Zurich Insurance Group has been named the Official Presenting Partner of the Swiss Ice Hockey Cup.

The partnership agreement was concluded with InfrontRingier Sports & Entertainment Switzerland and will run until 2017. The national competition will be re-launched by the Swiss Ice Hockey Federation together with its marketing partner in September 2014.

From the round of 16 onwards, the Zurich logo will be featured in the center circle of the ice rink along with further exposure achieved through banner advertising, branded helmets, jerseys, socks and goalie gloves for all National League A, National League B and Regio League teams that qualified for this stage of the competition.

Joachim Masur, CEO of Zurich Switzerland, said: “With the Swiss Ice Hockey Cup, we are taking the opportunity to mark and connect with a promising project right from the start. Here, lower-ranked teams play against major ones – I’m curious which teams will manage to put the greatest pressure onto the big stars. The Cup will definitely bring us unique sporting moments.”

Florian Kohler, CEO of Swiss Ice Hockey, commented: “We are pleased that through the commitment of Zurich, the Swiss Ice Hockey Cup has a strong partner by its side. We are confident that by working with one of the leading Swiss brands, the fans and their surroundings will be reached more effectively and the positioning of ice hockey in Switzerland will be strengthened.”

In addition to the Presenting Partner package, InfrontRingier is marketing six other sponsorship opportunities centrally across the entire Swiss Ice Hockey Cup. For the first time in the history of Swiss ice hockey, sponsors can benefit from an exclusive national presence through one of the most popular sports in the country. The new top sponsors will benefit from exclusive and consistent team and stadium branding at all Cup matches from the round of 16 to the final.

Tommy Baldwin Racing has announced C&C Audio, apoplectic Video, click and Appliances has joined the NASCAR team as associate sponsor on the No. 36 Chevy of JJ Yeley for a four race span.

Founded in 1975 by Roger and M.A. “Chic” LeBlanc, shop C&C started out as a small appliance store. Over the years, they expanded to add audio and video to their business. 

Owner Roger LeBlanc commented on the sponsorship with TBR, “Our first partnership with TBR and JJ Yeley was in 2012, we are very excited to have the opportunity to team up with them again.” 

In addition to their four race sponsorship, C&C is giving away two tickets to the AAA Texas 500 at Texas Motor Speedway. The giveaway will include two hot passes, hotel accommodations for two nights and round-trip transportation to and from the track. The winner will also have a meet and greet with Owner Tommy Baldwin and driver JJ Yeley.

Under Armour has signed a multi-year deal with Corrigan Sports Enterprises Inc., which organizes the Baltimore Marathon also known as the Baltimore Running Festival, to be the official race-themed apparel and footwear provider.

That deal includes the performance shirts that participants in each of the running festival’s events — the marathon, half-marathon, 5K, relay and kids run run. Race participants have received Under Armour shirts since 2003. This year’s race is scheduled for Oct. 12.

Corrigan Sports President Lee Corrigan said in a statement that Under Armour’s involvement had “strongly contributed to the global interest in Charm City’s premier running event.”

“Runners treasure our race shirts, and because of our decade-long partnership with Under Armour we’ve been fortunate to provide our athletes with the best shirt in the industry,” Corrigan said.

Corrigan announced in August that Under Armour would not be the race’s title sponsor this year. A spokeswoman for Corrigan Sports said a new title sponsor is still being sought.

Under Armour executives said they pulled their title sponsorship so that they could spend their money on other sports projects in the city, such as the recently-renovated Easterwood Park basketball court.

In a statement, Under Armour Senior Vice President Matt Mirchin said the company’s goal was “to make all athletes better” and that the Baltimore Running Festival still fit neatly into that mission.

“The Baltimore Running Festival is a premier running event and we are committed to creating a memorable experience for every participant, whether they are from Baltimore or visiting for the first time,” Mirchin said. “We want runners to put on their race shirt and remember what a great time they had in our hometown.”

Dunlop have renewed their deal as Official Tyre Supplier of the MSA British Touring Car Championship (BTCC).

This extends the exclusive supplier partnership that began in 2003, although Dunlop has been actively involved in all eras of the championship since the BTCC began in 1958.

The new agreement is a multi-year contract and Dunlop will continue to supply all teams with their range, which includes Sport Maxx Soft, Medium and Hard compounds and BluResponse Wet tyres

“The BTCC is one of the most prestigious and important championships in Europe. We are delighted to be re-appointed as Official Tyre Supplier. The introduction of the Dunlop Sport Maxx Soft option tyre has introduced a new strategic variable, and shows our continued commitment to innovating in this Championship, following the introduction of RFID tyre tagging in 2009 and the development of the New Generation Touring Car tyre in 2010,” stated James Bailey, Motorsport Communications and Marketing Director, Dunlop Europe.

Alan Gow commented: “Dunlop have been our tyre-supplier since 2003 – and certainly wouldn’t still be today unless they were a responsive, enthusiastic manufacturer of the highest quality race tyres. Our partnership has been incredibly close and mutually rewarding….to be honest, the BTCC just wouldn’t feel the same without the great team at Dunlop Motorsport supporting us and we are delighted to extend our partnership further.”

Coventry City FC have agreed a partnership with medical charity the Grace Research Fund to sponsor the English League One club’s shirts.

The new deal will see the fund’s logo feature on the Sky Blues’ shirts for the next three months. It is the first time Coventry has had a charity as its shirt sponsor.

The Grace Research Fund raises money and awareness for medical research into premature birth and neonatal care.

The research is conducted at University Hospital in Coventry, Warwick Hospital and Nuneaton’s George Eliot Hospital, as well as the two local universities.

The deal was organised through CBRE, the global property firm advising the Club on its proposed relocation. The Grace Fund is the nominated charity of the firm’s office in the Midlands.

Tynan Scope, corporate sales manager for Coventry City FC, said: “The Grace Research Fund is a local charity benefiting local people – specifically, premature babies and their parents. The charity has raised over £100,000 since it was established and we hope this will give it a further boost in profile for the great work it does.”

Dr Andy Coe, consultant paediatrician at University Hospital, said: “This is the first time we have had our name on a football kit and having the shirt sponsorship will help to raise our profile throughout the region and beyond. We are very grateful to all involved for this opportunity.”

CBRE has also agreed to sponsor the Club’s Youth Academy for 12 months.

Longstreth, anabolics a sporting goods company specializing in women’s field hockey, pilule lacrosse and softball, has agreed to sponsor USA National Women’s Field Hockey Forward, Paige Selenski to endorse the GRYPHON line of hockey sticks.

A native of Shavertown, PA, Selenski has held a Forward position on the USA Women’s Field Hockey team for the last four years while attending the University of Virginia. S

Selenski is a nationally acclaimed field hockey player with numerous honors including being a three-time First Team All-American, a two-time member of the NCAA All-Tournament Team, the All Time ACC leader in career points, and 2008 USA National Team Rookie of the Year. In 2012, Paige represented the United States at the London Olympics and in 2011, she was part of the Gold Medal winning squad at the Pan American Games in Guadalajara, Mexico.

“I am very honored to be joining the Longstreth family. Longstreth has been a longtime supporter of our sport and I hope to help them grow field hockey to new heights in the U.S. ahead of Rio 2016,” said Selenski.

“I am tremendously excited for Longstreth and Gryphon in particular,” said Jana Withrow, Field Hockey Manager at Longstreth. “Paige will be playing with the Gryphon Tour, a top international stick, as she begins preparations for her run up to the 2016 Olympic Games. Paige is very skillful with lots of speed. She is an exciting player to watch with the ability to finish and score goals.” Longstreth selects players for sponsorship who exemplify the same image, character and passion about field hockey that Longstreth strives to represent.

Just about 30-miles northwest of Philadelphia, Longstreth supplies uniforms, equipment, footwear, and training gear for a

Amgen, the world’s largest independent biotechnology company, has extended its title sponsorship of cycling’s Tour of California, the largest professional cycling event in America.

“We are very excited about renewing our title sponsorship,” said Ray Jordan, senior vice president of Corporate Affairs at Amgen. “At Amgen, we are passionate about serving patients and this is a great opportunity to connect with them from a different perspective.”

The announcement underscores Amgen’s continued commitment to the State of California, the healthy benefits of cycling, inclusive of the active Amgen Cycling Club, and a long history of involvement in charitable events.

“From day one of our partnership, Amgen has been an extraordinary, dedicated partner and has worked closely with us to build the race into what it is today – America’s premier cycling event, and one of the most anticipated on the international calendar,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports.

The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. 

“The partnership with Amgen has played a major role in creating the stature and respect that our race has been known for from day one,” said Nick Baker, Sr. Vice President, AEG Global Partnerships. “What we most admire about the wonderful people working at Amgen is also what sets them apart from so many other corporations; the strong commitment to leverage the global event platform of the race that we created together to inform and educate millions about resources available to those affected by Cancer, while at the same time honoring the survivors who set examples for millions more. This is truly a company and a partnership that rises above the business side of sponsorship.”