Crypto.com Unveiled As FIFA World Cup Qatar 2022™ Official Sponsor

  • World’s fastest-growing cryptocurrency platform has more than 10 million customers and over 4,000 employees worldwide
  • FIFA and Crypto.com sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event

FIFA has announced that Crypto.com will be an Official Sponsor of the FIFA World Cup Qatar 2022™.

The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022™ and will benefit from significant branding exposure both within and outside the tournament’s stadiums.

Founded in 2016, Crypto.com today serves more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings.

“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer.

“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

Crypto.com enjoys high-profile partnerships with numerous top-tier sports and entertainment properties worldwide, including motor sport, MMA, basketball and ice hockey, as well as football. Most recently, Crypto.com secured a historic naming rights deal in Los Angeles for what is now the Crypto.com Arena and also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.

Crypto.com will activate its official sponsorship of the FIFA World Cup Qatar 2022 in many ways, including by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com. “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”

The world’s fastest-growing cryptocurrency platform, Crypto.com is built on a foundation of security, privacy and compliance. It is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO 22301:2019, ISO 27001:2013 and Level 1 PCI DSS 3.2.1 compliance and to be independently assessed at Tier 4 – the highest level – for the NIST Cybersecurity and Privacy Frameworks, as well as for Service Organization Control (SOC) 2 compliance. Find out more at crypto.com.

The FIFA World Cup Qatar 2022 will be held from 21 November to 18 December 2022. For more information, visit FIFA.com.

MCW Come On Board As Barbados Royals’ Principal Sponsor

MCW is delighted to announce its association with Royals Sports Group owned Barbados Royals  (“Royals”) for the upcoming season of the Caribbean Premier League (CPL). As part of the association,  MCW will come on board as the principal partner for the Barbados Royals, with a bespoke colorway of the  MCW logo featuring on the front of the Royals’ shirt.  

Through its strong standing in the Asian gaming and casino market, MCW already boasts a strong customer  base. With the addition of Barbados Royals as one of their close associates, MCW aims to further their  ambition by gaining access to a wider fan base.  

Michael Fordham, Chief Executive Officer, Royals Sports Group, spoke on the partnership: “We’re very  happy to have MCW on board as our principal partner for the upcoming season. Our aim has always been  to connect and work with partners that share a global vision, a vision that enables the collective partnership  to prosper. For us at Barbados Royals, fans are always the priority and with MCW on board, we’re really  excited to see the new ways in which we can collaborate to bring the best experience to our fans worldwide.”  

As part of the roll-out, MCW will facilitate a wide range of engagement opportunities and activations for  supporters and lovers of the game, as the CPL cricket season gets closer.  

MCW Marketing Director, Lee Yong Fuk also spoke on the partnership, “We’re very happy to be associated  with a global brand in the Royals Sport Group. We feel there is a lot of passion and love for the game in  Barbados and through this partnership we wish to enhance fans’ experience of cricket off the field. With the  Royals Sports Group onboard, we feel we have access to a global fan-base that can help us propel our  offerings and create a more global imprint.”  

A spokesperson from Dubai based UCS Media FZ LLC, who had jointly with OUTLAST SPORTS in  Singapore brought Barbados Royals and MCW together, also added “Cricket is one of the most popular  sports in the world, it is a widely adored and loved sport. Both the Royals and MCW had a common vision  and a shared set of objectives with the partnership which made it really easy for us to get them both together  and collaborate.” 

OpenSponsorship Lands ata football As Women’s Sport Continues To Grow In US

OpenSponsorship (OS), the world’s largest online marketplace for brands and athletes, has today announced that ata football has joined its portfolio of premium properties – the specialist division launched in late 2021 offering a full-service sponsorship acquisition service for bigger brands, something Esmeralda Negron, ata’s founder described as “an exciting and necessary evolution for ata football.”

Esmeralda continued: “OpenSponsorship has built incredible relationships with brands through their innovative athlete-focused platform. We’re excited to join forces with a company that brings great existing brand relationships and a focus on supporting female sports properties and athletes.”

OS’ Premium Properties division is dedicated to matching select properties with ideal brands for large scale partnerships and thanks to OS’ existing relationships in the sports and entertainment space means it can help brands build long-lasting, results-oriented, and mutually successful partnerships. 

ata football is a global community for all that is women’s football. It provides access to live and on demand matches, highlights, shows and player development content. ata uses its partnerships with premium broadcasters to ensure elevated visibility and accessibility across multiple platforms for its league partners which this season include the Barclays FA WSL, D1 Arkema, FLYERALARM Frauen-Bundesliga, Primera Iberdrola, and Serie A TIMvision as well as a package of UEFA Women’s Champions League matches through a marketing partnership with DAZN.

The new relationship will see OS source brands that want to resonate with ata’s growing female audience and the world’s sport. With the focus on women’s football, Ishveen Jolly, OS’ founder will work closely with Esmeralda Negron & Hannah Brown, ata’s founders, making it an all-female sports sponsorship initiative, which in itself “just wouldn’t have happened five years ago” according to Ishveen.

Ishveen continued: “This is a really exciting deal for our business, but also I hope for ata, for women’s sport and for women in business generally. We’re delighted that they have put their faith in our proposition and also that the division, which was only launched a matter of months ago, continues to go from strength-to-strength.”            

The deal is one of the biggest so far for OS’ Premium Properties division, led by Lee Zohlman, director of partnerships, who said: “To be chosen to represent ata football in its sponsorship efforts is testament to the quality of our industry-leading tech, proven processes and robust network, all of which differentiate us in the sponsorship agency space. Since we launched our Premium Partnerships Division late in 2021, the growth has been fantastic and we’re excited be working with a host of high caliber properties. I’m looking forward to creating some amazing and long-lasting partnerships for ata football as it continues to expand and boost the profile of women’s football even further.”

Esmeralda Negron, founder of ata Football, said: “We’re excited to be working with Ishveen, Lee and everyone at OpenSponsorship. There is a real chemistry between the two organisations, rooted in the ambition to continue to raise the profile of women’s sport, in our case football. What was very clear was just how smooth and efficient the OpenSponsorship service is, and how much help the team will be in optimising our brand marketing budget and ultimately helping us hit our targets.”

Threshold Sports Signs Up HEINEKEN As Endure24 Title Sponsor

Threshold Sports, one of the UK’s fastest growing sports events agencies, has today announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. 

Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race against the clock to tackle as many laps as possible on one of the two iconic courses. Created by experienced race director, Chris Sumner, the original event started in Wasing Park near Reading, before expanding with a sister event in Bramham Park near Leeds.

Threshold Sports acquired the Endure24 event series from Race Solutions Ltd in 2021 and have previously partnered with HEINEKEN for the Race to the Tower event and most recently in 2021 – for the 100km ultra-marathon, Race to the Castle. This sponsorship continues HEINEKEN’s ongoing commitment to the health and wellbeing of its employees with 500 places at this year’s Endure24 events reserved for members of staff, friends and family members.

Nick Tuppen, CEO of Threshold Sports, commented: “It is great to welcome HEINEKEN onto Endure24. They have been a fantastic partner on the Threshold Trail Series since 2017 and Endure24 provides the ideal new platform for them to spread joy by bringing people together and getting them fitter and healthier.

“As always there will be some tough moments throughout the 24hr trail run, but the main challenge might be not spending too long at their well-stocked bar after each lap!”

James Crampton, Corporate Affairs Director at HEINEKEN, added: “We’ve enjoyed working with Threshold since 2017 when we sponsored Race to the Tower for three years, followed by Race to the Castle in 2021. We’re really excited to be involved in Threshold’s newest event, Endure 24.

“Our colleagues have really enjoyed these challenge events and we hope the flexibility of Endure 24, with more ways to participate, will appeal to even more of the HEINEKEN team. The wellbeing of our colleagues is really important to us, and our company purpose is built around the joy of bringing people together.  An event like Endure 24 really supports both these things – helping colleagues focus on their wellbeing and bringing us all together over one weekend to celebrate and have fun.”

Columbus Blue Jackets Announce Safelite As Official Jersey Sponsor

The Columbus Blue Jackets announced today that Columbus-based Safelite will be the first jersey sponsor in franchise history beginning in the 2022-23 National Hockey League season. The Blue Jackets are the first NHL team to announce the sponsor of all three jerseys – home, road, and third – in what is an historic partnership as brand marks will adorn NHL game jerseys for the first time in the League’s 104-year history beginning next season.

Safelite is the nation’s leading provider of auto glass repair, replacement and recalibration. The partnership is a three-year deal that places Safelite’s brand mark as a 3.5″ by 1″ patch located on the upper right chest of each jersey.

“We are excited to elevate our partnership with Safelite into a historic one as the franchise’s first ever jersey sponsor. When we started this process, we set out to partner with a national brand that has strong ties to Columbus and who shares the values we have for serving the community and providing world-class service to our customers. Safelite is just that company,” said Blue Jackets Chief Operating Officer Cameron Scholvin.

Safelite, a partner of the Blue Jackets since 2010, currently serves as the presenting sponsor of the Columbus Blue Jackets Get Out And Learn program that introduces the exciting sport of ice hockey to youth for free in a fun and safe environment.

“Whether on the ice or installing glass, the parallels of providing a memorable experience make this an ideal partnership for Safelite and the Columbus Blue Jackets,” said President and CEO of Safelite Renee Cacchillo. “As the team’s first jersey sponsor, our associates and customers from coast to coast will now know of our valued collaboration.”

The 2022-23 season will be the first for the NHL to include jersey sponsorships following approval by the League’s Board of Governors, last August. The addition of corporate partner brand marks to club jerseys comes on the heels of the addition of helmet sponsorships that began during the 2021-22 season. Last October, the Blue Jackets partnered with Columbus-based DSW Designer Shoe Warehouse as the sponsor of their home blue helmet, and Solon, Ohio-based iDesign on their road white helmet.

The Blue Jackets Corporate Development team utilized the third-party valuation services of notable sports and entertainment firm, Van Wagner, to determine the media value of this groundbreaking opportunity. The rest of the process was managed internally, led by the corporate partnership team, but was the result of a collective effort across the entire organization.

“We knew we wanted to have a clean and consistent look on our jerseys, but it would have to be the right partner at the right investment. We were comfortable with Safelite as the right brand and that we were getting fair market value for both the home and road jerseys, so it made sense to work with just one partner as opposed to multiple partners as we did with our helmets,” said Scholvin.

El Sadar Voted 2021 World Stadium Of The Year

CA Osasuna is the first LaLiga club to earn this honour from the prestigious website Stadium Database.The club’s stadium, located in the region of Navarre, stands out for its redevelopment project that combined innovation, use of facility space and fan comfort.

CA Osasuna’s El Sadar stadium was named as the ‘World Stadium of the Year 2021’ by Stadium Database, a leading publication covering stadiums and sporting infrastructure on an international level. The result of the popular vote highlighted the redevelopment work that has been carried out at CA Osasuna’s El Sadar by OFS Architects and construction company VDR. El Sadar received more than 40,000 votes from football fans who participated from all over the world, which saw the club come out on top with a significant margin over other candidates. The Estadio Único Madre de Ciudades in Santiago del Estero (Argentina) came in second, while the Estadio Banco Guayaquil in Quito (Ecuador) ranked third.

El Sadar has become the first LaLiga stadium to obtain this honour among first 10 editions of this award. CA Osasuna’s home ground was one of 23 sports venues nominated around the world, all of which completed their construction or refurbishment during 2021. The stadium in the city of Pamplona, in Spain’s northern Navarre region, was the only LaLiga representative.

The award is testament to the commitment of LaLiga clubs to improving their infrastructure, both technically and commercially. El Sadar is an example of an innovative stadium and has become a reference point for the competition.

For the first time ever, fans decided what the stadium should look like

Stadium Database announced in February that El Sadar was one of the candidates, offering a detailed description of the redevelopment work that took place. The website stated: “The former El Sadar, built in 1967, looked run down and did not meet LaLiga requirements. Therefore, in 2018, the club decided to undertake a major revamp combined with an extension. The structural elements of the old facility served as the basis for the creation of a modern and striking arena for more than 23,500 fans, the signature of which is the omnipresent red. The way the design was chosen was unique. For the first time ever, fans decided what the new stadium should look like.

“First of all, a new roof had to be built over all four stands. This increased the budget of the investment. But the architectural aspects were improved, as the facility now forms a consistent structure. The stadium is rectangular in shape with sharp edges and the roof resembles a giant red ring. On the other hand, the lower level of the south stand is equipped with 1,272 metal seats, which when folded take up little space and allow for comfortable cheering while standing.”https://player.vimeo.com/video/683227046?title=0&byline=0&portrait=0

Highlighting the “extensive amenities for supporters”

Stadium Database praised other aspects of the redevelopment, highlighting the work done to make the matchday experience more comfortable for spectators and the steps taken to improve the facilities for employees and the media, as well as the way in which the club have worked to create new revenue streams: “As part of the work carried out, a new presidential suite and business boxes were created in the grandstand. On the first floor, offices for club staff, a conference room and media space were built. The VIP area can now accommodate 1,389 people, 450 more than before.”

A redevelopment that cost four times less than the competition

Of the nominated newly built and redeveloped stadiums in the running for the award, the El Sadar project was the cheapest, with the exception of some in Turkey and Argentina where construction costs are lower. The average investment for the projects on the list of nominees for ‘World Stadium of the Year 2021’ was €136 million, working out at €4,088 per seat. The redevelopment at El Sadar was completed at a cost of €23.3 million, working out at less than €1,000 per seat, four times less on average than the other stadiums nominated for this prestigious award.

beIN SPORTS Secures Rights To Broadcast The AFC Asian Qualifiers – Road To Qatar 2022

beIN MEDIA GROUP (“beIN”) and its flagship channel beIN SPORTS have announced securing the live rights to broadcast the remaining matches of the AFC Asian Qualifiers 2022™ – Road to Qatar in 18 countries throughout the Middle East and North Africa (MENA).

beIN SPORTS has secured the live rights to broadcast the matches in Algeria, Bahrain, Chad, Djibouti, Egypt, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Palestine, Qatar, Somalia, Sudan, Syria, Tunisia and Yemen.

To showcase the new AFC rights, beIN SPORTS will launch four new dedicated AFC channels – namely beIN SPORTS AFC, beIN SPORTS 1 AFC, beIN SPORTS 2 AFC, and beIN SPORTS 3 AFC. Every game will be broadcast live across all four channels and feature the best-in-class studio analysis presented by beIN’s top punditry team using beIN’s state-of-the-art studio facilities.

The highly anticipated AFC Asian Qualifiers 2022™ – Road to Qatar will reach its climax on Thursday 24th and Tuesday 29th March, as the Continent’s top teams set their sights on the concluding Match-days nine and ten encounters.

In Group A, the Islamic Republic of Iran and Korea Republic have already guaranteed their progression and will now battle it out for top spot. Below them, the United Arab Emirates, Lebanon and Iraq remain in the mix for third place and the playoff ticket.

Meanwhile in Group B, three teams will battle for two automatic qualification places at the FIFA World Cup Qatar 2022™, with Saudi Arabia leading the way but with Japan hot on their heels; while Australia – who still have to play the top two – remain firmly in the running as the group gears towards a thrilling finale. The AFC rights will be available across all beIN’s subscription packages.

The new AFC rights add to beIN SPORTS unparalleled sports portfolio across the MENA region, which also includes exclusive rights to the English Premier League, the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, LaLiga, Ligue 1, the FA Cup and many more football and other sports rights. 

beIN SPORTS is the official broadcast partner of the FIFA World Cup Qatar 2022™ across the entire MENA region.

Genius Sports And Pixellot Agree Streaming Partnership To Bring AI-Automated Live Video And Data To Over 100 Competitions Globally

  • New AI-powered live video and data offering will benefit fans, coaches, brands, sportsbooks and media partners
  • Expanded partnership grants Genius Sports the exclusive rights to distribute Pixellot’s AI-powered streaming technology to over a hundred competitions across basketball, soccer, volleyball, ice hockey and baseball worldwide
  • Partnership already successfully powering basketball leagues in Slovenia, Denmark and Israel and football leagues in Kazakhstan and the Dominican Republic

Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has signed a new exclusive streaming distribution partnership with Pixellot, the world’s leading provider of AI-Automated™ video and analytics solutions.

Under the terms of the new agreement, Genius Sports has acquired the exclusive rights to distribute Pixellot’s leading camera systems to leagues and federations across more than 100 competitions worldwide. Genius Sports will be able to sign long-term, exclusive partnerships with sports that deliver TV-quality broadcasts and clipped highlights while automating each step of production, streaming and distribution.

Since 2020, Genius Sports and Pixellot have worked in partnership with select leagues worldwide including the Argentine Football Association, the Croatian Basketball Federation and the Israeli Basketball Association to deliver integrated live data and video solutions. This new agreement is a major expansion of that initial collaboration, providing leagues and federations at all levels of sport with the tools to expand their global audience, enhance performance levels and drive new revenues.

Combined with Pixellot’s technology, Genius Sports’ world-leading data collection tools including FIBA LiveStats will power a complete live data and video ecosystem, benefiting fans, coaches, brands, sportsbooks and media partners.

“Providing leagues of every level with a premium live streaming solution is a fundamental pillar of our work with sports partners,” said Mark Locke, CEO of Genius Sports. “By expanding our agreement with Pixellot, we will allow more sports to take control of their streaming strategies. Together we will elevate the status and visibility of sports leagues, reaching new and existing fans and sponsors around the world.”

“Integrating live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world,” said Alon Werber, CEO of Pixellot. “This exciting new partnership with Genius Sports brings additional monetisation options that will create new long-term revenue streams for sports organisations.”

Hylo Announces £2.5m Series A Raise

Hylo, an athletic footwear startup based in the UK, has raised a Series A round of £2.5m. The round was led by Eka Ventures, with participation from Redrice Ventures and angel investors including Patrick Bamford, Leeds United and England footballer.

Hylo uses materials science to create running shoes that deliver high performance for athletes and low impact for the planet. The brand’s launch shoe is vegan, uses renewable materials, is recyclable and has a 52 per cent lower carbon footprint compared with the average running shoe. The brand is focused on building a community of Athletes for Planet, using their platforms to influence positive change. Funds will be used for product and brand development, as well as sales and marketing expansion. 

Patrick Bamford, Leeds United and England footballer, commented, “Hylo’s focus on blending performance and impact is what drew me to the company and mission. Products that perform that don’t compromise the planet have been long overdue in the sportswear space. I am excited to be part of the journey and shape what future products the brand brings to market.”

Michael Doughty, former professional footballer and Co-Founder and Managing Director commented, “John, Jacob and I founded Hylo to provide the Athlete with products that not only perform but that drastically improve the impact that sportswear is having on our world. With the continued support of our initial investors and by welcoming Eka Ventures, Redrice and Mahr Projects into our Series A round, we have a team and the resources to continue on that journey and change the future of sportswear.”

Jon Coker, Managing Partner of Eka Ventures, the largest impact-focused early-stage venture fund in the UK commented, “We back founders building positive system change in large and impactful industries. The sportswear industry is exactly that, it not only has a huge environmental footprint, but it also has a huge influence on the athletes it elevates. When we met Michael, Jacob and John it was clear their vision for hylo was genuine system change. Everything they do is focused on the unique combination for performance and sustainability, whether it be the advanced materials they use, their sales models or the way they work with athletes. We are thrilled that they chose to partner with us as they deliver on their vision.”

Sir Chris Hoy Named Official Ambassador For The 2023 UCI Cycling World Championships

Organisers of the 2023 UCI Cycling World Championships marked 500 days to go to the inaugural event by announcing that famed-Scottish cyclist Sir Chris Hoy will serve as an official ambassador.

The 11-time UCI World Champion and six-time Olympic gold medallist will support the 11-day event, which will combine the 13 existing UCI World Championships into a first-of-its-kind mega-event, taking place in Glasgow and across Scotland from 3-13 August 2023.

Chris Hoy celebrated today’s milestone by visiting the Sir Chris Hoy Velodrome in Glasgow, which is one of five Glasgow host venues of the 2023 UCI Cycling Worlds, to launch Champions of the Worlds, a new initiative inviting enthusiasts from cycling clubs and communities across Scotland to become local representatives for the 2023 UCI Cycling Worlds. Ensuring local cycling communities are involved every step of the way, the “Champions” will receive exclusive announcements, invites to Championship events, opportunities to lead volunteer efforts and much more. 

Former BMX Racing UCI World Champion and fellow event ambassador Shanaze Reade joined Chris Hoy to meet with the first “Champions”, representing three organisations from across Glasgow – Soul Riders, Free Wheel North and Drumchapel Cycle Hub.

Other representatives from cycling clubs and communities wanting to become one of the Champions of the Worlds can get more information at www.cyclingworldchamps.com/champions

Sir Chris Hoy said:

“It is an honour to become an ambassador for the 2023 UCI Cycling World Championships and I’m proud that such an historic event will be held for the very first time in Glasgow and across my home country of Scotland. Not only will it be the biggest cycling event ever seen, it is a unique opportunity to unite the global cycling family and to showcase the incredible breadth of our sport.

“Having competed in front of my home crowd many times, I know how much the people of Glasgow and Scotland will get behind the Championships. I’m delighted to launch the Champions of the Worlds initiative today and meet the first three Champions to hear about the brilliant work they do to promote cycling and how they’re getting behind the 2023 UCI Cycling World Championships. I’d urge all cycling enthusiasts in Scotland and beyond to register to support the Championships and help is delivering something truly ground breaking in August 2023.”

The Scottish Government’s Culture Secretary, Angus Robertson, said:

“Today is an important milestone as we start the countdown to the 2023 UCI Cycling Worlds which will take place in Glasgow and across Scotland next year from 3 August. This is the biggest cycling event ever held and I’m incredibly excited about Scotland having the opportunity to host and deliver this world-class event.  

“It’s also great to have someone of Sir Chris Hoy’s standing as an official ambassador for an event I know is going to have such a positive impact on our participation in sport as a nation as well as our individual well-being. 

“There will be opportunities for everyone to get involved especially enthusiasts from cycling clubs and communities across Scotland who can become local representatives for the 2023 UCI Cycling Worlds as part of the Champions of the World initiative.”

Creating the biggest cycling event ever held, the 2023 UCI Cycling World Championships will welcome more than 8,000 amateur and elite cyclists from over 120 countries with more than 190 UCI World Champions crowned.

The 2023 UCI Cycling World Championships will feature 13 UCI World Championships including BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.

Glasgow will provide five venues for the 2023 UCI Cycling Worlds, with Dumfries & Galloway (para-cycling road) and Stirling (time trial) also hosting events across Scotland. Additional venues and locations will be confirmed in the coming months to ensure a pan-Scotland delivery and to capture the imagination of the entire country.

More than one million spectators are expected to attend the Championships throughout Scotland, with a global TV audience of around one billion making it one of the Top 10 watched sporting events on the planet.

The 2023 UCI Cycling World Championships were confirmed for Glasgow and across Scotland as a result of significant previous experience hosting high-profile sporting events. Glasgow and Scotland have become a sporting hotspot by welcoming unforgettable competitions such as UEFA EURO 2020 matches, the 2014 Commonwealth Games, the multi-sport Glasgow 2018 European Championships as well as cultural events including the world-renowned Edinburgh Festivals.

Since the Glasgow 2014 Commonwealth Games, participation sessions at the Sir Chris Hoy Velodrome have experienced positive uptake and cycling numbers have risen across Scotland. It is hoped the 2023 UCI Cycling World Championships can continue the increase of pedal power in Scotland, inspiring the next generation of riders across a variety of cycling disciplines. 

The 2023 UCI Cycling World Championships are being delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland. The partnership aims to create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.

The UCI, cycling’s world governing body, currently stages annual World Championships in each of its disciplines across the year in different host cities around the world. The UCI Cycling World Championships will bring these championships together every four years, the year prior to the Olympics, starting with the inaugural event in 2023.