Manchester City Extends Paddy Power Sponsorship

Irish betting firm Paddy Power have extended their partnership with Manchester City to continue as the Premier League team’s Official Betting Partner for the UK, Ireland and Italy.

For the last two years, Manchester City and Paddy Power have successfully worked together to provide fans with innovative betting products along with club specific offers. 

As part of the two year extension, which runs until the end of the 2014/2015 season, Paddy Power will seek to deliver a tailored online service to Manchester City supporters through a combination of industry leading offers and exclusive bets around key fixtures during the season. 

Throughout the partnership both parties will also aim to develop exclusive marketing opportunities by leveraging contractual access to first-team players for promotional activities and the use of hospitality offerings at the Etihad Stadium. 

Commenting on the partnership, Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, said: “We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love.”

Paddy Power, company spokesman, added: “Working with Manchester City and their passionate fan base over the last two seasons has been brilliant and we’re excited about continuing to provide them with unbeatable value, as well some great entertainment throughout the season.”

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Gander Mountain Partner with Minnesota Wild to Launch ‘Hunt with the Wild’

The National Hockey League’s Minnesota Wild have agreed a partnership with Gander Mountain for the Minnesota-based outdoors retailer to launch its “Hunt with the Wild” sweepstakes on Saturday. 

The partnership, also with Pheasants Forever and Remington, will give fans in attendance at the game vs. the Anaheim Ducks a free blaze orange hunting hat.

“With pheasant season and hockey season both starting in Minnesota, we thought this was the perfect way for thousands of Minnesota Wild fans who love the outdoors to show their support for the team and the season,” said Steve Uline, Executive Vice President of marketing for Gander Mountain. “What better way to launch our popular ‘Hunt with the Wild’ sweepstakes than to give fans a colorful reminder of the great outdoor traditions and opportunities here in the State of Hockey.”

Starting Saturday and running through Sunday, Nov. 3, fans can enter the “Hunt with the Wild” sweepstakes on Gander Mountain’s Facebook page and in-store.

Anritsu Sponsors Frys.com Open

Anritsu Company, a provider of communications test and measurement solutions, has announced it has become a corporate sponsor of the 2013 Frys.com Open PGA TOUR tournament to be held at CordeValle in San Martin, CA, and part of the PGA TOUR’s Fall Series.

Defending champion Jonas Blixt is scheduled to play in the tournament against some of golf’s top tour players, including rising star Brooks Koepka, 2008 Masters Champion Trevor Immelman, and former British Open Champions Stewart Cink and Ben Curtis. Competitive rounds begin on Thursday, October 10, with the Final rounds on Sunday, October 13.

“Anritsu is proud to once again sponsor the Frys.com Open. We have been part of Silicon Valleysince 1960 and have always been committed to ensure that the people in our community are given opportunities for growth and success. The Frys.com Open supports a number of excellent organizations who share our vision for Silicon Valley and we are pleased to be able to help them in their efforts,” said Donn Mulder, Anritsu Senior VP and General Manager of the Microwave Measurements Division.

The Frys.com Open was established in 2006, in part, to make a significant impact on the community through charitable donations. Since its inception, the Frys.com Open has raised more than $5 million for charity. 

 

CU to Sponsor Red Bull Racing for Korean Grand Prix

Infiniti Red Bull Racing have announced today that convenience store company, CU, will be an official team partner for the Korean Grand Prix, for the third consecutive year since 2011.

As an official race partner, CU will see its logos feature on the overalls of World Champion Sebastian Vettel and Mark Webber throughout the race weekend, as well as on both RB9s.

Since launching in Korea in August 2011, Red Bull’s growth in the country has been in line with that of the convenience store industry. Red Bull is now available in 8,000 CU stores across Korea.

CU hopes to generate brand exposure with the Red Bull partnership and enhance the status of its convenience chain stores.

The Director of Merchandising Division, Ki Yong Lee, said “Red Bull has now solidified its position as the leading premium energy drink in Korea’s market. Forty-nine per cent of Red Bull consumers are men in their 20-30s and we believe that CU’s Team Partnership with Red Bull Racing offers us a big chance to offer brand exposure to this target group.”

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Under Armour to Supply English Lacrosse

English Lacrosse have announced a three-year partnership with sportswear brand Under Armour. 

Team England Men will be the first beneficiaries of the deal, as they prepare for the 2014 Men’s Lacrosse World Championships in Denver.

Caroline Royle, Marketing Manager of English Lacrosse, said: “English Lacrosse has grown exponentially, this development has increased the need to work with organisational partners.

“Team England are a vital part of the future success of lacrosse in England. It was important to sign an agreement with a sportswear provider who could no only meet the kit demands of our elite pathway squads, but were also able to reflect our values as an organisation.

“Under Armour are experiencing a similar growth pattern to us in the UK, their products are of a high quality and their brand values of integrity, respect and teamwork directly mirror those of our organisation. We could not of asked for a better partner.”

Read our feature length interview with English Lacrosse CEO Mark Coups as he discusses the ins and outs of English Lacrosse.

PGA Tour Expands USA Today Digital Partnership

The PGA TOUR has expanded today their multi-year marketing partnership with USA TODAY Sports Media Group.

The new deal will include significant digital partnership initiatives across both PGATOUR Digital and USA TODAY Sports digital platforms.

As part of the agreement, discount | the PGA TOUR and USA TODAY Sports will collaborate on several different digital content initiatives in 2014 and beyond, ampoule including stats/scoring, doctor news/editorial, and PGA TOUR video.  On the print side of the partnership, USA TODAY Sports will continue to receive exclusive category rights to use their association and TOUR logos for sales and marketing purposes.

“The PGA TOUR is truly one of the world’s premier sports brands, and they’ve been a wonderful partner with us since the very first day,” said Evan Kamer, Vice President of Sports Marketing for the USA TODAY Sports Media Group. “We’re really proud to be able to expand our relationship into the digital space, and to continue to help them maximize great content and marketing opportunities for the TOUR and its sponsors.”

“We have been very pleased with our relationship with USA TODAY Sports and look forward to expanding our collaboration into our digital business,” said Luis Goicouria, Vice President, Digital for the PGA TOUR. “As their digital audience continues to grow across all platforms, we will work diligently to enhance their coverage of the PGA TOUR while also expanding the overall audience for both companies.”

Parramatta Eels Signs New Major Sponsor

Australian National Rugby League team Parramatta Eels have announced Dyldam as the club’s latest major sponsor from 2014, for the next 3 seasons.

A corporate supporter of the Eels since 1998, Dyldam took up jersey sleeve sponsorship in 2011. This is a position they will maintain, choosing to upgrade their partnership to now include the prime position on the front of the Eels jersey.

Dyldam is a private residential development group founded in Australia in 1969 by Naim and Joseph Khattar, responsible for some of the most iconic development projects in Western Sydney.

Chief Operating Officer Fayad Fayad is proud to be taking his organisation’s connection with the Eels to the next level.

“Parramatta and Greater Western Sydney are core areas to our business and are the focus of our growth in the future,” Fayad said.

“Outside of being staunch supporters of the Eels for many years, it makes great sense to us to align our business with the strongest and most recognisable brand in the region, the Parramatta Eels.”

In addition to Dyldam, the Parramatta Eels welcome UNIBET as back of jersey sponsor for the 2014 and 2015 seasons.

An online betting agency, UNIBET has 7.6 million customers in over 100 countries. The Parramatta Eels partnership is the first for UNIBET an Australian sporting team, following successful international partnerships with sporting organisations including the Liverpool Football Club.

General Manager Patrik Andersson points to the club’s dominant position in the Australian sporting landscape as a definitive factor in becoming a corporate partner.

“The online gaming market is a competitive one in Australia, much like Rugby League, but this partnership with the Parramatta Eels gives us a real edge,” Andersson said.

“We believe in what the Eels are building towards in 2014, and are looking forward to the part we can play in securing the success that this club’s supporters so richly deserve.”

Collectively the two partnerships equate to the largest sponsorship deal in the club’s history and Parramatta Eels Chief Executive Officer Scott Seward believes this is just the start of the Eels’ journey towards long-term sustainable success.

“Today’s announcement represents the faith shown in us from within by Dyldam upgrading to become our major sponsor and also how strongly we are positioned in the marketplace to be able to attract new corporate partners such as UNIBET,” Seward said.

“I hope securing the largest sponsorship deal in this club’s history off the back of 2 wooden spoons instills confidence in our Members and fans in the job this administration and Board are doing right now.”

Rogers Named Official Telecommunications Sponsor of Edmonton Oilers

Edmonton Oilers of the National Hockey League have agreed a multi-year partnership with Rogers Communications. 

Rogers will be the official telecommunications sponsor of the Oilers.

Rogers has acquired the official sponsorship and marketing rights for the Oilers, the Edmonton Oil Kings and Rexall Place, the home arena for the two clubs. Building on a multi-year investment in Alberta, this partnership continues Rogers’ commitment to Canadian sports and marks a new sponsorship era for the Oilers.

“We are proud to partner with the Oilers and as the new sponsor of the team we’re excited to bring the game experience to a whole new level that will connect Alberta sports fans like never before,” said John Boynton, executive vice-president and chief marketing officer, Rogers Communications. “Our partnership with the Oilers reinforces our longstanding commitment to Alberta, from the expansion of our LTE network and Rogers retail presence to supporting the province’s communities, youth initiatives and sports teams.”

The telecommunications sponsorship of the Oilers includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications. Rogers is also the presenting sponsor of Oilers television broadcasts, the Oilers Website and the Oilers Mobile App.  As Canada’s largest provider of wireless voice and data communications services, Rogers will leverage its extensive network and multiplatform content investments to enhance fans’ experiences of the games. Starting today, fans of the Oilers are encouraged to visit a Rogers retail location in downtown Edmonton to pick up a complimentary Oilers car flag.

“Our partnership with Rogers brings together two longstanding Canadian organizations that are dedicated to creating the ultimate experiences for hockey enthusiasts. Rogers is known as an industry leader, and we look forward to seeing that innovation play out on the ice for Oilers fans,” said Patrick LaForge, president and chief operating officer, Edmonton Oilers. “With Rogers, our fans, players and customers have an organization on board that is not only passionate about the game, but driven to take the sports experience to the next level.”

Coles to Sponsor Netball Australia

Australian supermarket chain Coles has announced a new partnership Netball Australia.

Coles will become the official supermarket sponsor of Netball Australia’s School Program and naming rights partner for the upcoming Test series, stomach which includes three Tests against the New Zealand Silver Ferns and two Tests against the Malawi Queens.

The Coles Netball Schools Program encourages teachers, principals and sports coordinators to register to become school ambassadors to ensure netball has a continuous presence in schools.

The partnership will see Australian Diamonds Madison Browne (Melbourne Vixens), Rebecca Bulley (Adelaide Thunderbirds), Kim Green (NSW Swifts), Demelza McCloud (Queensland Firebirds) and Natalie Medhurst (West Coast Fever) visit schools as ambassadors.

“The Coles Netball Schools Program consists of a range of initiatives, programs and resources that have been designed specifically to increase netball’s presence in schools,” Netball Australia CEO Kate Palmer said.

“Creating passion for netball within the school environment will mean that our sport remains popular and significant for all Australians.

“Thanks to Coles, we’ll have athlete ambassadors who will visit schools to promote the program and recognise those teacher ambassadors who have signed up.”

“Grassroots programs such as the Coles Netball Schools program are embraced by communities and offer Aussie kids a chance to get involved in sport,” Coles Managing Director Ian McLeod said.

“We’re delighted to be entering this partnership and we’re excited to see the next generation of netballers discovering and enjoying their sporting experiences.”

The Australian Diamonds are in Adelaide ahead of the Coles Netball Test Series, which kicks off on Friday night with the third Test of the Constellation Cup against the New Zealand Silver Ferns at the Adelaide Entertainment Centre.

Derby County Reveal Total Hire as Official Sponsor of South Stand

Derby County have announced that Total Hire and Sales as the official sponsor of the South Stand at Pride Park Stadium for the 2013/14 season. 

The official opening took place at Pride Park Stadium earlier this week with Derby’s President & Chief Executive Sam Rush and Carl Tidey, advice Director & General Manager and Andy Sewards Managing Director  of Total Hire and Sales, doctor representing their respective parties. 

Rush said: “We’re delighted that Total Hire and Sales have extended their relationship with the club from being a proud partner to being the sponsor of the popular South Stand for the 2013/14 season.

“We have enjoyed a positive relationship with them over the past few years and we’re extremely grateful for their fantastic and continued support of Derby County.” 

Tidey said: “Total Hire and Sales are a strong brand in the Derby Area and to further strengthen our connections with the Rams enhances that even more.

“We are also like Derby County, very active in the local community and will look forward in working together on more joint ventures.”