an Official Partner.

The deal, which was signed with the help of Infront Italy, the club’s official sponsorship advisor, will include valuable branding within the San Siro Stadium during all of Milan’s home matches as well as the club’s training centre Milanello. Braun will also be a part of club communications both on the website and through the club magazine Forza Milan!.

“BRAUN has picked out MILAN as the ideal sponsor, sharing the same values, passion an style that has made Braun a winning brand,” said Sami Kahale, Chairman of Procter&Gamble Italy. “We’re particularly happy to have reached this agreement with a club of such a large following in Italy and all over Europe. Milan are the most decorated club in the world and we’re ready to celebrate the wins that the team will give us in the season to come.”

“We’re proud that an international brand of such high quality has chosen Milan to enter into the football world. With them we’ll share a mission following innovation and globalism – said Adriano Galliani, Vice president and club CEO – “We’ll give all of our experience to our new partner to valorize the deal as much as possible and allow Braun to reach their market objectives in what will be a dynamic and winning relationship.”

Coast Graphics Unveiled as Official Yachts Graphic Supplier of Clipper Race

Coast Graphics have been revealed as the Official Yachts Graphic Supplier of the Clipper 13-14 Race.

The UK based company branded each of the of the 12, medic 70ft ocean racing yachts competing in the ninth edition of the Clipper Round the World Yacht Race, ampoule which set sail from London in front of Tower Bridge on Sunday 1 September.

The founder and Chairman of the Clipper Race, Sir Robin Knox-Johnston said, “Tens of thousands of spectators attended the parade by the fleet in front of Tower Bridge on Sunday to mark the start of the Clipper 13-14 Race. Each boat is uniquely designed, and Coast Graphics have shown once again that they are at the forefront of their field of expertise.”

Coast Graphics applied each of the unique 12 designs to fit the Clipper 70 hull, providing a variation of complete digitally printed and laminated hull wraps to specialist and bespoke vinyl designs. Coast Graphics also provided individual forestay flags, designed, produced and fitted to each specific boat as well as shore side and venue branding.

Coast Graphics Managing Director Malcolm Dunderdale, said: “Coast Graphics Ltd are delighted to be an official supplier of the Clipper Race and to have helped create the visual impact that the new fleet of Clipper 70s will take around the world.

“We are passionate about sport and adventure at Coast and the opportunity that the race gives to people from every walk of life really ties into our own ethos. We wish all the teams the best of luck and look forward to following the race around the world.”