BBL Names SportsDirect as Official Retailer

September 26, 2013

The British Basketball League (BBL) have announced SportsDirect as their official retailer.

SportsDirect will begin retailing Official Spalding BBL Apparel from November this year with all club vests available for purchase through the SportsDirect website with plans to extend this to selected stores in the New Year. 

BBL’s Commercial Director David Leyden Dunbar commented: “The appointment of an Official Retailer was always going to be a natural next step on from the unification of the League’s Apparel provision under the Spalding brand. Working with Spalding we’ve been able to create a far more cohesive look and style across the whole league and forging a partnership with will allow us to reach an entirely new audience with our products. It’s a huge step forward for the League and my view was always that if we were going to do it the important thing was to work hand in hand with the biggest and best UK brand.” 

Vincent Smith Head of Marketing at said of the deal “We are proud and excited to be partnering with the British Basketball League. By offering our Millions of customers In the UK and around the world access to the official Spalding BBL apparel range we hope to further the great work of the BBL and encourage both supporters and participants of basketball in the UK.” was founded in 1982 and has grown to become the UK’s number one sports retailer with over 400 stores.