New Amsterdam Spirits has extended its sponsorship of the Oakland Raiders.

In addition to a New Amsterdam branded bar in the East Side Club section, the sponsorship also includes special events and the use of official team marks and logos. New Amsterdam’s partnership with the Raiders corresponds with sponsorship agreements with three additional professional football teams this year.

“New Amsterdam is delighted to further our partnership with the Oakland Raiders,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “As another California-based organization, we hope to give the team’s fans the best sporting experience possible, and we look forward to an exciting season.”

“Our Raider Nation deserves nothing less than the best when it comes to the offerings within the Coliseum,” said the Oakland Raiders. “Having New Amsterdam on our team gives Raiders fans a premium choice as they cheer the Silver and Black on at home games.”

Luxury Swiss watchmaker Hublot has agreed to sponsor Ligue 1 champions Paris Saint-Germain for the next three-years. 

The deal will see Hublot become the Official Timekeeper and Official Watch of Paris Saint-Germain. The Swiss brand has a strategic presence at the club’s home ground, the Parc des Princes. 

Hublot has presence on the LED hoardings around the ground as well as a number of clocks in key areas of the stadium. 

Jean-Claude Biver, Chairman, and Ricardo Guadalupe, CEO of HUBLOT declared: “Paris is the European capital for good taste, elegance and luxury. Paris is the world tourism capital. And thanks to Paris Saint-Germain, Paris is the capital of European football. Hublot could afford to not be associated with this club and it is a privilege for Hublot to keep time for the future glorious hours of Paris Saint-Germain!”

Jean-Claude Blanc, PARIS SAINT-GERMAIN general manager said: “We are very happy to welcome another prestigious international brand to our sides. The ambition of Paris Saint-Germain is to become a sporting entity recognised all over the world, which sits perfectly with Hublot’s demand for perfection and aspirations towards elegance, present in all their watches.” 

Hublot also works closely with FIFA as Official Timekeeper and Official Watch of the FIFA World Cup. They were also the Official Watch at Euro 2012, Hublot work closely with a number of clubs including Bayern Munich in Germany, Juventus in Italy and Ajax in the Netherlands, to name but three.

Level 3 Communications, Inc. today announced that it has signed a multi-year agreement with the Tampa Bay Buccaneers.

As part of the deal the communications services company will serve as the team’s global business-to-business internet network service provider at both Raymond James Stadium and the club’s headquarters, One Buccaneer Place.

“The addition of Level 3 as a team sponsor highlights the Tampa Bay Buccaneers’ passion for innovation,” said Buccaneers Co-Chairman Bryan Glazer. “We have always been dedicated to forward-thinking initiatives, and Level 3 will provide our team with the technology necessary to continue as league leaders. The relationship between the Buccaneers and Level 3 is very exciting for all involved.”

“Level 3 is proud to work with the Buccaneers to provide a secure network solution that not only provides the network to interconnect their key locations, but also is a critical component of improving the customer experience at the stadium,” said Karl Strohmeyer, Group Vice President of North America Enterprise at Level 3. “The Buccaneers will only have to look to one provider to deliver more bandwidth than they had before, which simplifies their operations and gives them the speed they need to conduct their business and deliver a great experience.”

Direct sales giant Amway has ended its sponsorship of Detroit Red Wings. 

The Wings signed a two-year deal in September 2011 that made Amway the National Hockey League’s most-visible corporate sponsor. The deal expired this month, ed and Amway chose not to renew or extend it, search the team said.

Amway will continue to advertise at the arena, generic but at a much reduced level.

“While Amway has chosen to focus their relationship on other aspects of the business and no longer are the team’s presenting sponsor, we are working out details to adjust the partnership elements for the 2013-14 season,” Wings Director of Communication John Hahn said in a statement.

Financial terms were never disclosed, but the Amway deal was believed to be worth under $10 million for both years.

In a written statement released Tuesday, Amway said “evolving business needs and shifting priorities” have led to the decision to end the sponsorship when the contract terms were completed. “We appreciate the support we received from the Wings, and are currently exploring new opportunities to partner with their organization,” the statement said.

Last year, Amway’s logo was on the ice of Joe Louis Arena, on the scoreboards, on game tickets and on a variety of advertising and marketing ventures. Not this year. AT&T, Kroger Co. and Flagstar Bank have picked up some of the sponsorship opportunities with the Wings, Hahn said.

Amway is active in sports sponsorships. It holds the naming rights of the Amway Center in Orlando which is home to the NBA’s Orlando Magic.

Arsenal FC have announced American brand Gatorade as its Official Sports Drink and Sports Nutrition partner in a new three-year global partnership.

The deal will see the Gunners’ first-team, Under-21 and Under-18 teams use Gatorade before, during and after all training sessions and matches.

As part of the deal, Arsenal and Gatorade’s sports science teams will collaborate on developing specific nutrition plans for players to optimise performance when training and competing.

The new partnership and opportunity to engage with Arsenal’s worldwide fan base will be central to furthering Gatorade’s global ambitions while increasing their involvement in elite football.

Vinai Venkatesham, Arsenal’s Director of Global Partnerships and Business Strategy said of the deal: “We are delighted to welcome Gatorade to our growing family of partners; a truly international brand and the leaders in their field.  As we further build our support in international territories, we know that we can help connect Gatorade with fans around the world. As a company they offer us products and knowledge honed by decades of research, and we are looking forward to working together with our own sports medicine experts to offer all of our players the best sports nutrition products and support.”

Andrea Fairchild, Gatorade Vice President, Global & Sports Marketing said: “Our partnership with Arsenal FC is not considered a sponsorship for Gatorade – it’s the beginning of a long relationship where we hope to help improve the performance of the most elite athletes in football.  We look forward to the opportunity to bring our unparalleled products and services to Arsenal FC while expanding awareness of our brand to Arsenal FC fans and aspiring athletes around the globe.”

Gatorade have also announced a deal with Liverpool

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Yamaha Motor UK has become the official outboard supplier to the British Sailing Team for this four-year cycle, viagra buy which includes the 2016 Rio Olympic and Paralympic Games.

Yamaha outboard engines will be used on the fleet of around 40 rigid inflatable boats (RIBs) that the British Sailing Team uses for events and training around the world.

The team operates a number of different sizes of support craft and has extensive experience  with many different Yamaha outboard models. During the last four-year cycle the Team has relied mainly on the innovative Yamaha F70 and the powerful F150 engines all of which have utilised Yamaha’s proven range of rigging parts.

Yamaha has always worked hard at getting the right blend of innovation and practicality and the British Sailing Team is the ultimate testing platform for Yamaha engines. 

John Derbyshire, cialis Performance Director of the RYA, viagra 100mg speaks highly of the Yamaha products: “Our coach boats are an integral part of the safety and logistics of the British Sailing Team, and with one of the biggest fleets of RIB’s in the UK, it is paramount that we have the best products on the market.”

Derbyshire continues: “The Yamaha products are our engine of choice due to their reliability, and advanced technology, it is no surprise that they are the leading outboard supplier in the world and we look forward to working with the team at Yamaha to equip and support the team in the coming years.”

Jeff Turner, Marketing Manager of Yamaha UK, commented: “The work that goes on behind the scenes to keep the British Sailing Team competing at the very highest level really has to be seen to be believed.

“The professionalism and dedication of the RYA support personnel is really quite extraordinary and the fact that the team chooses and relies on Yamaha power for their support craft is something that Yamaha UK is very proud of. We are looking forward to working with and supporting the team as they set their sights on South America.”