Australian Football League (AFL) team Western Bulldogs have renewed their partnership with long-term apparel partner KooGa.

As part of the deal, the Australian-owned sports performance brand’s logo will be on Western Bulldogs shirts for another three years.

Western Bulldogs Chief Executive, Simon Garlick, said the Bulldogs continue to be impressed with the continual design and innovation advancements by KooGa.

“We are thrilled to have further secured KooGa as the apparel partner for the next three years.

“Our extended partnership is a symbol of the quality relationship we have – and an acknowledgement of the Bulldogs’ exciting future both on and off the field,’ Garlick said.

This contract extension enables KooGa to continue to design and manufacture technical performance apparel for the clubs’ representative playing and support staff.

The two entities have enjoyed a relationship spanning four years, with KooGa first partnering the Victorian-based AFL team in 2009.

Tyron Brant, KooGa Chief Executive, commented on the deal: “The Bulldogs were the first AFL team to sign with KooGa and over the last four years we have formed a true partnership,” said Brant.

“I am delighted that this partnership will continue and there is a genuine feeling that Bulldogs are on the crest of something special after laying a strong foundation of culture and performance.”

Australian-based retailer Harvey Norman has announced it has secured naming rights to Football Federation Australia’s (FFA) Friday Night Football for the next three years.

Harvey Norman and LG Electronics will be collaborating to capitalise on the deal.

Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS with the weekly blockbuster further entrenching the Hyundai A-League in the mainstream with Free-To-Air penetration complimenting the traditional Fox Sports coverage.

The collaboration between Harvey Norman and LG signals the first direct benefit for the Hyundai A-League following the landmark TV deal last year that will see SBS broadcast all 27 Friday Night matches live into Australian homes. All Hyundai A-League matches will be broadcast live on Fox Sports.

“Both brands are proud to be joining the FFA family promoting their respective brands during the Friday Night Football season,” they have said in a joint statement. “This sponsorship offers a national opportunity to support and promote the game to the fans and consumers across the market.”

The first Harvey Norman Friday Night Football clash will see Sydney FC and the Newcastle Jets kick off the 2013/14 Hyundai A-League at Allianz Stadium on October 11 with marquee stars Alessandro Del Piero and Emile Heskey headlining the match.

“This is an exciting partnership for the Hyundai A-League and continues the growth we achieved last year,” said FFA Chief Executive Officer David Gallop. “It also illustrates the benefit in our free to air broadcast deal that helps us cement our place in the Australian sporting mainstream.

“LG and Harvey Norman are incredibly reputable brands that we are proud to welcome to the Football Family.”

Real estate investment company IP Global has signed a partnership withe the Royal Hong Kong Yacht Club (RHKYC) to sponsor on eof their major events this autumn.

They will title sponsor the  IP Global Autumn Regatta, the RHKYC’s opening event of the 2013-2014 sailing season, and will also have a presence at the St Regis China Coast Regatta, the Audi Hong Kong to Vietnam Race and the Tommy Bahama Around the Island Race. 

Mark Bovaird, the RHKYC’s General Manager, stated: “The Royal Hong Kong Yacht Club prides itself on its history, service and reputation as one of the leading yacht clubs in the world. This new partnership with IP Global is just that; a partnership with an organisation that shares these same beliefs and ambitions, and we welcome IP Global as our Official Property Investment Partner this season.”

Tim Murphy, founder and CEO of IP Global, stated: “We’re always looking to align our business with organisations who match our own high aspirations, and partnering with the Royal Hong Kong Yacht Club doubles as a fantastic opportunity for us to continue our long-standing support of Hong Kong’s leading sporting events. The Autumn Regatta has always been a highlight of the calendar and an exciting way to get the season off the mark so we’re very proud to be a part of it.”

The IP Global Autumn Regatta takes place over the weekend of 28 and 29 September in Victoria Harbour.

KFC Malaysia has partnered with the Paralympic Council of Malaysia (PCM) to sponsor the upcoming Asian Youth Para Games (AYPG) 2013.

KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, arthritis taking up Badminton under the AYPG Malaysia 2013 “ADOPT-A-SPORT” programme, buy aimed at involving companies and sponsors in the promotion of para sports and the Games.

Badminton is among 14 sports to be contested in AYPG Malaysia 2013. The other sports listed are Athletics, treat Archery, Boccia, Swimming, Table Tennis, Chess, Powerlifting, Goalball, Tenpin Bowling, Wheelchair Basketball, Wheelchair Tennis, Judo, Volleyball-Sitting.

Datuk Ahmad Zaki Zahid, Managing Director of QSR Brands (M) Sdn Bhd, operator of KFC Malaysia, handed over the cash sponsorship of RM132,940 (US$40,914) to Paralympic Council of Malaysia (PCM) for the organisation of the Games.

Zahid commented on the deal: “It reflects our commitment towards uplifting the standard of our para athletes, or for that matter, persons with a disability in the country. It goes in tandem with our policy of helping out the disabled people and community in realizing their dreams and lead a meaningful life.”

PCM President Dato’ Zainal Abu Zarin, added: “KFC’s participation as partner of the Games sets a good example of how a corporate entity and an NGO can work closely for a common cause, in this context, towards the development of persons with a disability,” said Dato’ Zainal.

Under the Games’ ADOPT-A-SPORT programme, companies and sponsors are given the choice to adopt any of the 14 sports listed for the Games.

“We hope to continue this programme even after the Games… to create a better understanding of para sports, its needs and requirements amongst corporate citizens,” said Dato’ Zainal.

AYPG Malaysia 2013, scheduled from 26th to 30th October, is expected to see the participation of more than 2,000 athletes from 41 Asian nations, under the umbrella of the Asian Paralympic Committee (APC).

The East Coast Hockey League (ECHL) have announced that CCM will continue as the official provider of on-ice equipment to all ECHL teams for the 2013-14 season. 

CCM has been the exclusive supplier of hockey sticks, recipe helmets, visors, gloves and pants for ECHL players the past seven seasons and has been partners of the Premier ‘AA’ Hockey League for more than 10 years. Starting with the 2013-14 season, CCM will be the exclusive provider of home and away jerseys for each of the ECHL’s 22 teams. 

CCM provides authentic and replica jerseys and skates for ECHL teams and has supplied jerseys, visors, helmets and pants for on-ice officials. 

“We are very proud to be extending our agreement,” said Sean Williams, VP of Global Marketing for Reebok-CCM Hockey. “This partnership has brought us excellent visibility over the years and we are thrilled to grow our brands alongside the ECHL.” 

“CCM is a worldwide leader in the hockey equipment category and we are proud to extend what has been a very valuable and long-standing relationship for the ECHL,” said ECHL Commissioner Brian McKenna. 

CCM will continue to receive predominant league-wide exposure through a variety of sources including, but not limited to, dasher boards, radio, television and in-arena announcements, and advertisements in league and team publications. 

CCM will also be featured on ECHL.com, the official web site of the league, and on member web sites through the ECHL.com Network. CCM is the official sponsor of the ECHL weekly goaltender award as well as the monthly player and rookie awards and the yearly awards for goaltender, plus-minus rating, rookie and most valuable player.

Danish window and door manufacturer Outrup will be an official sponsor of the Men’s EHF EURO 2014 event, unhealthy which will be held from 12 to 26 January 2014 in the Danish cities of Aalborg, impotent Aarhus, Herning and Copenhagen.

With this commitment, the Danish window and door manufacturer becomes part of the official commercial programme for the European Handball Federation’s flagship national team event, in a deal brokered by its media and marketing partner Infront Sports & Media.

As an official sponsor of the EHF EURO, the brand will be present at all games of the 2014 championship, benefitting from prime advertising space in camera view on LED boards along the court and floor signage.

In addition, the company’s logo will be integrated on backdrops as well as all official print and online publications. Outrup will also take advantage of promotional opportunities as well as use the official sponsor title and EHF EURO logo in its communication activities. A range of corporate hospitality tickets further complements the package.

Mogens Ringgaard, Managing Director of Outrup, said: “Handball is hugely popular in Denmark and therefore holds a tremendous opportunity for us to connect with new and existing customers on our home soil. As a family owned Danish business, this marketing commitment is fully aligned with our strategy to continue producing our doors and windows here in Denmark. The Men’s EHF EURO offers us a unique opportunity to promote ourselves through this first class international sports event.”

Jean Brihault, EHF President, said: “We are expecting tremendous interest in the event in January as the Danish team look to defend the EURO title. As a domestic sponsor, I am certain that the event’s new official sponsor, Outrup, will benefit considerably not only from this level of interest in Denmark but also the strong worldwide TV coverage.”

Ferry operator Stena Line has extended its title sponsorship of Elite Hockey League team, Belfast Giants for the third successive year. 

Northern Ireland’s leading ferry company, which has supported the Giants since 2008 with title sponsorship for the past two years, will ferry the Giants players and fans to away games in the UK throughout the season as well as travelling teams visiting Belfast. Stena Line will also join forces with the hard hitting ice hockey stars in their community work.

The partnership has already proved a huge success with the Giants winning the Monteith Bowl (League Title) in the first year and being consistently one of the tops teams in the league and cup competitions.

Stena Line’s Head of PR and Communications, Diane Poole OBE, said: “We’ve supported the team since 2008 with title sponsorship since 2011 and it’s been great to see the Giants develop as an entertaining but formidable ice hockey side. They have brought continued success to Belfast and we are delighted to be in partnership with them.

“We hope they can build on their fantastic achievements and secure more glory this season. Stena Line certainly wishes them well.” 

Todd Kelman, General Manager of the Stena Line Belfast Giants said: “Stena Line’s patronage heralded one of the most successful periods the team has ever had so we’re delighted to be renewing our connection with the leading ferry company.

“We have our sights set firmly on another league win this year and I can assure you the players are determined to bring another Championship back to the proud city of Belfast. We’ll also be continuing a lot of our outreach work and educational programmes with communities in Northern Ireland so we are prepared for a very busy year.”