Parramatta Eels Signs New Major Sponsor

October 2, 2013

Australian National Rugby League team Parramatta Eels have announced Dyldam as the club’s latest major sponsor from 2014, for the next 3 seasons.

A corporate supporter of the Eels since 1998, Dyldam took up jersey sleeve sponsorship in 2011. This is a position they will maintain, choosing to upgrade their partnership to now include the prime position on the front of the Eels jersey.

Dyldam is a private residential development group founded in Australia in 1969 by Naim and Joseph Khattar, responsible for some of the most iconic development projects in Western Sydney.

Chief Operating Officer Fayad Fayad is proud to be taking his organisation’s connection with the Eels to the next level.

“Parramatta and Greater Western Sydney are core areas to our business and are the focus of our growth in the future,” Fayad said.

“Outside of being staunch supporters of the Eels for many years, it makes great sense to us to align our business with the strongest and most recognisable brand in the region, the Parramatta Eels.”

In addition to Dyldam, the Parramatta Eels welcome UNIBET as back of jersey sponsor for the 2014 and 2015 seasons.

An online betting agency, UNIBET has 7.6 million customers in over 100 countries. The Parramatta Eels partnership is the first for UNIBET an Australian sporting team, following successful international partnerships with sporting organisations including the Liverpool Football Club.

General Manager Patrik Andersson points to the club’s dominant position in the Australian sporting landscape as a definitive factor in becoming a corporate partner.

“The online gaming market is a competitive one in Australia, much like Rugby League, but this partnership with the Parramatta Eels gives us a real edge,” Andersson said.

“We believe in what the Eels are building towards in 2014, and are looking forward to the part we can play in securing the success that this club’s supporters so richly deserve.”

Collectively the two partnerships equate to the largest sponsorship deal in the club’s history and Parramatta Eels Chief Executive Officer Scott Seward believes this is just the start of the Eels’ journey towards long-term sustainable success.

“Today’s announcement represents the faith shown in us from within by Dyldam upgrading to become our major sponsor and also how strongly we are positioned in the marketplace to be able to attract new corporate partners such as UNIBET,” Seward said.

“I hope securing the largest sponsorship deal in this club’s history off the back of 2 wooden spoons instills confidence in our Members and fans in the job this administration and Board are doing right now.”