British Cycling Renew FIAT Sponsorship

September 20, 2013

British Cycling have announced today that they have extended their partnership with FIAT Group Automobiles UK for car manufacturer to sponsor the 2013 National Track Championships in Manchester later this month.

As well as being the main partner for the five-day championships, the biggest domestic track event on the UK calendar, FIAT will also present the 2013 British Cycling Sprint Championships on Friday 27 and Saturday 28 September. Among the favourites for the men’s title are Olympic Sprint Champion Jason Kenny and his London 2012 Team Sprint teammate and fellow gold medallist, Philip Hindes. In the women’s competition, London Olympian Jess Varnish and newly crowned Junior World Champion Dannielle Khan are among those likely to be challenging for the gold medal.

FIAT’s support of the National Track Championships further endorses their support for cycling as one of British Cycling’s long-standing partners and an Official Vehicle Supplier to the Great Britain Cycling Team.

Commenting on the announcement, Brane Bosancic, Corporate Marketing Manager FIAT Group Automobiles UK, said: “FIAT’s blend of style, sportiness and environmental-friendliness fits perfectly with British Cycling’s healthy, fun and competitive outlook and we are delighted to extend our partnership with this inspirational organisation.  Supporting an event such as the 2013 National Track Championships not only strengthens our relationship further, it also gives us the opportunity to present our new FIAT 500L Trekking to the active and energetic  audience it was designed specifically for.”

British Cycling Cycle Sport & Membership Director, Jonny Clay, added: “The British Cycling National Track Championships now features some of the biggest names in the sport with Olympic and World Champions going head-to-head. The support of FIAT, a global brand, demonstrates how the profile of this event has grown in recent years. We look forward to working with FIAT to make this the best championships to date.”